Securing Buy-in Step 5: Securing Buy-in. Securing Buy-in Securing Buy-in Our Roadmap

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  • Step 5: Securing Buy-in

  • Securing Buy-in Our Roadmap

  • Securing Buy-inAgendaWelcome Discussion of Exercise 4: Building an InterventionSecuring Buy-inQ&AExercise 5: Spreading Your MessageFeedback SurveySecuring Buy-in

  • Securing Buy-inLearning ObjectivesIdentify approaches to get buy-in from different groupsChoose key messages that allow you to communicate persuasively and succinctly

    Securing Buy-in

  • Securing Buy-in Discussion of Exercise 4: Building an Intervention

  • Discussion of Exercise 4: Building an InterventionSecuring Buy-in Questions:What level/strategy/mode combination did you choose?

    How did you use your Fishbone Diagram, priority matrix, and SWOT Analysis to make this selection?

    Why did you choose this combination?

  • Securing Buy-in Securing Buy-in for your Equity Activity

  • What Does Buy-in Look Like?Making resources available

    Freedom to try new things

    Showing up and participating

    Getting the word out

    Advocating your message in conversation

    Signing joint emails to staff

    Buy-in is more than approval its a concrete pledge

    Securing Buy-in

  • Key messagesAnswers why? rather than just a call to actionAdvantages over the status quoAdvantages over another intervention

    Persuasive: anticipates concerns

    Links your efforts to your audiences priorities

    Is short and to the point

  • Key messages slide 2Easy to share and reinforceKeeps your message consistent

    Together, these foster clear communication and momentum

    Doing [xyz] will help achieve [other goals that are important to the audience].

  • Securing Buy-in from Staff

  • Securing Buy-in from StaffConsult everyone who will be affected

    Minimize the time burden on staffScheduled staff meetings

    Let staff know their input is key

    Report back to everyone who gave input

    Securing Buy-in

  • ChampionsAdvocate to peers: stronger buy-inAdvocate for peers: stronger project (and better outcomes)

    Help balance goals with operational realityOvercome skepticism (credibility)

  • Securing Buy-in Securing Buy-in from StaffStakeholderLikely ConcernBuilding the CaseLeadershipReturn on investmentPresent data on potential positive financial impactProvidersOffice visit efficiencyShow how activity will enhance the care team and coordinate careFront-line staffClinic flowBe honest about potential impact and solicit input for improvementEveryonePatient outcomesExplain your process and how activity should affect outcomes

  • Securing Buy-in Securing Buy-in from Patients

  • Securing Buy-in from PatientsCarefully consider recruitment strategies

    Nominate for participation Be aware of peer influence Racial/cultural concordance

    Speak to what motivates patients

    Give patients a choice

    Securing Buy-in

  • Securing Buy-in Securing Buy-in from the Community

  • Securing Buy-in from the CommunityGive before you getBe interested in other peoples agendasMeet one-on-oneMeet partners where they areBe a constant presenceSecuring Buy-in

  • Buy-in and SustainabilitySecuring Buy-in

  • Securing Buy-in Spreading Your Message

  • Key messagesAnswers why? rather than just a call to actionAdvantages over the status quoAdvantages over another intervention

    Persuasive: anticipates concerns

    Links your efforts to your audiences priorities

    Is short and to the point

  • Spreading Your Message: E-mail #1

  • Spreading Your Message: E-mail #2

  • Spreading Your Message: E-mail #1 and #2 Comparison

  • Securing Buy-in Exercise 5: Spreading Your Message

  • Securing Buy-inExercise 5: Spreading Your MessageSecuring Buy-in Part 1: Short audience analysis (key messages)Part 2: Spreading your messagesEmailShort slide presentation (2-3 slides maximum)Patient letterMock-conversation Short video that you could share at staff meetingPart 3: Any questions for final session

  • Securing Buy-in Thanks for participating! (Please fill out the survey!)

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