www.sbs.co.kr

SBS : 161, Mokdongseo-ro, Yangcheon-gu, Seoul, 158-051 Korea Tel. 02) 2061-0006

SBS Ilsan Studios : 111, Ilhyeon-ro, Ilsanseo-gu, Goyang-si, Gyeonggi-do, 411-840 Korea

SBS Deungchon-dong open hall : 442, Yangcheon-ro, Gangseo-gu, Seoul, 157-030 Korea

SBS Prism Tower : 82, Sangamsan-ro, Mapo-gu, Seoul, 121-904 Korea

See the Bright Tomorrow

See the Bright Tomorrow

“Making the world brighter by offering a wider

perspective on tomorrow” is SBS’s vision. We

are striving to enrich our viewers’ lives and

make our society cheerful and healthy. Based

on the values of fidelity, creativity, diversity

and practicality, we will leap into a world-class

media group, together with our outstanding

talent at SBS Media Group.

Staying with You

Seeing with You

Feeling with You See the Bright Tomorrow

• SBS International

• Washington Branch

• New York Branch

• LA Branch

• Tokyo Branch

• Paris Branch

• Beijing Branch

• Cairo Branch

[Global Networks]expanding worldwide

[Specialized Affiliates]leading the national media sector

[Local BroadcastNetwork]for the nation

[International Partnerships] with the world’s leadingmedia companies

SBS Media Group has firmly established itself as “a global-contents production base camp” by producing and exporting TV dramas, news, documentaries, variety shows, and other high-quality entertainment contents.

In 2012, SBS successfully developed a new hi-tech broadcasting technology, and became the world’s first broadcaster to deliver the 2012 London Olympic Games in real-time 3D over terrestrial networks. SBS also launched a multi-screen (aka N screen) service platform named “pooq,” providing viewers with real-time broadcasting and VOD service at any time and at any place.

SBS’s newest and leading technologies in new media are being developed to provide viewers with the better picture quality and more convenient viewing experience. At the same time, our local network and international partnerships with major cities and media companies around the world have allowed us to grow into a media group with the highest level of professionalism and world-class competitiveness.

Media GroupSBS is a proud leader of Korea’s media industry. SBS will not stay satisfied with being a leader in the domestic market, but will strive to become a world-class media group possessing the eyes of knowledge.

6 7

SBS is the only private commercial broadcaster with wide national network in Korea.

SBS communicates with viewers through various platforms, including television, radio, and

DMB. We produce high-quality contents in a competitive marketplace by seeing things through

the eyes of our viewers, and thinking from their perspectives, as we continue to search for new

programming opportunities. In 2013, we will provide a vision to advance our society to a good

growth community by running a year-round campaign, “SBS’s New Year Project: Good Growth

Korea,” supported with related dramas, variety shows, and documentaries.

With the advent of smart devices, the broadcast environment is also rapidly

changing and evolving. SBS will continue to offer its services in digital

form via its SBS Prism Tower, which features state-of-the-art broadcast

technology, as well as via SBS social media that is open for interactive

communication with our viewers.

www.sbs.co.kr

[ News], offering a quick, accurate look at the news

SBS News enjoys strong viewer support with its quick, accurate news delivery. With its

newly designed studio, “SBS 8 o’clock News” is praised to be visually refreshing, and to

offer in-depth, focused coverage to give the public what it demands, actively responding

to public opinion on the hottest issues. In particular, “SBS People’s Choice,” which covered

the 19th General Elections and 18th Presidential Election received great reviews for its new

initiatives and sensational production techniques. By offering impartial coverage through

new methods, SBS News will continue to fulfill viewers’ needs.

[ TV Dramas], with laughter and tears for everyone

SBS has produced many dramatic hits ranging from “The Sandglass,” which achieved a

record-breaking viewing rate of 64.5% back in 1995, to “The Chaser” the biggest hit of

2012. With a wide range of stories and new production methods, SBS has led the trends of

drama in the domestic market, Asian market and, more recently, in the European market as

well. The varied contents we offer help promote Korean culture to the world, and we are

now poised to become a kingdom of drama, not only for viewers in Korea but for the people

all around the world to enjoy.

[ Entertainment], with both fun and touching human variety shows

Leading entertainment trends in Korea, SBS Entertainment has produced many variety shows

that are both fun and touching. The hilarious weekend show “Running Men” has become

a top news maker, introducing new ideas each week. In February 2013, we ran the race

in Macau and Vietnam with a large crowd of cheering fans, once again proving that the

program is a solid popular Korean-wave content. “K-POP Star, Season 2” is continuing the

legacy of the most popular audition program of 2012, and the next-generation real variety

show “Law of the Jungle” is bringing the sensation with its episodes in New Zealand and

Himalaya. A new style talk show, “Healing Camp” is providing joyful and touching stories

through various guests’ honest talks. Other fresh programs such as “Hwasin-Controller of

the Heart” and “Thank You” are changing the paradigm of conventional talk shows with

their new, refreshing show format.

[ Documentaries / Educational Programs],offering inspiring programs on a different scale

SBS Programs such as “What I Want to Know,” the first show in investigative journalism,

offer new ways to approach and resolve pressing social issues of today.

A special documentary “The Last Capitalism,” which covered problems capitalism has

caused as well as the meaning and value of coexisting created a big sensation, winning

numerous awards.

SBS documentaries’ cinematic quality and value are recognized worldwide. “SBS Special -

Tears in School” was awarded “A Good Program of the Month” by Korea Communications

Standards Commission, and “SBS Special - Stay Hungry, Stay Healthy” also created a big

sensation by opening the new paradigm of eating behavior; At 2013 New York Festivals,

“SBS Special - Harmony of Miracle” won a Bronze World Medal in Television-Documentary/

Information Program category.

[ Sports], unchallenged top sports broadcaster

As the sole broadcaster in Korea covering the 2010 Vancouver Olympic Winter Games and

the FIFA World Cup in South Africa, SBS was widely applauded for its relay broadcasting on

an international scale. In the summer of 2012, SBS delivered the thrills and emotions of the

London Olympic Games. SBS will continue to bring more sensational broadcasting at 2014

Sochi Winter Olympic Games, and at the 2014 Brazil World Cup. We also broadcast the

world’s No.1 sports contents for Korean sports fans, including the Masters Golf Tournament,

Barclays Premiere League, ISU World Figure Skating Championships, and FIS Alpine World

Skiing Championships.

[ Radio], offering analog emotion in a digital era

Begun in 1991, SBS Radio offers two popular channels, Love FM (103.5MHz/AM 792KHz)

and Power FM (107.7MHz). Power FM, dedicated to music, has the highest audience

ratings in Korea. Power FM, dedicated to music, has the highest audience ratings in Korea.

Power FM, dedicated to music, has the highest audience ratings in Korea. It boasts popular

programs, such as “The Cultwo Show,” the immovable number one show in the time frame

and the first radio show in Korea to be broadcasted live from an open studio with a live

audience. Love FM’s radio audition, “Radio DJ Audition, Season2” runs a program with

a fresh perspective, a program that offers any of its listeners opportunities to realize their

dreams of becoming the radio DJ; the attempt was well accepted and the program received

the 39th Korea Broadcasting Awards in the Best Radio Entertainment category. Supported

by the audiences’ cheers, SBS Radio launched an unconventional program, “DJ Show, You’re

the Radio Star” which interacts with ordinary citizens as DJs to run the show directly, also

getting the high interest from listeners.

www.facebook.com/sbsnow

twitter.com/sbsnow

8 9

Delivering Fun and Touching Contents

SBS Plus is a total entertainment channel that consists of carefully selected, the most popular

programs at all times, communicating with the viewers through sincere contents. We provide

not only the newest dramas, but also the classic dramas of old time, as well as internationally

well-known overseas dramas so that our viewer can enjoy various genres of contents. Also,

we produce our own dramas, with a collective know-how from the production team that

lead the Korean-wave dramas and the top-notch writers, actors and actresses. SBS Plus will

continue to inspire its viewers and provide only the best contents.

Stylish Entertainment Channel

SBS E! is a stylish entertainment channel that provides the most popular entertainment

programs produced by SBS. Such programs include “Running Man,” led by Korea’s best male

show host, Yoo Jae Seok, and “Healing Camp,” a new type of talk show where celebrities

come and open up to have “healing” conversation with the hosts. Aside that, SBS E! also

produces and broadcasts a variety of programs, such as “Star Beauty Show,” led by one of

Korea’s beauty icon, Seo In Young, who introduces various beauty secrets of top celebrities

in Korea, “K-STAR News,” covering the latest domestic entertainment news, “K-Collection,”

a new type of fashion concert, combining fashion and K-POP, and “Super Model Contest,”

an authoritative model contest started from 1992. With continuous production of new and

entertaining programs, SBS E! strives to be the number one stylish entertainment channel in

Korea.

No.1 Sports Channel

SBS ESPN was founded December 1, 2010, through anaffiliation with the world's top sports

channel, ESPN. SBS ESPN delivers world renowned sports events such as, the Barclays Premier

League where Park Ji-Sung, Ki Sung Yong and Yoon Suk-Young are currently playing, and

other major sports tournaments such as English FA Cup, Wimbledon, Australian Open Tennis,

and Formula1. SBS ESPN contributes to the overall advancement of Korean Professional

Sports by continuously delivering sports contents such as baseball, soccer, and basketball to

the public. SBS ESPN has established itself as the top sports channel of Korea by successfully

broadcasting the 2010 Vancouver Winter Olympic Games and the 2010 FIFA World Cup in

South Africa as a sole Korean broadcaster.

SBS Medianet is a Multiple Program Provider (MPP) consisting of SBS Plus, SBS E!, SBS ESPN,

SBS Golf, SBS CNBC, SBS MTV, and Nickelodeon, which offers the top-notch programs in Korea

and overseas. We operate a total of seven channels specialized in drama, entertainment, sports,

golf, business, music, and kids genres. We offer premium services through new media in Korea,

such as cable TV, SkyLife satellite broadcasting, IPTV, satellite DMB, and IPTV.

Medianet

No.1 Golf Channel

The nation’s first golf channel, SBS Golf covers top-class golf tours such as the PGA and

Japanese Golf tours, while bringing news coverage on overseas activities of Korean golfers

such as KJ Choi, YE Yang, Se Ri Park, Ji Ae Shin. We are also the exclusive broadcaster of

the Masters Golf Tournament, the U.S. Open, as well as the Players Championship. Through

these programs, SBS is proud to present in every historic moment of golf tournament. SBS

also contributes in the development and globalization of Korean golf sector through KLPGA

and Oneasia Tour. SBS Golf is leading the way of popularizing golf industry in Korea by

offering various programs such as the “Golf Academy”,“High School Golf Championship”

, and “Brave expedition” as well as the nation’s top golf portal “www.golf.sbs.co.kr” along

with a real-time on-air mobile application service used by 400,000 viewers.

Economy Made Easy

SBS CNBC launched in January 2010 when the world's number one business news network

CNBC and SBS joined hands. SBS CNBC provides live updates into CNBC's global platform

providing insights on South Korea's financial market and economy to the global viewers,

as well as insights on the global market to the domestic viewers. The network also carries

main news programs such as “News945” and “SBS CNBC Morning Call” which provide

in-depth analysis and information to the viewers. Personal finance is another big theme SBS

CNBC wants to make easy for the viewers. As part of this effort, the network is producing

and launching various programs that focus on small enterprises; we want to contribute in

stimulating the domestic economy by enhancing the competitiveness of small enterprises

and creating high-added value in our society. With the new slogan "Economy Made Easy,"

we are devoted to delivering a new genre of business news and staying closer to the hearts

and the needs of the viewers.

Music & More

SBS MTV provides not only music to its viewers, but also leads the lifestyle of youths who

enjoy the music; SBS MTV is a true “glocal” (global + local) music channel newly launched in

November 2011, since a global music leader MTV joined hands with SBS.

SBS MTV broadcasts live performances of Korean artists like Big Bang and PSY to global

audience through live music shows such as ‘MTV World Stage’, ‘Europe Music Awards’, and

‘Video Music Awards’. We lead “Korean Wave,” and “globalization of K-pop” around the

world by introducing the original contents to overseas MTV networks. We offer the latest

videos from top global artists timely to devoted music fans who love a variety of music, so

that they can enjoy the latest international music trend together with the world.

Kids First! - Children’s Entertainment Channel

Nickelodeon, where kids always come first, is a children's entertainment network; the global

network broadcasts in 175 countries around the world. In 2011, the network re-launched

in Korea as an affiliated channel of SBS and started to offer various programs aimed at

preschoolers, children and teens. We offer high quality, non-violent, non-discriminating

and humorous programs to children through programs such as the popular animation

“SpongeBob SquarePants,” a rising new program “Teenage Mutant Ninja Turtles,” and the

famous edutainment program “Dora the Explorer.”

In addition, we meet with young viewers through various touch points, such as licensed

characters, online contents, music, film, and video contents. Nickelodeon will open new

horizons in children‘s broadcasting by offering children’s contents that can be enjoyed by

the whole family.

10 11

The top private media representative company

Under its slogan of “Unlimited Creation of Values in Media,” Mediacreate provides cross-

media advertising solutions integrated on terrestrial TV, radio network, DMB, and cable

channels.

In this fast changing media environment, we break the boundaries of traditional advertising

sales methods, but instead provide the market-friendly media solutions tailored to the needs

of customers based on multilateral market analysis.

Media Rep.: Not only the media contents from SBS Media Group, but from various

networks and small sized broadcasters.

•SBS Terrestrial Networks: SBS TV, SBS AM, SBS FM, SBS DMB

•SBS Medianet (Cable PP Network)

: SBS Plus, SBS E!, SBS ESPN, SBS Golf, SBS CNBC, SBS MTV, Nickelodeon

•Network & Small Broadcasters (TV, Radio)

: KNN, TBC, KBC, TJB, UBC, JTV, CJB, G1, JIBS, OBS(TV)

IMC Solution: We design and provide an integrated solution to provide opportunities

for our customers to enhance their marketing capabilities, by planning, producing, and

sponsoring advertising solutions, indirect advertising and virtual advertising.

Corporate Volunteer Services: We support advertising solution for startup

companies, produce and run public service announcements, and operate other various CSR

programs.

Contents Distribution

Since the incorporation of the company in the U.S., SBS international has distributed SBS

contents, not only to North America, SBS International’s key market, but to Central and

South America. In particular, SBS International strives to expand its business to value-added

customized TV service to go with the digitization of the distribution platform.

Channel Service

SBS International provides 24-hour SBS Channel together with DIRECT TV, the biggest

cable operator in the U.S. In October 2006, we launched our second channel, SBS Plus. In

addition, we became partner with Verizon FIOS TV, launching SBS Channel, and started our

channel service with Time Warner Cable as well.

New Media Service

In light of the fast-changing media environment, the distribution through new media has

also become very active; SBS’s contents are being introduced to the U.S. viewers through the

leading digital distributing channels such as Hulu, Netflix, and Dramafever.

Delivering contents filled with our caring hearts for customers

SBS Contents Hub maximizes the value of its content by establishing a distribution platform

tailored to the individual needs of each customer and area rather than simply spreading

contents. We provide a diverse range of contents optimized for various service platforms

including websites, IPTV, mobile devices, and smart TV in order to satisfy different needs

stemming from fast-changing trends and the evolving technological environment. SBS

Contents Hub is at the center of boosting the prestige of Korean-wave culture not only in

Asia but also across Europe, the Middle East, and Oceania. In particular, we are operating

broadcast channels in Japan and Southeast Asia, and plan to gradually expand this presence.

We are continuously increasing our investments in the planning, development, and

production of contents, and presenting innovative products and services, so as to remain

faithful to our role as a distribution platform.

Transforming the changes in technology to new values

SBS Contents Hub continues to achieve new values by converging new media device and

IT technologies. We try to overcome the limits of television by developing a cross-service

platform that connects televisions, personal computers, tablets, and mobile devices, and

thus create greater value for our customers. In addition, we try to provide fresh, new

opportunities to different business sectors through continuous investment in technology.

Developing value of media for our customers

SBS Contents Hub offers a variety of useful contents from SBS Media Group directly to our

customers so that they can conveniently enjoy these contents in the current fast changing

media environment. In particular, we strive to provide services that can be interactively built

together with the users. Through these endeavors, SBS Contents Hub will not only create

new media values collaborated with customers, but also contribute in making SBS Media

Group the most admired and trusted company by all generation.

Mediacreate is the nation’s first private commercial media representative established to offer

innovative marketing solutions for capitalizing on today’s media market. It was founded in

2011 to create a new paradigm and stir up positive changes in the advertising industry, armed

with professionalism and diversity, through high quality contents of SBS Media Group.

SBS Contents Hub established service and distribution platforms to provide our customers with

various contents from SBS Media Group most easily and conveniently.

As a specialized contents-distribution/service company, we will strive to increase the value of

contents for our customers.

www.sbscontentshub.co.kr www.mediacreate.co.kr

www.sbs-int.com

12 13

providing a forum for sharing knowledge and information to build a brighter and happier future for all

Since its inception in 2004, "The Seoul Digital Forum" has emerged as an

internationally recognized forum for discussing and exploring digital advances. The past

events have been attended by many influential minds of T.I.M.E.+ (Technology, Information,

Media, and Entertainment), including Bill Gates, founder and chairman of Microsoft; Al

Gore, the former Vice President of the United States and Eugene Cernan, “the last man on

the Moon,” also the commander of Apollo 17. This year’s Seoul Digital Forum will be held

under the theme of “ECOllaboration – solutions for tomorrow.”

It will provide a platform to share the views and thoughts of reputed scholars and specialists

regarding the significance of “ECOllaboration” in today’s digital era. The forum is expected

to help lead us towards the goal of building a brighter future for all.

“The Future Korea Report” is a forum organized by SBS on a yearly basis, designed

to propose the vision and action plans to build a better Korea, while also analyzing a broad

spectrum of current issues and seeking solutions. The past ten events, attended by opinion

leaders and policymakers from Korea and beyond, have been broadcasted live and sought

to investigate the results of various research projects and in-depth reports. 2012 The Future

Korea Report was run as part of a year-round campaign “SBS’s New Year Project: Good

Growth Korea,” under the theme of “Gorvernance for Growth Community.” In addition to

its coverage by SBS 8 News, a special documentary is produced and broadcasted under the

same theme.

"SBS CSR programs" shaping a brighter future through serving communities. SBS takes pride

in serving communities and shaping a brighter future through giving viewers the opportunity

to join in the joy of helping those in need and build “a brighter future” together. Through our

signature programs aimed at achieving the greater good, such as “Hope TV SBS,” “Reaching Out to

the Disabled,” and” 24-Hour Famine Experience,” we have continued to inspire people to donate

and serve the underprivileged. We have also launched many community service projects jointly

with different welfare organizations.

encouraging people to take part in helping the underprivileged

In 2012, SBS revamped its CSR programs by establishing the “SBS Hopeful Tomorrow

Committee” and a CSR organization in an effort to more effectively and systematically serve

communities on a consistent basis, and to encourage more people to take part in community

outreach. In Korea, SBS is operating the “Smile Again Project,” health care support for

children, and the “Dream With” aimed at supporting regional children’s centers. Outside

of Korea, SBS plans to build 100 Hope Schools in Africa. SBS will remain at the forefront

of promoting the importance of community outreach and work to assure the well-being of

individual citizens.

<Hope TV SBS> a source of courage and inspiration

“Hope TV SBS”: Children are our future. For this reason, “Hope TV SBS” emphasizes

reaching out to children across the globe and helping them to have bigger dreams and to

grow up healthy, with a belief that happier children make a happier, brighter world. Hope TV

SBS holds two rounds of fund-raising campaign each year: one in the first half for children in

Korea, and the other in the second half for children in overseas, mainly those in Africa. The

campaign is designed to push the boundaries of a mere television fund-raising program and

develop into a festive event that can be joined and enjoyed by anybody.

“The World’s Most Beautiful Journey”: The genre of this documentary is named

“human solution documentary”; it selects underprivileged families with children suffering

from physical disabilities or rare diseases, who are often forced to give up on treatment

due to poverty, and connects them with a group of specialists who provide practical and

continuous aid and support. You can also meet in this program, the year-round projects such

as “Smile Again” (health care support for children), “Dream With” (support for regional

children’s centers), and “Hope Schools in Africa”

knowledge of sharing to make a brighter world

The SBS Foundation was established in 1993 to build a warm, compassionate society

through inspiring people with our creative and positive perspectives, laying a foundation for

lasting change, and sharing our vision to make a constructive difference. We are engaged in

a variety of projects aimed at developing sustainable solutions for a happier, brighter future

in Korea. The SBS Foundation will strive to research on ways to advance the growth of

society and build a warm and bright world by putting joyful sharing into practice.

<Media> We provide support for broadcast professionals and journalists to pursue research

projects overseas in an aim to help Korea’s media industry keep abreast with the latest global

changes. We also publish a quarterly academic journal dedicated to media studies. We

also co-run Master Class for Screenwriters in association with Korean Radio & TV Writers

Association, in an aim to level up our screenwriters’ abilities to the world’s top class level.

<Art> We annually organize the Korea Artist Prize in association with the National Museum

of Korea Contemporary Art, Korea to uncover and nurture artists who can represent Korea

and lead the art world of 21st century.

<National Agenda for the Future> We fund diverse research projects aimed at

achieving breakthroughs in national issues associated with education, employment, social

welfare, and the environment, and at paving the path for a better tomorrow.

SBS has visited 46 countries with 60 TV stars, and has collected donations totaling 160 billion KRW over the past 17 years.

Seoul Digital Forum & Future Korea Report

Corporate Philanthropy

foundation.sbs.co.kr

www.seouldigitalforum.org

1991~

2004~

2008~

The milestones of SBS Media Group coincide with the evolution of broadcasting

industry in Korea. SBS Media Group continuously strives to make our world a

brighter and better place by seeing tomorrow with the eyes of knowledge.Milestones

2002 03 Launched digital audio archive ‘Music Bank’ service

02 Changed the SBS Soccer Channel to SBS Drama Plus

2001 10 Aired Korea’s 1st HDTV broadcast; Opened the Mt.

Gwanak DTV Transmission Tower

04 Made Korea’s 1st HDTV test broadcast

2000 10 Transmitted live news coverage from Pyeongyang,

North Korea, for the 1st time in Korea

08 Made a DTV test broadcast for the 1st time in Korea

03 Changed corporate name to SBS Co. Ltd.

03 Launched SBS Medianet

02 Established SBS Sports Channel

1999 12 Officially covered the 1st North-South Korean family

reunions in North Korea

08 Established SBS Internet

07 Established SBS Golf Channel

1998 12 Established SBS Artech and SBS Newstech

1997 01 Established the Anyang SBS Stars

professional basketball team

1996 11 Aired SBS-Power FM for the 1st time (107.7MHz)

02 Opened the SBS Broadcasting Academy

1995 11 Completed the SBS Ilsan Production Center

05 Launched Nationwide SBS network

1994 03 Yoon, Se-Young appointed as Chairman and Yoon,

Hyuk-Gi as President

1993 12 Completed SBS Deungchon-dong open hall

10 Established SBS Foundation

07 Completed construction of SBS Goyang Radio Trans-

mission Tower; 1st AM stereo transmission in Korea

1992 12 Completed SBS Ilsan Studios

05 Established SBS Production

03 Established SBS USA (U.S. overseas o ce)

03 Established SBS men’s basketball team

1991 12 Aired SBS-TV (Channel 6) for the 1st time

03 Launched SBS-AM Radio (792KHz)

1990 11 Launched the Seoul Broadcasting System (SBS) with

Yoon, Se-Young as president and CEO

2012 09 SBS moves into the newly completed SBS Prism Tower

07 SBS covers the London 2012 Olympics Games as the official

broadcaster

2011 11 SBS joins hands with Viacom (SBS MTV and Nickelodeon open) 10 Mediacreate is launched

04 The SBS Hopeful Tomorrow Committee is established

2010 12 Launched SBS ESPN

11 Celebrated the 20th anniversary of SBS

06 Broadcasted the South Africa World Cup

02 Broadcasted the Vancouver Olympics

01 Announced the new vision of SBS

Woo Won Gil, a new CEO appointed

Launched SBS CNBC

2009 09 Launched SBS Contents Hub

02 Changed the company name from SBS Holdings Co., Ltd. to SBS

Media Holdings Co., Ltd.

2008 12 Broadcasted the 2008 ISU Figure Skating Grand Prix Final

08 Broadcasted the 2008 Beijing Olympics

05 Changed the largest shareholder from Taeyoung E&C to SBS

Holdings Co., Ltd.

04 Korea gained its 1st astronaut, So-yeon Lee, and SBS broadcast ed

live from space

03 Founded SBS Holdings Co., Ltd.2007

2007 07 Established Korea’s 1st full DTV subtitle service

2006 12 Korea’s 1st astronaut selected at 2008 Space Korea

06 Launched SBS DTV data broadcasting

05 Broadcasted soccer games in 5.1 channel audio and HDTV for

the 1st time in Korea

2005 12 Launched terrestrial DMB SBS

08 Broadcasted the UTV Open

Held the SBS special concert “Yong-pil Cho Pyeongyang 2005” to

commemorate the 60th anniversary of Korea’s independence

2004 05 Held the 1st Seoul Digital Forum

03 Grand opening of the new SBS headquarters in Mok-dong

2003 11 Sponsored lecture by former U.S. President Bill Clinton to

celebrate the 13th anniversary of SBS

10 Broadcasted a special live transmission from Pyeongyang of a

commemorative Basketball Game for the opening of Ryukyung

Jung Joo-young Stadium: the largest production crew and SNGs

ever to enter North Korea via a land route

06 Renamed SBS USA as SBS International

05 Sponsored Turandot, the world’s largest outdoor performance of

an opera

Making the world brighter

by offering a wider

perspective on tomorrow

Staying with You

Seeing with You

Feeling with You

2008~

Making the world brighter

by offering a wider

perspective on tomorrow