Propaganda & Advertisements. Mrs. Avery-W. CGAIII. What is Propaganda?. Propaganda is designed to persuade. Its purpose is to influence your opinions, emotions, attitudes, or behavior. It seeks to “guide your choice.”. What are some propaganda techniques?. Bandwagon Testimonial Transfer - PowerPoint PPT Presentation
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Mrs. Avery-W.CGAIIIPropaganda & AdvertisementsWhat is
Propaganda?Propaganda is designed to persuade.Its purpose is to
influence your opinions, emotions, attitudes, or behavior.It seeks
to guide your choice.
What are some propaganda
techniques?BandwagonTestimonialTransferRepetitionEmotional
WordsName-callingCompare and Contrast
BandwagonTries to persuade everyone to join in and do the same
thing
TestimonialAn important person or famous figure endorses a
product
TransferGood feelings, looks, or ideas transferred to the person
for whom the product is intended
RepetitionThe product name or keyword or phrase is repeated
several times
Emotional WordsWords such as luxury, beautiful, paradise, and
economical are used to evoke positive feelings in the viewer
Name-CallingNegative words are used to create an unfavorable
opinion of the competition in the viewer's mindCompare and
ContrastThe viewer is led to believe one product is better than
another, although no real proof is offered
