- 1. Search Engine Optimization 101 Building a Search Engine
Friendly Web Site.
- SEO: Understanding the Algorithm(aka Secret Sauce)
2. Top 10 Search Providers by Searches July 2007 Search Engine
Optimization 101 Provider Searches Share of Total Searches (%)
Google 4,143,752,000 53.3 Yahoo 1,559,745,000 20.1 MSN/Windows Live
1,057,064,000 13.6 AOL 407,988,000 5.2 Ask.com 143,513,000 1.8 My
Web Search 69,145,000 0.9 BellSouth 40,374,000 0.5 Comcast
37,311,000 0.5 Dogpile 25,675,000 0.3 My Way 24,534,000 0.3 Other
264,073,000 3.4 All search 7,773,174,000 100.0 Source:
Nielsen//NetRatings, 2007 3. Search Engine Optimization 101 #1
Vanessa Hudgens #2 Myspace #3 Google #4 Britney Spears #5 Yahoo #6
eBay #7 Kevin Everett #8 Play Games #9 Myspace.com #10 Play Game
FAMILY FEUD Name the top 10 keyword(s) queries for Monday, Sept 17
and Tuesday, Sept 18. Source: WordTracker Report based on
Metacrawler data Wheres Maps? #75 Bratz games to play #76 Maps #77
Gospel music lyrics #79 Obituaries #86 Pictures of cats #93 Pamela
Anderson 4. Keyword = maps
- united states map = 44,685
- map of the world = 32,092
- map of the united states = 22,137
- map of california = 20,057
- 100.north america map = 5,114
Search Engine Optimization 101 One Search Engine One Month Top
100 map keywords 2,293,814 queries 5. Four Ways For Customers To
Find Your Website
- Links from Other Web Sites
- Online Advertising (CPM, CPC, CPA)
Search Engine Optimization 101 6. Search Engine Optimization 101
SEM = Search Engine Marketing The process of paying for placement
within search results (filling the blanks) SEO = Search Engine
Optimization The process of optimizing a website to achieve high
natural or organic placement within search results 7. Search Engine
Optimization 101 SEO: Understanding the Algorithm(aka Secret Sauce)
Ex: Google Algorithm and TrustRank System
- Algorithm is complex mathematical formula for determining
keyword relevance
- Employs artificial intelligence called Latent Semantic Indexing
(LSI) to identify naturally written content
- Moving from PageRank to TrustRank
8. Search Engine Optimization 101 Google TrustRank cont.
Register domain for at least 5 years (preferably 10 years)
http://www.domaintools.comcan be used to determine length Hiding
whois information is not viewed as a trustworthy act Hyphenated
domains and URLs are not advantageous Content is King Forget about
keyword density Dont keyword SPAM If Content is King then Links are
QueenLinks must come from relevant sites (link acid test) Linking
is page-centric, not site centric (10,000 links to 1,000 pages is
better than 100,000 links to 1 page) Get a Link Magnet feature
Visit duration is a search engine ranking factor Secure Socket
Layer (SSL) Certificate is a viewed as a sign of a trustworthy site
9. Search Engine Optimization 101 ABCs of SEO Accessibility Correct
HTML errors Sign up for Google/Yahoo Webmaster Accounts Upload your
sitemap Employ well written metadata (titles, descriptions, &
keywords) Avoid Flash and/or graphic only navigation Place keywords
in link text Breadth of Content Write copy for humans, not search
engines Develop link magnet features Find something to sell for
Secure Socket Layer (SSL) Build out detailed About Us pages Build
out Media Centers Consider writing a blog or offering a consumer
forum Commitment Dont think short-term Test, test, test and
measure, measure, measure Build external links Dont rely on link
farms or reciprocal links SearchEngineWatch.com and
WebsiteMagazine.com Consider using an SEO firm (SEMPO.org) 10.
Search Engine Optimization 101 Questions? John Serpa, President/CEO
[email_address] 805.685.3100 x 122 Jeff Chappell, Dir. Online
Services [email_address] 805.685.3100 x 119
