Section 2, Seat 3 : Lalabell Florist Shop

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Chapter 1

Introduction


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Background and Significant of the project

From the past they believe that Queen Sri Julaluck is the first person who creating thefresh flower to apply in the ceremony since Sukhothai period and continuing to the present.According to Chanthana Suvarnmalee(2529) said that Thai ancestor have skillful to creatingthe garland . The flowers have meaningful; it is the best thing to represent the feeling of theperson too. Flowers can use in many festivals such as for congratulation, for weddingceremony, Loy Kra thong festival, etc. So, florist shop is the business that quiet moreinterested one. Pathum Thani is one of the central provinces of Thailand. The province islocated directly north of Bangkok and is part of the Bangkok metropolis that has a variety of flowers at Pak Klong Talad or flower Market that sells flowers, fruits, and vegetables. It is

the primary flower market in Bangkok. The market's focus has shifted from produce toflowers as the Talat Thai market on the outskirts of Bangkok has become a more attractivesite for produce wholesaling and close to Bangkok and Thammasat University,RangsitCentre, so it is suitable for us to run the Lalabell Florist in Pathum Thani.

Lalabell Florist located in front of Thammasat University, Rangsit Center in PathumThani province. It is the one of the business that can be easy to get highly profitable becauseflowers are easy to find according to geography and the weather, involve the nature of eachflower, especially tulips and lilies, which have received attention from the public. Thelocation is most advantage because it has more demand of flower bouquet but have lowsupply to satisfy the need of customer. From the research of Phathum Thani official showthat the statistics of 3 quarter , year 2009 (July-September)matching the quarter 4 Fiscal year2010, with a population of Phathum Thani province e-commits 4,043,592 (Ministry of Commerce Thailand, 2011) and the average buy a flower Country Thailand consumptionflower range from the normal timing up to 80-90%

The rate of rose consumption is higher in Thailand so it has more influence for somebusiness to expand the florist shop in last 2-3 years, and also increased the price of flowersbouquet. To open the florist shop we needed to set the target market first then find a locationthat suitable for target group. We think that the location of our shop will have morecompetitive advantage than some florist shop in Phatume Thani.


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Project objective(s)

To study a business of florist shop. To learn the technical and design of flowers. To analyze market a business of florist shop. To analysis risk of florist shop business in Chiang Rai. To study about influence factors to growth of florist shop. To Summary of the feasibility to growth of florist shop.

Benefit(s) of project

1. To learn about situation of florist shop business in Chiang rai.2. To learn about the market of florist shop business in Chiang rai.3. To know the feasibility of florist shop business in Chiang rai.4. To know the technical about competitive into the market.5. To analysis behavior of customer of florist shop business.6. To know the florist is important for special day.


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Time frame of study

No. Task2012 2013

November December January

1Discuss about what is our businessand sent the project title.

2 Search information

3

Study about introduction andenvironment analysis- Background and significant- Project objectives- Benefit of project- Activities/Time Frame-Nature of Industry- Situation of Industry- Product/Service

4 Send project paper

5

Study about market analysis- Potential Market- Market Share

6

Study about technical analysis

- Technical Viability- Sensible Choices

7

Study about financial analysis-Risk-Return

8

Study about risk analysis- Risk from the operations- Other Impacts

9

Study about environment analysis- Environment Damage

10 Summarize the feasibility of Lalabell florist


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Chapter 2

Industry Profile


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2.1 The nature of industry

Business Opportunities Center notes, Florist business is the one of professional

business in the materialism society which it has many people want to appreciated the charmof nature. The flowers are not only use to decorate in the house but there have also been usedto indicators the status of society as well. And, nowadays the values of flowers are growingbecause the flowers became the media use for express feeling both happy and sad.Additional, Flower arrangements is the science one which necessary to have skills andexperience because it will be used in a variety of different color flower, gradation and

bringing flowers or leaves. This must be related and make a beautiful view because it is along heritage of art and evolution.

In the past, florist shop was considered to be difficult to grow because the flowers area product is not having the benefit and not necessary for customer. But, nowadays the flowerdelivery is very popularity in the society because it can represent to congratulation orcondolence in the other opportunities. So, it make the business extend and growth rapidly.And, most people always think the business is easy to work without hassle, just have only theknowledge of how to arrange the flowers. But in fact, if entrepreneur want to get the floristshop success, the entrepreneur must be trained and willing to work which is very seriouslybecause today the florist shop has highly competitive. If the entrepreneur lack of commitmentand lack of expertise in the business, it may not be successful. (Tonwon, 2009)

According to Thailand Kasikorn Research Center states Florist shop is extending

rapidly in 2008-2010 which estimated that the flowers shop distributed all over the country

with more than 1,000 shops. In Bangkok and surrounding area have about 50 percentespecially in major cities.

However, the investment of the florist shop, it is very important to set a clear in targetgroup to find a location that suitable with the shop because the business will succeed dependon the location are the first thing to consider. If inside the location has a little of target groupit will less successful too. And, use the marketing strategies in the shop to analyze themarketing and make a difference with the competitor in product, price, distribution channelsand promotion of the product to increase the benefit. The example we can use the fruits and


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vegetables to decoration into the bouquet it will be quaint and blend as well to attract thecustomers and the product will be a naturally beautiful and does not cause pollution.(Millionaire Path Newspaper, 2012)And, I think the estimated financial capital is considereda key step because it will help entrepreneur aware demand to use resources and fund of thebusiness that enough to able to allocate the resources and financial.

Florist shop is the business that depended on the festival and seasonal which is themain factor to make benefit in the business. When the flowers are bloom it always is themajor festivals of Thailand, such as the New Year festival, Songkarn festival, valentinefestival, etc. Many people always had given the flower like express love, Interval graduationand instead of greeting in other special chance. So, this is the flower period is very beautiful

and peak season of the florist shop. Additional, when you cut the flowers from the tree. If youwant to give the flower slow down in the deterioration and long vase life. It needs to maintainthe quality of flowers by you must cut stems of flower and soak in water tank. (Fahsai flowershop, 2010)

Siam Lab Flower said that "some of flower is does not need to use formalin becausebefore the entrepreneur will be order the flower he must calculate amount of flower isenough. And, Flowers of different countries always have formalin and supplements to helpthe flower recovery speed up. Flower arrangements which include in a vase, bouquet flowerbaskets, etc. It must use types of flowers that different to attribute both the flower grown inThailand and the flower import from other country. And, the flowers are mainly used to orderfrom abroad, such as carnations, tulips, Lilies, etc. which mostly imported from Holland,Australia, Malaysia, Netherlands. And, the flower grown in Thailand is mostly planted in thenorthern region is Chiang Mai and Chiang Rai.


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The kind of flowers in the Lalabell Florist

Rose : The rose has been a symbol of love, beauty, even war and politics from way back intime. The variety, color and even number of Roses carry symbolic meanings. The Rose ismost popularly known as the flower of love, particularly Red Rose.

Roses have been the most popular choice of flowers for the purpose of gifting across theworld. They also act as a great addition to home and office decor. A bunch of roses or even asingle rose works wonders aesthetically and considerably enlivens a place. Besides fresh cutroses, artificial flowers like silk roses in different colors are also widely used as decoration.(Emma Goldman, 2013)

Lilies : These varieties are the most exotic and showy of all lilies but multiply more slowly.They can be grown in somewhat arid, colder climates in low fertile soil but will take a littlemore effort on your part for good survival in these conditions. Amending the soil andproviding heavier winter protection of straw, leaves and peat moss is recommended. Springplanting allows them to settle in and is more apt to make it through harsh winters. Protectthem from the first frost and by covering with a cardboard box or heavy straw during extremecold weather, will allow the bulbs to mature more fully for the following year. The largebeautiful scented flowers that bloom late summer will be well worth the extra effort needed.(Judd BoyerA, 2010)

Jasmine : the Jasmine is a very popular flower around the world especially in the tropicsbecause of its unique fragrance. The Jasmine is native to tropical and warm or temperateregions of the old world. The Jasmine flowers are white in most species, with some speciesbeing yellow. The Jasmine is believed to have originated in the Himalayas in western China.

Unlike most genera in the Oleceae family, which have four corolla lobe petals, Jasminesoften have five or six lobes. Jasmines are often strong and sweet scented. Jasmines are widelycultivated for their shining leaves and beautiful clusters of fragrant flowers. Flowering inJasmines takes place in summer or spring which is usally six months after planting. TheJasmine flower releases its fragrance at night after the sun has set and especially when themoon is waxing towards fullness. Jasmine flower buds are more fragrant than the flowers.( Gifting Inc., 2005-2011)


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Carnation : According to a Christian legend, Carnations first appeared on earth as Jesuscarried the Cross. Carnations sprang up from where the Virgin Mary's tears fell as she criedover her son's plight.

Miss. Anna Jarvis (The Founder of Mother's Day) used Carnations at the first Mother's Daycelebration because Carnations were her mother's favorite flower.Carnations are alsocommonly referred to by their scientific name, "Dianthus", the name given by the Greekbotanist Theopharastus. Carnations got the name Dianthus from two Greek Words - "dios",referring to the god Zeus, and "anthos", meaning flower. Carnations are thus known as the"The Flowers of God".

Tulips : According toBeautiful Orchids - Various Exotic Flowers notes, Tulips are verypopular to an extent that during the 17th century, most of Europe particularly Holland, wasgripped in a craze for Tulips that as a result, many had to even sell off their fortunes. It waspopularly known as the Tulip mania. Tulips are some of the most popular spring flowers of all time, and the third most popular flowers world-wide next only to the Rose andChrysanthemum. Tulips come in an incredible variety of colors, height, and flower shapes.Some Tulips are even fragrant. The Tulip was introduced by a famous Austrian biologistCarolus Celsius. Tulips bloom on bulbous plants, with large, showy flowers with six petals.There are around 100 species of Tulips, which actually came from the Central Asia wherethey grew wild. Turkish growers first cultivated tulips as early as 1,000 AD.

Tropical flowers : Tropical flowers hold a special place in the hearts of flower lovers due totheir breathtaking fragrance and exquisite beauty. Orchids, Rhizomes, Gingers, Heliconias

etc., which are more popular with the flower lovers, are tropical flowers. Tropical Flowers arethose that thrive naturally in tropical climatic conditions. All the tropical flowers happen tobe alien to other geographic regions of the world viz., the temperate and Polar Regions wherethey are referred to as Exotic Flowers. All tropical flowers are thus exotic to the Americasand Europe but it is not necessary that all exotic flowers are tropical flowers.(McKnight, Tom L;Hess, Darrel, 2000)
http://www.beautifulorchids.com/exotic_flowers.htmlhttp://www.beautifulorchids.com/exotic_flowers.htmlhttp://www.beautifulorchids.com/exotic_flowers.html


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Spring Flowers : Spring Flowers are beautiful and fragrant. Changing seasons have aprofound effect on plant and animal life. Spring is the time of renewal of plant life.Nature awakens in spring, and Spring Flowers bloom. Spring is a wonderful time of the yearfor fresh Spring Flowers, particularly spring flower bulbs. In spring, plants and trees sproutnew leaves and Flowers bloom. The number of daylight hours increases during spring, and inmany countries, people celebrates spring festivals. (Annie, 2000 2011)

Summer Flowers : Summer Flowers add brilliant color and beauty to the landscape throughthe heat of summer and until frost, with only minimum care. Summer is a time of beauty andabundance with Summer Flowers in the garden. Though, many Summer Flowering Plants arelikely to suffer winter injury and need the tender care of spring, the magnificence, color and

fragrance of Summer Flowers are a valuable addition to any garden. Summer time is a timeof brilliance and beauty with Summer Flowers in the garden. The season requires special careand attention for the maintenance of Summer Flower plants. (MAUREEN GILMER, 2006)

VisionLalabell Florist will order the flowers from Pak Klong Talad in order to provide the

fresh and new flowers to customers. Our employee must have experience at least 3 years toserved the quality product and have more value of bouquet. Our shop also provides somefacility to our customer such as internet wifi, book corner for some waiting. And have shopfanpage for online booking to have more convenience.

MissionOur shop always developed the style of the bouquet and also provides the

several kinds of flowers. Our target will focus on people who are 21-30 yearsold. We will provide the quality product to get more the customer loyalty andword of mouth.


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2.2 Situation of Industry

Thailand is a wonderful place for sourcing all flower and plant products such as:Flower Brooches, Flower Displays, Flower Boxes, Wedding Flowers, Flower Candles,Orchids, Artificial Flowers, Preserved Orchids and Floral Displays.

(http://bangkokcompanies.com/categories/thai_companies_p159.htm)

Florists provide customers with a variety of arrangements made specifically forcertain occasions and events. Nowadays people use the flower to represent their feeling inmany occasions no matter for condole or congratulate. Moreover the flowers can use fordecoration in their house, office, or shop to get beauty and give refreshment and also export

to other country. So this business is most interested one and many people think that it not toohard to learn some skill to run the florist business so this business become more popular andspread over the country especially in the big country and some shop in small country.

Our shop is located at Pathumthani because our customers target in market group ispeople that age range between 21-30 years that who are needs our product and service. Alsonear to the Pak Khlong flower market which easy buying and selling, the transportation thatconvenience can reduce production costs such as

Tai market is open 24 hours a day located on Phaholyothin Road, oppositeThammasat University Rangsit Campus, Tumbol Klongnueng, Ampher Klongluang,Pathumthani. It is a marketplace for agricultural products. Which are designed to beexpansive and can easily accommodate a wide range of products daily capacity of more than 15,000 tons of farmers throughout Thailand and open space, the farmersand those buy flowers direct sales such as roses, orchids and Yerbera.

( www.holidaythai.com/Thailand-Attractions-1034.htm, 2013)

Flower Market, the market four corners of the city (Phaholyothin Road), A.Lamlukka, Pathum Thani, Thailand. ( Rakbankerd.Com , 2011)


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The Florist Competition

The Florists shop in Pathumthani has a wide variety of prices and style to meet theneeds of consumers such as

FlowerDeliveryThailand.net flower shop, order flowers and a wreath, call 081-472-3538(http://flowerdeliverythailand.net, 2010)

Rachawadee Pathumthani flower shop provide; Wedding flower decorationand quest gift, wake and othwr erligious arrangement, birthday flower basket andgift, funeral flower arrangement, special event decoration, graduation ceremony,welcoming event. E-Mail:[email protected], call 087-362-1936 (http://www.flowerbythailand.com, 2009)

In studies the current marketing situation on a daily and monthly basis to analyzetrends and identify sources of business growth. Designs by owners are on hand daily to insurecustomer service. Our services include products of the highest quality and a prompt responseto feedback from customers and clients. Our extensive and highly detailed financialstatements, produced monthly, have enabled us to stay competitive and exploit presentedopportunities.(http://www.referenceforbusiness.com/business-plans, 2012)

2.3 products and services 2.3.1 . Products

Figure 2.3.1 Fresh Flower products

Bouquet of fresh flowers.
http://flowerdeliverythailand.net/http://flowerdeliverythailand.net/http://flowerdeliverythailand.net/mailto:[email protected]:[email protected]://www.flowerbythailand.com/http://www.flowerbythailand.com/http://www.flowerbythailand.com/http://www.referenceforbusiness.com/business-plans,http://www.referenceforbusiness.com/business-plans,http://www.referenceforbusiness.com/business-plans,http://www.referenceforbusiness.com/business-plans,http://www.flowerbythailand.com/mailto:[email protected]://flowerdeliverythailand.net/


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Bouquet flower

Arrange the basket of flowers

Arrange the Wreath


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Vase of fresh flowers

Event

(Source: https:// www. First love flower shop.com)

2.4 Service

Lala belle Florists is flowers by Alternative focuses on the beauty and quality of the

flowers in my shop with quality products, on-time delivery. Guarantee to be cheap and fresh.Delivery around Bangkok and perimeter.

-Bouquet of fresh flowers. Provide fresh flowers that you want to give your parents, girl/boyfriend or your

friends. Variety of flowers that you can select, create and ordering me to create for you.

- Arrange the basket of flowers Use it for thanks on several occasions such as, conference, seminar, etc. or visiting

patients. Varity of basket you can select.


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- Arrange the Wreath Use it for apologize in funeral. You can select the wreath in big or small one.

And you can create the label.

-Vase of fresh flowersUse it for decorate in your living room, rest room, and dining table. We have delivery

to change the vase of fresh flowers every day and can pay at the end of the month.

-EventFlower arrangement for other event such as wedding, Funeral, Seminar etc. our

business have many style for customer can select and our business use the flower appropriatewith each work. The customer can order what the customer want.


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Chapter 3

MarketingFeasibility

Study


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3.1 Market Analysis

3.1.2 Political

Flowers in the past were seen as a difficult business to grow. The flowers areconsidered luxury items, but just the current popularity of sending flowers. Congratulations torepresent you and sorry for any opportunity to increase business, the flowers growing in thepast few years. Business Directory for success education must take into account the followingfactors.1. Potential of the flowers.

Employers who are interested in doing business as a florist would be like learning all the

time. Whether a book to read, study contest organized by the various flower arrangements inorder to develop a better flower.

Employers who are interested in having a flower shop with location s appropriate to thebusiness because of the level set for the heart. Important that the florist business success morequickly.

The operator should have knowledge of florist flowers and floral arrangements. The art of

flower arrangement is one that requires a delicate and very sensitive. The florist should have a good relationship with every customer. Smile all the time. Create

customer intimacy. A mind that is ready to serve. Even the flowers were very impressed howbusiness florist will be successful only

2. The process is dealing with government agencies.

Department of Business Development: The applicant's general commercial law. Business

services are required to be registered with the Department of Commerce.

Commercial, except that the store will have more trade with.

The establishment of business / business model.

Details of the establishment / licenses. The study details.

http://www.ismed.or.th/kwnowledge/alpha/body1/ body1. htm or.

Business Developed Department.( http://www.thairegistration.com )
http://www.thairegistration.com/http://www.thairegistration.com/http://www.thairegistration.com/http://www.thairegistration.com/


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IRS: Tax to the Black Hills.

The income tax. And VAT.

The cutting taxes during the study details.

(http://www.ismed.or.th/knowledge/alpha/body 1/ body 1. htm ) Or;

IRS (http://www.rd.go.th).

Local Government: The Black Hills are about cutting taxes during stop.

- Signs of bruises pay tax at the details. Bangkok Metropolitan Administration

(http://www.bma.go.th .)

In the future, at 2018, Thailand will move to ASEAN Community.How the business will

boom up ?

Benefits to be gained when Thailand entering to ASEAN Community.

- ASEAN Economic Cooperation Framework with the acquaintance Thailand. ASEANcountries are neighbors. Bordering each other. There are cultural similarities. Products andservices that complement each other. Product or service similar, if you cooperate. Wouldstrengthen the bargaining power. This will bring about economic trade is of paramountimportance.

- Integration into the ASEAN Economic Community, a large regional market. The strengthsof each country can be added to the country's strengths in order to maximize production.

Exporter and service. This will occur only when the factors of production move freelyaddition, the ASEAN member countries to help build solidarity and bargaining power in thevarious stages.

- AEC will help to promote the expansion of trade and investment in Thailand. The drivemeasures. To the AEC would cause the cancellation or reduction of barriers to entry. Snag atax or other non-tariff trade measures for countries to seek assistance to reduce / eliminatethose obstacles and facilitate trade and investment between them.
http://www.bma.go.th/http://www.bma.go.th/http://www.bma.go.th/http://www.bma.go.th/


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- Economic Community, the carriers and Thailand have started to prepare. With the changingeconomic environment. The need to adapt and use the opportunity to accelerate the reductionof barriers to trade and investment. To benefit fully. Particular branch of Thailand's readinessand ability in highly competitive.

- Strengthen the capacity of the domestic Of resource use in the production sharing andpartnership in the international business. Removal of barriers to trade and investment amongmember countries.

- Enhance the well-being of the people. Domestic implementation of the program in reducingthe barriers to trade and investment. And equitable economic development.

ASEAN Economic Community (AEC) aims to achieve economic integration andfacilitate the trade between them. This will make the region prosper. And can compete withother regions for the welfare of the people of ASEAN. Which affect to flower shop that makewe have more group of customers because there are many foreigners who visit in Thailandand the the central region was a region that visitors most traveling. Resulting the free flow of

goods, services, investment, capital and economic development and the reduction of povertyand social inequality in 2020.When Thailand move to ASEAN Community we have

opportunities to expand exports to the ASEAN countries. As trade barriers, both tariff andnon-tariff will be reduced or eliminated and regulations be adjusted to ensure consistency andfacilitate coordination among the members and help my florist shop to attract foreign want toinvestment (FDI) into ASEAN, including Thailand.

3.1.3 Social and Environment

According to the Society for American Florists, there are approximately 20,200 flowerretailers in the U.S. and the average sales per location are $325,000. The business is highlyseasonal and peak periods include Valentine's Day and Mother's Day. Red roses account for39 percent of all flowers sold and more than two-thirds of fresh flowers sold by retailers areimported. In addition to fresh flowers and arrangements for events ranging from weddings tofunerals, shops generate revenue through sales of ancillary items such as cards, vases, homedecor, and other products related to parties and events. Shops also make money by chargingcustomers for delivery to homes and businesses.

Typically, a florist will organize flowers by season and holiday. Flowers have variousdifferent meanings in different cultures. The holidays and events for which flowers are used


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vary. Poppies are used to remember fallen soldiers only in Great Britain and theCommonwealth countries. The cultural meaning of colors also strongly affects the choice anduse of flowers. People often prefer flowers that are associated with their ethnic group orcountry, and various colors may have special meanings of luck or death or love or other basichuman traits. To some, a flower such as a red rose might mean love, but to others it might beconsidered indecent or simply puzzling. The vastly divergent views on the color white canalso lead to major flower issues. While white represents death in many Asian cultures, it issimultaneously a symbol of purity and innocence in many European and American cultures.Such differences can lead to difficult issues when a bouquet of white lilies, for example, isdelivered. (Ritter, Ron. 2002)

Any people like to celebrate major holidays with lavish bouquets of cut flowers. As aresult, the flower industry is booming, shipping hundreds of tons of cut flowers all over theworld for sale in supermarkets and at florists. Consumers spend millions every yearpurchasing cut flowers and bringing them into their homes: and most consumers do not thinkabout the environmental and social aspects of the cut flower industry. Several studiesconducted in the late 1990s suggested that cut flowers had a serious environmental impact,and some advocacy organizations have attempted to raise consumer awareness about the

hidden costs of cut flowers. (S.E. Smith, 2003)Most cut flowers are grown in South America, Africa, and Southeast Asia in large

greenhouse environments staffed by underpaid, non-unionized workers. The greenhouses arecarefully climate controlled to yield the best cut flowers, and they are also heavily sprayedwith pesticides, fungicides, and herbicides. Because cut flowers are grown in nations withmore lax environmental laws, many banned substances including DDT and methyl-bromideare used in flower production. These substances have a profound impact on the health of the

workers: many suffer from health problems such as skin conditions, respiratory problems,impaired vision, and birth defects thanks to their exposure to these chemicals. (S.E. Smith,2003)

The serious environmental impact caused by the cut flower industry began to raiseeyebrows in the early twenty first century, when consumer advocacy organizations began toeducate people about the problems with cut flowers. Usually, stories about cut flowers peakaround Valentine's Day, in an attempt to convince consumers to buy organic, locally raisedflowers which do not carry heavy environmental impacts with them. Local seasonal flowers


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can be just as handsome, and even more unusual, especially when combined with otherthoughtful gifts. (Bronwyn Harris, 2012)

According to National Electronics and Computer Technology Center note that, Thailand

has plenty of terrain. And, geography is suitable for cultivation it affects to Thailand hasmany different varieties of flowers. But today, Thai people are far from natural. And, manychildren in Thailand are unknown about name of flower or seed of flowers which all of thislook like culture of Thailand. Flowers and human is relevant throughout. For Thai people,flowers have an influence to living, religious, and other ritual for respect. And, it's includingwith the bringing flowers to decorate in the house for create a good atmosphere that iscomfortable and refreshing to make impression on visitors. Additional, bringing the flowers

to mixed with the literature whether visited flora and metaphoric the main character by usedthe flower name.

3.1.4 Economic

The income of a florist business depends on local need, competition, skills, andoftentimes, the location. Dan Ramsey, in his book Owni ng and Managing a FloristBusiness estimates that an established florist operating full time from a good location. This

level of income is usually achieved when you have developed repeat and referral business,have developed a target market, and has in place all your equipment and supplies.

According to a study from Forbes Magazine, a flower shop's payroll is about 40 percentof the total revenue the shop generates. So a shop that generates $200,000 in total revenuewould have a payroll - including that of the owner - of about $80,000.Based on that average,the total income an owner would make in any given year would depend on the number of hours they work, their number of employees and how much the employees are paid. Total

earnings also depend on how much money the owner spends on things like rent and otheroperating costs.

According to Mr. Oliver Bieber, flower owner shop said that "the most people thought thatthe flowers are something that extravagant. But, create a unique of selling by used vegetableand fruit to arrangement with the flower mutual in bouquet or flower basket. And, it can addvalue (Value Added) for the flowers and as well a variety of channels to provide customerswith a more creative alternative to traditional. And, it also makes economic growing for thebusiness. In additional, he exposed that the flower business during this year's has many


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festival that it can growing which seen by the selling of flowers. While the economic factorsthat don't have affected in any way. And If have, it's not over25 percent. Because the main of

expressing of love is giving the flower which this year it still the most popular among people

especially red roses are the most popular and then is Lilly".

3.2 Competition Analysis (3C Analysis)

3.2.1 Customer Analysis

Lalabell florist located at Klong Luang, Pathum Thani.It is an old province filled with

multiple temples, parks and areas to experience Mon culture and there are 14 of university.According to Department of Provincial Administration, Ministry of Interior, the population inPhatume Thani is male have 1,921,868 and female 2,121,724 total 4,043,592 (End Dec2011). And from the research of Parmon Intongka about behaviors of customers to buy theflower in Pathum Thani province. The study revealed that most of the consumer were female,21-30 years of age, graduated with Bachelors degrees, worked in private enterprises, andearned average income between 10,001-20,000 Baht. So we will focus on the customersbetween 21-30 years old who are study in the university and worker. Our shop will providethe florist bouquet, florist basket, florist wreaths, florist vase, garland, layouts funeral, andalso the event as well. We tend to provide with service mind and high quality of product byselected the new and fresh flower. Customer can order our product via facebook fanpage ortelephone from 07.00 am until 10.00 pm with delivery for some customer that cannot get theproduct by themselves.

3.2.2 Competitor Analysis

Normally our Thai people tend to send the flowers for each occasion theflower shops of current market are quite high competitive, overall image of flower market hasgrowing, but at the same time it still the new entry of entrepreneur because the cost is nothigh and does not require much knowledge. The Lalabell florist has eight competitors inPathum Thani.


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Orchid Flowers Pathum

Orchid Flowers Pathum focus on the florist shop that available service of event andsend flowers in variety ways according to customers needs which open all day, more than 20

years and send the product to ensure that the needs and delivered on time.

Strength Weakness

- The customer can design thebouquet depends on their need.

- The shop has only one channel toorder.

http://www.orchidflowerspathum.net/index.php/home

Rachavadee Florist

Rachawadee provide the delivery punctuality and order everyday. Featured israinbow roses from Holland, the most people will be interest event in a peak season.

Strength Weakness

- The shop has many style of flowersand bouquet.

- The shop set a high price fordelivery in other province.

Siam Florist

Siam Florist focus on organize of each event and give suggestion or new creative tocustomer and care feeling the customer come to services. All of flower arrangementsare professionally arranged and personally delivered straight to your recipient. TrustThai Florist in Thailand local florist to add that extra special touch to any occasionand show your loved ones how much you care.

Strength Weakness

- The shop provides delivery for theircustomers.

- No have shop website for customer.- No have any event service.

http://profile.yellowpages.co.th/516578930740001
http://www.orchidflowerspathum.net/index.php/homehttp://www.orchidflowerspathum.net/index.php/homehttp://profile.yellowpages.co.th/516578930740001http://profile.yellowpages.co.th/516578930740001http://profile.yellowpages.co.th/516578930740001http://www.orchidflowerspathum.net/index.php/home


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Love you everyday shop

They provide many design of flower and also have delivery within 24 hours.

Strength Weakness

- The shop provides many choices forcustomer.

- Only free delivery for the customerwho buy more than 1,000 baht and

no more than 10 km.

http://www.loveyoueveryday.com/th/-mainmenu-31.html

Story of flower found in 2000 focus on new and fresh flower and also import the

flower as well.

Strength Weakness

- The shop have a clearly website. - The shop does not show the price of product.

http://www.storyofflower.com/

Phannee Rungsit

Strength Weakness

- The shop also provides the eventservice to the customer.

- The products do not interest.- No delivery.

http://www.facebook.com/pages/%E0%B8%A3%E0%B9%89%E0%B8%B2%E0%B8%99%E0%B8%94%E0%B8%AD%E0%B8%81%E0%B9%84%E0%B8%A1%E0%B9%

Nammon florist

Strength Weakness

- Provide clearly address and theway to contact.

- No have website for customer to getmore information of product.

http://flo523.furnitureonlinemarket.com/
http://www.loveyoueveryday.com/th/-mainmenu-31.htmlhttp://www.loveyoueveryday.com/th/-mainmenu-31.htmlhttp://www.storyofflower.com/http://www.storyofflower.com/http://www.facebook.com/pages/%E0%B8%A3%E0%B9%89%E0%B8%B2%E0%B8%99%E0%B8%94%E0%B8%AD%E0%B8%81%E0%B9%84%E0%B8%A1%E0%B9%89-%E0%B8%9E%E0%B8%A3%E0%B8%A3%E0%B8%93%E0%B8%B5%E0%B8%95%E0%B8%A5%E0%B8%B2%E0%B8%94%E0%B8%A3%E0%B8%B1%E0%B8%87%E0%B8%AA%E0%B8%B4%E0%B8%95/344719972244159http://www.facebook.com/pages/%E0%B8%A3%E0%B9%89%E0%B8%B2%E0%B8%99%E0%B8%94%E0%B8%AD%E0%B8%81%E0%B9%84%E0%B8%A1%E0%B9%89-%E0%B8%9E%E0%B8%A3%E0%B8%A3%E0%B8%93%E0%B8%B5%E0%B8%95%E0%B8%A5%E0%B8%B2%E0%B8%94%E0%B8%A3%E0%B8%B1%E0%B8%87%E0%B8%AA%E0%B8%B4%E0%B8%95/344719972244159http://www.facebook.com/pages/%E0%B8%A3%E0%B9%89%E0%B8%B2%E0%B8%99%E0%B8%94%E0%B8%AD%E0%B8%81%E0%B9%84%E0%B8%A1%E0%B9%89-%E0%B8%9E%E0%B8%A3%E0%B8%A3%E0%B8%93%E0%B8%B5%E0%B8%95%E0%B8%A5%E0%B8%B2%E0%B8%94%E0%B8%A3%E0%B8%B1%E0%B8%87%E0%B8%AA%E0%B8%B4%E0%B8%95/344719972244159http://flo523.furnitureonlinemarket.com/http://flo523.furnitureonlinemarket.com/http://flo523.furnitureonlinemarket.com/http://www.facebook.com/pages/%E0%B8%A3%E0%B9%89%E0%B8%B2%E0%B8%99%E0%B8%94%E0%B8%AD%E0%B8%81%E0%B9%84%E0%B8%A1%E0%B9%89-%E0%B8%9E%E0%B8%A3%E0%B8%A3%E0%B8%93%E0%B8%B5%E0%B8%95%E0%B8%A5%E0%B8%B2%E0%B8%94%E0%B8%A3%E0%B8%B1%E0%B8%87%E0%B8%AA%E0%B8%B4%E0%B8%95/344719972244159http://www.facebook.com/pages/%E0%B8%A3%E0%B9%89%E0%B8%B2%E0%B8%99%E0%B8%94%E0%B8%AD%E0%B8%81%E0%B9%84%E0%B8%A1%E0%B9%89-%E0%B8%9E%E0%B8%A3%E0%B8%A3%E0%B8%93%E0%B8%B5%E0%B8%95%E0%B8%A5%E0%B8%B2%E0%B8%94%E0%B8%A3%E0%B8%B1%E0%B8%87%E0%B8%AA%E0%B8%B4%E0%B8%95/344719972244159http://www.storyofflower.com/http://www.loveyoueveryday.com/th/-mainmenu-31.html


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Rungsit florist

Strength Weakness

- There are a lot of designs forcustomer.

- High price

- No delivery

http://www.02aflower.com/

3.3 STP Analysis

STP analysis is the marketings tool for accessing to customer by including market

segment, target market, and positioning.

3.3.1 Market segmentation

Lalabell Florist will focus on the people who are 21-3o years old. Because those of people tend to make a relationship with other people to live in a big society and they arealready have income on themselves and the florist that send in each occasion is the one wayto make a good relationship. From RMUTT research by questionnaire in Pathum Thani

province, they can found that most of people who are consumed the florist is female withincome 10,000-20,000 baht so we will provide our product that more attractive, low price andsatisfy the need of customer.

3.3.2 Target market

Student or worker who are 21-30 years old because they have more power of

purchasing and deciding to buy the product.

3.3.3 Positioning

Lalabell Florist will provide the product with the low price, new and fresh flower, andalso has a variety of product to attract the customer. To satisfy the customer we also offeringthe customer to design the product by themselves and provide the catalog to get more design.

Our shop provide the delivery service to give the convenience for our customer in the


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Bangkok and rural area by add fee charge belonging distance about 50-200 baht. Lalabellflorist will have the florist contest to find out new style from the winner and apply in thecatalog.

3.4 SWOT Analysis

Strength

- Every staff already has the skill aboutthe florist arrangement.

- Lalabell Florist provide the clearlyduty for each person.

- We always learn for the newexperience for arrangement.

- Have the florist contest to get the newdesign.

Weakness

- Lalabell Florist is a new entrepreneurso we must to advertise our shop tobe well-known.

- Lalabell Florist as a new customer forthe supplier so we do not have morepower in some bargaining.

Opportunity

- The number of consumed the floriststill increase.

- Nowadays Thai people get thewestern culture by usually send theflower to represent their feeling.

- Have a few of competitors.- Different design can build the good

image to the shop.

Treat

- We always meet the new entry in thebusiness.

- People can use the artifact flowerinstead of fresh flowers.

- Have a few of technology to help theflorist business in order to get moredesign.


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3.5 Marketing Mix Strategy

Lalabell Florist Marketing strategy

3.5.1 Product strategy

Lala bell florist shop is flowers by Alternative focuses on the beauty and quality of the flowers. My shop have variety flower both Thailand flowers and foreign flowers, thecustomer can select and have accessories for decoration bouquet, basket, wreaths and vase.My shop is concern about convenience of customer. So, my shop has delivery service.

3.5.2 Logo

Logo is characteristic of Lala bell florist shop. The meaning of this logo, vase is menand flower is women thus, men waiting women for fulfill life to perfect.

Figure 3.1 Logo of Lala bell shop

3.5.3 Price strategy

Lala bell florist shop has variety design of product and sale in low price. The pricesstart of product is 300-1, 000 THB. The price depends on the details of a bouquet, price rangedepends on the number of flowers and accessory. So, Lalabell florist shop is provide storepackage for appropriate for customers. Then, Lala bell florist shop provide delivery service

around Bangkok and rural area and have charge 50-200 baht belonging distance but if it notexceeding 10 km. we provide free delivery.


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3.5.4 Place strategy

Lala belle florist located at Pathum Thani in front of Thamasat University and nearthe major road that easy to access so our customer can come to our shop easily. It is a good

location because in this area include 14 university with our target group.

3.5.5 Service Process

Lalabelle Florists is flowers by Alternative focuses on the beauty and quality of theflowers in my shop with quality products, on-time delivery. Guarantee to be cheap and fresh.For Pathumthani, we have delivery service.We make perfect fresh flower arrangements forany occasion; birthdays, anniversaries, holiday, Valentines Days, Fathers Days, Mothers

Days or Christmas. We arrange flowers in variety style for the event within Bangkok andperimeter.

Lala belle florist shop has delivery service to customer inconvenience to receive theproduct by yourself or the customer want to order products for special occasions to specialpeople. So, Lala bell florist shop has delivery service for convenience of customer. Customercan contact with Lala bell florist shop by via Telephone and Facebook of my shop. Therefore,Lala bell florist shop have delivery within Pathumthani and have charge 50 THB but if ordered exceeding 1,500 THB free charge.

(Source: https:// www.truck2hand.com )
http://www.truck2hand.com/http://www.truck2hand.com/http://www.truck2hand.com/http://www.truck2hand.com/


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3.5.6 Sale forecast

Lalabell florist located at Klong Luang, Pathum Thani. We tend to focus on peoplewho are in 21-30 years old especially student who study in the university because this

province include with 14 university. Our shop will separate with two season depend on theoccasion in each month and some ceremony such as Congratulation, Songkran day, MothersDay, Valentine day, Wedding, etc.

* High season: On January, February, April, August, December

* Low season: March, May, June, July, September, October, November.

Sale forecast in 2012

roduct and

services

Price

(Baht)

Jan. Feb. Mar. April May June July Aug. Sep. Oct. Nov. Dec. Total

Bouquet

S 300 10,800 9900 9300 10,800 9900 9300 10200 10,800 9000 8700 9300 10500118,500

M 500 17,500 17500 16500 17000 12500 12500 16000 17500 12500 15000 15000 17000 186,500L 800 17600 18400 24000 16800 20000 24000 23200 24000 14400 16000 24000 18400 240,800

Basket

Mix&Mact 500 14000 12500 12500 14500 11500 8500 11000 12500 12000 11500 10500 11500 142500pecial add 800 16800 19200 10400 20800 10400 12800 13600 16800 15200 12000 14400 20000 182400uit Basket

ruit 2 type 800 12000 11200 13600 11200 11200 12000 13600 12000 13600 14400 14400 11200 150400ruit 4 type 1,000 17000 13000 12000 13000 20000 16000 15000 13000 19000 16000 12000 11700 177700Garland

Mini 80 1680 1840 1680 2000 2400 1680 1840 1840 1920 2480 1680 2000 23040Extra 120 1680 1800 1920 2280 1920 1560 2280 1800 1800 1920 2400 1920

23280Vase

S 300 4800 5100 3900 4400 5100 5400 4800 4500 5100 4800 5100 570058700

M 500 7500 8000 6500 7500 6000 9500 6500 6500 9500 7000 6500 8000 89000L 700 12600 11900 9100 10500 13300 13300 7000 11200 8400 13300 13300 9800 133700

Wreath

eath flower 700 14700 14000 14000 12800 11900 16800 14000 14700 14000 11200 12000 12800 162900

Wreath mix 900 18900 18000 11700 15300 11700 12600 11700 18900 13500 12600 11700 19800 176400Layouts

funeral

funeral 7,500 60000 45000 37500 37500 30000 45000 60000 30000 60000 45000 67500 45000 562500Event

Luxury 65,000 195000 0 0 0 130000 0 0 0 130000 0 0 0 455,000Hotel 60,000 120000 0 0 0 0 0 120000 0 0 120000 0 0 360,000Chic 50,000 0 0 0 0 0 0 0 100000 0 0 0 0

100,000Cute 40,000 40000 0 0 0 0 0 0 40000 0 0 0 0 80000Sweet 35,000 0 0 35000 0 0 0 70000 35000 0 0 0 0 140000Chill 25,000 0 0 0 0 0 0 0 0 0 0 0 25000

25000al582,560 207340 219600 196,380 307820 200940 400720 371,040 339920 311900 219780 230320 3,588,320


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duct andservices

Price(Baht)


BouquetS 300 10,500 9600 9900 11400 9600 9000 9600 10200 8700 8400 9300 10200

116,400M 500 17,000 17000 16000 16500 16500 12000 15500 17000 16500 14500 14500 16500 189,500L 800 16,800 17600 15200 16000 19200 23200 22400 23200 13600 15200 14400 17600 305,900

BasketMix&Mach 500 13500 12000 12000 14000 9500 8000 10500 12000 11500 11000 10000 11000 135000

pecial add 800 20000 18400 15200 17600 9600 12000 12800 16000 14400 11200 13600 19200 180000uit Basketruit 2 type 800 11200 10400 9600 10400 10400 11200 12800 11200 12000 14400 13600 10400 137600ruit 4 type 1,000 16000 18000 19000 12000 19000 17000 14000 12000 18000 15000 16000 10700 186700Garland

Mini 80 1600 1760 1920 1920 2320 1600 1760 1760 1840 2400 1600 1920 22400Extra 120 1560 1680 1560 2160 1440 1440 2160 1560 1680 1800 2280 1800 21120Vase

S 300 4800 4500 3600 3900 4200 5100 4500 4200 4800 4500 3600 5400 53100M 500 7000 6500 7000 7000 8000 9000 6000 6000 9000 6500 6500 7500 86000L 700 12600 11900 9100 10500 10500 13300 7000 11200 8400 11200 13300 9800 139100

Wreatheath flower 700 14000 13300 11200 11900 11900 16800 14000 11900 13300 11200 12000 13300 154800

Wreath mix 900 17100 16200 15300 14400 10800 17100 11700 16200 13500 12600 16200 18000 179100Layoutsfuneralfuneral 7,500 52500 45000 37500 30000 30000 45000 60000 37500 60000 45000 67500 60000 570000Event

Luxury 65,000 65000 130000 0 0 130000 0 130000 0 130000 0 0 0585,000Hotel 60,000 120000 0 0 120000 120000 0 0 0 120000 0 0 120000 600,000

Chic 50,000 0 0 0 0 0 0 0 100000 0 0 0 0 100,000Cute 40,000 0 0 0 0 0 0 0 0 0 0 0 0 0Sweet 35,000 0 0 0 0 0 0 0 0 0 0 0 0 0Chill 25,000 0 0 0 0 0 0 0 0 0 0 0 0 0

al401,160 333840 184080 299680 422960 201740 334720 291920 457220 184900 214380 333320 3,659,920


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roduct and

services

Price

(Baht)


Bouquet

S 300 10500 9900 9300 10,800 9900 9300 10200 10,800 9000 8700 9300 10500118,200

M 500 17,500 17500 16500 17000 17000 12500 16000 17500 17000 15000 15000 17000 195,500L 800 17600 18400 16000 16800 20000 24000 23200 24000 14400 16000 15200 18400 224000

Basket

Mix&Mact 500 14000 12500 12500 14500 10000 8500 11000 12500 12000 11500 10500 11500 141000pecial add 800 20800 19200 14400 20800 10400 12800 13600 16800 15200 12000 14400 20000

190400uit Basket


Mini 80 1680 1840 1680 2000 2400 1680 1840 1840 1920 2480 1680 200023040

Extra 120 1680 1800 1920 2280 1920 1560 2280 1800 1800 1920 2400 1920 23280Vase

S 300 4800 5100 3900 4400 5100 5400 4800 4500 5100 4800 5100 5700 58700M 500 7500 8000 6500 7500 6000 9500 6500 6500 9500 7000 6500 8000 89000L 700 12600 11900 9100 10500 13300 13300 7000 11200 8400 13300 13300 9800 133700

Wreath

eath flower 700 14700 14000 14000 12800 11900 16800 14000 14700 14000 11200 12000 12800162900


funeralfuneral 7,500 60000 45000 37500 37500 30000 45000 60000 30000 60000 45000 67500 45000 562500Event

Luxury 65,000 0 65000 0 0 130000 0 0 0 130000 0 0 0 325000Hotel 60,000 0 120000 0 120000 0 0 120000 0 0 120000 0 120000

600000Chic 50,000 100000 0 0 100000 0 0 0 100000 0 0 0 0 300000Cute 40,000 0 0 0 0 0 0 0 0 0 0 0 0 0Sweet 35,000 0 0 35000 0 0 0 70000 35000 0 0 0 0 140000Chill 25,000 50000 0 0 0 0 0 0 0 0 0 0 25000 75000

al381260 398340 215600 416,380 310820 200940 400720 331,040 344420 311900 210980 350320

3,872,720


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roduct and

services

Price

(Baht)


Bouquet

S 300 10,800 9900 10200 11700 9900 9300 9900 10500 9000 8700 9600 10500120,000

M 500 17,500 17500 16500 17000 17000 12500 16000 17500 17000 15000 15000 17000 195,500L 800 17600 18400 16000 16800 20000 24000 23200 24000 14400 16000 15200 18400

224000Basket



Mini 80 1680 1840 2000 2000 2400 1680 1840 1840 1920 2480 1680 2000 23360Extra 120 1680 1800 1680 2280 1560 1560 2280 1680 1800 1920 2400 1920 22560Vase

S 300 5100 4800 3900 4100 4500 5400 4800 4500 5100 4800 3900 5700 56600M 500 7500 8000 8000 7500 6000 9500 6500 6500 9500 7000 6500 8000 90500L 700 12600 11900 9100 10500 10500 13300 7000 11200 8400 11200 13300 9800 128800

Wreath

eath flower 700 14000 13300 11200 11900 11900 16800 14000 11900 13300 11200 12000 13300154800


funeral

funeral 7,500 60000 45000 37500 37500 30000 45000 60000 30000 60000 45000 67500 45000 562500Event

Luxury 65,000 130000 65000 0 0 130000 0 130000 0 130000 0 0 0585000

Hotel 60,000 0 120000 0 120000 0 0 120000 0 0 120000 0 120000 600000Chic 50,000 100000 0 0 100000 0 0 0 100000 0 0 0 0 300000Cute 40,000 0 0 0 0 0 0 0 0 0 0 0 0 0Sweet 35,000 0 0 35000 0 0 0 0 35000 0 0 0 0 70000Chill 25,000 0 0 0 0 0 0 0 0 0 0 0 0 0

al460,260 396440 226180 413680 307060 206340 460420 325920 342920 310600 214580 324920

3,989,320


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roduct and

services

Price

(Baht)


Bouquet

S 300 10500 9900 9300 10,800 9900 9300 10200 10,800 9000 8700 9300 10500118,200

M 500 17,500 17500 16500 17000 17000 12500 16000 17500 17000 15000 15000 17000 195,500L 800 17600 18400 16000 16800 20000 24000 23200 24000 14400 16000 15200 18400

224000Basket



Mini 80 1680 1840 2000 2000 2400 1680 1840 1840 1920 2480 1680 2000 23360Extra 120 1680 1800 2400 2280 1920 1560 2280 1800 1800 1920 2400 1920 23760Vase

S 300 4800 5100 3900 4400 4100 5400 4800 4500 5100 4800 3900 5700 56500M 500 7500 8000 8000 7500 6000 9500 6500 6500 9500 7000 6500 8000 90500L 700 12600 11900 9100 10500 10500 13300 7000 11200 8400 11200 13300 9800 128800

Wreath

eath flower 700 14000 13300 11200 11900 11900 16800 14000 11900 13300 11200 12000 13300154800


funeral

funeral 7,500 60000 45000 37500 37500 30000 45000 60000 30000 60000 45000 67500 45000 562500Event

Luxury 65,000 130000 65000 0 0 130000 0 130000 0 130000 0 0 0585000

Hotel 60,000 0 120000 0 120000 0 0 120000 0 0 120000 0 120000 600000Chic 50,000 100000 0 0 100000 0 0 0 100000 0 0 0 0 300000Cute 40,000 0 0 0 0 0 0 0 0 0 0 0 0 0Sweet 35,000 0 0 35000 0 0 0 0 35000 0 0 0 0 70000Chill 25,000 0 0 0 0 0 25,000 0 0 0 0 0 0 25000

al459,660 396740 227600 415480 307020 225940 460720 326440 343720 309800 214280 325820 4,013,220


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Chapter 4Investment

Analysis


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4.1 Cost of Investment

Pre- Operating Cost

Sign board of Company

The signboard of company order from the shop of type of sign Mr. SirapubRutanasuboon board is stainless and color is red and hard red color. The size of backgroundfor set the font wide is about 1 meters and height 3.5 meters, and background color is lightflower red. The Stainless billboard is suitable for big size billboard and has durable of companys billboard. The billboard plant by the light board and price is 4,000 Baht. The fontsize use 20 inches, there are 2 sizes include big font size use 2 words and small font size 13words. The price of big font size 8,000 Baht per capital word and small font size is 2,000Baht per capital word. The logo wide 30 inches and high 20 inches and the price are 4,000Baht. Total are equal 44,000 Baht. The prices are includes service.

Signboard Font 20 2 1,400 2,800Signboard Font 16 13 700 9,100Signboard light 1 4,000 4,000Total 16 15,900

Lalabell Florist


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Signboard TaxSign board of Lalabell Florist shop making by use English font and pays the fee for

set company a sign board as, the sign board use in the commercial for earn the revenue. Thesize of billboard equal wide about 5 meters, height 3.5 meters, wide multiple height equal

to17.5 square meters. Then calculate be square centimeter equal 17,500 square centimeters.Calculate the billboard tax. The billboard has all English font rates 700Baht/small capital 12x 700=8,400 Baht and paying at Rob Wiang Sub-district

Administration Organization and located at 336Moo5. Rob Wiang, District Muang ChiangRai 57100.

Telephone Number +665-374-2663

Document for registration paying tax

- Copy of Household Registration and personal Identification Card- VAT Registration

- Certificate

- License to set signboard

Juristic Person RegistrationThe request for performing according to the Commercial Registration Act shallpay

the fee according to the type as follows:

I. Registration of the business liquidation of 20 BahII. New commercial registration of 50 Baht

III. Request for the officer to copy and certify the copy of document for 30 Baht per copyIV. Registration for the change of registered transaction for 20 Baht per timeV. Request for issuance of replacing license of 30 Baht per copy


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4.2 Cost of Investment

Fixed cost

Classic style

Classic style is fashionable and popular at all times.Such furniture is optimally suited for a spaciousroom with high ceilings and big windows. Furniturein this style is traditionally made of solid, naturalwood color, with the use of natural materials.Allowed as furniture, made of wood

Price 40,000 Baht.

Car use delivery

SUZUKI CARRY it is a second hand because we willsave an investment also

Price 309, 000 Baht.

The freezer flowers

Price 30,000 Baht.


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Variable costFlowers fresh

Buy 2 times per month

= = 60,000 Baht per time

Material values per month

Price 2,000 Baht

Pay the employee

1. Lala bell florist shop has five people, twoduty the main:

2. Florists position 3 person (9,000x3=27000)

3. Delivery driver or Logistics department 2person (6,500x2=13000)

Car Fuel

4,000 per month


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4.3 Location

Lalabelle florist shop is

on Phahonyothin Road, TambonKhlong Nueng, Amphore KhlongLuang, and Pathum Thaniprovince. It located on oppositeof Thammasat University,Rangsit Center. The area is 60square meters (living area) 15sqm (land).

Facility Layout

Pattern of store building Structure

9 meters

24 meters

8 meters

Pattern inside of store

First floor

The inside of store divides into 3 parts. First part, that is area part of sell a product andservice so we would to a comfortable to buy a product by divided into sections. Part 2 Firstparts; there is wide about 6 meters and height about 9 meters. This area is used as adecoration design management and design work in all our flowers it contains thecomponents; Table flowers are slippery rubber sheet, sink soak in flowers, and where the

aftermarket that important these substantial fall in this room. Part 3 areas next to flower work


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room are the living area By Bathroom by use area wide 2 meters height about 2.6 meter andstairs for the second class.

24 meters

8 meters

2.6 meters

2 meters

Restroom

Stairs


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Second floor

In our second class is used as a store for storage devices, so that it will beused fore-wen taengdokmai or during the Festival, and serve as a vacation, the employee example, eator for conferences or plan to develop business.

16 meters

6 meters

Facility management

Lalabelle florist shop will highlight areas in two main parts of flowers and a portionof a home or a portion of which both privacy for flower shop.

Conference tableLCD TV

SofaRefrigeratorBoard meeting plan


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Area of work

3M Nomad carpetTableSet of shelvesSink

Area of sales

15 meters

8 meters

Flower slaveDoorCard show caseSliding doorShop windowAccessory slaveTable and chairFlower freezerCounter or cashier

9 meters

6 meters


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9 meters

6 meters

4.4 Facility Management

Area of work

3M Nomad carpetTableSet of shelvesSink

Area of sales

Flower slaveDoorCard show caseSliding door

Shop windowAccessory slaveTable and chairFlower freezerCounter or cashier


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4.5 Machine / Tools / Equipment

Equipment of flower making room

Table

Table for flower arrange, observe the height table whichcan stand and sit. For width, wide enough for flowerslandscape or long and desk drawers are also stored on thedevice and the tools to safely. Thick wood, strong, andanti scratch. Dimension 75 * 150 * 75 cm.

Price 4,850 Baht.

Figure.4.1 Table

(Source : http://apsfurniture.mymarket.in.th)

Sink dishwasher

- Sink smeg LB116F

- Double Bowls Single Drainer ST/Steel FlushFitted -Sink.

- Sink Dimensions : 116.0 x 50.0 cm, hole wash34.0 x 40.0 cm, depth hole 21.0 cm.

Price 15,900 Baht

Figure 4.2. Sink dishwasher

(Source : http://www.jaroensupply.com/product)

Flower Display Refrigerator Description: 2 door mirror cabinet stand Medium size 120x70x206 cm.

Cooling (Celsius): (+5c) ~ (+10c), Digital temperature Using electric current: 2.13A

/395W(220-240V. 50Hz) Compressor (horsepower): 3/8

Price 30,000 Baht.

Figure 4.3. Flower Display Refrigerator ( Source: http://www.sun-hui.com/product.detai)
http://www.jaroensupply.com/producthttp://www.jaroensupply.com/producthttp://www.jaroensupply.com/producthttp://www.sun-hui.com/product.detaihttp://www.sun-hui.com/product.detaihttp://www.sun-hui.com/product.detaihttp://www.jaroensupply.com/product


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Wooden shelf level

Old teak hardwood. Size 40x120x123 cm.

Price 19,000 Baht.

Figure 4.4 Wooden shelf level

(Source : http://www.orientalidea.com )

Shelves of the gift

Price 490 Baht.

Figure 4.5. Shelves of the gift

(Source : http://www.wedding2hand.com)

Versatile rack

Width 150 x Height 150 x Depth 30 cm

Price 1,650 Baht.

Figure 4.6. Versatile rack

(Source : http://www.iplazatarad.com)

Office


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Intel Celeron G530 ,2.4 GHz RAM 2048 MB,DDR III,FSB 1333 MHz Hard Disk 500GB;7200 RPM Graphic Card on Board

Monitor LCD 18.5 Wide Screen Operating System UBUNTU Sound System 5.1 Port/Slots USB 2.0X6 Ports Warranty 1 Year Dimensions(WxHxD)

17.535.035.0 cm, Weight 15 Kg.

Price 12,990 Baht.

Figuer.4.7(Source : http://www.hi-tech.asia)

Casio SE-S300

Features of calculator Casio SE-S300 Screen display LCD 10 digits. Can set , Service change, Premium, and other

discounts. Multiple Settlement , cash and credit. Reported daily, hourly, monthly and reports to

determine the period. Backup system for 60 days.

Price 10,095 Baht.

Figure. 4.8

(Source : http://www.calculatorthailand.com )

HP Deskjet 1050 All-in-one Print-Scan-Copy

Print resolution 4800 X 1200 dpi. Scan resolution 1200 X 1200 dpi.
http://www.hi-tech.asia/http://www.hi-tech.asia/http://www.hi-tech.asia/http://www.hi-tech.asia/


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Print Speed (Black) 16 pages / min. Print Speed (color) 12 pages / minutes. First Print Out Time 19 seconds. Supports printing 1000 pages / month.

Paper size A4. Paper Capacity 60 sheets. Dimensions 427x470x249 mm Weight only 3.6 kg

Price 1,700 Baht.Figure.4.9

(Source : http://bangyai.olxthailand.com )

Cisco Unified SIP Phone 3911

Cisco Unified SIP Phone 3911IP phone for use with Kloud call.

Price 4,173 Baht.

Figure 4.10

(Source : http://www.sysnetcenter.com)

Samsung SR-L679EV

Twin Cooling System Cooling Split Systemindependent.

Electronic control panel with digital display. The automatic cooling water supply. Protective glass shelves and spill prevention. Cheap price with standard fiber 5. Healthy food in the tray. Easy to clean. Not worry about the noise. Free slots at the bottom. Convenient alternative.Price 49,000 Baht.

Figure.4.11

(Source : http://www.thaionlineexpo.com)
http://www.sysnetcenter.com/http://www.sysnetcenter.com/http://www.sysnetcenter.com/http://www.thaionlineexpo.com/http://www.thaionlineexpo.com/http://www.thaionlineexpo.com/http://www.thaionlineexpo.com/http://www.sysnetcenter.com/


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Counter

Price 2,050 Baht.

Figure 4.12

(Source : http://www.alibaba.com)

Chair

Chair for sitting at counter

Price 1,200 Baht.

Figure 4.13

(Source : http://www.trisinfurniture.com

Scissors cut flowers 7 "FELCO 300

Length of 190 mm. / 7.5 ".

Weight 125 grams.

Price 550 Baht.

Figure 4.15

(Source : http://mail.arkarnsin.com)

Compression Sprayers

Price 55 Baht

Figure 4.16

(Source : http://www.nanagarden.com)
http://www.alibaba.com/http://www.alibaba.com/http://www.alibaba.com/http://www.trisinfurniture.com/http://www.trisinfurniture.com/http://www.trisinfurniture.com/http://mail.arkarnsin.com/http://mail.arkarnsin.com/http://mail.arkarnsin.com/http://www.nanagarden.com/http://www.nanagarden.com/http://www.nanagarden.com/http://www.nanagarden.com/http://mail.arkarnsin.com/http://www.trisinfurniture.com/http://www.alibaba.com/


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Flower container

Price 185 Baht.

Figure 4.18

(Source: http://www.oa.co.th)

Idea Work

Price 104 Baht per pack.

Figure 4.19

(Source : http://www.goodchoiz.com)

Clip file

Price 22 Baht.

Figure 4.20

(Source: http://boatbook.co.th)

Staple max

Price 50 Baht.

Figure 4.21

(Source : http://www.chaiwattana.co.th)
http://www.oa.co.th/http://www.oa.co.th/http://www.oa.co.th/http://www.goodchoiz.com/http://www.goodchoiz.com/http://www.goodchoiz.com/http://boatbook.co.th/http://boatbook.co.th/http://boatbook.co.th/http://www.chaiwattana.co.th/http://www.chaiwattana.co.th/http://www.chaiwattana.co.th/http://www.chaiwattana.co.th/http://boatbook.co.th/http://www.goodchoiz.com/http://www.oa.co.th/


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Max 35-1MPrice 10 Baht.

Figure 4.22

(Source : http://www.goodchoiz.com )

ScissorsPrice 60 Baht.

Figure 4.23

(Source : http://officemart-shop.com)

Floral Subsidiary

Decorative Accessories- DollsPrice 45-100 Baht.

Figure 4.24

(Source: http://www.allforcraft.com )

Velvet ribbon

Price 19 Baht/yard

Figure 4.25

(Source : http://www.allforcraft.com)
http://officemart-shop.com/http://officemart-shop.com/http://officemart-shop.com/http://www.allforcraft.com/http://www.allforcraft.com/http://www.allforcraft.com/http://www.allforcraft.com/http://officemart-shop.com/


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Ribbons

Price 20 Baht/yard

Figure 4.26

(Source : http://www.baanaor.com )

Ribbons

Price 55 Baht.

Figure 4.27

(Source : http://www.baanaor.com )

Decoration events and flowers arrange

Basket

Price 250 Baht

Figure 4.28(Source : http://www.dealfish.co.th)
http://www.dealfish.co.th/http://www.dealfish.co.th/http://www.dealfish.co.th/http://www.dealfish.co.th/


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Basket

Price 150 Baht.

Figure 4.29

(Source : http://www.dealfish.co.th)

Oasis

Price 1,375 Baht/pack

Figure 4.30

(Source : http://th.88db.com/thailand/Bangkok )

Wire rod

Size 24 12

Price 15 Baht.

Figure 4.31(Source : http://store.tipsiamservice.com)

Vase

Price 39 Baht.

Figure 4.32

(Source: http://ceramicd.tarad.com)
http://www.dealfish.co.th/http://www.dealfish.co.th/http://www.dealfish.co.th/http://store.tipsiamservice.com/http://store.tipsiamservice.com/http://store.tipsiamservice.com/http://ceramicd.tarad.com/http://ceramicd.tarad.com/http://ceramicd.tarad.com/http://ceramicd.tarad.com/http://store.tipsiamservice.com/http://www.dealfish.co.th/


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Second Floor

Conference Table

Price 11,700 Baht.

Figure 4.33

(Source: http://www.24frniture.net/ )

TV Samsung PS43E450

Price 15,990 Baht.

Figure 4.34

(Source :http://siamworachak.tarad.com)

Board meeting plan

Price 2,500 Baht.

Figure 4.35

(Source : http://www.sinkaonline.com
http://www.24frniture.net/http://www.24frniture.net/http://www.24frniture.net/http://siamworachak.tarad.com/http://siamworachak.tarad.com/http://www.sinkaonline.com/http://www.sinkaonline.com/http://www.sinkaonline.com/http://www.sinkaonline.com/http://siamworachak.tarad.com/http://www.24frniture.net/


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4.6 Table tool /equipment inventory

Total tools shop

List Unit Price/unit TotalOffice materialComputer 1 12,990 12,990Telephone 1 4,173 4,173Printer 1 1,700 1,700The remaining money report daily 1 25 25The remaining category report 1 25 25Calculator 1 10,095 10,095Pen 3 4 12

Devices in production. Flowers freezer 2 30,000 60,000Small tape 2 25 50Tape head 1 48 48Fabric scissors 1 600 600Zigzag scissors cut cloth 1 950 950Rounded end scissors 1 12 12Big scissors 1 60 60paper 1 104 104Cutter 1 28 28

Posters silver gold 1 57 57Knife 1 60 60

Miscellaneous Item 1 10 10straw ribbon number 3 1 19 19straw ribbon number 4 1 20 20straw ribbon number 9 1 55 55Ribbon flower head 2 5 10Ribbon flower center 2 4 8Small ribbon flowers 1 3 3Ribbon colors silver and gold 1 165 165Different colures ribbons 1 120 120

Device artificial flowers Paper ribbon 2 5 10flower pistil 50 1 50leaves number 4 1 26 26leaves number 6 1 24 24big jasmine 1 44 44middle jasmine 1 29 29tiny jasmine 1 24 24Oasis 1 1,375 1,375


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Flora green tape 5 20 100Flora brown tape 2 46 92wire involves tiny stalk 1 15 15wire involves big stalk 1 30 30Stocking flower 30 10 300Joint function 1 96 96Paper Lace 1 10 10Total cost inventory 93,624

Total tools living room

Living room Unit price TotalRefrigerator 1 49,000 49,000Conference table 1 11,700 11,700LCD TV 1 15,990 15,990Board meeting plan 1 2,500 2,500Total equipment cost 4 79,190

Total pre-inventory cost

Pre-inventory cost Unit price Totaloil value 1 1,000 1,000water value 20 cu.m 11

Add. (+)VAT 7%

259

Electricity expense / month 600 2Add. (+)VAT 7%

2,842

Internet and telephone 1 1,200 1,200Salary payment 1 40,000 40,000Fresh flower 1 60,000 60,000Fresh Fruit 1 3,000 3,000Insurance Car 1 6,800 6,800

Build /decoration Rent 1 12,000 12,000Classic style 1 40,000 40,000Signboard Font 20 2 8,000 16,000Signboard Font 16 12 2,000 24,000


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Signboard light 1 4,000 4,000Signboard Tax 1 1,400 1,400

Commercial Registration Act New commercial registration 1 50 50Registration for the change of registeredtransaction 1 20 20Registration of the business liquidation 1 20 20Request for issuance of replacing license 1 30 30Request for verifying the documents of person 1 20 20Request for the officer to copy and certifythe copy 1 30 30Car 1 309,000 309,000Total - 521,641

4.7 Table tool /equipment inventory

Total tools shop

List Unit Price/unit Total

Office material

Computer 1 12,990 12,990

Telephone 1 4,173 4,173

Printer 1 1,700 1,700

The remaining moneyreport daily 1 25 25

The remaining categoryreport 1 25 25

Calculator 1 10,095 10,095

Pen 3 4 12

Devices in production.

Flowers freezer 2 30,000 60,000


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Small tape 2 25 50

Tape head 1 48 48

Fabric scissors 1 600 600

Zigzag scissors cut cloth 1 950 950

Rounded end scissors 1 12 12

Big scissors 1 60 60

paper 1 104 104Cutter 1 28 28

Posters silver gold 1 57 57

Knife 1 60 60

Miscellaneous

Item 1 10 10

straw ribbon number 3 1 19 19



Ribbon flower head 2 5 10

Ribbon flower center 2 4 8

Small ribbon flowers 1 3 3


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Ribbon colors silver andgold 1 165 165

Different colures ribbons 1 120 120

Device artificial flowers

Paper ribbon 2 5 10

flower pistil 50 1 50

leaves number 4 1 26 26

leaves number 6 1 24 24

big jasmine 1 44 44

middle jasmine 1 29 29

tiny jasmine 1 24 24

Oasis 1 1,375 1,375

Flora green tape 5 20 100

Flora brown tape 2 46 92

wire involves tiny stalk 1 15 15

wire involves big stalk 1 30 30

Stocking flower 30 10 300

Joint function 1 96 96

Paper Lace 1 10 10


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Total cost inventory 132 63,112 93,624

Total tools living room

Living room Unit price TotalRefrigerator 1 49,000 49,000Conference table 1 11,700 11,700LCD TV 1 15,990 15,990Board meeting plan 1 2,500 2,500Total equipment cost 4 79,190 79,190

Total pre-inventory cost

Pre-inventory cost Unit price Totaloil value 1 1,000 1,000

water value 20cu.m

11

259Add. (+)VAT7%

Electricity expense / month 600

2

2,842Add. (+)VAT7%

Internet and telephone 1 1,200 1,200Salary payment 1 year - 200,000Fresh flower 1 year - 720,000Fresh Fruit 1 year - 50,000InsuranceCar 1 6,800 6,800

Build /decorationRent 1 12,000 12,000Classic style 1 40,000 40,000Signboard Font 20 2 8,000 16,000Signboard Font 16 12 2,000 24,000Signboard light 1 4,000 4,000Signboard Tax 1 1,400 1,400

Commercial Registration Act


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New commercialregistration 1 50 50

Registration for the changeof registeredtransaction 1 20 20

Registration of the businessliquidation 1 20 20Request for issuance of replacing license 1 30 30

Request for verifying thedocuments of person 1 20 20

Request for the officer tocopy and certifythe copy 1 30 30

Car 1 309,000 309,000

Total 1,388,671


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Chapter 5Operation cost


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5.1 Production and Operations Analysis

5.1.1 Product Characteristics

- Florist bouquet

A florist bouquet is a collection of flowers in a creative arrangement. Flowerbouquets can be arranged for the decor of homes or public buildings, or may be handheld.Handheld bouquets are classified by several different popular shapes and styles,includingnosegay, crescent, and cascading bouquets. Flower bouquets are often given forspecial occasions such as birthdays or anniversaries. They are also used extensivelyin weddings. Bouquets arranged in vases or planters for home decor can be arranged in eithertraditional or modern styles. Symbolism may be attached to the types of flowers used,according to the culture.

Reference : http://en.wikipedia.org/wiki/Flower_bouquet
http://en.wikipedia.org/wiki/Flowerhttp://en.wikipedia.org/wiki/Flowerhttp://en.wikipedia.org/wiki/Flowerhttp://en.wikipedia.org/wiki/Nosegayhttp://en.wikipedia.org/wiki/Nosegayhttp://en.wikipedia.org/wiki/Birthdayhttp://en.wikipedia.org/wiki/Birthdayhttp://en.wikipedia.org/wiki/Birthdayhttp://en.wikipedia.org/wiki/Anniversarieshttp://en.wikipedia.org/wiki/Anniversarieshttp://en.wikipedia.org/wiki/Anniversarieshttp://en.wikipedia.org/wiki/Weddinghttp://en.wikipedia.org/wiki/Weddinghttp://en.wikipedia.org/wiki/Weddinghttp://en.wikipedia.org/wiki/Weddinghttp://en.wikipedia.org/wiki/Anniversarieshttp://en.wikipedia.org/wiki/Birthdayhttp://en.wikipedia.org/wiki/Nosegayhttp://en.wikipedia.org/wiki/Flower


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- Florist Basket

Flower Gift BasketsOur handled flower baskets let your recipient move it from room to room, so they get toenjoy the fragrant flowers wherever they may be. Flowers in a basket - it's such athoughtful gift. Close

Send a flower basket with a handle - they are so portable

Our charming indoor garden baskets feature summertime shades of yellow and blue in a

handled Nantucket basket lets your lucky recipient move it from room to room as themood strikes. Send a flower gift basket or how about a gift basket of plants? Send agarden in a basket to show your thanks and love.

A florist will hand-deliver your flower gift basket

Our local florists will deliver your gift basket of flowers or plants the same day if yourequire. A basket full of beauty, joy and surprise. No matter what - or who - you're

celebrating, our Flower Gift Basket collection is filled with just the right gift.

Reference : http://www.teleflora.com/gift-baskets/flower-gift-basket-collection-10980_114394c.asp


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- Fruits Basket

A LITTLE ABOUT OUR GOURMET FRUIT BASKETS

Whatever the occasion a birthday gift, a sweet romantic surprise, or a celebration of friendship there is nothing quite like a delicious fresh fruit basket packed with a smorgasbord of fabulous healthy goodies. And who better than The Fruit Company to deliver the finest gourmet

baskets with the best-tasting fruit straight to your door?Our mouth-watering fruit gifts including our new organic gift baskets -- are bursting

to the brim with a fresh selection of handpicked apples, pears, oranges and other bountiful fruit,direct from our sun-drenched orchards. And for added delight, many include hand-milledcheeses, decadent chocolate and other specially selected delicacies.

Each succulent fruit basket in your choice of styles and assortments is beautifullyarranged in an artistically hand-painted watercolor box, wicker basket or whimsical picnic

hamper.Reference : http://www.thefruitcompany.com/gourmet-gifts/fruit-baskets
http://www.thefruitcompany.com/gourmet-gifts/fruit-basketshttp://www.thefruitcompany.com/gourmet-gifts/fruit-basketshttp://www.thefruitcompany.com/gourmet-gifts/fruit-basketshttp://www.thefruitcompany.com/gourmet-gifts/fruit-baskets


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- Garland flowers

A garland flowers is a decorative wreath or cord, used at festive occasions, which can be hung round a persons neck, or on inanimate objects like Christmas trees. Originallygarlands were made of flowers or leaves.

Reference : http://en.wikipedia.org/wiki/Garland
http://en.wikipedia.org/wiki/Wreathhttp://en.wikipedia.org/wiki/Wreathhttp://en.wikipedia.org/wiki/Wreathhttp://en.wikipedia.org/wiki/Christmas_treehttp://en.wikipedia.org/wiki/Christmas_treehttp://en.wikipedia.org/wiki/Garlandhttp://en.wikipedia.org/wiki/Garlandhttp://en.wikipedia.org/wiki/Garlandhttp://en.wikipedia.org/wiki/Garlandhttp://en.wikipedia.org/wiki/Christmas_treehttp://en.wikipedia.org/wiki/Wreath


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- Wreath

A wreath is an assortment of flowers, leaves, fruits, twigs or various materials that isconstructed to resemble a ring.

In English-speaking countries, wreaths are used typically as household ornaments, mainlyas Christmas decorations to celebrate the birth of Christ. They are also used in ceremonialevents in many cultures around the globe. Wreaths have much history and symbolism

associated with them. They are usually made from evergreens and symbolize strength, asevergreens last even throughout the harshest winters. Bay laurel may also be used, and thesewreaths are known as laurel wreath.

Reference : http://en.wikipedia.org/wiki/Wreath
http://en.wikipedia.org/wiki/Flowerhttp://en.wikipedia.org/wiki/Flowerhttp://en.wikipedia.org/wiki/Flowerhttp://en.wikipedia.org/wiki/Leafhttp://en.wikipedia.org/wiki/Leafhttp://en.wikipedia.org/wiki/Leafhttp://en.wikipedia.org/wiki/Fruithttp://en.wikipedia.org/wiki/Fruithttp://en.wikipedia.org/wiki/Fruithttp://en.wikipedia.org/wiki/Twighttp://en.wikipedia.org/wiki/Twighttp://en.wikipedia.org/wiki/Twighttp://en.wikipedia.org/wiki/Christmas_decorationhttp://en.wikipedia.org/wiki/Christmas_decorationhttp://en.wikipedia.org/wiki/Christmas_decorationhttp://en.wikipedia.org/wiki/Evergreenhttp://en.wikipedia.org/wiki/Evergreenhttp://en.wikipedia.org/wiki/Evergreenhttp://en.wikipedia.org/wiki/Bay_laurelhttp://en.wikipedia.org/wiki/Bay_laurelhttp://en.wikipedia.org/wiki/Bay_laurelhttp://en.wikipedia.org/wiki/Laurel_wreathhttp://en.wikipedia.org/wiki/Laurel_wreathhttp://en.wikipedia.org/wiki/Laurel_wreathhttp://en.wikipedia.org/wiki/Laurel_wreathhttp://en.wikipedia.org/wiki/Bay_laurelhttp://en.wikipedia.org/wiki/Evergreenhttp://en.wikipedia.org/wiki/Christmas_decorationhttp://en.wikipedia.org/wiki/Twighttp://en.wikipedia.org/wiki/Fruithttp://en.wikipedia.org/wiki/Leafhttp://en.wikipedia.org/wiki/Flower


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- Florists Vase

A vase is an open container, often used to hold cut flowers. It can be made from anumber of materials including ceramics and glass. The vase is often decorated and thus usedto extend the beauty of its contents.

Vases are defined as having a certain anatomy. Lowest is the foot, a distinguishablebase to the piece. The design of the base may be bulbous, flat, carinate, or another shape.Next, the body, which forms the main and often largest portion of the piece. Resting atop thebody is the shoulder, where the body curves inward. Then the neck, where the vase is givenmore height. Lastly, the lip, where the vase flares back out at the top. All these attributes canbe seen in the picture at right. Many vases are also given handles. Today, the shapes of vaseshave evolved from the conventional ones to modern designs and shapes.

The vase has also developed as an art medium unto itself. The ancient Greeksfamously used vases to depict scenes. It has since been developed and in 2003 the winner of the Turner Prize was Grayson Perry, for vase art.

Reference : http://en.wikipedia.org/wiki/Vase


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5.2 Production Process and Services Process

5.2.1 Production Process

- Florist bouquet Materials and equipments.

1. Wrap of bouquet of flowers.

2. A color wire (like wire wrapped candy bags etc).

3. Ribbons of various colors.

4. Cotton

5.Foil.Methods

1. Brings a bouquet is arranged and wrapped a wire tightly enough.2. Damp cotton cloth and squeeze it towards the end of the stems wrapped bouquet

of flowers.3. Remove foil-wrapped cotton.4. Bring a bouquet of flowers placed on the wrapper (paper-wrapped bouquets. May

have to cut down the size of the bouquet). Gently pleated bouquet wrap. Andbound with wire. Then tie the ribbon.

5. Finished

Reference : http://www.arunsawat.com/board/index.php?topic=5999.0

- Florist Vase

Materials and equipments.

1. Containers for flower vases.2. A Deputy of container.3. Scissors for trimming.4. The of artificial flowers and leaves.5. Sand, clay, wire, paper tape, green color Flora Kganmaprgaw.6. wire number 24 and number 30.

Reference : http://www.kroobannok.com/blog/20772
http://www.arunsawat.com/board/index.php?topic=5999.0http://www.arunsawat.com/board/index.php?topic=5999.0http://www.arunsawat.com/board/index.php?topic=5999.0http://www.kroobannok.com/blog/20772http://www.kroobannok.com/blog/20772http://www.kroobannok.com/blog/20772http://www.kroobannok.com/blog/20772http://www.arunsawat.com/board/index.php?topic=5999.0


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- Fruits Vase

Materials and equipments

1.Vase

2.FruitsMethods

1. Select the size of the basket of fruit that will suit.

2.Choose fruit with a hard shell, such as apple, orange, green, red apple pear fruit.

3.Soft fruits, such as grapes, mangoes, ripe apple.

4.Foundation paper overhangs the edge of the basket and dressed beautifully.5. The results of

the nuts lay before tilting to one side. To sort the smaller side, respectively. The soft fruit,place it on top.

The amount relative to the size of the basket.

6.Japan's tie color that looks fresh ears to the basket.

Reference : http://guru.google.co.th/guru/thread?tid=2f6a2a7613923613

- Garland flowers

Materials and equipments

1. Needles or needle short hand.2. Thread.3. Vaseline.4. Ribbon or bow.5. Scissors.6. Pliers.7. Crown flower/ Polar crown./Hibiscus flower stem./Jasmine

Methods of double-stranded circular garland

1.The second row of the first two leaves, two rose rose by around 2 percent each petal spacedequally.

2.Row 2, the second (the first between the 1st and 2nd row 1) Rose 2 Rose 2 a second.


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3.Rows 3-14, as well as hundreds of rows, each row 2 cloves minced between every rowalways.

4.Note 3 -4 cloves of each row is 1, and the petals spiral pattern at 7-8 in each row is a spiral

pattern on the two strands was done to see that these two are moving parallel to the circularneedle.

5.If the hundred petals of row 2 in the fina

Documents

Section 2, Seat 3 : Lalabell Florist Shop