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Scheduling OTC Medicines to Empower the Consumer: Challenges and Opportunities. B.Gitanjali & K.Weerasuriya. When choosing a non-prescription medicine what factors are most important to you?. - PowerPoint PPT Presentation
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Scheduling OTC Scheduling OTC Medicines to Empower Medicines to Empower
the Consumer: the Consumer: Challenges and Challenges and OpportunitiesOpportunities
Scheduling OTC Scheduling OTC Medicines to Empower Medicines to Empower
the Consumer: the Consumer: Challenges and Challenges and OpportunitiesOpportunities
B.Gitanjali & K.WeerasuriyaB.Gitanjali & K.Weerasuriya
When choosing a non-prescription medicine what factors are most important to you?
0 10 20 30 40 50 60
I know it is safe
Product is recognisable
I know it works
A name that I can trust
I have confidence in the product
It is the one I usually use
I know it works quickly
The price
It is easy to take
It is value for money
Global average Taiwan
The Nielsen Global Online Consumer Survey, conducted by Nielsen Customized Research, was conducted in April 2008 among 28,153 internet users in 51 markets from Europe, Asia Pacific, North America and the Middle East.
This talk is about scheduling This talk is about scheduling
OTC drugs to enhance access to OTC drugs to enhance access to
consumers of simple medicines consumers of simple medicines
for common minor conditionsfor common minor conditions
Even prescription only medicines are Even prescription only medicines are
available in pharmacies without a available in pharmacies without a
prescription. So why should we bother about prescription. So why should we bother about
the OTC drugs? the OTC drugs?
It is illegal
It is in the interest of the consumers and other stake holders to have a legally recognized
schedule to promote access
What are the issues pertaining to OTC drugs in India?
Exception to the rule
Simple scheduling
with simple rules
will be beneficial to
allPerhaps we could call them ‘non-
prescription drugs’ and not OTC
Do we need to bother
with all this?
Example No.1 – man goes to a pharmacist
I am having fever and body ache since last night. Please give me some medicine
You can take this “new medicine” for fever… a bit costly but it is good. I am also giving you an antibiotic…just in case there are some germs…take one vitamin injection first to help you get better quickly…
Hmmm..Good chance to rip him off…
Example No.2 – man treats himself
I am having fever and body ache since last
night. What should I do? I will take a tablet of Crocin
and see if I feel better. In
case the fever persists or I
get worse, I will go and see
a doctor. …
Guide consumer behaviour towards responsible self medication…
What are the medicines What are the medicines that should be sold as that should be sold as
OTC?OTC?
Pain killers, antipyretics, cough and cold medicines, medicines for allergy, ORS, antiseptics for cuts and burns, medicines for heart burn, constipation, vitamins and minerals, topical agents for aches and sprains…
Like the OTC drugs another Like the OTC drugs another schedule - the ‘Pharmacy only’ schedule - the ‘Pharmacy only’
drugs….drugs….
Would be limited to pharmacies but sold without a prescription, as the pharmacist is competent enough to prescribe them.
e.g. mebendazole, oral contraceptive, omeprazole
There could be gradations in the scheduling of these non-prescription drugs.
What would scheduling What would scheduling entail?entail?
What would scheduling What would scheduling entail?entail?
OTC in India
“Maximum number of OTC drugs sold by qualified chemists and pharmacists are from branded companies like Pfizer Inc., share of which is estimated at about 8%, followed by Sanofi-Aventis 7% and Johnson & Johnson 5.5%..” -Assocham study, 2008.
The Associated Chambers of Commerce and Industry of India (ASSOCHAM)
What are potential problems?
Misuse of OTC drugs causes
1,78,000 hospitalizations a
year
" Take a pill as soon as you know that things have gone wrong. And you can prevent an unplanned pregnancy. That's it. And do be little careful the next time. Now there goes
the alarm. Switch it off and begin a new day…
To sum up…• Scheduling OTC drugs will
empower the consumer• The regulations should be
enforced• Advertising should be monitored