Scripts, rules and rubrics

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JEANC O ct. 15, 2011. Scripts, rules and rubrics. Me. High school features editor College radio news director CNN newswriter The mommy years: campaign press secretary, restaurant reviewer, union newsletter editor, freelance education writer Recovering public relations writer - PowerPoint PPT Presentation


<p>PowerPoint Presentation</p> <p>Scripts, rules and rubricsJEANC Oct. 15, 2011MeHigh school features editorCollege radio news directorCNN newswriterThe mommy years: campaign press secretary, restaurant reviewer, union newsletter editor, freelance education writerRecovering public relations writerFINALLY! Journalism adviserThe program at Davis HighJournalism 1 (fall semester: 3 articles + sports game story + review go on website)ROP Journalism 2 Multimedia (spring semester: video and radio packages up on website, radio also goes to KDRT community radio)ROP Journalism 2 HUB (full-year: produces HUB, KDRT Dirt on Davis, and bluedevilhub.comAtul GawandeThe Checklist Manifesto</p> <p>Atul GawandeThe Checklist ManifestoTwo kinds of errors:errors of ignorance (mistakes we make because we dont know enough)errors of ineptitude (mistakes we make because we dont make proper use of what we do know)The answer? Checklists!Even experts need checklists to walk them through the key steps in any complex procedurePilots, pit crews, surgeons journalists?!</p> <p>Gawandes Harvard addressTwo million patients pick up infections in American hospitals, most because someone didnt follow basic antiseptic precautions. Forty per cent of coronary-disease patients and sixty per cent of asthma patients receive incomplete or inappropriate care. And half of major surgical complications are avoidable with existing knowledge. Its like no ones in chargebecause no one is. The publics experience is that we have amazing clinicians and technologies but little consistent sense that they come together to provide an actual system of care, from start to finish, for people. We train, hire, and pay doctors to be cowboys. But its pit crews people need.Doug LemovTeach Like a ChampionThe big idea: lets normalize error to maximize learning</p> <p>Make getting it wrong and then getting it right normalWrong answers: dont chasten: We already talked about this!dont excuse: Thats okay. That was a tough situation.Lemov: Its better, in fact, to avoid spending a lot of time talking about wrongness and get down to the work of fixing it as quickly as possible.Right answers: not too much fuss or praiseWhat does this have to do with journalism? (Answer: everything.)Lemov: Kids wont answer a question because theyre afraid of being wrongWilkerson: kids wont take a risk because theyre afraid of making a mistake and getting screamed at</p> <p>And, finally, Malcolm GladwellThe 10,000 hour rule (It takes 10,000 hours to get good at anything!)</p> <p>My brain</p> <p>Lots to learnand more all the time with multimediaBy definition, our students arent anywhere close to reaching the 10,000 hour thresholdEverything we do is a complex task</p> <p>Garden variety news storyGet an ideaFocus on an angleFind an expertWrite a business email to request an interview with an adult expertFind sources who arent my friendsConduct an informative, ethical interviewTake notes</p> <p>(and theres still more!)Evaluate interviews and decide what to include and what to deleteWrite a summary news leadChoose a structure that best fits the storyKnow news styleKnow AP styleAvoid legal and ethical transgressionsReviseProofread</p> <p>(and thats not counting all the life skills)How to work with other peopleHow to reassure reluctant sourcesHow to take criticismHow to stand up to those in chargeHow to get the courage to do something scaryHow to get your story done by deadlineHow to roll when things go wrongWe ask a lot out of ourselvesLets give our students a fighting chance by breaking down complex tasks Gawande-style by using:</p> <p>SCRIPTSRULESRUBRICS</p> <p>Scripts What could you use a script for?DODONTPhone calling a stranger:Hello, I am Rafael Reporter. May I speak with Eddie Expert please? Oh, hello, Mr. Expert. I am with The HUB newspaper in Davis, California. I am researching a story about immigration issues in higher education. Professor Ursula Ucdavis suggested your name; she said you were an expert in this field. Would you be willing to do an interview with me, either in person or on the phone?Phone calling a stranger:Ummm, hi, is Eddie Expert there? YeaIm Rafael and I wanted to talk to you about immigration. Oh, yea, Im with The HUBits just a high school newspaper. Anyway, Eddie, here are my questions and I just need short answers because I have to have an expert for my article. Ummm, Eddie? Eddie? Did you hang up?YOUR FIRST INTERVIEWPrepareIntroduceListenCheckPREPAREResearch the story using friends, colleagues, InternetAsk the basicsUse gentle commands to get stories, not just facts</p> <p>Gentle commandsTell me aboutIm curious aboutDescribe your reaction toIve always wondered aboutTalk to me aboutI cant imagine how that made you feel. [Then pause a long time.]Take me back to five minutes before it happened and walk me through it.--Don Ray, Investigative JournalistINTRODUCE: Steps to an ethical interviewWEAR YOUR PRESS PASS Not optionalthis gives a visual signal to your interviewee that youre now a journalist, not a student or classmate</p> <p>ASK PERMISSIONHello, do you have a moment to talk?</p> <p>INTRODUCEMy name is _______________. I am doing an assignment for my journalism class at Davis High School. Can I talk to you for ____ minutes about _________.</p> <p>INTRODUCE: Steps to an ethical interviewBE UP-FRONT AND ETHICALOkay, Im going to start the interview now. And I want you to know that everything you say from this point on could end up in the school paper or web site.</p> <p>ESTABLISH RAPPORTLISTENDont interruptLet silence be your friendListen hard enough to be able to formulate follow-up questionsCHECKGlance quickly at notesClarify names, places, datesRead back important quotesConfirm important/suspicious informationGet contact information for further follow-upEmails to adultsA strangerA referral from someone elseAn acquaintance</p> <p>RULESBeginners like absolutesWere all beginners</p> <p>Interviews during classWear a press passNever disturb a class if a lecture is in progressNo shout-outs to kids in the classAsk teacher permission to interview a student5-minute rule: anything that takes longer than five minutes needs to happen outside of classRUBRICS as a teaching tool</p> <p>Checklists as part of peer editing</p> <p>Even experts need CHECKLISTSNEWS BRIEFSIs topic newsworthy? (using this criteria: timing, significance, prominence, proximity, human interest).Did you interview at least two people to find needed details?Have you ensured that absolutely everything in your brief is accurate, with no assumptions on your part?Have you included at least one quotation, using a proper speech tag?Does your story consist of 4-5 short paragraphs (1-3 sentences each)?Do you begin with an interesting lead (no when or where starts!) that tells the news?Have you suggested a headline?Does it follow AP and HUB style?Even EDITORS need CHECKLISTS</p> <p>The HUB needs MORE scripts, rules, and rubricsSample letters for business managerScript for handling a difficult interviewScript for handling request to approve article before printingPortfolio checklistsSteps to creating an online portfolioSources for</p> <p>kwilkerson@djusd.netBack to GawandeRecently, you might be interested to know, I met an actual cowboy. He described to me how cowboys do their job today, herding thousands of cattle. They have tightly organized teams, with everyone assigned specific positions and communicating with each other constantly. They have protocols and checklists for bad weather, emergencies, the inoculations they must dispense. Even the cowboys, it turns out, function like pit crews now. It may be time for us to join them.</p>