Embed Size (px)
Citation preview
SCHOOL LEAVER, STUDENT AND GRADUATE RESEARCH
USE OUR AUDIENCE FOR YOUR RESEARCH
Understand more about generation Z by using our audience to answer your questions. How do young people perceive your brand? What opportunities are there for you to influence career choices? Here are some ways in which you could use our audience:
550,000 student and
graduate audience
80% of our traffic is from the
UK
3.45 minutes
is the average time on site
Produce a number of student and graduate related supplements
that are distributed in The Times
250 We attend
55,000 school and
college leavers on our database
42,000 social media
following
recruitment events every
year
OUR AUDIENCE
CASE STUDY: FROM DEGREES TO CAREERS
• In September 2015, we partnered with agency resource Ri5 to investigate trends in graduate careers. We wanted to find out the correlation between graduate degree sectors and graduate job industries. Do graduates pursue a career in their degree sector?
Brief
•Email communications to our audience •Hosted a news article on our content site •Promoted through our social media channels • Insight Breakfast to reveal the results •Press coverage, including Ri5, Recruitment Buzz, Global Recruiter and Onrec
Activity
•We had over 2,500 responses in one month, enabling us to gain a better understanding of what’s missing, what’s needed and how students and graduates feel in the job market.
Outcome
TOTAL REACH: 200,000
With Ri5
With ThirtyThree
CASE STUDY: SOCIAL MEDIA RESEARCH PROJECT
• Thirty Three wanted to produce a research paper that would reveal more information about how graduates and young professionals use social media when looking for a job and their future career opportunities.
Brief
•Solus email sent to our graduate audience promoting the survey and the chance to win an iPad. •An Insight breakfast was held to reveal the results.
Activity
•Over 1,000 responses were received in two weeks •The research thoroughly analysed the use of content types and how
social media can influence an audience’s online actions more effectively.
Outcome
TOTAL REACH: 160,000
Lucy Godwin, My Kinda Future, "This event was a great insight into how students & graduates are using social media to connect with employers!
Their research was very interesting in helping me form social media strategies to reach young people in an engaging way!"
Katherine Knowles, Poupart, "A practical, honest and engaging event at a spectacular
venue."
CASE STUDY: SCHOOL LEAVERS CAREER CONFIDENCE SURVEY
• In July, Milkround School Leavers produced their annual report on School Leaver Career Confidence in the UK, in an attempt to find out what influences school leavers, and how their feel about their career prospects.
Brief
•Solus email sent to our school leaver audience promoting the survey and the chance to win Amazon Vouchers. •Social media promotion •Article on our advice site
Activity
•Over 2,500 responses were received in a month •A number of interesting results appeared from the survey, including what influences students in their careers and industry choices, what careers information they receive at college, and how confident they feel in their future careers. •The report is featured on Ri5, Recruitment Grapevine and New Business
Outcome
TOTAL REACH: 53,000
PACKAGE OPTIONS
THE FOCUS GROUP PACKAGE
REACH: 200,000 CANDIDATES
BEFORE: Milkround will recruit 10-15 candidates to take part in a focus group
with your company via email, social media and content on site
DURING: Milkround can organise and hold the session for you, or aid you in
the conducting of the session
AFTER: Once complete, Milkround will collate the feedback from the session
and present it back to you
£9,950
THE RESEARCH PACKAGE
REACH: 150,000 CANDIDATES
Two html emails up to 50,000 candidates containing a link to
your survey
One month social media boost
One article on the advice site
£7,500
THE INSIGHT PACKAGE
REACH: 100,000 CANDIDATES
One HTML email up to 50,000 candidates
Two week social media boost
One article on the advice site
£6,000
