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1 SILVER Business Plan Template 2017. ©Teach A Man To Fish
CHOITHRAM SCHOOL, INDIA
𝐒𝐂𝐇𝐎𝐎𝐋 𝐍𝐀𝐌𝐄, 𝐂𝐎𝐔𝐍𝐓𝐑𝐘̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅
BUSINESS PLAN Aastha Vijaywargiya, Purva Bhardwaj, Chelsea Sawlani, Anshika Bhargava, Nikita Soni, Kavya Shah
Written by 𝐒𝐓𝐔𝐃𝐄𝐍𝐓 𝟏, 𝐒𝐓𝐔𝐃𝐄𝐍𝐓 𝟐, 𝐒𝐓𝐔𝐃𝐄𝐍𝐓 𝟑, 𝐒𝐓𝐔𝐃𝐄𝐍𝐓 𝟒, 𝐒𝐓𝐔𝐃𝐄𝐍𝐓 𝟓, 𝐒𝐓𝐔𝐃𝐄𝐍𝐓 𝟔̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅
MS. RAMINDER MAC
𝐋𝐄𝐀𝐃 𝐓𝐄𝐀𝐂𝐇𝐄𝐑̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅ ̅̅
CREATED AS PART OF THE SCHOOL ENTERPRISE CHALLENGE AWARDS PROGRAMME – SILVER LEVEL
Section A: Our Business Details
Business Name Good Earth
Business Activity Recycling
Main product / service Handicrafts, compost, saplings
No. of students involved in business planning
activities (including writing this Business Plan) Boys 10 Girls 22 Total 32
Financial Summary
Our Local Currency is: Rupees
INR US Dollars $
Period of time budgeted for 6 months
Total Income (Estimated) 69750 1089.84
Total Direct Costs (Estimated) 10000 156.25
Gross Profit (Estimated) 59750 933.59
Total Indirect Costs (Estimated) 2860 44.69
Net Profit (Estimated) 56890 888.90
Start-Up Costs (Estimated) 0 0
Section B: Market Research and Target Market
1. Here is a description of the Market Research done by us, including how many people we spoke to. Our business enterprise ‘Good Earth’ deals with handicrafts, compost and saplings. Keeping this in mind, our
business team comprising of 32 students of grade 11 and 12 students formulated two market research survey questionnaires - one pertaining to handicraft products and the second pertaining to compost and saplings with a set of 08 and 10 questions respectively. We converted these research questionnaires into google forms with the links:
https://docs.google.com/forms/d/e/1FAIpQLSdz6GuF7AfjAUjnuHEynOsXUSlqcFRvk19IfQsqjauHHbctMw/viewform https://docs.google.com/forms/d/e/1FAIpQLSdsoY4nnXXSPkrPqxQnP0iCUXUrqv10ut4beKbRVjGdyHnTlw/viewform
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Our customer base comprises of our parents, teachers and students. We decided to mail these google forms to our parents and teachers. We requested the Montessori Co-ordinators of the Montessori School, Primary Incharge of the Junior School and Heads of the Departments of the Senior School to mail these forms to their teachers teaching from Nursery to Junior Montessori, grade 1 to 5 and grade 6 to 12 respectively.
We also sent a mail to the Montessori Co-ordinators, Primary Incharge and Heads of the Departments requesting them to forward the same mail to the class teachers working with them so that they could mail them to the parents of the students of their class. All class teachers of our school are in communication with the parents of their class through school gmail account. This way we were able to reach out to 3250 parents and 160 teachers of the school who constitute a large customer base.
We spoke to the Montessori Co-ordinators, Primary Incharge and Heads of Departments of the Senior School to ensure that all the teachers working with them had filled their responses as well as sent the mail to all the parents.
When we received only 1550 responses, we requested our Principal sir to send a group SMS to all the parents to expedite in sending their responses. As a result we were able to receive a total of 2270 responses from the parents and the teachers.
The market research enabled us to evaluate our customers’ preference for our products, the various factors that govern their choice for buying these products, their contribution towards environmental sustainability as well as assisted us in coming up with our pricing strategy.
During the Orientation programme for parents of Nursery to grade 5 from April 17 to 22, 2017, we had set up stalls of compost. At that time we asked some of the parents to fill a feedback form to review their inclination for our products and inviting suggestions from them for improvement. We have also uploaded the form on our blog so that parents, teachers or students can give us their valuable suggestions. (Refer to Appendix for the two questionnaires and the Feedback Form).
2. These are the results of our Market Research, including who is going to buy our product/service and why they will buy it.
Our market research comprising of two google forms – one pertaining to handicraft products and the second pertaining to compost and saplings revealed that these items prepared by our school students would be purchased by the parents and teachers of the school. For handicraft products
97% of the respondents liked the handicraft products that we make in our school from recycled material.
98% of the respondents agree that our handicraft products are reasonably priced.
74.50% of the respondents prefer our handicraft products to the products sold by our competitors - other local shops /online sellers/fairs/exhibitions/roadside vendors Thus we were assured of a continuous market demand.
77% of the respondents preferred our handicraft products because they have all the below listed hallmarks: innovative eco-friendly not expensive worth the price made by children profits are used for charitable cause We are thus assured of a large customer base.
84.97% of the respondents liked to buy handicraft products once every year.
95.68% of the respondents felt that for them all the following factors are important for choosing handicraft products: low price good quality aesthetic beauty uniqueness
97.8% of the respondents liked to contribute to environmental sustainability by buying handicraft products made by our school students from recycled material. This would be in sync with our ethos related to
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environment conservation.
For compost and saplings:
44.62% respondents are always interested in buying compost and saplings while 23.21% sometimes buy them. Thus we were assured of a continuous market demand.
20.44% respondents buy compost and saplings of a particular company, 27.62% respondents sometimes buy compost and saplings of a particular company whereas 49.04% buy compost and saplings of any company. Thus 49.04% of the respondents could become our target customer base.
85.10% respondents buy compost only once a year, 10.50% buy once every six months and 4.40% buy once every month.
84.70% respondents buy saplings once a year, 13.10% buy once every six months and 2.20% buy once a month.
88.60% respondents buy compost and saplings in which no chemicals are used, whereas 11.40% respondents gave importance to other factors - low price, good quality and home delivery service.
84.70% respondents pay more than INR 30 for purchasing 1 kg of compost and one sapling. This data helped us in determining the price of our compost and saplings.
78% respondents prefer buying the compost and saplings made by school students because they have all the below listed hallmarks: Low Price Good Quality No use of chemicals Worth the price Made by children Profits are used for charitable cause We are thus assured of a large customer base.
0.6% respondents choose not to buy compost and saplings made by school students because there is no facility of home delivery, 0.5% respondents disagree because of high price and 0.2% disagree because they do not find it of good quality.
97% respondents like to contribute to environmental sustainability by buying compost packed in newspaper bags and saplings in earthen pots instead of polythene bags. This would be in sync with our ethos related to environment conservation.
Graphical representation of the market research of the two questionnaires is attached in the appendix.
Section C: Competitors and Competitive Advantage
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3. These are our main competitors and their strengths and weaknesses. For handicraft products:
Competitor Name
Strengths
Weaknesses
Online sellers Home delivery service
Large customer base
Wide variety of products
Wide range of price
Operational 24/7
Brand name
Availability of handmade and machine made products
Use recycled material in making some products
Offer discounts and cheap deals
Website and Facebook page
Availability of return policy
Customized products
Filtering the availability of products
New in the market
Sometimes the products are not of good quality
Lack of contact between customers and sellers
Lack of public trust
Customers are not able to see the product physically
Take extra delivery charges
Order glitches
Instant delivery is not possible
Valuable time of the customer is lost if the product is returned
Fairs/Exhibitions Experience
Large customer base
Creative and unique products with aesthetic beauty
Good reputation
Availability of handmade and machine made products
Use recycled material in making some products
Website and Facebook page
High price
No home delivery service
Operational during fixed hours
No discount
Lack of trust (unaware of the credentials)
No guarantee of the products
No return or exchange policy
Local shops (like Mrignayani M.P. emporium, Tribes India)
Experience
Large customer base
Good reputation
Brand name
Durable products with aesthetic beauty
Public relations
Website and Facebook page
Offer discounts for using credit cards of particular banks
Membership to customers, giving them credit points
Very high price
Fixed price
No discount
Operational during fixed hours
No home delivery service
Unavailability of handmade products
Only machine made products are available
Do not use recycled material in making the products
Roadside Vendors Not very high price
Bargaining
Availability of machine made products
Quality concerns
No home delivery service
Seasonal operation
Limited range of products
No brand name
Operational during fixed hours
Do not use recycled materials in making the products
Unavailability of handmade
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products
No website or Facebook page
For compost and saplings:
Competitor Name Strengths
Weaknesses
Local Gardeners Experience
Loyalty to customers
Home delivery service
High price of compost and saplings
Lack of technical knowledge
Quality concerns
No advertisement about their products
Lack of variety of products (compost and saplings)
Green Gold Nursery Brand name
A large customer base
More no. of operational hours
Experienced workers
Goodwill of customers
Variety of saplings available in different seasons
Website and Facebook page
Promotion through flyers and internet
High price of compost and saplings
No home delivery service
Operate on a small piece of land
Nature Nursery Good reputation
A large customer base
More no. of operational hours
Variety of saplings available in different seasons
Home delivery in case of bulk orders
Skilled staff to look after various departments
Advertise briskly about their products through advertisements and internet
Website and Facebook page
Spread on a 100 acre land
Discount on bulk orders
High price of compost and saplings
No home delivery service in case of small orders
4. Our competitive advantage – This is why we are going to be better than our competitors: For handicraft products: Our school team comprises of young and active entrepreneurs who have all the necessary required skills to run a business successfully. We also have skilful and experienced teachers who are ready to guide the students with their expertise, knowledge and keep mentoring the students throughout the activities. As we will continue to sell different varieties of handicrafts by diversifying our business, we found that our competitors have not changed. All our competitors sell products at much higher price than us. The online sellers like us are new in the market. However, the problems with online selling are that the customers are not able to physically view the products and sometimes these products are not of good quality. On the other hand, we will offer a wide variety of good quality products and the customers will be able to view them before buying. Two of our competitors do not use recycled materials in making the products. However, this is our advantage as all our products are eco-friendly and created out of recycled material. Two of our competitors do not offer discounts while we will be giving an offer of a reading pointer or a floating candle free on every purchase of INR 100. Like three of our competitors we are operational during fixed hours and will not be able to provide home delivery service. We will
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have to compete with two of our competitors that have good reputation, experience and brand name. Three of our competitors have a website and a Facebook page while we have a blog. We will be better than our competitors as we will provide handicrafts that are:
All our handicrafts are creative and unique as they are made by the students.
Parents of the students are our major customers and are eager to buy products made by their children.
Given their aesthetic beauty, all handicrafts are reasonably priced as compared to our competitors.
All the products are made out of recycled material like wall stickers from old X-ray sheets and decorated dry leaves.
All the products are made keeping in mind their utility, so each and every product is useful and of good quality.
We sell our products that are in demand around festival time like- earthen lamps, Rakhis, Ganesha idols etc.
We offer a wide range of products available under a single roof.
The customers will be able to view the products before buying them.
We require minimum raw material for decoration while our competitors make products after buying raw materials from suppliers.
We offer a reading pointer or a floating candle free on purchase of INR 100 while discounts are offered by only two of our competitors. Out of these two, one of them offers credit card facility by offering discounts, membership to customers, giving them credit points.
Our customers are interested in buying the products as the profits are used for a charitable cause. For compost and saplings: We will continue to make compost in the school and grow saplings in the earthen pots from the plants and flowers grown in the school campus using the same compost that we make. We will have to compete with competitors who have experience, brand name, good reputation and work for more number of hours. However, all three of our competitors sell the products at higher price than us. Our greatest strength would be selling good quality, eco-friendly products at most competitive rate. One of our competitors offers discount on bulk purchase while we give an offer of 1 kg extra compost with every purchase of 10 kg compost. We will be better than our competitors as we will provide compost, saplings and flower cuttings that are:
Competitive rate
Good in quality which will provide better yield
Eco-friendly product, no chemicals are used for making compost which is made from dry leaves, the same compost is used for saplings
The products have yielded good results; therefore we are able to build trust among our customers.
Our enterprise is completely eco-friendly i.e. plastic-free and polythene free because we sell compost in paper bags and saplings in earthen pots.
We offer 1 kg extra compost with every purchase of 10 kg compost and more while only one of our competitors offers discount on bulk purchase.
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Section D: SWOT Analysis
5. This is our SWOT Analysis. For handicraft products as well as compost and saplings:
Strengths – What are our business’ strengths?
We have a team of young and enthusiastic entrepreneurs of grade 11 and 12 with good entrepreneurial skills.
We make optimum use of recycled material lying waste in the school and at homes of students for making our handicraft products.
Raw materials required for making the handicrafts are easily available with the students and in the school.
We have availability of resources in the school campus to make compost – pit, leaves of the trees which are a waste are easily accessible and water.
We have availability of resources in the school campus to grow saplings – seeds of various trees, cuttings of various flowers and water.
We have enough space for running our business – for making our products as well as for the Fundraising Events.
We do not use any chemicals in the process of making compost and growing saplings.
Our business entails low cost of production and low start-up capital.
We offer a wide range of handicraft products and a variety of saplings.
Our handicraft products are unique.
We give personalized attention to our customers.
We have a large customer base comprising of parents, teachers and students.
Our business nurtures the creative skills of students.
The main objective of our enterprise is not to earn profit but to raise funds for a charitable cause.
We sell our handicrafts before the forthcoming festivals - rakhis before Rakshabandhan, Ganesha idols before Ganesh Chaturthi and earthen lamps before Diwali
We allow the customers to carefully examine the product before buying, thereby fulfilling the rights of the consumers.
USP - most competitive rate, eco-friendly products aesthetic products created from recycled material
Weaknesses – What are our business’ weaknesses?
Customers might be hesitant in purchasing our product initially as we have yet to create a brand name for ourselves.
We have limited stock of products.
We do not have a high stock holding capacity like our competitors.
We have limited hours of production as the students can only make the products during their regular school timings.
We have a low profit margin.
We do not offer exchange facility for the products.
Fundraising events are organized only during the PTMs and during the short break and not throughout the year.
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Opportunities – What opportunities do we have for
our business?
Location of our venture is buyer accessible.
Voluntary manpower (students, teachers, horticulturist) is easily available.
Students of all age groups (from Montessori to grade 10) under the guidance of expert Art and Craft teachers are involved in making the handicrafts. Students who are a part of the Eco Club render their services in making compost and planting saplings under the guidance of an expert horticulturist of the school.
Now a days customers look for products where they have to pay less and we provide products which are relatively cheaper than available in the market.
There is more awareness of customers towards products that are environment friendly which is in tandem with the products provided by us.
We are able to organize our Fundraising Events during the Parent Teacher Meetings and short break in the school to sell the products to our customers - parents, teachers and students.
Grade 12 students take charge of all the events of the enterprise, in turn mentoring grade 11 students. These grade 11 students take charge when they reach grade 12.
We focus on changing the perception of students as well as our customers enabling them to move towards a greener world. We contribute to environmental sustainability by not using plastic/polythene bags – sell our compost and saplings in paper bags and earthen pots respectively.
Threats – Do we face any threats to our business?
We are new in the market.
Most of our competitors are professionals.
Due to constraint of examinations and regular studies, students cannot devote full time
towards their business enterprise.
These days many competitors are selling their products online with home delivery service, which we are not able to cater to.
Section E: Operational Plan
6. These are the one-off tasks we will need to do to actually start up/develop our business:
Forming a business team: A new business team will be made comprising of 32 students of grade 11 and 12. Previous year’s grade 11 students who have now moved to grade 12 will be assigned the roles of General Manager, Manager – Marketing & Sales, Manager – Finance, Manager – Production and Manager – Human Resources. Remaining students of grade 12 and grade 11 students will assist the Managers by being a part of various teams.
Ideas about new products: The business team will brainstorm and come up with ideas about diversification of the business by including some new handicraft items and some new varieties of saplings that our customers had requested. We will grow our business by increasing the quantity of compost and selling it a new place. The business team along with the Teacher Incharges, Art teachers, Club Activity teachers and the Horticulturist of the school will decide which new products to be taken up.
Continuing with the name of the enterprise: Though we are diversifying and growing our business (but continuing with the same products – handicrafts, compost and saplings) we will continue with the same name of our business enterprise ‘Good Earth’ as our prospective customers now identify our products with this name.
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Continuing with the same logo: We will continue with the logo designed by Nandini Bhachawat of grade 9 last year as we are already using it on our blog, on the stickers, on the flex of our standees and in every promotional strategy that we use. (given in the appendix)
Creating a new mission statement: We will reword the mission statement with the help of our business team of students of grade 11 and 12 to enable us to work towards a common goal of safeguarding the environment. (given in the appendix)
Identifying the prospective customers: With the help of market research survey carried out by the business team, we will identify whether our parents, teachers and students would continue to be our prospective customers.
Buying raw materials required for decoration of products: We will buy the raw materials required for decoration of handicraft items as well as earthen pots for planting saplings and flower cuttings.
Getting two standees with flex banners: We will get two standees with flex banners made with the hallmarks of our enterprise which we will use during the various Fundraising Events.
Buying brown paper bags in bulk for compost: After calculating the estimated quantity of compost that we will be able to sell this year, we will place a bulk order for brown paper bags and procure them at a cheaper rate.
Buying stickers to be put on the paper bags: We will buy stickers from the market and print them (black and white) with the name of our school, name of our business, school logo and business logo. We will paste these stickers on the paper bags used for selling compost. (Our efforts in getting the paper bags printed from the printer went in vain as none of the printers were ready to do so).
Getting small tags for the handicraft products: We will get small tags (coloured) printed with the name of our school enterprise and logo.
Getting bill books printed: We will get bill books printed in bulk which we will require for maintaining the financial records during the Fundraising events.
Orientation of parents during the disbursal of annual results: The parents of school students from Nursery to grade 11 will be informed about the business enterprise and the participation of the students in ‘School Enterprise Challenge’ to garner their support in setting up the business.
Making handicrafts: Students of Montessori to grade 10 will make a variety of handicrafts from recycled material during their Intra Class, Art and Club Activity periods. Participation of grade 11 and 12 in these activities would be optional. The best products would be selected for sale.
Preparing compost and growing saplings: Students of grade 6 to 10 of Eco Club will be engaged in preparing compost as well as growing saplings during their Club activity periods.
Supervision: Students of business team will supervise and monitor these activities (making of handicrafts, preparing compost and growing saplings) along with the Art and Club Activity teachers ensuring that they are carried on smoothly.
Putting tags on the handicraft products and paper bags for compost: Students of the business team will put the tags on the handicraft products and the paper bags used for putting compost before the Fundraising Events.
Storage: We will need a room to store the handicraft products as well as compost, saplings in the earthen pots.
Advertising: The business team will design a coloured leaflet which will be uploaded on the school website and school enterprise challenge blog as well as make posters to be put up in the school to attract customers (parents, teachers and students).
E-Invite to parents for Fundraising Events: We will inform the parents about the sale of handicraft products through e-invite to be uploaded on the school website, morning assembly announcements, SMS, school app as well as standees with flex banners to be displayed at the time of PTMs.
Selling of handicraft products: The business team of grade 11 and 12 will be involved in selling the various products to parents, teachers and students during various PTMs, exhibition and short break, the dates of which will be communicated to them in advance.
Maintaining a record of sales, income & profit generated: The business team will maintain a record of sales, income generated during the sale of products on the days of PTMs, exhibition and short break. The team will also calculate the profit.
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7. These are the daily, weekly and monthly tasks we need to do to actually run our business:
Task
How long does it take?
How often? Daily/Weekly/Monthly
Who? Who will be responsible
Assigning various roles to members of our business team
One day Once General Manager along with other Managers
Overall supervision, co-ordinating with all the Managers for tasks related to production, sales & marketing, finance and HR
5 months Weekly General Manager
Making of handicrafts by students of Montessori to grade 10
5 months Daily Manager - Production & Production team
Preparing compost, growing saplings
5 months Weekly Manager - Production & Production team
Putting tags for the products
3 months Weekly Manager - Sales & Marketing & Sales team
Making e-leaflet for informing the parents and teachers of the school
Two days Once Manager – IT & IT team
Uploading of e-leaflet on the school website
One day Once Manager - IT & IT team
Review and analysis of other promotional activities – morning assembly announcements, SMS to be sent to parents, school app, standees
Two months Weekly Manager - Sales & Marketing & Sales team
Designing the Customer Feedback Form
Two days Once Manager – Human Resources & HR team
Fundraising by selling handicrafts, compost and saplings – during PTMs, short break and exhibition
5 months Monthly Manager – Finance & Accounting team
Photography and video recording during Fundraising Events
5 months Monthly Manager – IT & IT team
Maintaining record of sales, income & profit generated
5 months Monthly Manager – Finance & Accounting team
Maintaining the blog related to all activities
6 months Weekly Manager – IT & IT team
Fixing of responsibilities of the business team
Two days Daily Manager – Human Resources & HR team
Monitoring of work by all teams
5 months Weekly Manager – Human Resources & HR team
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To ensure team building Resolve conflicts among team members if any
5 months Whenever the need arises
Manager – Human Resources & HR team
8. Our business team structure – Here are the names and positions of the business team members with a reference if they are teachers/students and our organogram.
Our business team comprises of 32 students of grade 11 and 12 who would run the business enterprise
independently under the guidance of Ms. Raminder Mac, Dean – International Affairs of the school and Dr. (Mrs.) Loveleen Kaur Chawla, Entrepreneurship faculty. The team would take care of all the aspects
viz., finance, sales and marketing, human resources, production and IT.
It was decided to continue with the same roles for various team managers viz., General Manager, Manager – Production, Manager – Finance, Manager – Marketing & Sales, Manager – Human Resources and Manager – IT along with their teams as the chain of command worked well for the last two years.
After a democratic process of voting by the business team, new team managers were appointed from grade 12. The students selected were the ones who were very passionate about the School Enterprise Challenge and invested a lot of time working for it last year. We had seen them toiling hard for the enterprise, working very diligently during the various Fundraising Events. They were mentored by their seniors (last year’s grade 12) who have now left the school. Remaining grade 12 and grade 11 students would assist the Managers by being a part of various teams.
The role of General Manager was assigned to Chelsea Sawlani as we feel she is a person with vision, confidence, passion and flexibility and would be able to lead the team in a successful manner. She worked with immense passion last year and truly deserved the coveted post.
Purva Bhardwaj was nominated for the job of Manager - Production because of her resourcefulness and ability to co-ordinate with various Teacher Incharges involved in the Production process like Incharges of different clubs, Art activities, Junior School, Senior School. She is very skilful in various art and craft activities and will be able to lend her support to students to come up with creative ideas.
Aastha Vijaywargiya got the role of Manager – Finance because of her strong analytical and accounting skills.
Jayanthi Bhutda was nominated for the job of Manager – Marketing & Skills as she has good convincing ability and would be able to inspire her team, customers and promote the brand with zeal and enthusiasm. Being a part of the Sales Team last year she played a pivotal role in all the Fundraising Events.
Anshika Bhargava got the role of Manager – Human Resources because of her ability to reach out to people as well as her leadership traits. She is very good at conflict resolution and will be able to guide the team to work together for achieving their goal.
Jay Sharma got the role of Manager - IT because of his proficiency in IT skills. Last year he lent his support in designing the e-leaflet, Prezi presentations for Orientation programmes and handling the school enterprise blog with great adeptness.
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Section F: Marketing and Sales Plan
9. These are our 4 P’s (Product, Price, Place, Promotion) and an explanation of what is new/has changed (if needed).
a) Product – Our product/service is…
Our products are handicraft items, compost and saplings (last year we had jewellery items which we have discontinued this year due to less demand)
Our products (handicraft items) have aesthetic beauty, are creative and unique. The 16 handicraft items that we will be making this year are rakhis, decorated earthen lamps, exercise ball, showpiece (kalash for pooja thali), fridge magnets, reading pointers, scarves of tie and dye, floating candles, decorative wall sticker, decorated dry leaves, pen stands of jute, key chain holders, decorated cup candles, paintings on recycled sheets, paintings on bark of trees and lord Ganesha idols. Rakhis from recycled beads and wool, Lord Ganesha idols from clay, decorated earthen lamps from thrown away earthen lamps, showpiece (kalash for pooja thali) from thrown away pineapple leaves and old earthen pots will be sold before the advent of the important festivals of Raksha Bandhan, Ganesh Chaturthi and Diwali.
Compost: We will use dry leaves of the school campus to make compost and water which is already available in plenty in the school.
Saplings: Cuttings of flowers/stems will be taken from the school campus. The same compost prepared by students will be used for planting saplings in the earthen pots. We will buy small earthen pots from local
GENERAL MANAGER Chelsea Sawlani
SALES TEAM Cheshta Gangwani Ishika Wadhwani
Udit Bhagwani Dewangi Puranik
Yash Ajmera
MANAGER FINANCE
Aastha Vijaywargiya
MANAGER SALES & MARKETING
Jayanti Bhutda
MANAGER IT
Jay Sharma
MANAGER PRODUCTION
Purva Bhardwaj
MANAGER HUMAN RESOURCES
Anshika Bhargava
ADVERTISING & PROMOTION TEAM
Shrejal Jain Kanak Kalwani Diksha Gurnani Devansh Mishra
IT TEAM Varun Gurnani
Aman Gangwani Avni Mudgal Charul Lunia
PRODUCTION TEAM Isha Bapna
Priyal Agrawal Siddharth Sisodia
Sanvi Patel Mitanshi Bidada
HUMAN RESOURCES TEAM Raghav Agarwal Varun Sancheti
Rishita Sethi Patrika Tamrakar
FINANCE TEAM Dikshant Ahuja
Kavya Shah Nikita Soni
Geetika Chopra
LEAD TEACHER Ms. Raminder Mac
ASSISTANT TEACHER Dr. (Ms.) Loveleen K. Chawla
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artisans thereby generating their income and promoting social welfare.
Our products are handmade, environment friendly and made from recycled material by students of Montessori to grade 10 during their art activity, class activity and club activity periods..
Our products are in demand throughout the year.
We will put the sticker of our logo ‘Good Earth’ on every handicraft item that we sell.
We will pack our compost in brown paper bags and put a sticker of our logo ‘Good Earth’ on it.
b) Price – We will sell it at this price:
The first step in pricing was deciding the price which included Cost of Production + Per Unit Profit
Prices of our products (handicraft items, compost and saplings) will range from INR 10 to INR 100 which are low compared to other sellers.
Price of our handicraft products is different for each item depending on the cost of the raw material used in the item.
We decided on these prices after carrying out the Competitor Analysis.
Though the price is low, we will not compromise with the quality and will sell good quality products.
We will not spend any money on publicity as it will be done through e-leaflets and e-circulars and through ‘word of mouth’ publicity.
Since the production cost is low (as all the products are made by the students themselves), publicity budget is low and there is no involvement of middle men, our ‘pricing strategy’ ensures that sufficient profit will be generated.
c) Place – We will sell our product/service at this place:
We will continue to sell our products in the school premises on regular school days (Monday to Saturday) during the school working hours from 8.00 am to 2.00 pm. No extra space is required from outside.
This year we also plan to set up stalls during the Doctors’ Conference in the auditorium of Choithram Hospital & Research Centre which is in the same campus. We will not have to give any charges for hiring the space as our school and the hospital are run by the same trust.
Our customers will be parents, teachers and students of the school as well as doctors of the city.
The products will be sold in the school during Parent Teacher Meetings – PTMs to parents, teachers and students and during an exhibition of Ganesha idols during the short break, two days before the festival of Ganesh Chaturthi to students and teachers of the school.
The products prepared by Montessori students (Junior & Senior Montessori) will be sold during the PTMs of Montessori students in the Montessori Block.
The products prepared by Junior School students (grade 1 to 5) will be sold during three PTMs of the Junior School students at the Junior School Reception.
The products prepared by Senior School students (Grade 6 to 10) will be sold during the PTMs of Senior School students in the Senior School Assembly area. Promotion – We will promote our product/service by:
Students and teachers will be informed about various Fundraising Events through announcements in the morning assembly.
SMS and message through the school app will be sent to the parents informing them about various Fundraising events.
We will engage in ‘Direct Selling’ without involvement of middlemen – selling our products directly to the customers during PTMs and short break
We will engage in ‘Direct Publicity’; E- Leaflet will be uploaded on the school website and blog while posters will be put up in the school before the Fundraising Events so that we can reach out to the larger number of students and teachers. We will also rely on ‘word of mouth’ publicity as the parents and teachers are happy with our products and the cause for what we are selling them.
E-circulars sent to parents through emails by the class teachers about PTMs and exhibition will mention about Fundraising Events.
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Press release will be sent for publication in the local newspaper.
We have made a logo as a trademark for our school enterprise to promote our business. Stickers of our logo will be pasted on the handicraft items and on the brown paper bags used for selling compost.
We have designed a ‘Promotion Strategy’ of giving one floating candle/one reading pointer for purchase of handicrafts worth INR 100 and more as well as 1 kg extra compost with every purchase of 10 kg compost and more.
We will organize Orientation Programmes for Parents of grade Nursery to 5 during disbursal of results (already organized from April 17 to 22, 2017 – refer to you tube url https://www.youtube.com/watch?v=ApWlA06BVMM ).
We will promote our business through the school website, monthly e-newsletter and annual magazine as well as our new school app.
‘Customer Feedback Form’ uploaded on the blog and website will help us to cater to the demands of our customers, assessing our customers’ satisfaction about our products as well as help in improving customer retention.
Two standees with flex enumerating about the hallmarks of our school business are used during the Fundraising Events.
We will continue to use our School Enterprise blog: http://webchoithram.blogspot.in/ to promote our products.
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Section G: Risk Assessment
10. This is our Risk Assessment Table with the risks we identified that could affect our school business and how we will overcome them.
Risk Chance it
happens (High,
Medium, Low)
Level of Impact (High,
Medium, Low)
Ways to reduce this risk Person
Responsible
Handicraft Products
Durability Low, will occur only in case the handicraft products are not handled with care
Low
There are three products that require careful handling – decorated earthen lamp, showpiece (kalash for pooja thali) and Ganesha idols as they are made of clay and can break if not handled properly.
Tags with ‘fragile’ written will be put on the products so that the customers as well as the students of the business team while selling them handle the products with care.
We will use thick packing material to prevent them from breaking.
Manager - Sales with Marketing & Sales team
Bulk Order High, customers can demand for homogenous products.
High The best way to overcome this problem is to ‘produce more’ by investing more time. Students involved in the production process can utilize their free periods, morning assembly time and come on Saturdays (that are off for them and working for teachers) to meet the orders.
We will motivate the students involved in the production process and build on their efficiency. This way we can meet the production demands prior to the deadline as well as increase the production in remaining time.
Manager - Production with Production team
Restricted Customer Base
Low, because we sell only to parents, teachers and students
Low We have planned this year to sell our products during the Doctors’ Conference in the auditorium of Choithram Hospital & Research Centre which is in the same campus.
We can also sell our products during meetings of the Principals of Indore city in the school, inter
Manager - Sales & Marketing with Advertising & Promotion team
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school events hosted by the school and during the Annual Function of the school.
No Scope of Customization
Low, because we have unique products made prior to the order
Low We can plan the products according to the demand of the customers which we have either received as a feedback in previous Fundraising events, during the customer survey or through Feedback Form filled by the customers. (We have taken the feedback of the customers this time by discontinuing the jewellery items as well as adding some new products like decorated cup candle and paintings on bark of trees).
Working under the able guidance of the Art teachers will help us to overcome this risk.
Manager - Production with Production team
Compost
Mixing of polythene bags with compost
Low Low Sometimes, polythene bags are thrown in the pit along with the leaves for decomposition.
Once the compost is ready, the students of the Eco Club will remove these polythene bags from the compost.
Students of Eco Club
Saplings
Care of saplings High High After planting the saplings in the earthen pots, it is necessary to take care of them for about 2 – 3 months by watering them daily (and not overwatering them), exposing them to sunshine and keeping them away from pesticides. Adequate amount of compost will be used.
By following these steps, we will ensure that the saplings do not wither off and have a long life.
Students of Eco Club under the supervision of the school Horticulturist.
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Appendix Section: Students in Action
Please find in this space 3 pictures (when possible) that clearly show our involvement as students in our business planning activities.
Visit to Nature Nursery – one of our competitors to complete the Competitor Analysis
Mission statement: Our mission is to sensitize the students to safeguard the environment enabling them to move towards a greener tomorrow as well as come closer to the community.
Completing the SWOT Analysis
Working on the Business Plan
Our Logo
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Customer Survey Form – For Handicrafts
Customer Survey Form – For Compost and Saplings
Customer Feedback Form
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Mail Sent To Parents by Class Teachers to Complete the Customer Survey Forms Pertaining to Handicrafts, Compost and Saplings
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Mail Sent by Primary Incharge/Montessori Co-ordinators/Heads of Departments of Senior School to Their Teachers to Complete the Customer Survey Forms Pertaining to Handicrafts, Compost and Saplings
97% of our respondents (parents and teachers) liked the handicraft products that we make in our school from recycled material.
Graphical Representation of the Answers of our Customer Survey Form Related to Handicrafts
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98% of our respondents (parents and teachers) find the handicraft products reasonably priced.
74.5% of our respondents (parents and teachers) prefer our handicraft products to the products sold by local shops/online sellers/fairs/exhibitions/roadside vendors.
77% of our respondents (parents and teachers) prefer our handicraft products because of all the factors – innovative, eco-friendly, not expensive, unique, worth the price, made by children, profits are used for a charitable cause.
97.8% of our respondents (parents and teachers) would like to contribute to environmental sustainability by buying handicraft products made by our school students from recycled material.
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Graphical Representation of the Answers of our Customer Survey Form Related to Compost and Saplings
78% of our respondents (parents and teachers) prefer buying the compost and saplings made by our school students because of all the factors – low price, good quality, no use of chemicals, worth the price, made by children, profits are used for a charitable cause.
85.10% of our respondents (parents and teachers) buy compost once a year.
49.04% of our respondents (parents and teachers) buy compost and saplings of any company.
84.70% of our respondents (parents and teachers) pay more than INR 30 for 1 kg of compost
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Competitor Analysis – For Handicraft Products My Business
Competitor A Online Sellers
Competitor B Fairs/Exhibitions
Competitor C Local shops (like Mrignayni M.P. emporium, Tribes India)
Competitor D Roadside Vendor
Where is the competitor located? Think about how close they are to your business and why they have chosen that location (i.e. They can attract more customers).
School premises Offices in different cities of the country
Different cities of the country
Different areas of the city Different areas of the city
What product/service do they sell? Is their product / service the same as yours? If so, what can you do to be different?
Handmade handicraft products made from recycled material
Handmade and machine made handicrafts
Handmade and machine made handicrafts
Machine made handicrafts, Machine made handicrafts
What are the competitor’s prices? How can you go cheaper and still make a profit?
INR 10 to 100 INR 300 to 3000 INR 150 to 5000 INR 100 to 15000 INR 100 to 300
What are their operating hours? Would you benefit from being open at a different time?
8.00 am to 2.00 pm 24 hours 11.00 am to 8.00 pm 11.00 am to 8.00 pm 10.00 am to 8.00 pm
Who are their customers? Are you aiming for the same customers or is there something about your product that attracts different customers?
Parents, teachers, students Anyone from the country People of the city People of the city People of the particular area
What methods of marketing do they use? Do your competitors have adverts, events or run promotions?
E-leaflets uploaded on the school website, morning assembly announcements, posters in the school, SMS to parents, messages to parents through school app, SEC blog and school website
Online advertisements, adverts in the newspapers
Advertisement in the newspapers, coloured flyer with the newspaper
Advertisement in the newspapers, hoardings, adverts on the local city TV and radio channels
None
How are they trying to develop or expand? This information is helpful to know how to remain different from you competitor.
Reaching out to more and more parents and teachers during the PTMs and exhibition in the school, having an exhibition during the Doctors’ Conference in Choithram Hospital & Research Centre
Brisk advertising in the newspapers, offering products at low prices during selected time period, merger with other online firms
Exhibitions in different cities, increase in frequency of fairs/exhibitions, increase in number of stalls
Giving franchise to other outlets, customer loyalty, high quality of products, good relations with customers, offering discounts for using credit cards of particular banks
Being operational beyond their working hours
Do they have a good reputation locally? Why or why not? What could you learn from their business?
Brand name of the school Brand name Good reputation Brand name None
Do they offer any extra services? Are these things you should consider for your business?
Offering a reading pointer/floating candle free on every purchase of INR 100 and more
Home delivery None Credit card facility by offering discounts, membership to customers, giving them credit points
None
What are their strengths? Can you learn from these without copying them too closely?
Low price, goods made from recycled material, good in quality, creative with aesthetic beauty
Home delivery service, operational round the clock, brand name, wide variety of good quality products, availability of handmade and machine made products, use recycled materials in making some products, offer discounts and cheap deals, Website and Facebook page, availability of return policy, customized products, filtering the availability of products
Experience, large customer base, good reputation, creative and unique products with aesthetic beauty, availability of handmade and machine made products, use recycled materials in making some products, Website and Facebook page
Experience, good reputation, brand name, large customer base, durable products with aesthetic beauty, public relations, Website and Facebook page
Not very high price, availability of machine made products, bargaining
What are their weaknesses? Your competitors’ weaknesses can become your strengths!
Comparatively new in the business, yet to create a brand name, students cannot devote full time to the business enterprise
New in the market, lack of public trust, customers are not able to see the product, take extra delivery charges, order glitches, instant delivery is not possible, valuable time of the customer is lost if the product is returned
High price, no home delivery service, operational during fixed hours, no discount, lack of trust (unaware of the credentials), no guarantee of the products, no return or exchange policy
Very high price, fixed price, operational during fixed hours, no home delivery service, unavailability of handmade products, only machine made products are available, do not use recycled materials in making the products, no discount
Quality concerns, no home delivery service, seasonal operation, limited range of products, no brand name, do not use recycled materials in making the products, no website or Facebook page, operational during fixed hours, unavailability of handmade products
What is their Unique Selling Point? What is unique about their business?
Most competitive rate, aesthetic products created from recycled material, eco-friendly products
Home delivery, available 24 hours
Unique products, use waste material in making some products
Goodwill of the customers Low price
How can we beat this competitor? Is there something that you can do differently, to make you stand out from your competitors?
We are using recycled material, buying minimum material for decoration while other sellers are buying the raw materials for making handicraft products
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Competitor Analysis - For Compost and Saplings
My Business
Competitor A Local gardeners
Competitor B Green Gold Nursery
Competitor C Nature Nursery
Where is the competitor located? Think about how close they are to your business and why they have chosen that location (i.e. They can attract more customers).
School premises Near the school premises
About 4 kms from the school
Approx. 2 kms from the school
What product/service do they sell? Is their product / service the same as yours? If so, what can you do to be different?
Compost produced from dry leaves
Compost produced from farm waste
Vermi-compost Vermi-compost
What are the competitor’s prices? How can you go cheaper and still make a profit?
INR 30 per kg INR 35 per kg – for compost, INR 40 for one sapling
INR 40 per kg – for compost, INR 50 for one sapling
INR 40 per kg – for compost, INR 50 for one sapling
What are their operating hours? Would you benefit from being open at a different time?
8.00 am to 2.00 pm 8.00 am to 1.00 pm 10.00 am to 7.00 pm 10.30 am to 7.00 pm
Who are their customers? Are you aiming for the same customers or is there something about your product that attracts different customers?
Parents, teachers, students Parents of the school, people of the city
Parents of the school, people of the city
Parents of the school, people of the city
What methods of marketing do they use? Do your competitors have adverts, events or run promotions?
E-leaflets uploaded on the school website, morning assembly announcements, posters in the school, SMS to parents messages to parents through school app, SEC blog and school website
Word of mouth publicity
Coloured flyer with the newspaper
Advertisement in the newspapers
How are they trying to develop or expand? This information is helpful to know how to remain different from you competitor.
Reaching out to more and more parents in the PTMs and exhibition in the school
Door to door selling Marketing strategies – flyers, through internet
Marketing strategies – ads, through internet
Do they have a good reputation locally? Why or why not? What could you learn from their business?
Brand name of the school Loyalty to customers Brand name Brand name
Do they offer any extra services? Are these things you should consider for your business?
1 kg extra with every purchase of 10 kg and more
Home delivery - Discount on bulk orders
What are their strengths? Can you learn from these without copying them too closely?
Good in quality, most competitive rate
Experience, loyalty to customers, home delivery
Brand name, a large customer base, more no. of operational hours, variety of products, experienced workers goodwill of customers Website and Facebook page, variety of saplings available in different seasons
Good reputation, public relations, large customer base, more no. of operational hours, variety of products, experienced workers, home delivery in case of bulk orders, advertise briskly about their products, Website and Facebook page, spread on a 100 acre land
What are their weaknesses? Your competitors’ weaknesses can become your strengths!
New in the business, yet to create a brand name, students cannot devote full time to the business enterprise, limited products
High price, lack of technical knowledge, quality concerns, no advertisement about their products, lack of variety of products
High price, no home delivery services, operate on a small piece of land
High price, no home delivery service
What is their Unique Selling Point? What is unique about their business?
Most competitive rate, eco-friendly product
Loyalty to customers Brand name Good reputation
How can we beat this competitor? Is there something that you can do differently, to make you stand out from your competitors?
No chemicals are used for making compost which is made from dry leaves, the same compost is used for saplings and flower cuttings
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FINANCIAL PLAN
1. Income (estimated)
NAME OF PRODUCT OR SERVICE QUANTITY SALES PRICE SALES INCOME (Quantity x Sales
Price)
Handicraft Products
Rakhi 160 10 1600
Decorated Earthen lamp 160 10 1600
Exercise ball 100 20 2000
Showpiece (kalash for Pooja thali) 100 30 3000
Fridge Magnets 100 20 2000
Reading Pointer 100 10 1000
Scarves of tie and dye 100 40 4000
Decorative Wall Sticker (with X Ray sheets)
80 50 4000
Floating Candle 50 20 1000
Decorated dry leaves 100 40 4000
Pen stand of jute 50 20 1000
Key chain holder 50 30 1500
Decorated cup candle 50 30 1500
Paintings 50 30 1500
Paintings on bark of tree 10 30 300
Ganesha idols (with hand) 35 30 1050
Ganesha idols (with mould) 40 100 4000
Compost
Compost 850 kg 30 per kg 25500
Saplings
Saplings from flower cuttings 100 40 4000
Saplings from stem cuttings 130 40 5200
TOTAL SALES INCOME 69750
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2. Direct Costs (estimated)
NAME OF ITEM QUANTITY COST PER ITEM TOTAL COSTS (Quantity x Cost per Item)
Rakhi
Thread 80 metre 1 per metre 80
Satin ribbon 5 rolls (thin) 20 per roll 100
Reused beads 0 0 0
Reused rakhis 0 0 0
Coloured paper 80 sheets 1 per sheet 80
Fevicol 100 ml 40 per 100 ml 40
Earthen lamp decoration
Reused earthen lamps 160 0 0
Old CDs 160 0 0
Stones ½ kg 500 per kg 250
Fevicol 300 ml 40 per 100 ml 120
Metallic colour -golden 2 80 160
Metallic colour - brown 2 80 160
Exercise ball
Balloons 300 1 300
Sand 100 gm 0 0
Showpiece (kalash for pooja thali)
Old earthen pot 100 0 0
Pineapple leaves (cutting of the top)
100 0 0
Glitter dust 200 gm 30 per 100 gm 60
Acrylic colour - maroon 1 bottle 100 per bottle 100
Poster colour- green 1 bottle 100 per bottle 100
Fridge Magnet
Reused match box 100 0 0
Magnet 100 5 500
Coloured papers 100 sheets 1 per sheet 100
Fevicol 50 ml 40 per 100 ml 20
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Pictures cutting from old magazine
100 0 0
Scarf of tie and dye
Reused cotton cloth 50 pieces 0 0
Tie & dye colours 1 set 100 per set 100
Thread 5 metre 10 per metre 50
Floating candle
Reused plastics bottle 50 0 0
Glitter tubes - silver 3 20 60
Glitter tubes - golden 2 20 40
Decorative Wall Sticker
Reused x-ray sheets 100 0 0
OHP sheets 50 sheets 3 per sheet 150
Fevicol 200 ml 40 per 100 ml 80
Glitter dust 200 gm 60 per 100 gm 120
Decorated Dry Leaves
Waste dry leaves 100 0 0
Golden spray 1 bottle 200 per bottle 200
Pen stand of jute
Reused box 50 0 0
Jute cloth 2.5 metre 80 per metre 200
Hot glue stick 5 10 per stick 50
Waste paper cuttings 50 0 0
Key chain holder
Reused wooden pieces 50 0 0
Acrylic colour - black 1 bottle 80 per bottle 80
Hooks 100 1 per hook 100
Kundan 4 packets 5 per packet 20
Beads 4 packets 5 per packet 20
Fevicol 100 ml 40 per 100 ml 40
Decorated cup candle
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Reused coffee mugs 50 0 0
Raw wax 1 kg 60 per kg 60
Glitter dust 100 gm 60 per 100 gm 60
Thread 1 metre 10 per metre 10
Acrylic colour - red 1 bottle 80 per bottle 80
Acrylic colour - black 1 bottle 80 per bottle 80
Paintings
Handmade sheets 13 sheets 10 per sheet 130
Acrylic colour - red 1 bottle 90 per bottle 90
Acrylic colour - green 1 bottle 90 per bottle 90
Acrylic colour - blue 1 bottle 90 per bottle 90
Acrylic colour - black 1 bottle 90 per bottle 90
Acrylic colour - white 1 bottle 90 per bottle 90
Paint brushes 2 sets 30 per set 60
POP ½ kg 20 per kg 10
Paintings on bark of tree
Waste tree bark 10 0 0
Acrylic colour - black 1 bottle 90 per bottle 90
Acrylic colour - brown 1 bottle 90 per bottle 90
Ganesha idols (with hand)
Clay 20 kg 20 per kg 400
Fluorescent colour - orange
100 gm 75 per 100 gm 75
Ganesha idols (with mould)
Clay 40 kg 20 per kg 800
Fluorescent colour – yellow
100 gm 75 per 100 gm 75
Fluorescent colour - red
100 gm 75 per 100 gm 75
Fluorescent colour – orange
100 gm 75 per 100 gm 75
Fluorescent colour –green
100 gm 75 per 100 gm 75
Fluorescent colour –blue
100 gm 75 per 100 gm 75
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Varnish ½ litre 200 per litre 100
Golden powder 200 gm 1 per gm 200
Compost
Dry leaves Uncountable 0 0
Water - 0 0
Saplings – From Flower Cuttings
Compost 10 kg 0 0
Earthen pots 100 15 per pot 1500
Water 600 litre 0 0
Saplings – From Stem Cuttings
Compost 10 kg 0 0
Earthen pots 130 15 per pot 1950
Water 1000 litre 0 0
TOTAL DIRECT COSTS 10000
3. Gross Profit (estimated) Our Local Currency
TOTAL SALES INCOME 69750
TOTAL DIRECT COSTS 10000
GROSS PROFIT (Total Sales Income – Total Direct Costs)
59750
4. Indirect Costs (estimated)
NAME OF ITEM QUANTITY COST PER ITEM TOTAL COSTS
(Quantity x Cost per Item)
Print out of coloured art paper sheets with logo for putting tags on all products
50 15 per sheet 750
Brown paper bags 13 kg 60 per kg 780
Flex for standees 02 400 per standee 800
Bill books 10 30 per bill book 300
Stickers for printing on paper bags
1 booklet of 100 pages 230 per booklet 230
TOTAL INDIRECT COSTS 2860
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5. Net Profit (estimated)
Our Local Currency
GROSS PROFIT 59750
TOTAL INDIRECT COSTS 2860
NET PROFIT (Gross Profit – Total Indirect Costs)
56890
6. Start-Up Budget (estimated) Our Start-Up Budget is the costs of the Equipment and Supplies that we will need to start/grow our business.
a) Equipment Start-up
EQUIPMENT
NAME OF ITEM QUANTITY COST PER ITEM TOTAL COST (Quantity x Cost per Item)
Potter’s wheel
1 0 0
Heater 1 0 0
Big sieve 1 0 0
Long sticks 4 0 0
Containers 6 0 0
Watering cans 6 0 0
Weighing machine 1 0 0
TOTAL EQUIPMENT 0
b) Equipment we don’t need to buy as we own/have access to: For making handicrafts – we require the potter’s wheel (for making Lord Ganesha idols) and a heater (for making scarves of tie and dye). We already have these in the school and do not need to buy them. For preparing compost, we require a big sieve, four long sticks, spade, six containers, six watering cans and a weighing machine (for weighing the compost). We already have these in the school and do not need to buy them.
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c) Supplies & Expenses Start-up SUPPLIES & EXPENSES START-UP
NAME OF ITEM QUANTITY COST PER ITEM TOTAL COST (Quantity x Cost per Item)
Leaves Uncountable 0 0
Water - 0 0
Sand 100 gm 0 0
Scissors 4 0 (available in school) 0
Cutter 1 0 (available in school) 0
Reused beads 0 0 0
Reused rakhis 0 0 0
Reused earthen lamps 160 0 0
Old CDs 160 0 0
Old earthen pot 100 0 0
Pineapple leaves (cutting of the top)
100 0 0
Reused match box 100 0 0
Pictures cutting from old magazine
100 0 0
Reused cotton cloth 50 pieces 0 0
Reused plastics bottle 50 0 0
Reused x-ray sheets 100 0 0
Reused box 50 0 0
Waste paper cuttings 50 0 0
Reused wooden pieces 50 0 0
Reused coffee mugs 50 0 0
Waste tree bark 10 0 0
TOTAL SUPPLIES & EXPENSES START-UP 0
Equipment Start-up costs + Supplies & Expenses Start-up costs = Start-Up Budget costs
Our Local Currency
Equipment Start-up 0
Supplies & Expenses Start-up 0
TOTAL START-UP BUDGET 0
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d) We will raise the Start-Up capital needed for our business by: We do not require any start-up capital as we have the start-up equipment and the start-up supplies in the school. We will only incur expenditure on our direct and indirect costs. Additional comments: -
Our Local Currency used :
Indian Rupees
Exchange rate to US Dollars:
64
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Your opinion matter to us and we want to make sure the Awards Programme works for you. Please ask your teacher to fill in the following section. ONLY SCHOOLS THAT COMPLETE THIS SECTION WILL BE ELEGIBLE FOR AN AWARD. Please choose ONE option in each row.
A. STUDENTS’ IMPROVEMENT ON SKILLS After going through the activities to develop the Business Idea and Plan do you feel your students...
Did not improve
Stayed the
same Improved
1. Are more confident speaking in front of other people (e.g. during market research)
2. Work better with people with different opinions to theirs
3. Have improved their team working ability, e.g. if other team members were struggling they offered support to them
4. Are more confident analysing information
5. Are more able to use their ideas to organise and plan work in order to reach their goals
6. Are more able to look at different ways to solve a problem and are more confident in selecting a solution
B. YOUR OPINION ON THE SCHOOL BUSINESS PLANNING PROCESS
1. Through the school business planning process, which skills do you think students improved/gained the most (max 3):
Leadership Communication Aspiration
Confidence Decision making Other – Please specify:
Problem solving Team work
2. Do you feel the activities helped students improve their performance in other subjects at school? You can choose more than one option.
No Yes, in Science
Yes, in Maths Yes, Other – Please specify: in subjects of Entrepreneurship and Accounts
Yes, in Writing & Reading
3. Have the students used the skills learned through the school business planning outside school?
No
I don’t know
Yes – Please specify: Chelsea Sawlani, our General Manager writes: SEC has enabled me to improve my communication skills which has helped me in various activities in and outside the school. It has made me realize the importance of team work which makes it easier for me to work with other people. It has built the base for my career and has polished my personality. The time management and organizational skills that I have learnt through SEC have helped me in every aspect of my life from projects and activities outside the school to personal life.
CONGRATULATIONS on writing your Business Plan! You can now GET STARTED and put all your
learning into action! Now is the time for you to actually run your business! Remember to submit your completed business plan to the School Enterprise Challenge Awards
Programme by logging in to your account at: www.schoolenterprisechallenge.org/login
