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European AzerbaijanSchool
BUSINESS PLAN
Written by ShahanaRzayeva , AkshinVahabzade ,10 th gradestudents
AmalyaSezgin
CREATED AS PART OF THE SCHOOL ENTERPRISE CHALLENGE AWARDS PROGRAMME – BRONZE LEVEL
Section A: Our Business DetailsBusiness Name Art and Photography School (APS)
Business ActivityArt and photography classes for talented students, disabled and refugee children
Main product / serviceWe offer service, being classes for creative activities like carpet weaving, painting, photography, etc. and sell of handcrafts produced.
No. of students involved in business planning activities (including writing this Business Plan)
Boys 1 Girls 1 Total 2
Financial SummaryOur Local Currency is: AZN US Dollars $
Period of time budgeted for 6 months 6 months
Total Income (Estimated) 21,998 AZN 12,940$
Total Costs (Estimated) 15,300 AZN 9,000$
Profit (Estimated) 6,698 AZN 3,940$
Start-Up Costs (Estimated) 13,668 AZN 8,040$
Section B: Market Research and Target Market
1. Here is a description of the Market Research done by us, including how many people we spoke to.
We talked with an old owner of a photo studio and now a sales manager for learning some information about the cost of the equipment required, a photo studio active now for learning information about rent, a Photography School for getting a bigger idea about staff salaries, etc, a young owner and CEO of Azerbaijani Clothes brand Naveen for learning how to start up a business and a financial manager for being informed about creating budgets. We talked with a total number of 5 people.
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2. These are the results of our Market Research, including who is going to buy our product/service and why they will buy it.
As a result of our Market Research, we decided to offer service, being an Art and Photography school, where we will specially focus on disabled and refugee children, aiming to make them create, have fun and feel themselves as having a major role in society, which will develop their self-confidence and social development.
The prospective buyers of the product (handcrafts) we’ll produce will be parents, students, community members, ordinary citizens and tourists who are visiting Baku, the capital of Azerbaijan. The handcrafts that we will produce will be of an interest to parents, students, community members, ordinary citizens and tourists as they are attractive, made by students, refugee and disabled children and the prices are not going to be so high.
Section C: Competitors and Competitive Advantage
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3. These are our main competitors and their strengths and weaknesses.There are a lot of photography and Art studios that are functioning as private businesses that deliver photo and design services during wedding, engagement, birthday parties and other events on a paid basis and where no professional classes are being conducted and no one is being trained as professionals. These services of these studios are very expensive and not everybody can afford using their services or buy the goods they produce. There are not many schools of Art and Photography in the city that could deliver services or produce goods the prices of which could be affordable for as many people as possible.
Competitor Name Strengths Weaknesses
Baku School of Photography Education and training in photography in Baku, delivering photography courses and workshops which are designed to motivate and help those pursuing interest to photography.
The company was founded in 2015 and is offering a three months course for students. Although this company is announcing its services through Facebook, it is difficult to find out how many students they have up-to-date involved in the classes and who are the professional teachers conducting these classes.
Azerbaijan State University of Culture and Arts
The university is offering bachelor and master programs in Fine and Decorative Art, Musical Art, Theatre Art, Film and Television and Cultural Studies. These 4-year bachelor and 2-year master programs are for ones who want to get an education with diploma in a certain area.
There is no Photography department at this university. People who want to get a professional training in this field don’t know where to have it. The university doesn’t have any short-term courses for students of secondary schools who have talent and would like to improve it.
Azerbaijan State Art Academy The training process at the Academy is carried out by three departments – Department of Fine Arts, Architecture and Design, Art Criticism and Departments of Drawing, Graphic Art, Pictorial Arts, Sculpture, Design, Costume Designing, Decorative-Applied Arts, Architecture, Art History, Humanities and Social Sciences. It has 4 years bachelor and 2 years master programs for those who want to gain a professional training in the above-mentioned areas.
The Academy doesn’t offer Photography as a field of study. People who want to get a professional training in this field don’t know where to have it. The Academy doesn’t also have any short-term courses for students of secondary schools who have talent and would like to improve it.
4. Our competitive advantage – This is why we are going to be better than our competitors:
The focus of our Art and Photography School is to promote cognitive, emotional, physical, special and social development of children through fun and creative activities. These activities have been packaged into a safe,
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clean, climate-controlled environment at our school that is one major reason, which will lead people to choose our school. We will have the newest technologies provided for our students where they will have availability to Mac computers, professional Canon photo cameras, carpet weaving tools and gadgets, pottery and ceramics equipment, with the best and most ambitious teachers to assist students. We will have special classes for students as well as disabled children and refugees, which will be the right place for them to feel comfortable and so important as all other kids. We are guaranteeing that our students are also going to develop self-confidence and social development through peer interaction. Our students will be able to sell the goods, the handcrafts they’ve created, which will be very good for people with financial problems. We also have to mention that children with disabilities, children from the families of martyrs and refugees will not be charged.
Section D: SWOT Analysis
5. This is our SWOT Analysis.
Strengths – What are our business’ strengths?The strengths of APS are evident; there is no other facility in southern Baku, Azerbaijan that will have the multi-physical attributes that our school will have.
EAS will not have much of an arcade component as our goal is to reel children away from video games, televisions and from other stationary settings; engaging them into some high quality, physical and creative activity that will cater to social and cognitive development.We are offering the best environment for children at the school near Botanical Garden.
Our other strength is that we are ready to teach and create with students, as well as disabled and refugee children for free, also guaranteeing to build-up their self-confidence.
Weaknesses – What are our business’ weaknesses?APS weaknesses come from the lack of funding to launch and grow the business.
Opportunities – What opportunities do we have for our business?
EAS has the following Opportunities for future growth:
1. Increase services to current participants - The School would like to institute a daily summer camp program for children in the area during the summer vacation.
2. Currently plans call for a 9000 sq ft facility. The school will look into to expand the facilities to 15,000 sq ft using the current land available for pre-school children who
Threats – Do we face any threats to our business?
The only threat EAS has is a lack of funding to open the facility and launch our programs. Additionally, the owner and managers need to keep up with current market trends in Children's Entertainment Services.
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can also join the Art and Photography School.
3. Strategic alliances offering sources for referrals and joint marketing activities.
4. Expanding product selections and categories sold at our retail book store LIBRAFF and concession area.
Section E: Operational Plan
6. These are the one-off tasks we will need to do to actually start up our business:
1. At first we will select our business team members to run the project. The staff will consist of an administrative and project staff. We’ll select the business coordinator, administrative assistant, finance manager and purchasing coordinator.
2. Then we’ll recruit teachers who will conduct art (including potter, carpet weaving, painting, ceramics, etc.) and photography lessons. As there are some potential candidate teachers available at our school already, this process will consist of only appointing and agreeing the terms with these candidates.
3. Purchase necessary equipment, gadgets, accessories, painting and weaving stuff, other belongings and resources.
4. Announce about the classes available within the school and the community through posters and brochures that will be also produced at the beginning.
5. Select and prepare the list of participants of classes who applied within the school and also refugee and disabled children.
6. Prepare monthly class schedule and start classes.
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7. These are the daily, weekly and monthly tasks we need to do to actually run our business:
8. Our business team structure – Here are the names and positions of the business team members with a reference if they are teachers/students and a diagram of our business team structure (when possible).Shahana Rzayeva – a business coordinator, 10th grade studentAkshin Vahabzade – an administrative coordinator, 10th grade studentJamil Dadashov – a purchase coordinator, head of PE departmentShahla Akhundova – a finance manager, EAS CFOSteering Committee: Humay Shukurzada, 11th grade, Fidan Karimli, 11th grade, Sena Zara-11th grade, Gadir Suleymanli-11th grade
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Finance Manager
Steering Committee
Task How long does it take? How often?Daily/Weekly/Monthly
Who?Who will be responsible
Appoint roles and responsibilities of administrative and project staff.
A week Weekly The business coordinator
To conduct needs assessment for the organization and conduction of classes
A week Weekly The business coordinator, administrative assistant
Prepare the list of necessary equipment and resources for a start up and organize the purchase
2 work days Weekly The business coordinator, administrative assistant,Finance manager, purchase coordinator
Prepare the text of announcements and place them at the school and other places for publicity
2 weeks Weekly The business coordinator, administrative assistant
Selection of the class participants and teachers; preparation of class schedules
1 week Weekly The business coordinator, administrative assistant
Starting up the classes Weekly The business coordinator, administrative assistant, finance manager
Business coordinator
Administrative coordinator
Purchase coordinator
Section F: Marketing and Sales Plan
9. These are our 4 P’s (Product, Price, Place, Promotion).
a) P roduct – Our product/service is Classes of Photography, Carpet Weaving, Pottery, Painting and Fine Arts.
b) P rice – We will sell it at this price: We’ll have paid classes and as well as sell handcrafts produced during these classes. The classes will be free of charge for disabled children and refugee children whereas other children need to pay $60 per month for 2 two-hour classes per week. The prices for handcrafts, paintings, small carpets will be between $3-$20 per a piece.
c) P lace – We will sell our /product service at this place: European Azerbaijan School Secondary School Campus and as well as at Libraff, retail book stores in Baku, during Art exhibition which is held annually at our school, also at bazaars which are organized in the center of Baku in the eve of the New Year and Novruz Bayram (a muslim New Year which is in March).
d) P romotion – We will promote our product/service by: EAS marketing strategy will be to introduce facility and children's programs throughout the area. We will launch an aggressive advertising campaign utilizing a combination of print, television and radio ads. Brochures will be distributed to all of the daycare centers, pre-schools and kindergartens. Elementary schools will also be a target but require special permission. We may have to capture this group through other creative methods. (This cost would be part of the budget for printed material shown on the start- up costs). Color leaflets will be printed to put into the local town papers. This color leaflet would be part of the town papers for the one to two months prior to the opening of Art and Photography School announcing the opening time, location, and special facilities of our School.
Appendix Section: Students in ActionPlease find in this space 3 pictures (when possible) that clearly shows our involvement as students in our
business planning activities.
FINANCIAL PLAN
1. Income (estimated)
NAME OF PRODUCT OR SERVICE
QUANTITY SALES PRICE SALES INCOME (Quantity x Sales Price)
Carpet 10 sm*10 sm6 10$ 60$
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Carpet 10 sm*15 sm 6 15$ 90$
Pottery handcrafts 80 9$ 720$
Ceramics products 80 6$ 480$
Painting (small and big sizes)
8080
3$20$
240$1600$
Handmade Accessory shop Sales (small and big sizes)
150150
10$15$
1500$2250$
Fee for 4 different types of classes (art, photography, pottery, painting)
40 students(per 4 different types of classes)
25$ per a student per a month (per 4 different types of classes)
6000$
TOTAL SALES INCOME 12,940$
2. Costs (estimated)
NAME OF ITEM QUANTITY COST PER ITEM TOTAL COSTS (Quantity x Cost per Item)
Staff Salaries 4 teachers6 months
120$ per a teacher per a month
2,880$
Studio Equipment 3,000$ 3,000$
Resources 6 months 200$ 1,200$
Advertising 6 months 200$ per a month 1,200$
Rent 6 months 120$ per a month 720$
TOTAL COSTS 9,000$
3. Profit (estimated)
Our Local Currency
TOTAL SALES INCOME 12,940$
TOTAL COSTS 9,000$
PROFIT(Total Sales Income – Total Costs)
3,940$
4. Start-Up Budget (estimated)Our Start-Up Budget is the costs of the Equipment and Supplies that we will need to start our business.
a) Equipment & Supplies Start-up
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EQUIPMENT & SUPPLIES
NAME OF ITEM QUANTITY COST PER ITEM TOTAL COST (Quantity x Cost per Item)
Camera- Canon EOS 5D Mark IV 1x 3500$ 3500$Computer- Apple MacBook Pro 15-inch With Retina Display 1x 2800$ 2800$Printer- Epson SureColor P800 1x 1200$ 1200$
Software-1) Phase One Capture One Pro 102) Adobe Photography Plan: (Photoshop CC +Lightroom)
2x
1) 300$
2) 120$
300$
240$
TOTAL EQUIPMENT & SUPPLIES START-UP 8,040$
b) Equipment we don’t need to buy as we own/have access to:
Painting equipment, carpet weaving gadgets and tools, pottery and ceramics gadgets and other equipment for DIYs.
c) We will get the Start-Up capital needed for our business by: Our investor/ sponsor will be EAS, which will provide us with the money needed as a start-up.
Additional comments:
Our Local Currency used : AZN
Exchange rate to US Dollars: 1.70 dollars
Your opinion matter to us and we want to make sure the Awards Programme works for you. Please ask your teacher to fill in the following section. ONLY SCHOOLS THAT COMPLETE THIS SECTION WILL BE ELIGIBLE FOR AN AWARD. Please choose ONE option in each row.
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A. STUDENTS’ IMPROVEMENT ON SKILLS
After going through the activities to develop the Business Idea and Plan do you feel your students...
Did not improve
Stayed the
sameImproved
1. Are more confident speaking in front of other people (e.g. during market research) 2. Work better with people with different opinions to theirs 3. Have improved their team working ability, e.g. if other team members were struggling
they offered support to them
4. Are more confident analysing information 5. Are more able to use their ideas to organise and plan work in order to reach their goals 6. Are more able to look at different ways to solve a problem and are more confident in
selecting a solution
B. YOUR OPINION ON THE SCHOOL BUSINESS PLANNING PROCESS
1. Through the school business planning process, which skills do you think students improved/gained the most (max 3):
Leadership Communication AspirationConfidence Decision making Other – Please specify:Problem solving Team work
2. Do you feel the activities helped students improve their performance in other subjects at school? You can choose more than one option.
No Yes, in ScienceYes, in Maths Yes, Other – Please specify:Yes, in Writing & Reading
3. Have the students used the skills learned through the school business planning outside school?
NoI don’t knowYes – Please specify:
CONGRATULATIONS on writing your Business Plan! You can now GET STARTED and put all your learning into action! Now is the time for you to actually run your business!
Remember to submit your completed business plan to the School Enterprise Challenge Awards Programme by logging in to your account at: www.schoolenterprisechallenge.org/login
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