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BRAVO Group,
South Africa’s
largest furniture
and sleep products
manufacturer – which
includes brand names such
as Edblo, Sealy Posturepedic,
King Koil and Slumberland, as
well as lounge products under
brand names such as Grafton
Everest, GommaGomma, La-Z-
Boy and Alpine – has said that
for decades they went out into
world markets to bring back
the best in innovative comfort
and styling for the South
African market.
“However, with
globalisation having increased
many times over, we do not sit
on our laurels. Increasingly,
our customers are the
millennial ‘I want it now!’
generation.
“We find that the China
International Furniture Fair
in Shanghai and the Las Vegas
Furniture Exhibition in the
US are the largest exhibitions
of upholstered furniture
applicable to the local market.
“Shows such as Cologne in
Germany are more fashion-
forward, giving us direction
into the future. Acting on such
trend-spotting intelligence is
key if any business is to stay
agile and competitive here.
“Applying trends to
customers’ needs and
preferences means we are
working towards smaller
designs to suit the ever-
increasing local trend to
townhouse living, for instance.
“The urban aesthetic also
means we look at creating
cleaner lines that are less
puffy but still softened and
inviting. Technology has
become so important to
urban living, so we have
added features such as power
recliners and cup-coolers for
home theatre use and USB
charging functions as close to
the fingertips as possible.”
Bravo said earthy tones
were more commercial in
South Africa, which would be
reinforced by their imminent
renaissance internationally.
“As always, these will be
offset by a pop of fashionable
colours, so we ensure the
ranges we launch at our trade
shows reflect both underlying
trends and popular colours.”
Bravo said that in applying
the intelligence from their
trend-spotting teams, they
were aware that US trends in
products, retail and customer
buying patterns were most
popular in local markets.
“To bring the best to
our customers, we monitor
these trends from sourcing
and manufacturing to
marketing and retailing, to the
satisfaction of the end user.”
The New Year is set to bring with it new trends in furniture design. Kamcilla Pillay spoke to a leading manufacturer about what to expect
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JANUARY 4, 2017
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From buttery shades to vivid golds: It’s clear that yellow is the colour we should be including in our bedrooms. Kamcilla Pillay looked at Cape Town-based Linen House’s predictions for this year’s trends
LINEN House was founded
in Melbourne, Australia, in
1993 and Linen House South
Africa has been established
for more than 10 years.
“Highly regarded as
one of the most innovative
suppliers of home textiles
in both the New Zealand
and Australian markets
and offering a range of
products that includes duvet
covers, sheet sets, towels and
co-ordinating accessories,
Linen House supplies a
variety of brands to both
major and independent
retailers,” said the brand on
its website.
These designs
incorporated the latest
textile technologies to
develop fashion-orientated
print, jacquard, applique and
embroidered bed linen, they
said. “We are very passionate
about our products.”
As a wholesaler, the
company sells to retailers
but not directly to the public.
“For that reason we do not
have a showroom for retail
customers to view our
products. If you would like to
view them we ask you to visit
one of our stockists.”
Stockists can be contacted
Don’t forget to mention your
location.
“Your home says a lot
about you. It captures your
soul, the essence of who
you are. We try to create a
breadth of stunning looks for
you to choose from.”
Above are some ways the
brand has incorporated the
“yellow trend” into their
collections.
PACEY YELLOWFeaturing a speciality weave and a contemporary design, Pacey is immediately appealing in its simplicity and soft feel. The duvet cover and pillowcases feature cord piping trim and the reverse is perfectly plain. Complete the look with matching continental pillowcases and cushion.
ALITA PASTELModern luxury, this satin jacquard fabric features borders of tile pattern and geometrics woven in neutral greys and blue with an accent of sunny yellow. Shown with the co-ordinating continental pillowcases. The design features a printed reverse and cord piping trim.
VALMONT BLACKSmart geometric borders and contemporary fashion colours combine in this woven jacquard design. Printed percale reverse and piping trim. Shown with matching continental pillowcases.
VARADO BLACKSoft golds and greys are a smart combination of colours for this elegant patterned border design. Woven in luxury jacquard fabric, the reverse is printed with a tile pattern geometric and the duvet cover and pillowcase are finished with a cord piping.
A splash of yellow in this season’s bedrooms
Luxury bedding is expected to be big in 2017.
Darker timber tones are key to creating a more inviting space.
A pop of colour can help lift a room.
Seat yourself down and check new furniture designs
Their predictions for 2017:
● Upholstered headboards: This is part of the continuing trend to spin out features of luxury hotels to the home.
● Modular furnishing: Expanding townhouse living means furniture must multitask for work and relaxation, with softer silhouettes and restful colours.
● Move to luxury bedding: As consumers realise the health benefits of a great night's sleep.
● Palette accents: Top palettes are grey walls and monochrome fabrics or terracotta, cork and darker timber tones. For either palette, green continues as a strong accent from last season, sometimes interspersed with blue.
● Kick back: In reaction to our high-tech digital age, nature elements such as feather motifs are featuring in urban settings and home planning provides reading and conversation areas for a digital detox.
● Danish drive: Europe particularly is falling in love with the Danish hygge concept – all about comfortable minimalism with rustic elements in an urban world.
