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23 - 25 JUNE 2020
SECURITY IS CRITICALIFSEC IS ESSENTIAL
WWW.IFSECSEA.COMOrganised By
ABOUT IFSECSOUTHEAST ASIAWidely recognised as the world’s leading security, fire and safety portfolio, IFSEC Southeast Asia which is part of ASEAN Super 8 exhibition, will again provide the perfect platform for companies to showcase their latest innovations and activities from 23 - 25 June 2020, at Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur.
With new features, innovative products and technologies, this is a must attend event for all security, fire and safety professionals and it is a crucial exhibition for stakeholders in the industry to bring in and display their products, solutions and technologies.
2020 FACTS AND FIGURES
expected 6,000 trade visitors
4,000sqmof exhibition space
expected 170 participatingcompanies frommore than10 countries
expected 250 onsite business matching meetings
expected
10 group pavilions
WHY IFSEC• Connecting with the security industry
• Develop Business with new and existing partners
• Generate Regional Business with quality buyers
• Launch your latest innovations, products and technologies
EXHIBITORS’ PROFILEIFSEC Southeast Asia features exhibitors and products related to the Security, Safety and Fire industries :
• Drones / UAVs• Emergency Alarm and Warning Systems• Facilities Management • Fire Alarms / Detection / Protection• Fire Prevention and Protection• Fire Fighting Equipment• Lighting / Evacuation / Signage• Occupational, Safety & Health (OSH)
• Perimeter Protection• Physical Security• Rescue• Safe Cities• Security Consulting• Security Installation• Security Management• Smart Building• Vehicle / Transport / Fleet / Drivers• Video Surveillance (CCTV)
First of all, branding is very important. We implemented some branding and marketing activities in Malaysia to show our latest technology. Second, I would say this year is a very good timing because of we call this year as our AI Cloud Year, and we need to let more people know about our AI cloud concept. Of course, I will exhibit IFSEC Southeast Asia every year because this is a very good platform for us and for all the excellent international manufacturers to show off the latest technology at Malaysia.
ZHENG XIAO KUN, Malaysia Director, HIKVision (Malaysia) Sdn Bhd
The idea of ASEAN Super 8 is to step into the visitor profiles of other shows. For us, I could say it worked well because we have a software solution that can be handled by any organisation’s technicians.
PHILIPPE SAINT PERE, Owner, Stratel (Malaysia) Sdn Bhd
WHATEXHIBITORS’SAID ABOUT IFSEC SOUTHEASTASIA 2019
VISITORS’ PROFILE
• Banking / Financial Services • Construction / Developer• Consultancy • Cyber Security • Digital Forensic • Education • Government • Hospital • Hotels / Clubs • Importer / Exporter / Distributor• Installers / Systems Designer• Insurance• IT• Jewelry• Manufacturers• Oil & Gas • Policing / Military • Property Management • Publishing • Retail / Wholesale
IFSEC Southeast Asia welcomes a diverse group of visitors from various industries :
The exhibition actually is quite good and I’m here to source some products. I think this is a very good step because individual events can’t be so big and the crowd will be less. But combining all the events, I can see the crowd is a lot more. My priority is security surveillance equipment, and there are quite a lot of them from different suppliers and manufacturers.
FABIAN LOW, Product Manager, Centrix Security Sdn Bhd
I think this exhibition is getting better every year. I come here to see the development and advancements in video analytics technology. We can see a lot of new technologies being applied with the use of video analytics.
MUHAMMAD ASLAM AHMAD SUHAMI, Project Manager, MSP Hitect
WHAT VISITORS’ SAID ABOUT IFSEC SOUTHEAST ASIA 2019
2019 VISITORS’ STATISTICS
IT / Cyber Security / Telecoms
Distributor of Security / Fire Products / Technology
Integrator of Fire / Security Products / Technology
Installer of Fire / Security Products / Technology
Construction / Development
TOP 5 Main Activities16,781 visitors from 61 countries
andmanymore
Video / CCTV / Video Surveillance
26%
Access Control & Biometrics
15%
Alarms / Intruder Detection, Fire Detection /Prevention / Protection, Security Services
13%
IT / Cyber Security
11%
Integrated Security Systems
10%
Top 5 Main Interests
Establishing New Distribution Channels / Agents +Meet New Suppliers + Sourcing New Products / Technologies
46.49%
Attending Educational Sessions +Networking with Industry Peers
18.86%
Evaluating The Show for Future Participation +Gathering Market Information
17.44%
Meet Existing Suppliers
9.95%
Purchasing / Recommending Products / Services / Others
7.26%
Top 5 Reasons for Visiting the Show
• Systems Integrators• Telecommunications • Training • Transportation • Utilities
**Statistics extracted from 2019 Post Show Report
B2B MeetingsPre-scheduled business meetings during the 3-day show.
Product DemosLive demonstration by exhibitors.
The Most Active Marketing Booth Award winning by Prisma Bytes Sdn Bhd.
Professionals from security, fire and safety industries presented and shared their knowledge, market updates and current trends.
Dedicated Fire Zone
Free-to-attend Seminars and Conferences
Best Show Award
Malaysia Security IndustryExcellence Award (MSIEA)
The award night was organised by the Asian Professional Security Association (APSA) Malaysia and officiated by the Prime Minister of Malaysia, YAB Tun Dr. Mahathir. This is to celebrate and reward the best individuals and
corporates in the security industry.
HAPPENINGS ATIFSEC SOUTHEAST ASIA 2019
Organised by The Royal Malaysia Police (PDRM) and UBM. PDRM Forum - “Towards a Safe Living and Working Environment”
Hi-Tea and Networking Reception with The Royal Malaysia Police, professionals and invited guest from the security industry.
Hi-Tea & Networking Receptionwith The Royal Malaysia Police (PDRM)
MARKET HIGHLIGHTS • The Industrial Cyber Security market is projected to reach approximately 24.41 USD
billion with 10.97% CAGR during the forecasted period of 2017 – 2023. Industrial cyber security solutions are designed to safeguard industrial environments from cyber threats. Industrial cyber security market is a highly dynamic area of concern. It include the software and hardware solutions, industrial control systems, and network security. These cyber security solutions deal with secured operation of machines and plants in industries.
Source from : News Tech Markets, 21 May 2019 (https://newstechmarkets.com/2019/05/21/industrial-cyber-security-market-2019-size-global-industry-size-analysis- business-growth-regional-trends-development-status-by-major-key-vendors-and-trends-by-forecast-to-2023/)
• People are an essential component of any physical security system. Automation hasn’t taken over completely yet! But how has innovation changed the skillsets security operators need to operate systems effectively? As technology evolves in physical security, a core contradiction is that more complex systems are often becoming easier to use. Automation is eliminating some of the mundane tasks involved in managing security systems.
Source from : SourceSecurity.Com, 03 July 2019 (https://www.sourcesecurity.com/insights/needed-skillsets-changing-security-operators-co- 1753-ga-co-2900-ga-co-8173-ga-co-9619-ga-co-11453-ga-off.1562055967.html)
Email Invitations
Printed MarketingCollaterals
Online Pre-Registration
Website Updates
Billboards / Buntings
Social Media Sharing /Updates
Online / Offline Publishingvia Media Partners
NewspaperAdvertisements
KEYMARKETINGSTRATEGIES
Email Campaign -News, Updates
CONTACT INFO
TJ Tan ( Mr )T: +603 9771 2688E: [email protected]
Local & Asia SalesAries Kee ( Ms )T: +603 9771 2688E: [email protected]
International SalesShaun White ( Mr )T: +44 207 560 4040E: [email protected]
COST OF PARTICIPATION
Standard Shell Scheme:RM1,699 / USD 540 per sqm
The package includes:• Needle punch carpet• White polyester laminated panels for back walls two side walls and fascia board• Adhesive vinyl letters for exhibitor’s name and booth numbers on the fascia board• 2 nos. of spotlight
Bare Space:RM1,599 / USD 490 per sqm
• 1 no. of information desk• 2 nos. of folding chairs• 1 no. of round table• 2 nos. of easy arm chairs• 1 no. of brochure rack & 1 no. of waste basket• 1 no. of 13 amp single phase power point
ABOUT ASEAN SUPER 8
INCORPORATING
The region’s leading expo for the built environment industry – ASEAN Super 8 – is back, following a major success and overwhelming response in 2019. The event held in conjunction with International Construction Week (ICW). With top industry exhibitions organised simultaneously under one roof, the leading-event will be a one-stop avenue for industry professionals to learn and source solutions and technologies related to the built environment industry. To be held from 23 – 25 June 2020, the ASEAN Super 8 features exhibitions namely the ASEAN M&E Show, TENAGA, ASEAN Solar, ASEAN Light, ASEAN Lift, REVAC,
Futurebuild, Heavy Mach and IFSEC Southeast Asia.
SPONSORSHIPOPPORTUNITYIf you wish to increase your brand awareness in IFSEC Southeast Asia, we offer an array of marketing and promotional opportunities. Take advantage of our sponsorship opportunities to set yourself apart from your competition. Our experienced sales representatives will work closely with you. Please contact our sales team for more information
