Chapter 1

Introduction

Background and Significant of the project

From the past they believe that Queen Sri Julaluck is the first person who creating the

fresh flower to apply in the ceremony since Sukhothai period and continuing to the present.

According to Chanthana Suvarnmalee(2529) said that “Thai ancestor have skillful to creating

the garland ”. The flowers have meaningful; it is the best thing to represent the feeling of the

person too. Flowers can use in many festivals such as for congratulation, for wedding

ceremony, Loy Kra thong festival, etc. So, florist shop is the business that quiet more

interested one. Pathum Thani is one of the central provinces of Thailand. The province is

located directly north of Bangkok and is part of the Bangkok metropolis that has a variety of

flowers at Pak Klong Talad or flower Market that sells flowers, fruits, and vegetables. It is

the primary flower market in Bangkok. The market's focus has shifted from produce to

flowers as the Talat Thai market on the outskirts of Bangkok has become a more attractive

site for produce wholesaling and close to Bangkok and Thammasat University,Rangsit

Centre, so it is suitable for us to run the Lalabell Florist in Pathum Thani.

Lalabell Florist located in front of Thammasat University, Rangsit Center in Pathum

Thani province. It is the one of the business that can be easy to get highly profitable because

flowers are easy to find according to geography and the weather, involve the nature of each

flower, especially tulips and lilies, which have received attention from the public. The

location is most advantage because it has more demand of flower bouquet but have low

supply to satisfy the need of customer. From the research of Phathum Thani official show

that the statistics of 3 quarter , year 2009 (July-September)matching the quarter 4 Fiscal year

2010, with a population of Phathum Thani province e-commits 4,043,592 (Ministry of

Commerce Thailand, 2011) and the average buy a flower Country Thailand consumption

flower range from the normal timing up to 80-90%

The rate of rose consumption is higher in Thailand so it has more influence for some

business to expand the florist shop in last 2-3 years, and also increased the price of flowers

bouquet. To open the florist shop we needed to set the target market first then find a location

that suitable for target group. We think that the location of our shop will have more

competitive advantage than some florist shop in Phatume Thani.

Project objective(s)

To study a business of florist shop.

To learn the technical and design of flowers.

To analyze market a business of florist shop.

To analysis risk of florist shop business in Chiang Rai.

To study about influence factors to growth of florist shop.

To Summary of the feasibility to growth of florist shop.

Benefit(s) of project

1. To learn about situation of florist shop business in Chiang rai.

2. To learn about the market of florist shop business in Chiang rai.

3. To know the feasibility of florist shop business in Chiang rai.

4. To know the technical about competitive into the market.

5. To analysis behavior of customer of florist shop business.

6. To know the florist is important for special day.

Time frame of study

No. Task2012 2013

November December   January

1

Discuss about what is our business and sent the project title.                        

2 Search information                        3 Study about introduction and

environment analysis - Background and significant

                       

- Project objectives- Benefit of project- Activities/Time Frame-Nature of Industry- Situation of Industry- Product/Service

4 Send project paper                        

5

Study about market analysis - Potential Market - Market Share                        

6

Study about technical analysis - Technical Viability - Sensible Choices                        

7

Study about financial analysis -Risk -Return                        

8

Study about risk analysis - Risk from the operations - Other Impacts            

          

9

Study about environment analysis - Environment Damage              

        

10 Summarize the feasibility of Lalabell florist

Chapter 2

Industry Profile

2.1 The nature of industry

Business Opportunities Center notes, “Florist business is the one of professional

business in the materialism society which it has many people want to appreciated the charm

of nature. The flowers are not only use to decorate in the house but there have also been used

to indicators the status of society as well. And, nowadays the values of flowers are growing

because the flowers became the media use for express feeling both happy and sad.

Additional, Flower arrangements is the science one which necessary to have skills and

experience because it will be used in a variety of different color flower, gradation and

bringing flowers or leaves. This must be related and make a beautiful view because it is a

long heritage of art and evolution”.

In the past, florist shop was considered to be difficult to grow because the flowers are

a product is not having the benefit and not necessary for customer. But, nowadays the flower

delivery is very popularity in the society because it can represent to congratulation or

condolence in the other opportunities. So, it make the business extend and growth rapidly.

And, most people always think the business is easy to work without hassle, just have only the

knowledge of how to arrange the flowers. But in fact, if entrepreneur want to get the florist

shop success, the entrepreneur must be trained and willing to work which is very seriously

because today the florist shop has highly competitive. If the entrepreneur lack of commitment

and lack of expertise in the business, it may not be successful. (Tonwon, 2009)

According to Thailand Kasikorn Research Center states “Florist shop is extending

rapidly in 2008-2010 which estimated that the flowers shop distributed all over the country

with more than 1,000 shops. In Bangkok and surrounding area have about 50 percent

especially in major cities”.

However, the investment of the florist shop, it is very important to set a clear in target

group to find a location that suitable with the shop because the business will succeed depend

on the location are the first thing to consider. If inside the location has a little of target group

it will less successful too. And, use the marketing strategies in the shop to analyze the

marketing and make a difference with the competitor in product, price, distribution channels

and promotion of the product to increase the benefit. The example we can use the fruits and

vegetables to decoration into the bouquet it will be quaint and blend as well to attract the

customers and the product will be a naturally beautiful and does not cause pollution.

(Millionaire Path Newspaper, 2012)And, I think the estimated financial capital is considered

a key step because it will help entrepreneur aware demand to use resources and fund of the

business that enough to able to allocate the resources and financial.

Florist shop is the business that depended on the festival and seasonal which is the

main factor to make benefit in the business. When the flowers are bloom it always is the

major festivals of Thailand, such as the New Year festival, Songkarn festival, valentine

festival, etc. Many people always had given the flower like express love, Interval graduation

and instead of greeting in other special chance. So, this is the flower period is very beautiful

and peak season of the florist shop. Additional, when you cut the flowers from the tree. If you

want to give the flower slow down in the deterioration and long vase life. It needs to maintain

the quality of flowers by you must cut stems of flower and soak in water tank. (Fahsai flower

shop, 2010)

Siam Lab Flower said that "some of flower is does not need to use formalin because

before the entrepreneur will be order the flower he must calculate amount of flower is

enough. And, Flowers of different countries always have formalin and supplements to help

the flower recovery speed up. Flower arrangements which include in a vase, bouquet flower

baskets, etc. It must use types of flowers that different to attribute both the flower grown in

Thailand and the flower import from other country. And, the flowers are mainly used to order

from abroad, such as carnations, tulips, Lilies, etc. which mostly imported from Holland,

Australia, Malaysia, Netherlands. And, the flower grown in Thailand is mostly planted in the

northern region is Chiang Mai and Chiang Rai”.

The kind of flowers in the Lalabell Florist

Rose: The rose has been a symbol of love, beauty, even war and politics from way back in

time. The variety, color and even number of Roses carry symbolic meanings. The Rose is

most popularly known as the flower of love, particularly Red Rose.

Roses have been the most popular choice of flowers for the purpose of gifting across the

world. They also act as a great addition to home and office decor. A bunch of roses or even a

single rose works wonders aesthetically and considerably enlivens a place. Besides fresh cut

roses, artificial flowers like silk roses in different colors are also widely used as decoration.

(Emma Goldman, 2013)

Lilies: These varieties are the most exotic and showy of all lilies but multiply more slowly.

They can be grown in somewhat arid, colder climates in low fertile soil but will take a little

more effort on your part for good survival in these conditions. Amending the soil and

providing heavier winter protection of straw, leaves and peat moss is recommended. Spring

planting allows them to settle in and is more apt to make it through harsh winters. Protect

them from the first frost and by covering with a cardboard box or heavy straw during extreme

cold weather, will allow the bulbs to mature more fully for the following year. The large

beautiful scented flowers that bloom late summer will be well worth the extra effort needed.

(Judd BoyerA, 2010)

Jasmine: the Jasmine is a very popular flower around the world especially in the tropics

because of its unique fragrance. The Jasmine is native to tropical and warm or temperate

regions of the old world. The Jasmine flowers are white in most species, with some species

being yellow. The Jasmine is believed to have originated in the Himalayas in western China.

Unlike most genera in the Oleceae family, which have four corolla lobe petals, Jasmines

often have five or six lobes. Jasmines are often strong and sweet scented. Jasmines are widely

cultivated for their shining leaves and beautiful clusters of fragrant flowers. Flowering in

Jasmines takes place in summer or spring which is usally six months after planting. The

Jasmine flower releases its fragrance at night after the sun has set and especially when the

moon is waxing towards fullness. Jasmine flower buds are more fragrant than the flowers.

(© Gifting Inc., 2005-2011)

Carnation: According to a Christian legend, Carnations first appeared on earth as Jesus

carried the Cross. Carnations sprang up from where the Virgin Mary's tears fell as she cried

over her son's plight.

Miss. Anna Jarvis (The Founder of Mother's Day) used Carnations at the first Mother's Day

celebration because Carnations were her mother's favorite flower.Carnations are also

commonly referred to by their scientific name, "Dianthus", the name given by the Greek

botanist Theopharastus. Carnations got the name Dianthus from two Greek Words - "dios",

referring to the god Zeus, and "anthos", meaning flower. Carnations are thus known as the

"The Flowers of God".

Tulips: According to Beautiful Orchids - Various Exotic Flowers  notes, Tulips are very

popular to an extent that during the 17th century, most of Europe particularly Holland, was

gripped in a craze for Tulips that as a result, many had to even sell off their fortunes. It was

popularly known as the Tulip mania. Tulips are some of the most popular spring flowers of

all time, and the third most popular flowers world-wide next only to the Rose and

Chrysanthemum. Tulips come in an incredible variety of colors, height, and flower shapes.

Some Tulips are even fragrant. The Tulip was introduced by a famous Austrian biologist

Carolus Celsius. Tulips bloom on bulbous plants, with large, showy flowers with six petals.

There are around 100 species of Tulips, which actually came from the Central Asia where

they grew wild. Turkish growers first cultivated tulips as early as 1,000 AD.

Tropical flowers: Tropical flowers hold a special place in the hearts of flower lovers due to

their breathtaking fragrance and exquisite beauty. Orchids, Rhizomes, Gingers, Heliconias

etc., which are more popular with the flower lovers, are tropical flowers. Tropical Flowers are

those that thrive naturally in tropical climatic conditions. All the tropical flowers happen to

be alien to other geographic regions of the world viz., the temperate and Polar Regions where

they are referred to as Exotic Flowers. All tropical flowers are thus exotic to the Americas

and Europe but it is not necessary that all exotic flowers are tropical flowers. (McKnight, Tom L;

Hess, Darrel, 2000)

Spring Flowers: Spring Flowers are beautiful and fragrant. Changing seasons have a

profound effect on plant and animal life. Spring is the time of renewal of plant life.

Nature awakens in spring, and Spring Flowers bloom. Spring is a wonderful time of the year

for fresh Spring Flowers, particularly spring flower bulbs. In spring, plants and trees sprout

new leaves and Flowers bloom. The number of daylight hours increases during spring, and in

many countries, people celebrates spring festivals. (Annie, 2000 – 2011)

Summer Flowers: Summer Flowers add brilliant color and beauty to the landscape through

the heat of summer and until frost, with only minimum care. Summer is a time of beauty and

abundance with Summer Flowers in the garden. Though, many Summer Flowering Plants are

likely to suffer winter injury and need the tender care of spring, the magnificence, color and

fragrance of Summer Flowers are a valuable addition to any garden. Summer time is a time

of brilliance and beauty with Summer Flowers in the garden. The season requires special care

and attention for the maintenance of Summer Flower plants. (MAUREEN GILMER, 2006)

Vision

Lalabell Florist will order the flowers from Pak Klong Talad in order to provide the

fresh and new flowers to customers. Our employee must have experience at least 3 years to

served the quality product and have more value of bouquet. Our shop also provides some

facility to our customer such as internet wifi, book corner for some waiting. And have shop

fanpage for online booking to have more convenience.

Mission

Our shop always developed the style of the bouquet and also provides the

several kinds of flowers. Our target will focus on people who are 21-30 years

old. We will provide the quality product to get more the customer loyalty and

word of mouth.

2.2 Situation of Industry

2.3 products and services2.3.1. Products

Figure 2.3.1 Fresh Flower products

Bouquet of fresh flowers. 

Bouquet flower

Arrange the basket of flowers

 

Arrange the Wreath

Vase of fresh flowers

 

Event

(Source: https:// www. First love flower shop.com)

2.4 Service

Lala belle Florists is flowers by Alternative focuses on the beauty and quality of the flowers in my shop with quality products, on-time delivery. Guarantee to be cheap and fresh. Delivery around Bangkok and perimeter.

-Bouquet of fresh flowers.Provide fresh flowers that you want to give your parents, girl/boyfriend or your

friends. Variety of flowers that you can select, create and ordering me to create for you.

- Arrange the basket of flowersUse it for thanks on several occasions such as, conference, seminar, etc. or visiting

patients. Varity of basket you can select.

- Arrange the WreathUse it for apologize in funeral. You can select the wreath in big or small one.

And you can create the label.

-Vase of fresh flowersUse it for decorate in your living room, rest room, and dining table. We have delivery

to change the vase of fresh flowers every day and can pay at the end of the month.

-Event Flower arrangement for other event such as wedding, Funeral, Seminar etc. our

business have many style for customer can select and our business use the flower appropriate with each work. The customer can order what the customer want.

Chapter 3

Marketing Feasibility

Study

3.1 Market Analysis

3.1.2 Political

Flowers in the past were seen as a difficult business to grow. The flowers are

considered luxury items, but just the current popularity of sending flowers. Congratulations to

represent you and sorry for any opportunity to increase business, the flowers growing in the

past few years. Business Directory for success education must take into account the following

factors.

1. Potential of the flowers.

• Employers who are interested in doing business as a florist would be like learning all the

time. Whether a book to read, study contest organized by the various flower arrangements in

order to develop a better flower.

• Employers who are interested in having a flower shop with locations appropriate to the

business because of the level set for the heart. Important that the florist business success more

quickly.

• The operator should have knowledge of florist flowers and floral arrangements. The art of

flower arrangement is one that requires a delicate and very sensitive.

• The florist should have a good relationship with every customer. Smile all the time. Create

customer intimacy. A mind that is ready to serve. Even the flowers were very impressed how

business florist will be successful only

2. The process is dealing with government agencies.

Department of Business Development: The applicant's general commercial law. Business

services are required to be registered with the Department of Commerce.

Commercial, except that the store will have more trade with.

•The establishment of business / business model.

•Details of the establishment / licenses. The study details.

http://www.ismed.or.th/kwnowledge/alpha/body1/body1.htm or.

Business Developed Department. (http://www.thairegistration.com)

IRS: Tax to the Black Hills.

•The income tax. And VAT.

•The cutting taxes during the study details.

(http://www.ismed.or.th/knowledge/alpha/body1/body1.htm ) Or;

IRS (http://www.rd.go.th).

Local Government: The Black Hills are about cutting taxes during stop.

- Signs of bruises pay tax at the details. Bangkok Metropolitan Administration

(http://www.bma.go.th.)

In the future, at 2018, Thailand will move to ASEAN Community.How the business will

boom up ?

Benefits to be gained when Thailand entering to ASEAN Community.

- ASEAN Economic Cooperation Framework with the acquaintance Thailand. ASEAN

countries are neighbors. Bordering each other. There are cultural similarities. Products and

services that complement each other. Product or service similar, if you cooperate. Would

strengthen the bargaining power. This will bring about economic trade is of paramount

importance.

- Integration into the ASEAN Economic Community, a large regional market. The strengths

of each country can be added to the country's strengths in order to maximize production.

Exporter and service. This will occur only when the factors of production move freely

addition, the ASEAN member countries to help build solidarity and bargaining power in the

various stages.

- AEC will help to promote the expansion of trade and investment in Thailand. The drive

measures. To the AEC would cause the cancellation or reduction of barriers to entry. Snag a

tax or other non-tariff trade measures for countries to seek assistance to reduce / eliminate

those obstacles and facilitate trade and investment between them.

- Economic Community, the carriers and Thailand have started to prepare. With the changing

economic environment. The need to adapt and use the opportunity to accelerate the reduction

of barriers to trade and investment. To benefit fully. Particular branch of Thailand's readiness

and ability in highly competitive.

- Strengthen the capacity of the domestic Of resource use in the production sharing and

partnership in the international business. Removal of barriers to trade and investment among

member countries.

- Enhance the well-being of the people. Domestic implementation of the program in reducing

the barriers to trade and investment. And equitable economic development.

ASEAN Economic Community (AEC) aims to achieve economic integration and

facilitate the trade between them. This will make the region prosper. And can compete with

other regions for the welfare of the people of ASEAN. Which affect to flower shop that make

we have more group of customers because there are many foreigners who visit in Thailand

and the the central region was a region that visitors most traveling. Resulting the free flow of

goods, services, investment, capital and economic development and the reduction of poverty

and social inequality in 2020.When Thailand move to ASEAN Community we have

opportunities to expand exports to the ASEAN countries. As trade barriers, both tariff and

non-tariff will be reduced or eliminated and regulations be adjusted to ensure consistency and

facilitate coordination among the members and help my florist shop to attract foreign want to

investment (FDI) into ASEAN, including Thailand.

3.1.3 Social and Environment

According to the Society for American Florists, there are approximately 20,200 flower

retailers in the U.S. and the average sales per location are $325,000. The business is highly

seasonal and peak periods include Valentine's Day and Mother's Day. Red roses account for

39 percent of all flowers sold and more than two-thirds of fresh flowers sold by retailers are

imported. In addition to fresh flowers and arrangements for events ranging from weddings to

funerals, shops generate revenue through sales of ancillary items such as cards, vases, home

decor, and other products related to parties and events. Shops also make money by charging

customers for delivery to homes and businesses.

Typically, a florist will organize flowers by season and holiday. Flowers have various

different meanings in different cultures. The holidays and events for which flowers are used

vary. Poppies are used to remember fallen soldiers only in Great Britain and the

Commonwealth countries. The cultural meaning of colors also strongly affects the choice and

use of flowers. People often prefer flowers that are associated with their ethnic group or

country, and various colors may have special meanings of luck or death or love or other basic

human traits. To some, a flower such as a red rose might mean love, but to others it might be

considered indecent or simply puzzling. The vastly divergent views on the color white can

also lead to major flower issues. While white represents death in many Asian cultures, it is

simultaneously a symbol of purity and innocence in many European and American cultures.

Such differences can lead to difficult issues when a bouquet of white lilies, for example, is

delivered. (Ritter, Ron. 2002)

Any people like to celebrate major holidays with lavish bouquets of cut flowers. As a

result, the flower industry is booming, shipping hundreds of tons of cut flowers all over the

world for sale in supermarkets and at florists. Consumers spend millions every year

purchasing cut flowers and bringing them into their homes: and most consumers do not think

about the environmental and social aspects of the cut flower industry. Several studies

conducted in the late 1990s suggested that cut flowers had a serious environmental impact,

and some advocacy organizations have attempted to raise consumer awareness about the

hidden costs of cut flowers. (S.E. Smith, 2003)

Most cut flowers are grown in South America, Africa, and Southeast Asia in large

greenhouse environments staffed by underpaid, non-unionized workers. The greenhouses are

carefully climate controlled to yield the best cut flowers, and they are also heavily sprayed

with pesticides, fungicides, and herbicides. Because cut flowers are grown in nations with

more lax environmental laws, many banned substances including DDT and methyl-bromide

are used in flower production. These substances have a profound impact on the health of the

workers: many suffer from health problems such as skin conditions, respiratory problems,

impaired vision, and birth defects thanks to their exposure to these chemicals. (S.E. Smith,

2003)

The serious environmental impact caused by the cut flower industry began to raise

eyebrows in the early twenty first century, when consumer advocacy organizations began to

educate people about the problems with cut flowers. Usually, stories about cut flowers peak

around Valentine's Day, in an attempt to convince consumers to buy organic, locally raised

flowers which do not carry heavy environmental impacts with them. Local seasonal flowers

can be just as handsome, and even more unusual, especially when combined with other

thoughtful gifts. (Bronwyn Harris, 2012)

According to National Electronics and Computer Technology Center note that, “Thailand

has plenty of terrain. And, geography is suitable for cultivation it affects to Thailand has

many different varieties of flowers. But today, Thai people are far from natural. And, many

children in Thailand are unknown about name of flower or seed of flowers which all of this

look like culture of Thailand. Flowers and human is relevant throughout. For Thai people,

flowers have an influence to living, religious, and other ritual for respect. And, it's including

with the bringing flowers to decorate in the house for create a good atmosphere that is

comfortable and refreshing to make impression on visitors. Additional, bringing the flowers

to mixed with the literature whether visited flora and metaphoric the main character by used

the flower name”.

3.1.4 Economic

The income of a florist business depends on local need, competition, skills, and

oftentimes, the location. Dan Ramsey, in his book “Owning and Managing a Florist

Business” estimates that an established florist operating full time from a good location. This

level of income is usually achieved when you have developed repeat and referral business,

have developed a target market, and has in place all your equipment and supplies.

According to a study from Forbes Magazine, a flower shop's payroll is about 40 percent

of the total revenue the shop generates. So a shop that generates $200,000 in total revenue

would have a payroll - including that of the owner - of about $80,000.Based on that average,

the total income an owner would make in any given year would depend on the number of

hours they work, their number of employees and how much the employees are paid. Total

earnings also depend on how much money the owner spends on things like rent and other

operating costs.

According to Mr. Oliver Bieber, flower owner shop said that "the most people thought that

the flowers are something that extravagant. But, create a unique of selling by used vegetable

and fruit to arrangement with the flower mutual in bouquet or flower basket. And, it can add

value (Value Added) for the flowers and as well a variety of channels to provide customers

with a more creative alternative to traditional. And, it also makes economic growing for the

business. In additional, he exposed that the flower business during this year's has many

festival that it can growing which seen by the selling of flowers. While the economic factors

that don't have affected in any way. And If have, it's not over 25 percent. Because the main of

expressing of love is giving the flower which this year it still the most popular among people

especially red roses are the most popular and then is Lilly".

3.2 Competition Analysis (3C Analysis)

3.2.1 Customer Analysis

Lalabell florist located at Klong Luang, Pathum Thani. It is an old province filled with

multiple temples, parks and areas to experience Mon culture and there are 14 of university.

According to Department of Provincial Administration, Ministry of Interior, the population in

Phatume Thani is male have 1,921,868 and female 2,121,724 total 4,043,592 (End Dec

2011). And from the research of Parmon Intongka about behaviors of customers to buy the

flower in Pathum Thani province. The study revealed that most of the consumer were female,

21-30 years of age, graduated with Bachelor’s degrees, worked in private enterprises, and

earned average income between 10,001-20,000 Baht. So we will focus on the customers

between 21-30 years old who are study in the university and worker. Our shop will provide

the florist bouquet, florist basket, florist wreaths, florist vase, garland, layouts funeral, and

also the event as well. We tend to provide with service mind and high quality of product by

selected the new and fresh flower. Customer can order our product via facebook fanpage or

telephone from 07.00 am until 10.00 pm with delivery for some customer that cannot get the

product by themselves.

3.2.2 Competitor Analysis

Normally our Thai people tend to send the flowers for each occasion the

flower shops of current market are quite high competitive, overall image of flower market has

growing, but at the same time it still the new entry of entrepreneur because the cost is not

high and does not require much knowledge. The Lalabell florist has eight competitors in

Pathum Thani.

Orchid Flowers Pathum

Orchid Flowers Pathum focus on the florist shop that available service of event and

send flowers in variety ways according to customers needs which open all day, more than 20

years and send the product to ensure that the needs and delivered on time.

Strength Weakness

- The customer can design the

bouquet depends on their need.

- The shop has only one channel to

order.

http://www.orchidflowerspathum.net/index.php/home

Rachavadee Florist

Rachawadee provide the delivery punctuality and order everyday. Featured is

rainbow roses from Holland, the most people will be interest event in a peak season.

Strength Weakness

- The shop has many style of flowers

and bouquet.

- The shop set a high price for

delivery in other province.

Siam Florist

Siam Florist focus on organize of each event and give suggestion or new creative to

customer and care feeling the customer come to services. All of flower arrangements

are professionally arranged and personally delivered straight to your recipient. Trust

Thai Florist in Thailand local florist to add that extra special touch to any occasion

and show your loved ones how much you care.

Strength Weakness

- The shop provides delivery for their

customers.

- No have shop website for customer.

- No have any event service.

http://profile.yellowpages.co.th/516578930740001

Love you everyday shop

They provide many design of flower and also have delivery within 24 hours.

Strength Weakness

- The shop provides many choices for

customer.

- Only free delivery for the customer

who buy more than 1,000 baht and

no more than 10 km.

http://www.loveyoueveryday.com/th/-mainmenu-31.html

Story of flower found in 2000 focus on new and fresh flower and also import the

flower as well.

Strength Weakness

- The shop have a clearly website. - The shop does not show the price of

product.

http://www.storyofflower.com/

Phannee Rungsit

Strength Weakness

- The shop also provides the event

service to the customer.

- The products do not interest.

- No delivery.

http://www.facebook.com/pages/

%E0%B8%A3%E0%B9%89%E0%B8%B2%E0%B8%99%E0%B8%94%E0%B8%AD

%E0%B8%81%E0%B9%84%E0%B8%A1%E0%B9%

Nammon florist

Strength Weakness

- Provide clearly address and the

way to contact.

- No have website for customer to get

more information of product.

http://flo523.furnitureonlinemarket.com/

Rungsit florist

Strength Weakness

- There are a lot of designs for

customer.

- High price

- No delivery

http://www.02aflower.com/

3.3 STP Analysis

STP analysis is the marketing’s tool for accessing to customer by including market

segment, target market, and positioning.

3.3.1 Market segmentation

Lalabell Florist will focus on the people who are 21-3o years old. Because those of

people tend to make a relationship with other people to live in a big society and they are

already have income on themselves and the florist that send in each occasion is the one way

to make a good relationship. From RMUTT research by questionnaire in Pathum Thani

province, they can found that most of people who are consumed the florist is female with

income 10,000-20,000 baht so we will provide our product that more attractive, low price and

satisfy the need of customer.

3.3.2 Target market

Student or worker who are 21-30 years old because they have more power of

purchasing and deciding to buy the product.

3.3.3 Positioning

Lalabell Florist will provide the product with the low price, new and fresh flower, and

also has a variety of product to attract the customer. To satisfy the customer we also offering

the customer to design the product by themselves and provide the catalog to get more design.

Our shop provide the delivery service to give the convenience for our customer in the

Bangkok and rural area by add fee charge belonging distance about 50-200 baht. Lalabell

florist will have the florist contest to find out new style from the winner and apply in the

catalog.

3.4 SWOT Analysis

Strength

- Every staff already has the skill about

the florist arrangement.

- Lalabell Florist provide the clearly

duty for each person.

Weakness

- Lalabell Florist is a new entrepreneur

so we must to advertise our shop to

be well-known.

- Lalabell Florist as a new customer for

- We always learn for the new

experience for arrangement.

- Have the florist contest to get the new

design.

the supplier so we do not have more

power in some bargaining.

Opportunity

- The number of consumed the florist

still increase.

- Nowadays Thai people get the

western culture by usually send the

flower to represent their feeling.

- Have a few of competitors.

- Different design can build the good

image to the shop.

Treat

- We always meet the new entry in the

business.

- People can use the artifact flower

instead of fresh flowers.

- Have a few of technology to help the

florist business in order to get more

design.

3.5 Marketing Mix Strategy

Lalabell Florist Marketing strategy

3.5.1 Product strategy

Lala bell florist shop is flowers by Alternative focuses on the beauty and quality of

the flowers. My shop have variety flower both Thailand flowers and foreign flowers, the

customer can select and have accessories for decoration bouquet, basket, wreaths and vase.

My shop is concern about convenience of customer. So, my shop has delivery service.

3.5.2 Logo

Logo is characteristic of Lala bell florist shop. Logo is characteristic of Lala bell

florist shop. This logo mean vase is men and flower is women thus, men waiting women for

fulfill life to perfect.

Figure 3.1 Logo of Lala bell shop

3.5.3 Price strategy

Lala bell florist shop has variety design of product and sale in low price. The prices

start of product is 300-1, 000 THB. The price depends on the details of a bouquet, price range

depends on the number of flowers and accessory. So, Lalabell florist shop is provide store

package for appropriate for customers. Then, Lala bell florist shop provide delivery service

around Bangkok and rural area and have charge 50-200 baht belonging distance but if it not

exceeding 10 km. we provide free delivery.

3.5.4 Place strategy

Lala belle florist located at Pathum Thani in front of Thamasat University and near

the major road that easy to access so our customer can come to our shop easily. It is a good

location because in this area include 14 university with our target group.

3.5.5 Service Process

Lalabelle Florists is flowers by Alternative focuses on the beauty and quality of the

flowers in my shop with quality products, on-time delivery. Guarantee to be cheap and fresh.

For Pathumthani, we have delivery service.We make perfect fresh flower arrangements for

any occasion; birthdays, anniversaries, holiday, Valentine’s Days, Father’s Days, Mother’s

Days or Christmas. We arrange flowers in variety style for the event within Bangkok and

perimeter.

Lala belle florist shop has delivery service to customer inconvenience to receive the

product by yourself or the customer want to order products for special occasions to special

people. So, Lala bell florist shop has delivery service for convenience of customer. Customer

can contact with Lala bell florist shop by via Telephone and Facebook of my shop. Therefore,

Lala bell florist shop have delivery within Pathumthani and have charge 50 THB but if

ordered exceeding 1,500 THB free charge.

(Source: https:// www.truck2hand.com)

3.5.6 Sale forecast

Lalabell florist located at Klong Luang, Pathum Thani. We tend to focus on people

who are in 21-30 years old especially student who study in the university because this

province include with 14 university. Our shop will separate with two season depend on the

occasion in each month and some ceremony such as Congratulation, Songkran day, Mother’s

Day, Valentine day, Wedding, etc.

* High season: On January, February, April, August, December

* Low season: March, May, June, July, September, October, November.

Sale forecast in 2012

Product and

services

Price

(Baht)

Jan. Feb. Mar. April May June July Aug. Sep. Oct. Nov. Dec. Total

Bouquet

S 300 10,800 9900 9300 10,800 9900 9300 10200 10,800 9000 8700 9300 10500118,500

M 500 17,500 17500 16500 17000 12500 12500 16000 17500 12500 15000 15000 17000186,500

L 800 17600 18400 24000 16800 20000 24000 23200 24000 14400 16000 24000 18400240,800

Basket                         

Mix&Mact 500 14000 12500 12500 14500 11500 8500 11000 12500 12000 11500 10500 11500142500

Special add 800 16800 19200 10400 20800 10400 12800 13600 16800 15200 12000 14400 20000182400

Fruit Basket                         

Fruit 2 type 800 12000 11200 13600 11200 11200 12000 13600 12000 13600 14400 14400 11200150400

Fruit 4 type 1,000 17000 13000 12000 13000 20000 16000 15000 13000 19000 16000 12000 11700177700

Garland                         

Mini 80 1680 1840 1680 2000 2400 1680 1840 1840 1920 2480 1680 200023040

Extra 120 1680 1800 1920 2280 1920 1560 2280 1800 1800 1920 2400 192023280

Vase                         

S 300 4800 5100 3900 4400 5100 5400 4800 4500 5100 4800 5100 570058700

M 500 7500 8000 6500 7500 6000 9500 6500 6500 9500 7000 6500 800089000

L 700 12600 11900 9100 10500 13300 13300 7000 11200 8400 13300 13300 9800133700

Wreath                         

Wreath flower 700 14700 14000 14000 12800 11900 16800 14000 14700 14000 11200 12000 12800162900

Wreath mix 900 18900 18000 11700 15300 11700 12600 11700 18900 13500 12600 11700 19800176400

Layouts

funeral

                       

 funeral 7,500 60000 45000 37500 37500 30000 45000 60000 30000 60000 45000 67500 45000

562500Event                        

 Luxury 65,000 195000 0 0 0 130000 0 0 0 130000 0 0 0

455,000Hotel 60,000 120000 0 0 0 0 0 120000 0 0 120000 0 0

360,000Chic 50,000 0 0 0 0 0 0 0 100000 0 0 0 0

100,000Cute 40,000 40000 0 0 0 0 0 0 40000 0 0 0 0

80000Sweet 35,000 0 0 35000 0 0 0 70000 35000 0 0 0 0

140000Chill 25,000 0 0 0 0 0 0 0 0 0 0 0 25000

25000Total

582,560 207340 219600 196,380 307820 200940 400720 371,040 339920 311900 219780 230320 3,588,320

Sale forecast in 2013

Product and services

Price(Baht)

Jan. Feb. Mar. April May June July Aug. Sep. Oct. Nov. Dec. Total

Bouquet

S 300 10,500 9600 9900 11400 9600 9000 9600 10200 8700 8400 9300 10200116,400

M 500 17,000 17000 16000 16500 16500 12000 15500 17000 16500 14500 14500 16500 189,500L 800 16,800 17600 15200 16000 19200 23200 22400 23200 13600 15200 14400 17600 305,900

Basket

Mix&Mach 500 13500 12000 12000 14000 9500 8000 10500 12000 11500 11000 10000 11000 135000Special add 800 20000 18400 15200 17600 9600 12000 12800 16000 14400 11200 13600 19200 180000Fruit Basket

Fruit 2 type 800 11200 10400 9600 10400 10400 11200 12800 11200 12000 14400 13600 10400 137600Fruit 4 type 1,000 16000 18000 19000 12000 19000 17000 14000 12000 18000 15000 16000 10700 186700

Garland

Mini 80 1600 1760 1920 1920 2320 1600 1760 1760 1840 2400 1600 1920 22400Extra 120 1560 1680 1560 2160 1440 1440 2160 1560 1680 1800 2280 1800 21120Vase

S 300 4800 4500 3600 3900 4200 5100 4500 4200 4800 4500 3600 5400 53100M 500 7000 6500 7000 7000 8000 9000 6000 6000 9000 6500 6500 7500 86000L 700 12600 11900 9100 10500 10500 13300 7000 11200 8400 11200 13300 9800 139100

Wreath

Wreath flower 700 14000 13300 11200 11900 11900 16800 14000 11900 13300 11200 12000 13300 154800Wreath mix 900 17100 16200 15300 14400 10800 17100 11700 16200 13500 12600 16200 18000 179100

Layouts funeral

funeral 7,500 52500 45000 37500 30000 30000 45000 60000 37500 60000 45000 67500 60000 570000Event

Luxury 65,000 65000 130000 0 0 130000 0 130000 0 130000 0 0 0 585,000Hotel 60,000 120000 0 0 120000 120000 0 0 0 120000 0 0 120000 600,000Chic 50,000 0 0 0 0 0 0 0 100000 0 0 0 0 100,000Cute 40,000 0 0 0 0 0 0 0 0 0 0 0 0 0Sweet 35,000 0 0 0 0 0 0 0 0 0 0 0 0 0Chill 25,000 0 0 0 0 0 0 0 0 0 0 0 0 0

Total401,160 333840 184080 299680 422960 201740 334720 291920 457220 184900 214380 333320 3,659,920

Sale forecast in 2014

Product and

services

Price

(Baht)

Jan. Feb. Mar. April May June July Aug. Sep. Oct. Nov. Dec. Total

Bouquet

S 300 10500 9900 9300 10,800 9900 9300 10200 10,800 9000 8700 9300 10500118,200

M 500 17,500 17500 16500 17000 17000 12500 16000 17500 17000 15000 15000 17000195,500

L 800 17600 18400 16000 16800 20000 24000 23200 24000 14400 16000 15200 18400224000

Basket                        

Mix&Mact 500 14000 12500 12500 14500 10000 8500 11000 12500 12000 11500 10500 11500141000

Special add 800 20800 19200 14400 20800 10400 12800 13600 16800 15200 12000 14400 20000190400

Fruit Basket                        

Fruit 2 type 800 12000 11200 13600 11200 11200 12000 13600 12000 13600 14400 14400 11200150400

Fruit 4 type 1,000 17000 19000 12000 13000 20000 16000 15000 13000 19000 16000 12000 11700183700

Garland                        

Mini 80 1680 1840 1680 2000 2400 1680 1840 1840 1920 2480 1680 200023040

Extra 120 1680 1800 1920 2280 1920 1560 2280 1800 1800 1920 2400 192023280

Vase                        

S 300 4800 5100 3900 4400 5100 5400 4800 4500 5100 4800 5100 570058700

M 500 7500 8000 6500 7500 6000 9500 6500 6500 9500 7000 6500 800089000

L 700 12600 11900 9100 10500 13300 13300 7000 11200 8400 13300 13300 9800133700

Wreath                        

Wreath flower 700 14700 14000 14000 12800 11900 16800 14000 14700 14000 11200 12000 12800162900

Wreath mix 900 18900 18000 11700 15300 11700 12600 11700 18900 13500 12600 11700 19800176400

Layouts

funeral

                       

funeral 7,500 60000 45000 37500 37500 30000 45000 60000 30000 60000 45000 67500 45000562500

Event                        

Luxury 65,000 0 65000 0 0 130000 0 0 0 130000 0 0 0325000

Hotel 60,000 0 120000 0 120000 0 0 120000 0 0 120000 0 120000600000

Chic 50,000 100000 0 0 100000 0 0 0 100000 0 0 0 0300000

Cute 40,000 0 0 0 0 0 0 0 0 0 0 0 00

Sweet 35,000 0 0 35000 0 0 0 70000 35000 0 0 0 0140000

Chill 25,000 50000 0 0 0 0 0 0 0 0 0 0 2500075000

Total381260 398340 215600 416,380 310820 200940 400720 331,040 344420 311900 210980 350320

3,872,720

Sale forecast in 2015

Product and

services

Price

(Baht)

Jan. Feb. Mar. April May June July Aug. Sep. Oct. Nov. Dec. Total

Bouquet

S 300 10,800 9900 10200 11700 9900 9300 9900 10500 9000 8700 9600 10500120,000

M 500 17,500 17500 16500 17000 17000 12500 16000 17500 17000 15000 15000 17000195,500

L 800 17600 18400 16000 16800 20000 24000 23200 24000 14400 16000 15200 18400224000

Basket                        

Mix&Mact 500 14000 12500 12500 14500 10000 8500 11000 12500 12000 11500 10500 11500141000

Special add 800 20800 19200 16000 18400 10400 12800 13600 16800 15200 12000 14400 20000189600

Fruit Basket                        

Fruit 2 type 800 12000 11200 10400 11200 11200 12000 13600 12000 12800 15200 14400 11200147200

Fruit 4 type 1,000 17000 19000 20000 13000 20000 16000 15000 13000 19000 16000 12000 11700191700

Garland                        

Mini 80 1680 1840 2000 2000 2400 1680 1840 1840 1920 2480 1680 200023360

Extra 120 1680 1800 1680 2280 1560 1560 2280 1680 1800 1920 2400 192022560

Vase                        

S 300 5100 4800 3900 4100 4500 5400 4800 4500 5100 4800 3900 570056600

M 500 7500 8000 8000 7500 6000 9500 6500 6500 9500 7000 6500 800090500

L 700 12600 11900 9100 10500 10500 13300 7000 11200 8400 11200 13300 9800128800

Wreath                        

Wreath flower 700 14000 13300 11200 11900 11900 16800 14000 11900 13300 11200 12000 13300154800

Wreath mix 900 18000 17100 16200 15300 11700 18000 11700 17000 13500 12600 16200 18900186200

Layouts

funeral

                       

funeral 7,500 60000 45000 37500 37500 30000 45000 60000 30000 60000 45000 67500 45000562500

Event                        

Luxury 65,000 130000 65000 0 0 130000 0 130000 0 130000 0 0 0585000

Hotel 60,000 0 120000 0 120000 0 0 120000 0 0 120000 0 120000600000

Chic 50,000 100000 0 0 100000 0 0 0 100000 0 0 0 0300000

Cute 40,000 0 0 0 0 0 0 0 0 0 0 0 00

Sweet 35,000 0 0 35000 0 0 0 0 35000 0 0 0 070000

Chill 25,0000 0 0 0 0 0 0 0 0 0 0 0 0

Total460,260 396440 226180 413680 307060 206340 460420 325920 342920 310600 214580 324920

3,989,320

Sale forecast in 2016

Product and

services

Price

(Baht)

Jan. Feb. Mar. April May June July Aug. Sep. Oct. Nov. Dec. Total

Bouquet

S 300 10500 9900 9300 10,800 9900 9300 10200 10,800 9000 8700 9300 10500118,200

M 500 17,500 17500 16500 17000 17000 12500 16000 17500 17000 15000 15000 17000195,500

L 800 17600 18400 16000 16800 20000 24000 23200 24000 14400 16000 15200 18400224000

Basket                        

Mix&Mact 500 14000 12500 12500 14500 10000 8500 11000 12500 12000 11500 10500 11500141000

Special add 800 20800 19200 14400 20800 10400 12800 13600 16800 15200 12000 14400 20000190400

Fruit Basket                        

Fruit 2 type 800 12000 11200 13600 11200 11200 12000 13600 12000 13600 14400 14400 11200150400

Fruit 4 type 1,000 17000 19000 20000 13000 20000 16000 15000 13000 19000 16000 12000 11700191700

Garland                        

Mini 80 1680 1840 2000 2000 2400 1680 1840 1840 1920 2480 1680 200023360

Extra 120 1680 1800 2400 2280 1920 1560 2280 1800 1800 1920 2400 192023760

Vase                        

S 300 4800 5100 3900 4400 4100 5400 4800 4500 5100 4800 3900 570056500

M 500 7500 8000 8000 7500 6000 9500 6500 6500 9500 7000 6500 800090500

L 700 12600 11900 9100 10500 10500 13300 7000 11200 8400 11200 13300 9800128800

Wreath                        

Wreath flower 700 14000 13300 11200 11900 11900 16800 14000 11900 13300 11200 12000 13300154800

Wreath mix 900 18000 17100 16200 15300 11700 12600 11700 17100 13500 12600 16200 19800181800

Layouts

funeral

                       

funeral 7,500 60000 45000 37500 37500 30000 45000 60000 30000 60000 45000 67500 45000562500

Event                        

Luxury 65,000 130000 65000 0 0 130000 0 130000 0 130000 0 0 0585000

Hotel 60,000 0 120000 0 120000 0 0 120000 0 0 120000 0 120000600000

Chic 50,000 100000 0 0 100000 0 0 0 100000 0 0 0 0300000

Cute 40,000 0 0 0 0 0 0 0 0 0 0 0 00

Sweet 35,000 0 0 35000 0 0 0 0 35000 0 0 0 070000

Chill 25,000 0 0 0 0 0 25,000 0 0 0 0 0 025000

Total459,660 396740 227600 415480 307020 225940 460720 326440 343720 309800 214280 325820 4,013,220

Chapter 4

Investment Analysis

4.1 Cost of Investment

Pre- Operating Cost

Sign board of Company

The signboard of company order from the shop of type of sign Mr. Sirapub Rutanasuboon board is stainless and color is red and hard red color. The size of background for set the font wide is about 1 meters and height 3.5 meters, and background color is light flower red. The Stainless billboard is suitable for big size billboard and has durable of company’s billboard. The billboard plant by the light board and price is 4,000 Baht. The font size use 20 inches, there are 2 sizes include big font size use 2 words and small font size 13 words. The price of big font size 8,000 Baht per capital word and small font size is 2,000 Baht per capital word. The logo wide 30 inches and high 20 inches and the price are 4,000 Baht. Total are equal 44,000

Signboard Font 20 2 1,400 2,800Signboard Font 16 13 700 9,100Signboard light 1 4,000 4,000Total 16 15,900

Signboard Tax

Lalabell Florist

Sign board of Lalabell Florist shop making by use English font and pays the fee for set company a sign board as, the sign board use in the commercial for earn the revenue. The size of billboard equal wide about 5 meters, height 3.5 meters, wide multiple height equal to17.5 square meters. Then calculate be square centimeter equal 17,500 square centimeters. Calculate the billboard tax. The billboard has all English font rates 700Baht/small capital 12 x 700=8,400 Baht and paying at Rob Wiang Sub-district

Administration Organization and located at 336Moo5. Rob Wiang, District Muang Chiang Rai 57100.

Telephone Number +665-374-2663

Document for registration paying tax

- Copy of Household Registration and personal Identification Card

- VAT Registration

- Certificate

- License to set signboard

Juristic Person Registration The request for performing according to the Commercial Registration Act shallpay the fee according to the type as follows:

I. Registration of the business liquidation of 20 BahII. New commercial registration of 50 Baht

III. Request for the officer to copy and certify the copy of document for 30 Baht per copyIV. Registration for the change of registered transaction for 20 Baht per timeV. Request for issuance of replacing license of 30 Baht per copy

4.2 Cost of Investment

Fixed cost

Classic style

Classic style is fashionable and popular at all times. Such furniture is optimally suited for a spacious room with high ceilings and big windows. Furniture in this style is traditionally made of solid, natural wood color, with the use of natural materials. Allowed as furniture, made of wood

Price 40,000 Baht.

Car use delivery

SUZUKI CARRY  it is a second hand because we will save an investment also

Price 309, 000 Baht.

The freezer flowers

Price 30,000 Baht.

Variable cost Flowers fresh

Buy 2 times per month

= = 60,000 Baht per time

                                                                                                           

Material values per month

Price 2,000 Baht

Pay the employee

1. Lala bell florist shop has eight people, two duty the main:

2. Florists position 3 person (9,000x3=27000)

3. Delivery driver or Logistics department 2

person (6,500x2=13000)

Car Fuel

4,000 per month

4.3 Location

Lalabelle florist shop is on Phahonyothin Road, Tambon Khlong Nueng, Amphore Khlong Luang, and Pathum Thani province. It located on opposite of Thammasat University, Rangsit Center. The area is 60 square meters (living area) 15 sqm (land).

Facility Layout

Pattern of store building Structure

9 meters

24 meters

8 meters

Pattern inside of store

First floor

  The inside of store divides into 3 parts. First part, that is area part of sell a product and

service so we would to a comfortable to buy a product by divided into sections. Part 2 First

parts; there is wide about 6 meters and height about 9 meters. This area is used as a

decoration design management and design work in all our flowers it contains the

components; Table flowers are slippery rubber sheet, sink soak in flowers, and where the

aftermarket that important these substantial fall in this room. Part 3 areas next to flower work

room are the living area By Bathroom by use area wide 2 meters height about 2.6 meter and

stairs for the second class.

24 meters

8 meters

2.6 meters

2 meters

Second floor

In our second class is used as a store for storage devices, so that it will beused for e-wen taengdokmai or during the Festival, and serve as a vacation, the employee example, eat or for conferences or plan to develop business.

Restroom

Stairs

16 meters

6 meters

Facility management

Lalabelle florist shop will highlight areas in two main parts of flowers and a portion of a home or a portion of which both privacy for flower shop.

Area of work

3M Nomad carpetTableSet of shelvesSink9 meters

              

                6 meters

Conference tableLCD TVSofaRefrigeratorBoard meeting plan

Area of sales

15 meters

8 meters

4.4 Facility Management

Flower slaveDoor Card show caseSliding doorShop windowAccessory slaveTable and chairFlower freezerCounter or cashier

9 meters

                                6 meters

Area of work

3M Nomad carpetTableSet of shelvesSink

Area of sales

4.5 Machine / Tools / Equipment

Equipment of flower making room

Flower slaveDoor Card show caseSliding doorShop windowAccessory slaveTable and chairFlower freezerCounter or cashier

                                              Table

Table for flower arrange, observe the height table which can stand and sit. For width, wide enough for flowers landscape or long and desk drawers are also stored on the device and the tools to safely. Thick wood, strong, and anti scratch. Dimension 75 * 150 * 75 cm.

Price 4,850 Baht.

Figure.4.1 Table

(Source : http://apsfurniture.mymarket.in.th)

Sink dishwasher

- Sink smeg LB116F

- Double Bowls Single Drainer ST/Steel Flush Fitted -Sink.

- Sink Dimensions : 116.0 x 50.0 cm, hole wash 34.0 x 40.0 cm, depth hole 21.0 cm. Price 15,900 Baht

Figure 4.2. Sink dishwasher

(Source : http://www.jaroensupply.com/product)

Flower Display Refrigerator

Description: 2 door mirror cabinet stand Medium size   120x70x206 cm. Cooling (Celsius): (+5˚c) ~ (+10˚c),    

Digital temperature Using electric current: 2.13A

/395W(220-240V. 50Hz) Compressor (horsepower): 3/8

Price 30,000 Baht.

Figure 4.3. Flower Display Refrigerator ( Source : http://www.sun-hui.com/product.detai)

Wooden shelf level

Old teak hardwood. Size 40x120x123 cm.

Price 19,000 Baht.

Figure 4.4 Wooden shelf level

(Source : http://www.orientalidea.com )

Shelves of the gift

Price 490 Baht.

Figure 4.5. Shelves of the gift

(Source : http://www.wedding2hand.com)

Versatile rack

Width 150 x Height 150 x Depth 30 cm

Price 1,650 Baht.

Figure 4.6. Versatile rack

(Source : http://www.iplazatarad.com)

Office

Intel Celeron G530 ,2.4 GHz RAM 2048 MB,DDR III,FSB 1333 MHz Hard Disk 500GB;7200 RPM Graphic Card on Board Monitor LCD 18.5″ Wide Screen Operating System UBUNTU Sound System 5.1 Port/Slots USB 2.0X6 Ports Warranty 1 Year Dimensions(WxHxD)

17.5×35.0×35.0 cm, Weight 15 Kg.

Price 12,990 Baht.

Figuer.4.7

(Source : http://www.hi-tech.asia)

 Casio SE-S300

Features of calculator Casio SE-S300 Screen display LCD 10 digits. Can set , Service change, Premium, and other

discounts. Multiple Settlement , cash and credit. Reported daily, hourly, monthly and reports

to determine the period. Backup system for 60 days.

Price 10,095 Baht.

Figure. 4.8

(Source : http://www.calculatorthailand.com )

HP Deskjet 1050 All-in-one Print-Scan-Copy

Print resolution 4800 X 1200 dpi. Scan resolution 1200 X 1200 dpi.

Print Speed (Black) 16 pages / min. Print Speed (color) 12 pages / minutes. First Print Out Time 19 seconds. Supports printing 1000 pages / month. Paper size A4. Paper Capacity 60 sheets. Dimensions 427x470x249 mm Weight only 3.6 kg

Price 1,700 Baht. Figure.4.9

(Source : http://bangyai.olxthailand.com )

Cisco Unified SIP Phone 3911

Cisco Unified SIP Phone 3911 IP phone for use with Kloud call.

Price 4,173 Baht.

Figure 4.10

(Source : http://www.sysnetcenter.com)

Samsung SR-L679EV

Twin Cooling System Cooling Split System independent.

Electronic control panel with digital display. The automatic cooling water supply. Protective glass shelves and spill prevention. Cheap price with standard fiber 5. Healthy food in the tray. Easy to clean.

Not worry about the noise. Free slots at the bottom. Convenient alternative.

Price 49,000 Baht.

Figure.4.11

(Source : http://www.thaionlineexpo.com)

Counter

Price 2,050 Baht.

                 Figure 4.12

(Source : http://www.alibaba.com)

Chair

Chair for sitting at counter

Price 1,200 Baht.

Figure 4.13

(Source : http://www.trisinfurniture.com

Scissors cut flowers 7 "FELCO 300

Length of 190 mm. / 7.5 ".

Weight 125 grams.

Price 550 Baht.

Figure 4.15

(Source : http://mail.arkarnsin.com)

Compression Sprayers

Price 55 Baht.

Figure 4.16

(Source : http://www.nanagarden.com)

Flower container

Price 185 Baht.

Figure 4.18

(Source: http://www.oa.co.th)

Idea Work

Price 104 Baht per pack.

Figure 4.19

(Source : http://www.goodchoiz.com)

  Clip file

  Price 22 Baht.

Figure 4.20

(Source: http://boatbook.co.th)

Staple max

Price 50 Baht.

Figure 4.21

(Source : http://www.chaiwattana.co.th)

Max 35-1M

Price 10 Baht.

Figure 4.22

(Source : http://www.goodchoiz.com )

Scissors

Price 60 Baht.

Figure 4.23

(Source : http://officemart-shop.com)

Floral Subsidiary

Decorative

Accessories- Dolls Price 45-100 Baht.

Figure 4.24

(Source: http://www.allforcraft.com )

Velvet ribbon

Price 19 Baht/yard

  Figure 4.25

(Source : http://www.allforcraft.com)

Ribbons

Price 20 Baht/yard

Figure 4.26

(Source : http://www.baanaor.com )

Ribbons

Price 55 Baht.

Figure 4.27

(Source : http://www.baanaor.com )

Decoration events and flowers arrange

Basket

Price 250 Baht

Figure 4.28

(Source : http://www.dealfish.co.th)

Basket

Price 150 Baht.

Figure 4.29

(Source : http://www.dealfish.co.th)

Oasis

Price 1,375 Baht/pack

Figure 4.30

(Source : 

http://th.88db.com/thailand/Bangkok )

Wire rod

Size 24 × 12

Price 15 Baht.

Figure 4.31

(Source : http://store.tipsiamservice.com)

Vase

Price 39 Baht.

Figure 4.32

(Source : http://ceramicd.tarad.com)

Second Floor

Conference Table

Price 11,700 Baht.

Figure 4.33

(Source:

http://www.24frniture.net/)

TV Samsung PS43E450

Price 15,990 Baht.

Figure 4.34

(Source : http://siamworachak.tarad.com)

Board meeting plan

Price 2,500 Baht.

Figure 4.35

(Source : http://www.sinkaonline.com

4.6 Table tool /equipment inventory

Total tools shop

List Unit Price/unit TotalOffice materialComputer 1 12,990 12,990Telephone 1 4,173 4,173Printer 1 1,700 1,700The remaining money report daily 1 25 25The remaining category report 1 25 25Calculator 1 10,095 10,095Pen 3 4 12

Devices in production.Flowers freezer 2 30,000 60,000Small tape 2 25 50Tape head 1 48 48

Fabric scissors 1 600 600Zigzag scissors cut cloth 1 950 950Rounded end scissors 1 12 12Big scissors 1 60 60paper 1 104 104Cutter 1 28 28Posters silver gold 1 57 57Knife 1 60 60

MiscellaneousItem 1 10 10straw ribbon number 3 1 19 19straw ribbon number 4 1 20 20straw ribbon number 9 1 55 55Ribbon flower head 2 5 10Ribbon flower center 2 4 8Small ribbon flowers 1 3 3Ribbon colors silver and gold 1 165 165Different colures ribbons 1 120 120

Device artificial flowersPaper ribbon 2 5 10flower pistil 50 1 50leaves number 4 1 26 26leaves number 6 1 24 24big jasmine 1 44 44middle jasmine 1 29 29tiny jasmine 1 24 24Oasis 1 1,375 1,375Flora green tape 5 20 100Flora brown tape 2 46 92wire involves tiny stalk 1 15 15wire involves big stalk 1 30 30Stocking flower 30 10 300Joint function 1 96 96Paper Lace 1 10 10Total cost inventory 93,624

Total tools living room

Living room Unit price TotalRefrigerator 1 49,000 49,000Conference table 1 11,700 11,700 LCD TV 1 15,990 15,990Board meeting plan 1 2,500 2,500Total equipment cost 4 79,190

Total pre-inventory cost

Pre-inventory cost Unit price Totaloil value 1 1,000 1,000water value 20 cu.m 11

Add. (+)VAT 7%

259

Electricity expense / month 600 2Add. (+)VAT 7%

2,842

Internet and telephone 1 1,200 1,200Salary payment 1 40,000 40,000Fresh flower 1 60,000 60,000Fresh Fruit 1 3,000 3,000InsuranceCar 1 6,800 6,800

Build /decorationRent 1 12,000 12,000Classic style 1 40,000 40,000Signboard Font 20 2 8,000 16,000Signboard Font 16 12 2,000 24,000Signboard light 1 4,000 4,000Signboard Tax 1 1,400 1,400

Commercial Registration ActNew commercial registration 1 50 50Registration for the change of registeredtransaction 1 20 20Registration of the business liquidation 1 20 20Request for issuance of replacing license 1 30 30Request for verifying the documents of person 1 20 20Request for the officer to copy and certifythe copy 1 30 30Car 1 309,000 309,000Total - 521,641

4.7 Table tool /equipment inventory

Total tools shop

List Unit Price/unit Total

Office material

Computer 1 12,990 12,990

Telephone 1 4,173 4,173

Printer 1 1,700 1,700

The remaining money report daily

1 25 25

The remaining category report

1 25 25

Calculator 1 10,095 10,095

Pen 3 4 12 Devices in production.

Flowers freezer 2 30,000 60,000

Small tape 2 25 50

Tape head 1 48 48

Fabric scissors 1 600 600

Zigzag scissors cut cloth 1 950 950

Rounded end scissors 1 12 12

Big scissors 1 60 60

paper 1 104 104Cutter 1 28 28

Posters silver gold 1 57 57

Knife 1 60 60 

MiscellaneousItem 1 10 10

straw ribbon number 3 1 19 19

straw ribbon number 4 1 20 20

straw ribbon number 9 1 55 55

Ribbon flower head 2 5 10

Ribbon flower center 2 4 8

Small ribbon flowers 1 3 3

Ribbon colors silver and gold

1 165 165

Different colures ribbons 1 120 120

 Device artificial flowers

Paper ribbon 2 5 10

flower pistil 50 1 50

leaves number 4 1 26 26

leaves number 6 1 24 24

big jasmine 1 44 44

middle jasmine 1 29 29

tiny jasmine 1 24 24

Oasis 1 1,375 1,375

Flora green tape 5 20 100

Flora brown tape 2 46 92

wire involves tiny stalk 1 15 15

wire involves big stalk 1 30 30

Stocking flower 30 10 300

Joint function 1 96 96

Paper Lace 1 10 10

Total cost inventory 132 63,112 93,624

Total tools living room

Living room Unit price TotalRefrigerator 1 49,000 49,000Conference table 1 11,700 11,700LCD TV 1 15,990 15,990Board meeting plan 1 2,500 2,500Total equipment cost 4 79,190 79,190

Total pre-inventory cost

Pre-inventory cost Unit price Totaloil value 1 1,000 1,000

water value20

cu.m

11

259Add. (+)VAT 7%

Electricity expense / month 600

2

2,842Add. (+)VAT 7%

Internet and telephone 1 1,200 1,200Salary payment 1 year - 200,000Fresh flower 1 year - 720,000Fresh Fruit 1 year - 50,000Insurance      Car 1 6,800 6,800       Build /decorationRent 1 12,000 12,000Classic style 1 40,000 40,000Signboard Font 20 2 8,000 16,000Signboard Font 16 12 2,000 24,000Signboard light 1 4,000 4,000Signboard Tax 1 1,400 1,400       Commercial Registration ActNew commercial registration

1 50 50

Registration for the change of registeredtransaction

1 20 20

Registration of the business liquidation

1 20 20

Request for issuance of replacing license

1 30 30

Request for verifying the documents of person

1 20 20

Request for the officer to copy and certifythe copy

1 30 30

Car 1 309,000 309,000Total     1,388,671

Chapter 5

Operation cost

5.1 Production and Operations Analysis

5.1.1 Product Characteristics

- Florist bouquet

A florist bouquet is a collection of flowers in a creative arrangement. Flower

bouquets can be arranged for the decor of homes or public buildings, or may be handheld.

Handheld bouquets are classified by several different popular shapes and styles,

including nosegay, crescent, and cascading bouquets. Flower bouquets are often given for

special occasions such as birthdays or anniversaries. They are also used extensively

in weddings. Bouquets arranged in vases or planters for home decor can be arranged in either

traditional or modern styles. Symbolism may be attached to the types of flowers used,

according to the culture.

Reference : http://en.wikipedia.org/wiki/Flower_bouquet

- Florist Basket

Flower Gift Baskets

Our handled flower baskets let your recipient move it from room to room, so they get to

enjoy the fragrant flowers wherever they may be. Flowers in a basket - it's such a

thoughtful gift. Close

Send a flower basket with a handle - they are so portable

Our charming indoor garden baskets feature summertime shades of yellow and blue in a

handled Nantucket basket lets your lucky recipient move it from room to room as the

mood strikes. Send a flower gift basket or how about a gift basket of plants? Send a

garden in a basket to show your thanks and love.

A florist will hand-deliver your flower gift basket

Our local florists will deliver your gift basket of flowers or plants the same day if you

require. A basket full of beauty, joy and surprise. No matter what - or who - you're

celebrating, our Flower Gift Basket collection is filled with just the right gift. 

Reference : http://www.teleflora.com/gift-baskets/flower-gift-basket-collection-

10980_114394c.asp

- Fruits Basket

A LITTLE ABOUT OUR GOURMET FRUIT BASKETS

Whatever the occasion – a birthday gift, a sweet romantic surprise, or a celebration of

friendship – there is nothing quite like a delicious fresh fruit basket packed with a smorgasbord of

fabulous healthy goodies. And who better than The Fruit Company to deliver the finest gourmet

baskets with the best-tasting fruit straight to your door?

Our mouth-watering fruit gifts – including our new organic gift baskets -- are bursting

to the brim with a fresh selection of handpicked apples, pears, oranges and other bountiful fruit,

direct from our sun-drenched orchards. And for added delight, many include hand-milled

cheeses, decadent chocolate and other specially selected delicacies.

Each succulent fruit basket –in your choice of styles and assortments – is beautifully

arranged in an artistically hand-painted watercolor box, wicker basket or whimsical picnic

hamper.

Reference : http://www.thefruitcompany.com/gourmet-gifts/fruit-baskets

- Garland flowers

A garland flowers is a decorative wreath or cord, used at festive occasions, which can

be hung round a person’s neck, or on inanimate objects like Christmas trees. Originally

garlands were made of flowers or leaves.

Reference : http://en.wikipedia.org/wiki/Garland

- Wreath 

A wreath is an assortment of flowers, leaves, fruits, twigs or various materials that is

constructed to resemble a ring.

In English-speaking countries, wreaths are used typically as household ornaments, mainly

as Christmas decorations to celebrate the birth of Christ. They are also used in ceremonial

events in many cultures around the globe. Wreaths have much history and symbolism

associated with them. They are usually made from evergreens and symbolize strength, as

evergreens last even throughout the harshest winters. Bay laurel may also be used, and these

wreaths are known as laurel wreath.

Reference : http://en.wikipedia.org/wiki/Wreath

- Florists Vase

A vase is an open container, often used to hold cut flowers. It can be made from a

number of materials including ceramics and glass. The vase is often decorated and thus used

to extend the beauty of its contents.

Vases are defined as having a certain anatomy. Lowest is the foot, a distinguishable

base to the piece. The design of the base may be bulbous, flat, carinate, or another shape.

Next, the body, which forms the main and often largest portion of the piece. Resting atop the

body is the shoulder, where the body curves inward. Then the neck, where the vase is given

more height. Lastly, the lip, where the vase flares back out at the top. All these attributes can

be seen in the picture at right. Many vases are also given handles. Today, the shapes of vases

have evolved from the conventional ones to modern designs and shapes.

The vase has also developed as an art medium unto itself. The ancient Greeks

famously used vases to depict scenes. It has since been developed and in 2003 the winner of

the Turner Prize was Grayson Perry, for vase art.

Reference : http://en.wikipedia.org/wiki/Vase

5.2 Production Process and Services Process

5.2.1 Production Process

- Florist bouquet

Materials and equipments.

1. Wrap of bouquet of flowers.

2. A color wire (like wire wrapped candy bags etc).

3. Ribbons of various colors.

4. Cotton

5.Foil.

Methods

1. Brings a bouquet is arranged and wrapped a wire tightly enough.

2. Damp cotton cloth and squeeze it towards the end of the stems wrapped bouquet

of flowers.

3. Remove foil-wrapped cotton.

4. Bring a bouquet of flowers placed on the wrapper (paper-wrapped bouquets. May

have to cut down the size of the bouquet). Gently pleated bouquet wrap. And

bound with wire. Then tie the ribbon.

5. Finished

Reference : http://www.arunsawat.com/board/index.php?topic=5999.0

- Florist Vase

Materials and equipments.

1. Containers for flower vases.

2. A Deputy of container.

3. Scissors for trimming.

4. The of artificial flowers and leaves.

5. Sand, clay, wire, paper tape, green color Flora Kganmaprgaw.

6. wire number 24 and number 30.

Reference : http://www.kroobannok.com/blog/20772

- Fruits Vase

Materials and equipments

1.Vase

2.Fruits

Methods

1. Select the size of the basket of fruit that will suit.

2.Choose fruit with a hard shell, such as apple, orange, green, red apple pear fruit.

3.Soft fruits, such as grapes, mangoes, ripe apple.

4.Foundation paper overhangs the edge of the basket and dressed beautifully.5. The results of

the nuts lay before tilting to one side. To sort the smaller side, respectively. The soft fruit,

place it on top.

The amount relative to the size of the basket.

6.Japan's tie color that looks fresh ears to the basket.

Reference : http://guru.google.co.th/guru/thread?tid=2f6a2a7613923613

- Garland flowers

Materials and equipments

1. Needles or needle short hand.

2. Thread.

3. Vaseline.

4. Ribbon or bow.

5. Scissors.

6. Pliers.

7. Crown flower/  Polar crown./Hibiscus flower stem./Jasmine

Methods of double-stranded circular garland

1.The second row of the first two leaves, two rose rose by around 2 percent each petal spaced

equally.

2.Row 2, the second (the first between the 1st and 2nd row 1) Rose 2 Rose 2 a second.

3.Rows 3-14, as well as hundreds of rows, each row 2 cloves minced between every row

always.

4.Note 3 -4 cloves of each row is 1, and the petals spiral pattern at 7-8 in each row is a spiral

pattern on the two strands was done to see that these two are moving parallel to the circular

needle.

5.If the hundred petals of row 2 in the final segment of the first row of petals, the other one,

too, will have a rotating spiral movement pattern is the opposite pattern of moves. Outward to

the right. Then recycled back into the left hand.

Reference : http://www.baanmaha.com/community/thread27798.html

- Wreath 

Materials and equipments

1.  Papyrus.

2. Flax straw.

3. Crepe paper black.

4. Crepe paper black.

5. Dakamghantns and rose.

Methods

1. Bring the papyrus or tied together to form a water droplets.

2. Bring crepe paper black is wrapped around.

3. Bring dakamghantns like a rose embroidered around the wreath.

Reference : http://dogmaijun.blogspot.com/

5.2.2 Service Process

Lalabelle Florists is flowers by Alternative focuses on the beauty and quality of the

flowers in my shop with quality products, on-time delivery. Guarantee to be cheap and fresh.

For Pathumthani, we have delivery service.We make perfect fresh flower arrangements for

any occasion; birthdays, anniversaries, holiday, Valentine’s Days, Father’s Days, Mother’s

Days or Christmas. We arrange flowers in variety style for the event within Bangkok and

perimeter.Lala belle florist shop has delivery service to customer inconvenience to receive

the product by yourself or the customer want to order products for special occasions to

special people. So, Lala bell florist shop has delivery service for convenience of customer.

Customer can contact with Lala bell florist shop by via Telephone and Facebook of my shop.

Therefore, Lala bell florist shop have delivery within Pathumthani and have charge 50 THB

but if ordered exceeding 1,500 THB free charge.

5.3. Facilities Management

Property Management

Our company located in front of Thamasat University and near the major road that

easy to access so our customer can come to our shop easily. It is a good location because in

this area include 14 university with our target group.

Facilities Planning

Lallbell Florist provides the rest corner for our customer with welcome drink that service by

themselves. We also provide the internet Wi-Fi and have car park in front of the shop to give the

convenience for our customer.

5.4. Equipment and tools

Lalbell Florist will decorate with classic style to make it soft and warm. We selected to buy

the equipment by mainly concern on the quality so we get the equipment from many of

supplier.

Location

We rent the building 12,000 Baht per month

Label cost

Company pay for flower arrangement 9,000 baht per person and 6,500 baht for driver.

Internet (Wireless) & Telephone

Lalabell Florist contact with True Internet to set up Internet (Wireless) and telephone number

for our shop. We spend 1,200 baht for internet and telephone.

Chapter 6

Administration

Description Base Price

Jan Feb Mar Apr. May Jun. Jul. Aug. Sep. Oct. Nov.

Employee

Salary

40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000

Rental building 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000

Electricity

expense

- 2,100 2,000 1,700 1,600 1,600 1,600 1,600 1,600 1,600 1,600 1,600

Water expense - 210 460 230 233 245 213 253 285 294 270 244

Internet &

Telephone

expense

1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200

Advertising 1,500 1,500 - - - - 1,500 - - - - -

Other expense - 2,500 2,500 - - - - - - - -

Car insurance 6,800 6,800 - - - - - - - - - -

Fire insurance 646 646 - - - - - - - - - -

Delivery - 1,200 1,200 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000

Staff event - - - - - - 1,200 - - - - -

Total 61,946 68,156 59,360 56,130 56,033 56,045 58,713 56,053 56,085 56,094 56,070 56,044

Administration Expenses 2012

Administration Expenses 2013

Description Base Price

Jan Feb Mar Apr. May Jun. Jul. Aug. Sep. Oct. Nov.

Employee Salary 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000

Rental building 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000

Electricity expense - 2,350 2,350 1,750 1,750 1,750 1,750 1,750 1,750 1,750 1,750 1,750

Water expense - 210 460 230 233 245 213 253 285 294 270 244

Internet & Telephone expense

1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200

Advertising 1,500 1,500 - - - - 1,500 - - - - -

Other expense - 2,500 2,500 - - - - - - - -

Car insurance 6,800 6,800 - - - - - - - - - -

Fire insurance 646 646 - - - - - - - - - -

Delivery - 1,200 1,200 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000

Staff event - - - - - - 1,200 - - - - -

Total 61,946 68,406 59,710 56,180 56,183 56,195 58,663 56,003 56,035 56,044 56,020 55,994

Administration Expenses 2014

Description Base Price

Jan Feb Mar Apr. May Jun. Jul. Aug. Sep. Oct. Nov.

Employee Salary 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000

Rental building 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000

Electricity expense - 2,400 2,400 1,900 1,900 1,900 1,900 1,900 1,900 1,900 1,900 1,900

Water expense - 210 460 230 233 245 213 253 285 294 270 244

Internet & Telephone expense

1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200

Advertising 1,500 1,500 - - - - 1,500 - - - - -

Other expense - 2,500 2,500 - - - - - - - -

Car insurance 6,800 6,800 - - - - - - - - - -

Fire insurance 646 646 - - - - - - - - - -

Delivery - 1,200 1,200 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000

Staff event - - - - - - 1,200 - - - - -

Total 61,946 68,256 59,560 56,130 56,133 56,145 58,813 56,153 56,185 56,194 56,170 56,144

Administration Expenses 2015

Description Base Price

Jan Feb Mar Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec. Total

Employee Salary 40,000

40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 480,000

Rental building 12,000

12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 144,000

Electricity expense - 2,500 2,600 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,400 25,500

Water expense - 210 460 230 233 245 213 253 285 294 270 244 342 3,279

Internet & Telephone expense

1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 14,400

Advertising 1,500 1,500 - - - - 1,500 - - - - - - 3,000

Other expense - 2,500 2,500 - - - - - - - - 2,500 7,500

Car insurance 6,800 6800 - - - - - - - - - - - 6,800

Fire insurance 646 646 - - - - - - - - - - - 646

Delivery - 1,200 1,200 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,200 12,600

Staff event - - - - - - 1,200 - - - - - 1,200 2,400

Total 61,946

60,910 59,760 56,230 56,233 56,245 58,913 56,253 56,285 56,294 56,270 56,244 60,642 697,725

Administration Expenses 2016

Description Base Price

Jan Feb Mar Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec.

Employee Salary 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000

Rental building 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000

Electricity expense

- 2,550 2,650 2,100 2,100 2,100 2,100 2,100 2,100 2,100 2,100 2,100 2,450

Water expense - 210 460 230 233 245 213 253 285 294 270 244 342

Internet & Telephone expense

1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200

Advertising 1,500 1,500 - - - - 1,500 - - - - - -

Other expense - 2,500 2,500 - - - - - - - - 2,500

Car insurance 6,800 6,800 - - - - - - - - - - -

Fire insurance 646 646 - - - - - - - - - - -

Delivery - 1,200 1,200 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,200

Staff event - - - - - - 1,200 - - - - - 1,200

Total 61,946 68,406 59,810 56,330 56,333 56,345 59,013 56,353 56,385 56,394 56,370 56,344 60,692

Marketing Expenses (Sale Incentive)

The marketing expenses will be budgeted of shop to spend an increased amount during in order to rise for company. The expenses will be decrease in low season and increase in high season especially festival.

Product Purchase JAN FAB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total

Advertising 1,500 - - - - - 1,500 - - - - - 3,000

Delivery 2,000 2,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 2,000 15,000

Flower fresh 65,000 75,000 40,000 40,000 40,000 40,000 40,000 55,000 40,000 40,000 40,000 60,000 575,000

Internet 600 600 600 600 600 600 600 600 600 600 600 600 7,200

Other expense 2,500 2,500 - - - - - - - - - 2,500 7,500

Bonus salary 30% 0 0 0 0 0 0 0 0 0 0 0 9,000 9,000

Total 71,600 80,100 41,600 41,600 41,600 41,600 43,100 56,600 41,600 41,600 41,600 74,100 616,700

Operating expenditure 2012

Operating expenditure 2013

Product Purchase JAN FAB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total

Advertising 1,500 - - - - - 1,500 - - - - - 3,000

Delivery 2,000 2,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 2,000 15,000

Flower fresh 80,000 85,000 45,000 45,000 45,000 45,000 45,000 48,000 45,000 45,000 45,000 75,000 648,000

Internet 600 600 600 600 600 600 600 600 600 600 600 600 7,200

Other expense 2,500 2,500 - - - - - - - - - 2,500 7,500

Bonus salary 30% 0 0 0 0 0 0 0 0 0 0 0 9,000 9,000

Total 86,600 90,100 46,600 46,600 46,600 46,600 48,100 49,600 46,600 46,600 46,600 89,100 689,700

Operating expenditure 2014

Operating expenditure 2015

Product Purchase

JAN FAB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total

Advertising 1,500 - - - - - 1,500 - - - - - 3,000

Delivery 2,000 2,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 2,000 15,000

Flower fresh 95,000

100,000 50,000 50,000 50,000 50,000 50,000 65,000 50,000 50,000 50,000 90,000 750,000

Internet 600 600 600 600 600 600 600 600 600 600 600 600 7,200

Other expense 2,500 2,500 - - - - - - - - - 2,500 7,500

Bonus salary30% 0 0 0 0 0 0 0 0 0 0 0 9,000 9,000

Total 101,600

105,100 51,600 51,600 51,600 51,600 53,100 666,000 51,600 51,600 51,600 104,100 791,700

Product Purchase

JAN FAB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total

Advertising 1,500 - - - - - 1,500 - - - - - 3,000

Delivery 2,000 2,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 2,000 15,000

Flower fresh 110,000 120,000 65,000 65,000 65,000 65,000 65,000 75,000 65,000 65,000 65,000 100,000 925,000

Internet 600 600 600 600 600 600 600 600 600 600 600 600 7,200

Other expense 2,500 2,500 - - - - - - - - - 2,500 7,500

Bonus salary 30%

0 0 0 0 0 0 0 0 0 0 0 9,000 9,000

Total 116,600 125,100 66,600 66,600 66,600 66,600 68,100 76,600 66,600 66,600 66,600 114,100 966,700

Operating expenditure 2016

Product Purchase

JAN FAB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total

Advertising 1,500 - - - - - 1,500 - - - - - 3,000

Delivery 2,000 2,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 2,000 15,000

Flower fresh 130,000 145,000 85,000 85,000 85,000 85,000 85,000 95,000 85,000 85,000 85,000 125,000 1,175,000

Internet 600 600 600 600 600 600 600 600 600 600 600 600 7,200

Other expense

2,500 2,500 - - - - - - - - - 2,500 7,500

Bonus salary 30%

0 0 0 0 0 0 0 0 0 0 0 9,000 9,000

Total 136,600 150,100 86,600 86,600 86,600 86,600 88,100 96,600 86,600 86,600 86,600 139,100 1,216,700

Chapter 7

Financial Analysis

Lalabell Florist

Income statement

For the year end 2012

Description Jan. Feb. Mar. April May June July Aug. Sep. Oct. Nov. Dec. TotalRevenue                          

Sale 582,560 207,340 219,600 196,380 307,820 200,940 400,720 371,040 339,920 311,900 219,780 230,320 3,588,320

Total revenue 582,560 207,340 219,600 196,380 307,820 200,940 400,720 371,040 339,920 311,900 219,780 230,320 3,588,320

 

Cost of goods sold

Materials 259,010 89,090 96,230 80,110 190,090 83,790 199,090 196,040 192,990 139,090 98,070 99,090 1,722,690

Labor 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 480,000

Total cost of goods sold 299,010 129,090 136,230 120,110 230,090 123,790 239,090 236,040 232,990 179,090 138,070 139,090 2,202,690

 

Gross Income 283,550 78,250 83,370 76,270 77,730 77,150 161,630 135,000 106,930 132,810 81,710 91,230 1,385,630

 

Operating Expense

General Administrative 68,156 59,360 56,130 56,033 56,045 58,713 56,053 56,085 56,094 56,070 56,044 60,442 695,225

Depreciation 9,383 9,383 9,383 9,383 9,383 9,383 9,383 9,383 9,383 9,383 9,383 9,383 112,596

Total Operating Expense 77,539 68,743 65,513 65,416 65,428 68,096 65,436 65,468 65,477 65,453 65,427 69,825 807,821

 

Net income before operation 206,011 9,507 17,857 10,854 12,302 9,054 96,194 69,532 41,453 67,357 16,283 21,405 577,809

 

Operation Incomes (loss)

Interest expense 8,760 8,760 8,760 8,760 8,760 8,760 8,760 8,760 8,760 8,760 8,760 8,760 105,120

Total Operating Income 8,760 8,760 8,760 8,760 8,760 8,760 8,760 8,760 8,760 8,760 8,760 8,760 105,120

 

Income(loss) before income tax 197,251 747 9,097 2,094 3,542 294 87,434 60,772 32,693 58,597 7,523 12,645 472,689

Provision income taxes (7%) 13,807.57 52.29 636.79 146.58 247.94 20.58 6,120.38 4,254.04 2,288.51 4,101.79 526.61 885.15 33,088.23

Net profit 192,203 9,455 17,220 10,707 12,054 9,033 90,074 65,278 39,164 63,255 15,756 20,520 544,721

Retained Earning 7,656 17,111 34,331 45,038 57,092 66,126 156,199 221,477 260,642 323,897 339,653 360,173 1,889,397

Lalabell Florist

Income statement

For the year end 2013

Description Jan. Feb. Mar. April May June July Aug. Sep. Oct. Nov. Dec. Total

Revenue                          

Sale 401,160 333,840 184,080 299,680 422,960 201,740 334,720 291,920 457,220 184,900 214,380 333,320 3,659,920

Total revenue 401,160 333,840 184,080 299,680 422,960 201,740 334,720 291,920 457,220 184,900 214,380 333,320 3,659,920

                           

Cost of goods sold                          

Materials 201,320 167,090 69,000 97,170 205,090 84,010 168,010 96,010 230,010 69,090 96,090 160,000 1,642,890

Labor 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 480,000

Total cost of goods sold 241,320 207,090 109,000 137,170 245,090 124,010 208,010 136,010 270,010 109,090 136,090 200,000 2,122,890

                           

Gross Income 159,840 126,750 75,080 162,510 177,870 77,730 126,710 155,910 187,210 75,810 78,290 133,320 1,537,030

                           

Operating Expense                          

General Administrative 68,406 59,710 56,180 56,183 56,195 58,863 56,203 56,235 56,244 56,220 56,194 60,742 697,375

Depreciation 9,383 9,383 9,383 9,383 9,383 9,383 9,383 9,383 9,383 9,383 9,383 9,383 112,596

Total Operating Expense 77,789 69,093 65,563 65,566 65,578 68,246 65,586 65,618 65,627 65,603 65,577 70,125 809,971

                           

Net income before operation 82,051 57,657 9,517 96,944 112,292 9,484 61,124 90,292 121,583 10,207 12,713 63,195 727,059

                           

Operation Incomes (loss)                          

Interest expense 9,390 9,390 9,390 9,390 9,390 9,390 9,390 9,390 9,390 9,390 9,390 9,390 112,680

Total Operating Income 9,390 9,390 9,390 9,390 9,390 9,390 9,390 9,390 9,390 9,390 9,390 9,390 112,680

                           

Income(loss) before income tax 72,661 48,267 127 87,554 102,902 94 51,734 80,902 112,193 817 3,323 53,805 614,379

Provision income taxes (7%) 5,086.27

3,378.69

8.89

6,128.78

7,203.14

6.58

3,621.38

5,663.14

7,853.51

57.19

232.61

3,766.35 43,006.53

Net profit 76,965 54,278 9,508 90,815 105,089 9,477 57,503 84,629 113,729 10,150 12,480 59,429 684,052

Retained Earning 76,965 131,243 140,751 231,567 336,656 346,133 403,636 488,264 601,994 612,144 624,624 684,053 4,678,029

Lalabell Florist

Income statement

For the year end 2014

Description Jan. Feb. Mar. April May June July Aug. Sep. Oct. Nov. Dec. Total

Revenue                          

Sale 381,260 398,340 215,600 416,380 310,820 200,940 400,720 331,040 344,420 311,900 210,980 350,320 3,872,720

Total revenue 381,260 398,340 215,600 416,380 310,820 200,940 400,720 331,040 344,420 311,900 210,980 350,320 3,872,720

                           Cost of goods

sold                          

Materials 84,520 86,100 64,530 94,650 64,470 63,100 92,270 69,500 72,130 60,700 64,100 75,690 891,760

Labor 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 480,000Total cost of goods sold 124,520 126,100 104,530 134,650 104,470 103,100 132,270 109,500 112,130 100,700 104,100 115,690 1,371,760

                           

Gross Income 256,740 272,240 111,070 281,730 206,350 97,840 268,450 201,540 232,290 211,200 106,880 234,630 2,480,960

                           Operating Expense                          

General Administrative 68,456 59,760 56,330 56,333 56,345 59,013 56,353 56,358 56,394 56,370 56,344 60,892 698,948

Depreciation 9,383 9,383 9,383 9,383 9,383 9,383 9,383 9,383 9,383 9,383 9,383 9,383 112,596Total Operating Expense 77,839 69,143 65,713 65,716 65,728 68,396 65,714 66,041 65,777 65,753 65,727 70,275 811,822

                           Net income before operation 178,901 203,097 45,357 216,014 140,622 29,444 202,736 135,499 166,513 145,447 41,153 164,355 1,669,138

                           Operation

Incomes (loss)                          

Interest expense 9,420 9,420 9,420 9,420 9,420 9,420 9,420 9,420 9,420 9,420 9,420 9,420 1,782,178Total Operating Income 9,420 9,420 9,420 9,420 9,420 9,420 9,420 9,420 9,420 9,420 9,420 9,420 1,782,178

                           Income(loss) before income tax 169,481 193,677 35,937 206,594 131,202 20,024 193,316 162,079 157,093 136,027 31,733 154,935 1,592,098Provision income taxes (7%) 11,863.67 13,557.39 2,515.59 14,461.58 9,184.14

1,401.68

13,532.12

11,345.53

10,996.51 9,521.89 2,221.31

41,832.45 142,433.86

Net profit167,037.0

0189,540.0

042,841.0

0201,552.0

0131,438.0

0 28,042 189,204 155,167 155,516 135,925 38,932 122,5231,557,717.0

0Retained Earning 167,037 3,565,773 399,418 600,970 732,408 760,450 949,654

1,104,821

1,260,337

1,396,262

1,435,194

1,557,717 13,930,041

Lalabell Florist

Income statement

For the year end 2015

Description Jan. Feb. Mar. April May June July Aug. Sep. Oct. Nov. Dec. TotalRevenue                          

Sale 460,260 396,440 226,180 413,680307,06

0 206,340 460,420 325,920 342,920 310,600 214,580 324,920 3,989,320

Total revenue 460,260 396,440 226,180 413,680307,06

0 206,340 460,420 325,920 342,920 310,600 214,580 324,920 3,989,320

                           

Cost of goods sold                          

Materials 145,220 100,710 65,980 112,990 92,300 61,100 145,880 87,650 90,040 83,260 62,700 85,630 1,133,460

Labor 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 480,000

Total cost of goods sold 185,220 140,710 105,980 152,990132,30

0 101,100 185,880 127,650 130,040 123,260 102,700 125,630 1,613,460

                           

Gross Income 275,040 255,730 120,200 260,690174,76

0 105,240 274,540 198,270 212,880 187,340 111,880 199,290 2,375,860

                           

Operating Expense                          

General Administrative 61,110 59,960 56,430 56,433 56,245 59,113 56,453 56,485 56,494 56,470 56,444 60,842 692,479

Depreciation 9,383 9,383 9,383 9,383 9,383 9,383 9,383 9,383 9,383 9,383 9,383 9,383 112,596

Total Operating Expense 70,493 69,343 65,813 65,816 65,628 68,496 65,836 65,868 65,877 65,853 65,827 70,225 805,075

                           Net income before operation 204,547 186,387 54,387 194,874

109,132 36,744 208,704 132,402 147,003 121,487 46,053 129,065 1,570,785

                           

Operation Incomes (loss)                          

Interest expense 10,620 10,620 10,620 10,620 10,620 10,620 10,620 10,620 10,620 10,620 10,620 10,620 127,440

Total Operating Income 10,620 10,620 10,620 10,620 10,620 10,620 10,620 10,620 10,620 10,620 10,620 10,620 127,440

                           Income(loss) before income tax 193,927 175,767 43,767 184,254 98,512 26,124 198,084 121,782 136,383 110,867 35,433 118,445 1,443,345Provision income taxes (7%) 13574.9

12303.69 3063.69 12897.78

6895.84 1828.68 13865.88 8524.74 9546.81 7760.69 2480.31 8291.15 101034.15

Net profit 190,972 174,083 51,323 181,976102,23

6 34,915 194,838 123,877 137,456 113,726 43,573 120,774 1,469,751

Retained Earning 190,972 365,055 416,378 598,345700,59

0 735,505 930,343 1,054,220 1,191,676 1,305,402 1,348,975 1,469,749 10,307,210

Lalabell Florist

Income statement

For the year end 2016

Description Jan. Feb. Mar. April May June July Aug. Sep. Oct. Nov. Dec.

Total

Revenue                          

Sale 459,660396,74

0227,6

00415,4

80307,0

20225,9

40460,7

20326,44

0343,72

0309,8

00214,2

80325,8

204,013,220

Total revenue 459,660369,74

0227,6

00415,4

80307,0

20225,9

40460,7

20326,44

0343,72

0309,8

00214,2

80325,8

204,013,220

 

Cost of goods sold

Materials 245,000156,50

0102,0

00250,0

00125,5

0095,00

0150,0

00152,00

0121,52

0131,0

0096,00

089,00

01,713,520

Labor 40,000 40,00040,00

040,00

040,00

040,00

040,00

0 40,000 40,00040,00

040,00

040,00

0480,00

0Total cost of goods sold 285,000

196,500

142,000

290,000

165,500

135,000

190,000

192,000

161,520

171,000

136,000

129,000

2,193,520

 

Gross Income 174,660173,24

085,60

0125,4

80141,5

2090,94

0270,7

20134,44

0182,20

0138,8

0078,28

0196,8

201,819,700

 

Operating Expense

General Administrative 68,606 60,010

56,530

56,533

56,545

59,213

56,553 56,585 56,594

56,570

56,544

60,892

701,175

Depreciation 9,383 9,383 9,383 9,383 9,383 9,383 9,383 9,383 9,383 9,383 9,383 9,383112,59

6Total Operating Expense 77,989 69,393

65,913

65,916

65,928

68,536

65,936 65,968 65,977

65,953

65,927

70,275

813,771

 

Net income before operation 96,671

103,847

19,687

59,564

58,092

22,404

104,784 68,472

116,223

72,647

12,353

126,545

1,005,929

 Operation Incomes

(loss)

Interest expense 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 84,000Total Operating Income 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 84,000

 

Income(loss) before income tax 89,671 96,847

12,687

52,564

51,564

15,404

97,784 61,472

109,223

65,647 5,353

119,545

921,929

Provision income taxes (7%) 6,276 6,779 888 3,679 3,609 1,078 6,844 4,303 7,645 4,595 374 8,368 64,535

Net profit 89,904 96,57718,30

855,39

454,02

520,83

577,44

9 63,678108,08

767,56

111,48

811,66

6935,51

4

Retained Earning 89,904186,48

1204,7

89260,1

83314,2

08335,0

43412,4

92476,17

0584,25

7651,8

18663,3

06674,9

721,610,486

Lalabell Florist

Cash Flow

For the year end 2012

Cash Flow 2012 Jan. Feb. Mar. April. May June July Aug. Sep. Oct. Nov. Dec.Operating activity                        

Net income 262,629 333,840 184,080 299,680 422,960 201,740 334,720 291,920 457,220 184,900 214,380333,32

0

Cash in flow                        

Adjust rental building 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000

Adjust depreciation 9,383 9,383 9,383 9,383 9,383 9,383 9,383 9,383 9,383 9,383 9,383 9,383Cash in flow from operating expense 21,383 21,383 21,383 21,383 21,383 21,383 21,383 21,383 21,383 21,383 21,383 21,383

Cash out flow                        

Cost of goods sold 41,884 41,884 41,884 41,884 41,884 41,884 41,884 41,884 41,884 41,884 41,884 41,884

Marketing expense 1,500 0 0 0 0 1,500 0 0 0 0 0 0

Saraly expense 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000Cash paid for operating expense 77,539 68,743 65,513 65,416 65,428 68,096 65,436 65,468 64,477 65,453 65,427 69,825Cash out flow from operating expense 160,923 150,627 147,397 147,300 147,312 151,480 147,320 147,352 146,361 147,337 147,311

151,709

Net cash flow from operating activity 123,089 204,596 58,163 173,763 297,031 71,643 208,783 165,951 332,242 59,401 88,452

202,994

Investing activity                        

Investment in fixed asset -379,000 0 0 0 0 0 0 0 0 0 0 0

Financing Activity                        

Cash out flow                        

Interest expense 8,760 8,760 8,760 8,760 8,760 8,760 8,760 8,760 8,760 8,760 8,760 8,760Cash out flow from Financing activity 8,760 8,760 8,760 8,760 8,760 8,760 8,760 8,760 8,760 8,760 8,760 8,760

Net cash increase/decrease -116,371 204,596 58,163 173,763 297,031 71,643 208,783 165,951 332,242 59,401 88,452202,99

4

Beginning cash 0 -116,371 88,225 146,388 320,151 617,182 688,825 897,608 1,063,559 1,395,801 1,455,2021,543,

654

Ending cash -116,371 88,225 146,388 320,151 617,182 688,825 897,608 1,063,559 1,395,801 1,455,202 1,543,6541,746,

648

Lalabell Florist

Cash Flow

For the year end 2013

Cash Flow 2012 Jan. Feb. Mar. April. May June July Aug. Sep. Oct. Nov. Dec.Operating activity                        

Net income 401,160 333,840 184,080 299,680 422,960 201,740 334,720 291,920 457,220 184,900 214,380 333,320Cash in flow                        

Adjust rental building 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000Adjust depreciation 9,383 9,383 9,383 9,383 9,383 9,383 9,383 9,383 9,383 9,383 9,383 9,383Cash in flow from operating expense 21,383 21,383 21,383 21,383 21,383 21,383 21,383 21,383 21,383 21,383 21,383 21,383

Cash out flow                        Cost of goods sold 241,320 207,090 109,000 137,170 245,090 124,010 208,010 136,010 270,010 109,090 136,090 200,000Marketing expense 1,500 0 0 0 0 1,500 0 0 0 0 0Saraly expense 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000Cash paid for operating expense 77,789 69,093 65,563 65,566 65,578 68,246 65,586 65,618 65,627 65,603 65,577 70,125Cash out flow from operating expense 360,609 316,183 214,563 242,736 350,668 233,756 313,596 241,628 375,637 214,693 241,667 310,125Net cash flow from operating activity 61,934 39,040 -9,100 78,327 93,675 -10,633 42,507 71,675 102,966 -8,410 -5,904 44,570

Investing activity                        

Investment in fixed asset-

379,000 0 0 0 0 0 0 0 0 0 0Financing Activity                        

Cash out flow                        Interest expense 9,390 9,390 9,390 9,390 9,390 9,390 9,390 9,390 9,390 9,390 9,390 9,390Cash out flow from Financing activity 9,390 9,390 9,390 9,390 9,390 9,390 9,390 9,390 9,390 9,390 9,390 9,390

Net cash increase/decrease-

317,066 39,040 -9,100 78,327 93,675 -10,633 42,507 71,675 102,966 -8,410 -5,904 44,570

Beginning cash 0 -317,066-

278,026-

287,126-

208,799-

115,124-

125,757 -83,250 -11,575 91,391 82,981 77,077

Ending cash-

317,066 -278,026-

287,126-

208,799-

115,124-

125,757 -83,250 -11,575 91,391 82,981 77,077 121,647

Lalabell Florist

Cash Flow

For the year end 2014

Cash Flow 2012 Jan. Feb. Mar. April. May June July Aug. Sep. Oct. Nov. Dec.Operating activity                        

Net income 381,260 398,340 215,600 416,380 310,820200,94

0 400,720 331,040 344,420 311,900 210,980 350,320Cash in flow                        

Adjust rental building 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000Adjust depreciation 9,383 9,383 9,383 9,383 9,383 9,383 9,383 9,383 9,383 9,383 9,383 9,383Cash in flow from operating expense 21,383 21,383 21,383 21,383 21,383 21,383 21,383 21,383 21,383 21,383 21,383 21,383

Cash out flow                        

Cost of goods sold 124,520 126,100 104,530 134,650 104,470103,10

0 132,270 109,500 112,130 100,700 104,100 115,690Marketing expense 1,500 0 0 0 0 1,500 0 0 0 0 0Saraly expense 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000Cash paid for operating expense 77,839 69,143 65,713 65,716 65,728 68,396 65,714 66,041 65,777 65,753 65,727 70,275Cash out flow from operating expense 243,859 235,243 210,243 240,366 210,198

212,996 237,984 215,541 217,907 206,453 209,827 225,965

Net cash flow from operating activity 158,784 184,480 26,740 197,397 122,005 9,327 184,119 136,882 147,896 126,830 22,536 145,738

Investing activity                        Investment in fixed asset -379,000 0 0 0 0 0 0 0 0 0 0

Financing Activity                        Cash out flow                        

Interest expense 9,420 9,420 9,420 9,420 9,420 9,420 9,420 9,420 9,420 9,420 9,420 9,420Cash out flow from Financing activity 9,420 9,420 9,420 9,420 9,420 9,420 9,420 9,420 9,420 9,420 9,420 9,420Net cash increase/decrease -220,216 184,480 26,740 197,397 122,005 9,327 184,119 136,882 147,896 126,830 22,536 145,738

Beginning cash 0-

220,216 -35,736 -8,996 188,401310,40

6 319,733 503,852 640,734 788,630 915,460 937,996

Ending cash -220,216 -35,736 -8,996 188,401 310,406319,73

3 503,852 640,734 788,630 915,460 937,996 1,083,734

Lalabell Florist

Cash Flow

For the year end 2015

Cash Flow 2012 Jan. Feb. Mar. April. May June July Aug. Sep. Oct. Nov. Dec.Operating activity                        

Net income 460,260 396,440 226,180 413,680307,06

0 206,340 460,420 325,920 342,920310,60

0 214,580 324,920Cash in flow                        

Adjust rental building 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000Adjust depreciation 9,383 9,383 9,383 9,383 9,383 9,383 9,383 9,383 9,383 9,383 9,383 9,383Cash in flow from operating expense 21,383 21,383 21,383 21,383 21,383 21,383 21,383 21,383 21,383 21,383 21,383 21,383

Cash out flow                        

Cost of goods sold 185,220 140,710 105,980 152,990132,30

0 101,100 185,880 127,650 130,040123,26

0 102,700 125,630Marketing expense 1,500 0 0 0 0 1,500 0 0 0 0 0Saraly expense 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000Cash paid for operating expense 70,493 69,343 65,813 65,816 65,628 68,496 65,836 65,868 65,877 65,853 65,827 70,225Cash out flow from operating expense 297,213 250,053 211,793 258,806

237,928 211,096 291,716 233,518 235,917

229,113 208,527 235,855

Net cash flow from operating activity 184,430 167,770 35,770 176,257 90,515 16,627 190,087 113,785 128,386

102,870 27,436 110,448

Investing activity                        

Investment in fixed asset-

379,000 0 0 0 0 0 0 0 0 0 0Financing Activity                        

Cash out flow                        Interest expense 10,620 10,620 10,620 10,620 10,620 10,620 10,620 10,620 10,620 10,620 10,620 10,620Cash out flow from Financing activity 10,620 10,620 10,620 10,620 10,620 10,620 10,620 10,620 10,620 10,620 10,620 10,620

Net cash increase/decrease-

194,570 167,770 35,770 176,257 90,515 16,627 190,087 113,785 128,386102,87

0 27,436 110,448

Beginning cash 0-

194,570 -26,800 8,970185,22

7 275,742 292,369 482,456 596,241724,62

7 827,497 854,933

Ending cash-

194,570 -26,800 8,970 185,227275,74

2 292,369 482,456 596,241 724,627827,49

7 854,933 965,381

Lalabell Florist

Cash Flow

For the year end 2016

Cash Flow 2012 Jan. Feb. Mar. April. May June July Aug. Sep. Oct. Nov. Dec.Operating activity                        

Net income 459,660 396,740 227,600 415,480307,02

0 225,940460,72

0 326,440343,72

0 309,800214,28

0 325,820Cash in flow                        

Adjust rental building 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000Adjust depreciation 9,383 9,383 9,383 9,383 9,383 9,383 9,383 9,383 9,383 9,383 9,383 9,383Cash in flow from operating expense 21,383 21,383 21,383 21,383 21,383 21,383 21,383 21,383 21,383 21,383 21,383 21,383

Cash out flow                        

Cost of goods sold 285,000 196,500 142,000 290,000165,50

0 135,000190,00

0 192,000161,52

0 171,000136,00

0 129,000Marketing expense 1,500 0 0 0 0 1,500 0 0 0 0 0Saraly expense 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000Cash paid for operating expense 77,989 69,393 65,913 65,916 65,928 68,536 65,936 65,968 65,977 65,953 65,927 70,275Cash out flow from operating expense 404,489 305,893 247,913 395,916

271,428 245,036

295,936 297,968

267,497 276,953

241,927 239,275

Net cash flow from operating activity 76,554 112,230 1,070 40,947 56,975 2,287

186,167 49,855 97,606 54,230 -6,264 107,928

Investing activity                        

Investment in fixed asset-

379,000 0 0 0 0 0 0 0 0 0 0Financing Activity                        

Cash out flow                        Interest expense 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000Cash out flow from Financing activity 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000

Net cash increase/decrease-

302,446 112,230 1,070 40,947 56,975 2,287186,16

7 49,855 97,606 54,230 -6,264 107,928

Beginning cash 0-

302,446-

190,216-

189,146

-148,19

9 -91,224 -88,937 97,230147,08

5 244,691298,92

1 292,657

Ending cash-

302,446-

190,216-

189,146-

148,199 -91,224 -88,937 97,230 147,085244,69

1 298,921292,65

7 400,585

Chapter 8

Risk Managemen

t

1. Customer’s needs

Giants notes “Customer's needs is an important part of most the businesses, especially in a business that takes the extra step of anticipating and providing for an obvious corollary need can generate loyal, repeat customers; and even a humble clerk who is alert to the needs of the customer standing in front of them is sure to advance. Anticipating needs also provides opportunities for personal and professional growth.” Customers do not usually make purchases without thinking carefully about their requirements. Wherever there is choice, decisions are involved, and these may be influenced by constantly changing motives. The business should to understand why customers make decisions such as who buys, what they buy and how they buy will, by catering more closely for customers needs, become potentially more successful.

However good your product or service is, the simple truth is that no-one will buy it if they don't want it or believe they don't need it. And you won't persuade anyone that they want or need to buy what you're offering unless you clearly understand what it is your customers really want. Knowing and understanding customer needs is at the centre of every successful business, whether it sells directly to individuals or other businesses. Once you have this knowledge, you can use it to persuade potential and existing customers that buying from you is in their best interests. (Crown, 2009)

So, the Lalabell Florist will use the method by:

We concern in providing high-quality goods and service to customers in terms of both technical performance and implement.

Give fairness to customer, to make the customer trustful in Lalabell florist shop. We will friendliness and make relationship with customers to make the customer

comfortable and with warmth. Give information are accurate, concise and clearly to customer, to make customer

easy to understand. We will tried to meet the customer need is best and make customer satisfy in the

business.

2. Economic condition

An economic downturn hits everyone, especially those that seem to thrive off the consumer's discretionary funds. A florist's business is one of them. And, customers have become accustomed to sending flowers for special occasion as a well wishes and condolences. During an economic downturn, consumers tend to scale back on their orders instead of stopping these traditions altogether. (Jonita Davis)

So, the Lalabell Florist will use the method by:

Leveraging the balance sheet allows florist business to quickly expand into other markets and goods, especially in fragmented industries.

We will use the balance sheet of business to expand the business and increase the profits.

Economies of scale is the cost advantages and reduce the cost of material that's not necessary to make more profit

3. Technology and communication

The World Wide Web has had a significant impact on traditional florists, with the North American market experiencing a more than 20% decline in traditional, independently owned flower shops since 1998. Purchases from shops are slowly being overtaken by online flower delivery ordering and floral wire services. However, some independent florists have taken to having their own online store, where customers can order online as well as on the telephone.

Floral Wire Services play an intermediary role in the flower business, gathering orders on behalf of local retailers and then sending these via proprietary computer systems to florists for fulfillment. The largest floral software providers 1-800-Flowers, FTD, and Teleflora both gather orders and provide access to member florists from non-technology order gatherers such as ProFlowers via their computer systems. Floral Wire Services take a percentage of customers order value for orders provided through their websites and additional fees for the transmission of orders to local florists. (Floristsreview.com, 2009)

So, the Lalabell Florist will use the method by:

We will use online flower delivery services are websites that allow consumers to order flowers and related items by browsing an online catalogue.

Promotion the Lalabell florist passed social network such as face book, instagram, twitter, etc.

Create web site of Lalabell florist to give information to customer for easy to communication and for make trust in the business.

We will delivery service the product and the customer can receive the product timely

4. Competitive condition

The consumer market for flowers and specialty gifts is highly competitive, and consumers can purchase the products we offer from numerous sources, including traditional retail florists, supermarkets, specialty gift retailers and large nationwide floral marketers.

The United Online (UNTD), 2009 states, we believe competition in the consumer market will likely intensify. Supermarkets and nationwide floral marketers have been gaining market share over retail florists as consumers continue to shift more of their floral purchases to these channels. We expect the sales volumes at supermarkets and other mass market retailers to continue to increase and other nationwide floral marketers will continue to increase their competition with us. In particular, the nature of the Internet as a marketplace

facilitates competitive entry and comparative shopping. Some of our competitors may have significant competitive advantages over us, may devote significantly greater resources to marketing campaigns or other aspects of their business or may respond more quickly and effectively than we can change opportunities or customer requirements.

So, the Lalabell Florist will use the method by:

We will create promotion to attract customer such as get 1 buy 1 free, discount, etc. Produce the goods is high quality but sell same price or produce the goods is same

quality but sell in low price than competitors. Create the goods is unique, different from competitor and exotic goods to make

customer awareness and remember in this goods

* Competition Analysis in Ch.3

5. Safety risk

According to Rose Brown note that, most people do not associate flowers with danger, but maintaining occupational safety is an important element of florists' work. Florists routinely work with tools and materials that are potentially dangerous if sound techniques for florist occupational safety are not observed.

So, the Lalabell Florist will use the method by:

Handling sharp tools is florists use sharp knives, scissors and shears every day to cut flowers and other materials. So, we are trained to handle these tools carefully to avoid cutting themselves or others.

Working with water is florists work around water-filled buckets and vases every day, which can result in dangerously slippery floors. So, we are trained to avoid spills, and to clean up spills promptly to prevent falls.

Wear the gloves to protect skin on our hands from exposure to numerous potentially harmful materials, including rose thorns, pesticide residue on flowers, and bleach that is sometimes used to clean flower buckets. Some florists also wear thick rubber gloves to protect our skin from being cut by the sharp tools that we use.

Body Aches, florists must strive to care for our bodies while they work. We tend to be on their feet all day, so we typically stand on shock-absorbing rubber mats to prevent foot, leg, back, and neck pain, and to avoid developing chronic pain in any of these areas.

Avoiding exposure to harmful substances is many florists use bleach to keep our water buckets clean, and powder or liquid forms of floral preservative to maintain the freshness of flowers. Florists must limit our exposure to these and other potentially harmful substances by avoiding contact with skin, keeping them away from food or drink, and never ingesting our.

* Detail about insurance p.

6.2 Internal Forces

The Owner

The risk of harmony in the organization occurs from several causes such as opinions are mismatched, not understood in organization and several causes. So, the risk can occur s both owner and partner in flower shop.

The conflict of all partners

It is normal for people work together have a conflict because many people many ideas.

Impatience

Nowadays, economics of flower is extravagant thing. The entrepreneur has not patience to wait customer.

Bad human relation

Human relation and service mind is very important for customer. If the entrepreneur have service mind or have care customer it make customer loyalty, But the entrepreneur don't care, moody, sullen with the customer it make the customer not come to the service our shop and have word of mouth about bad relation.

Human Resources

Recruitment the employee to work in organization have risk. Because recruitment the employee in our shop recruitment from educational background and knowledge about flower but don't have experimental work so, have the risk because our shop don't know the employee work good or not. The Lalabell florist shop have delivery service may be an accident with the driver if the driver be senseless and the other one is employee work about flower embellishment have the risk about scissors, wire etc. So, our shop have insurance for employee and have reward in the every festival for employee have incentive in work and our shop take care employee like our own family.

Integrity Risk

In the organization have risk is honesty and integrity of the employee. So, in the work should have responsibility in their duty both employer and employee and our shop have the consulting in work for employee doesn’t understand about worked. The shop have guideline to employee for the efficiency of work, product, and satisfaction of the customer.

Employee Fraud

Employees should have responsibility with work was assigned and should have honest. If have employee fraud which it affect to organization as follows:

Accounting department

Employees have duty about accounting may be occur easy to fraud because employee can make phony accounts in accounting. So, our shop should be prevent by checking accounting time, If have employee fraud is make our shop lack the profit.

Time management risk

In the every festival or when the customer come to shop a lot of. So, cause many problems the employee can't manage time and can't take care the customers not good. There for problems as following:

Delay of delivery

Delay of delivery may be make the customer dissatisfaction and may be make the customer lose of trust in the service how to solve the problem the shop should be say sorry to customer and tell about the reason why delay of delivery and should have the gift for apology.

Customer is late

When the customer is late and not come to get the product. The shop should be call to customer and ask the customer busy or not, if the customer inconvenient come to get the product the shop should be tell the customer the shop have delivery service for convenient.

Moral

Moral is important in work. If in the organization don't have the moral it make the organization lose the profit such as the employee dishonest accounting or bring the equipment of organization to sell. The organization should be check about financial carefully and should have plan about financial system and set the password in computer for have important the data. If have the employee fraud the shop have punish serious fraud cases.

Operational Risk

The risk in operation have many reason and can't the inevitable. Therefore, the shop should have way for prevented.

Situation: the employee has accident by car the shop should have insurance for employee.

Communication

The communication is use the reason not use the emotion and employee and employer or partner should be listen the reason each other to discuss the problem and discuss to solve the problem.

Lalabell Florist

(Group3)

Project Feasibility Study and Evaluation

Present to

Aj. Chaiyawat Thongintr

Present by

Kattareya Suttawong 5331205008

Chorpaka Trijarunlrd 5331205019

Nilobon Tachasai

5331205040

Phonthip Seeya

5331205055

Wanwisa Thapaksorn 5331205076

Weena Jangnam 5331205082

Sirikwan Phetprasomkoon 5331205084

Siripat Chaichalermmonkol 5331205093

Term 2/2012 Section 2