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Search Engine Optimization
Search engine optimization is abbreviated
co o ly as SEO . It efe s to tech i ues that help your website in ranking higher in organic
results and also making your site more visible to
those who are looking for your product and
service. It is a function which improves the
overall performance of a website.
Always search engine ensures that the paper
appear higher in search results will be relevant,
specific and have valuable search terms and
queries.
Mostly 80% of website traffic begin with a
search query. Now you can imagine how
important SEO is for our websites.
Introduction to search engine optimization
How to research and select appropriate keywords to
target.
Overview of various important search engines
How to create effective Page Title Tags.
How to create an effective and optimized META
Description Tag.
How to create an effective and optimized META
Keywords Tag.
How to successfully integrate search keywords within
your web site.
How to optimize each page of your web site step-by-
step.
How to submit your site to important search
directories.
What You Will Learn
Course
Content
Module 1: Introduction to SEO
Module 2: Working of SEO
Module 3: Keyword Research
Module 4: Writing Content for
your website
Module 5: SEO Techniques
White Hat SEO
Black Hat SEO
Grey Hat SEO
Module 6: ON Page Optimization
Module 7: Off Page Optimization
Module 8: Competitor Analysis
Module 9: Google Algorithm
Module 10: Page Authority
Module 11: Domain authority
Module 12: SEO Tools
Module 13: Luxury Link
Building
Module 14: Mobile SEO
Module 15: Local SEO
Module 16: Dynamic Website
SEO
Module 17: Search Console
Module 18: Analytics
Module 19: Alexa
Module 20: Site Structure
Module 21: Strategy Creation
SEO stands for Search engine optimization
which includes techniques that help your
website rank higher in organic search results,
thus making your website more visible to
people who are looking for your product or
service via search engines.
Topic covered:
What is SEO
What are Search engines
Types of Search engines
Types of SEO
Techniques of SEO
What is domain
Basic knowledge of www
Introduction to SERP
1
Intro
du
ction
to S
EO
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Or email [email protected]
Search engines have one objective – to
provide you with the most relevant results
possible in relation to your search query. In
order to deliver results it perform several
activities.
Crawling - Process of fetching all the web pages
linked to a website.
Indexing - Process of creating index for all the
fetched web pages.
Processing - When a search request comes, the
search engine processes it.
Calculating Relevancy- It is likely that more
than one page contains the search string, so the
search engine starts calculating the relevancy of
each of the pages in its index to the search
string.
Retrieving Results - The last step in search
engine activities is retrieving the best matched
results.
2
Wo
rkin
g o
f SE
O
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Or email [email protected]
A keyword is a single term that is used to
match with the query a person enters into a
search engine to find specific information
but some people also use phrase which
consist of three or four words
Topic Covered:
What is Keyword
Types of Keyword
Long Tail Keywords
Keywords research Techniques
Multiple Keywords research
Keyword Grouping
How to choose right keywords
Keyword research methodology
How to prepare keyword list for project
Ke
yw
ord
Re
sea
rch
3
Book Today by Calling +91 9878 375 376
Or email [email protected]
4
Writin
g C
on
ten
t for W
eb
site
You all heard it – “Co te t is Ki g “i SEO. It s difficult to rank your website and drive traffic
if your content is not good. Your content
must have the power of engaging user. As
you ca t p edict i ad a ce hat key o ds were going to use for search, so you have to
publish more webpages and content for
increasing the chances of your ranking.
Topic covered:
How to write content
Tips for clearer writing
Writing concisely
What things should be considered while
writing
Writing text links
Alt tags and images
Book Today by Calling +91 9878 375 376
Or email info @ciim.in
Book Today by Calling +91 9878 375 376
Or email [email protected]
SEO techniques are classified into three broad
categories. Here you will learn about
techniques of seo and also learn how to use
those techniques. You will also get know
which technique you will choose among these
technique and how that technique will help
you.
White Hat SEO - Techniques that search
engines recommend as part of a good
design.
Black Hat SEO - Techniques that search
engines do not approve and attempt to
minimize the effect of. These techniques
are also known as spamdexing.
Grey Hat SEO - Technique that
combination of both White hat SEO and
Black hat SEO.
SE
O T
ech
niq
ue
s
5
Book Today by Calling +91 9878 375 376
Or email [email protected]
There are many multiple factors on your
website that can be control by you, after that
it will be easy for search engine for indexing
your content and in understanding what it is
all about
Topic covered:
What is On Page SEO
Meta tag optimization
Redirection tags
Heading tags{ H1 to H6}
SEO friendly Content writing
Anchor text
Creation and uploading of Robots.txt
file
Creation and uploading of XML sitemap
What is page rank
Essential of good website designing
404 error or page not found
6
On
Pa
ge
Op
timiza
tion
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Or email [email protected]
Off page SEO refers to activities outside the
boundaries of the webpage, in order to improve
the position of web site in SERP.
Topic covered:
What is off page optimization
What are backlinks and why backlinks
important
What is Page rank and how to increase page
rank
Directory submission
Article submission
Pdf submission
Video submission
Blog creation and commenting
7
Off P
ag
e O
ptim
izatio
n
Book Today by Calling +91 9878 375 376
Or email [email protected]
Competitor analysis in marketing and strategic
management is an assessment of the strengths
and weaknesses of current and
potential competitors. This analysis provides
both an offensive and defensive strategic context
to identify opportunities and threats.
Topics covered:
Analyzing competitor websites
Identity your top competitors
Analysis competitor content
Analyzing their SEO structure
Look at their social media integration
Identify area of improvement
C
om
pe
titor A
na
lysis
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Or email [email protected]
8
Google algorithms are the updates which
contains rules and guidelines given by Google
time to time which we have to follow otherwise
your site will be penalized or may be block by
Google. As all these changes are not major but
all these affect search results in significant ways
If you were aware of those changes in Google
updates then you will be able to improve and
maintain your website traffic and also the
ranking of your website in search results.
Topic Covered:
What are Google algorithm
How to check latest updates
How to work according to updates
What are the updates
9
Go
og
le A
lgo
rithm
s
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Or email [email protected]
Page authority is an SEO term used to describe
the probability that a specific page from your
site will be found on search results.
A higher page authority will increases the
chances of visibility of your page and also your
page will be placed closer to the top of the
search results.
Topic covered:
About page authority
Why it is important
Factors affecting page authority
How to increase page authority
How to check page authority
10
Pa
ge
Au
tho
rity
Book Today by Calling +91 9878 375 376
Or email [email protected]
11
Do
ma
in A
uth
ority
Domain authority will measure the power of
domain. As it one of the main factor which
define how well your website will rank in
search engines. In this chapter you will learn
how to improve and maintain that domain
authority of your website.
Topic covered:
About domain authority
Why domain authority is important
How to increase your domain authority
Factors which affect domain authority
Domain authority checker tool
Book Today by Calling +91 9878 375 376
Or email [email protected]
In Search Engine Optimization we have lots of
tools which help us to minimize our work and
also helps in saving your time, money and
efforts.
SEO tools will not only help you to grow your
business but also help you to lead to the
conversion level.
Here are some of the tools which used in SEO:
Keyword planner
Google Webmaster
Google Analytics
Alexa
Open Site Explore
12
SE
O T
oo
ls
Book Today by Calling +91 9878 375 376
Or email [email protected]
Link building is one of the tactic used in search
engine optimization which involve the process
of getting external pages to link to a page on
your website.
Luxury link building involve getting link from
authoritative website rather than from a newly
build or low PR sites which make a greater
impact on SERP.
Topic covered:
What is link building
Types of link building
Creating back links
Creating contextual links
Back linking rules
How to check back links
Link spamming
Linking of dynamic websites
13
Luxu
ry Lin
k B
uild
ing
Book Today by Calling +91 9878 375 376
Or email [email protected]
Mobile SEO is basically optimization search
engine results in Mobile. Day by day time
spend on mobile devices were constantly
increasing and if your website is not mobile
friendly then you were losing a big
opportunity.
Topic covered:
Key mobile seo concepts
Mobile seo strategies
Mobile seo tools
Mobile seo plugins
Ranking strategies for mobile seo
Optimize your site for mobile
14
Mo
bile
SE
O
Book Today by Calling +91 9878 375 376
Or email [email protected]
Local SEO is becoming one of the essential
components to every business and brand that
wants long-term success across search
engines. Local SEO is focused on providing
results that are relevant to a searcher based
on their current location
Topic covered:
What is local SEO
How to do local SEO
Benefits of local SEO
Google places optimization
Classified submission
Citation
How you can target your local audience
NAP
15
Loca
l SE
O
Book Today by Calling +91 9878 375 376
Or email [email protected]
Dynamic SEO is complete search engine
submission, optimization and marketing
platform, when you actively change the words
on a page in your site to attract more of your
proper audience with meaningful words
Topic covered:
What is dynamic sites
Introduction of Dynamic website seo
Website optimization
How to post article
What are plugins
How to add plugins
Difference between dynamic and static
sites
16
Dy
na
mic S
EO
Book Today by Calling +91 9878 375 376
Or email [email protected]
17
Se
arch
Co
nso
le
The Search Console is a no-charge web
service by Google for webmasters.
It allows webmasters to check indexing
status and optimize visibility of their
websites.
In this module you will learn how it works
and how you will submit sitemap for your
site.
Topic covered:
Key search console concepts
How it is useful
Benefits of search console
Set up search console with site
Submitting sitemap
Monitoring of crawling and indexing
Improving site performance
Book Today by Calling +91 9878 375 376
Or email [email protected]
18
Go
og
le A
na
lytics
The Analytics is service offered by Google
which tracks your website traffic. This module
will help you in enhancing your competency
and also gaining an edge on your competitors.
You will also learn how to measure and check
your online traffic of your website. As you will
also get to know some tricks and tactics which
you will use for your prospects and also in
increasing your rank.
Topic Covered:
Key analytics concepts
Advertising and Campaign
Analysis and testing
Audience Behavior
Audience Characteristics
Data Collection
Mobile App Tracking
Sales and conversion
Site Performance
Book Today by Calling +91 9878 375 376
Or email [email protected]
19
Ale
xa
Alexa is a Web information, metrics and
analytics provider. It rank websites on the
basis of their popularity. In Alexa you can see
data for alexa top sites and also traffic data
such as ranking and bounce rate for websites
that a e t i cluded i top a ked sites.
Topic Covered:
Overview
Benefits of Alexa
How to check rank in Alexa
Importance of rank in Alexa
How Alexa ranking works
Ways to improving your Alexa Ranking
Book Today by Calling +91 9878 375 376
Or email [email protected]
20
Stra
teg
y C
rea
tion
Creating Strategy for and implementation of
that strategy properly is utmost main element
of the SEO. Here you will learn how to create
strategy and what things you should consider
before start creating strategy.
Topic Covered:
Overview of Strategy Creation
Why strategy creation is important
What are the things you must not do while
making your strategy
How to start creating your strategy
How to write content
How to update your site according to
algorithms
Book Today by Calling +91 9878 375 376
Or email [email protected]
Every website have some structure. The better
your site structure, the better your chance of
higher ranking in the search engines. It might
be a rigorous and streamlined structure, or it
may be a disorganized jumble of pages. If you
are intentional and careful with your site
structure, you will create a site that achieves
search excellence
Topic Covered:
Overview
Key Concepts of site structure
Role of SEO
Why site structure is Necessary
Website Linking
Positive & Negative Theory
21
Site
Stru
cture
Book Today by Calling +91 9878 375 376
Or email [email protected]
0
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or any Query
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Sec 34A, Chandigarh