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Basic overview on how nonprofits can use LinkedIn with special focus on securing pro bono talent and board members. Created by Lana Khavinson
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LinkedIn Confidential ©2013 All Rights Reserved
Securing Board Members and Pro Bono Talent Through LinkedIn
LinkedIn Confidential ©2013 All Rights Reserved
Learn how LinkedIn can help nonprofits
In this presentation you’ll…
Get an overview of LinkedIn
Learn how LinkedIn can empower you to find the right talent for your organization – including board members & pro bono talent
Discover 5 immediate opportunities to take action today
LinkedIn Confidential ©2013 All Rights Reserved
Do you need LinkedIn?
The people connected to my staff, board, and supporters are critical to the success of my organization.
I spend a lot of time asking my board and staff, “Who do you know?”
I often know who I’m looking for but don’t always know how to find them quickly or efficiently.
YES
NO
YES
NO
YES
NO
What is LinkedIn?
LinkedIn connects talent with opportunity at massive scale.
Nonprofits on LinkedIn
Are Nonprofits on LinkedIn?
To date…..
Over 3.8mm nonprofit professionals
From over 130,000 nonprofit organization
Representing 205 countries
LinkedIn Confidential ©2013 All Rights Reserved
LinkedIn helps connect you to the network you need to achieve your mission
V
B
S
F Board Members
Skilled
Volunteers
Funders
SupportersT
Talented Employees
LinkedIn Confidential ©2013 All Rights Reserved
S
By leveraging LinkedIn’s network, you can…
Strengthen relationships with funders
Find the right quality board member quickly
Recruit talented professional volunteers
Identify top talent to work for your organization
Build your brand and spark dialogue among supporters
V
B
F
T
An introduction to a local foundation
A board member with strategic consulting experience
A graphic designer to re-brand your materials
A new Development Director
Professionals following your organization’s LI page
Redundant Connections
Be the Broker in the Structural Hole
InMap (http://inmaps.linkedinlabs.com/)
How can LinkedIn empower you to find the right talent for your organization?
LinkedIn for Nonprofits
Member ProfileAdvanced SearchCompany Pages
Groups
NEW! LinkedIn Board Member Connect
LinkedIn Confidential ©2013 All Rights Reserved
Member Profile
Your member profile is the place where you showcase who you are, your experiences & your mission. It’s also the 1st step in building a network of powerful connections.
Profile picture
Summary & skill set
Education
Volunteer Experience & Causes
Detailed work experience
At least 3 recommendations
LinkedIn Confidential ©2013 All Rights Reserved
Advanced Search
The key to finding great talent! Once you build your profile and begin building your network, LinkedIn provides an easy to use search tool that lets you find and connect with the right individuals.
Basic Facets
Location
Title
Education
Company
Industry
Advanced Facets
Groups
Years of Experience
Job Function
Company Size
And more…
LinkedIn Confidential ©2013 All Rights Reserved
Company Pages
The home for your organization on LinkedIn. LinkedIn Company Pages provide you with a place to share your mission, events, news updates. Most importantly, this is way in which you can build & engage with your follower base & target audience.
LinkedIn Confidential ©2013 All Rights Reserved
Groups
LinkedIn Groups provide a place for individuals in the same industry or with similar interests to share content, find answers, make contacts, and establish themselves as an expert in their field.
LinkedIn Confidential ©2013 All Rights Reserved
New! LinkedIn Board Member Connect
LinkedIn Board Member Connect is a program that helps nonprofit leaders find quality board members quickly.
It was built on the premise that by leveraging your network, and reaching beyond your network- you can identify the talent you need in order to achieve your mission.
Program Features:
Free annual subscription to Talent Finder
Exclusive Board Connect Group
Product webcast training
Industry best practices
LinkedIn Confidential ©2013 All Rights Reserved
Ready to get started?
LinkedIn Confidential ©2013 All Rights Reserved
1. Improve upon your member Profile: Have you put your best foot forward sharing your mission, specialties, experiences, passions? Have you connected with your colleagues, volunteers, funders, board members, advocates?
2. Explore your network: your next volunteer, board member, staff hire, and funder prospect are all on LinkedIn. Use “Advanced Search” to find the perfect match.
3. Create a community for supporters: create a company page with all of your organizational information and give your fans and followers a place to unite.
4. Build your brand: ask your supporters to add the Volunteer/Causes field on their profile. This becomes an implied endorsement for your organization.
5. Join a LinkedIn Group: find a group related to your mission and start a conversation.
Five ways to use LinkedIn today
LinkedIn Confidential ©2013 All Rights Reserved
nonprofits.linkedin.com