Scaling the Best of Enterprise Learning for Small-to-Medium Sized

Businesses (SMB’s)

Facilitator:

Bryan ChapmanDirector of Research and

Learning Strategiesbryan@brandon-hall.com

Sponsored by:

What part of your organization do you represent?

Training

HR

Both Training and HR

IT

Other departments (such as Sales, Operations, etc.)

Starting QuestionPolling Question (transfer to Webex)

Russell Morgan, International Technology Solution Providers Alliance

(Non-Profit)

“The implications of the e-learning phenomenon are enormous for SMBs, particularly as they look for ways to go head-to-head with large corporations.

Driving the growth of e-learning are SMB decision makers who understand that

online employee education offers many advantages that traditional training simply

can’t match.”

Do we need a learning platform?Polling Question (transfer to Webex)

What types of learners do you need to reach?

Internal Staff

Partner (i.e. channel, sales, etc.)

Customers

All

Do we need a learning platform?Polling Question (transfer to Webex)

How many total learners would you potentially reach (all types)?

Under 500

500 - 2000

2K to 10K

10K to 50K

More than 50K

Do we need a learning platform?Polling Question (transfer to Webex)

What is the geographic dispersion of your learners Very centrally located (most in close proximity)

2 to 5 other locations

6 to 50 locations

More than 50 locations

Across a single country

Across the world (global)

Do we need a learning platform?Polling Question (transfer to Webex)

Mandated or Regulatory Training?

Yes

No

Do we need a learning platform?Polling Question (transfer to Webex)

Rapidly changing information (new product knowledge, new procedures?

Yes

No

Do we need a learning platform?Polling Question (transfer to Webex)

Need to train in shorter amounts of time?

Yes

No

Do we need a learning platform?Polling Question (transfer to Webex)

Desire to reduce travel costs associated with training?

Yes

No

Cost vs. Functionality of learning platform

Skill-Gap Analysis

Launch e-learning

Advanced Classroom Management

Groupware Authoring

Learning Content Management

Happy Sheet

Talent Management

Analytics

Language support

3rd party content

Deep Backoffice Integration

Certification

Testing

Advanced Question Types

Reporting

Collaborative Learning

E-commerce

Cost vs. Functionality of learning platform

Skill-Gap Analysis

Launch e-learning

Advanced Classroom Management

Groupware Authoring

Learning Content Management

Happy Sheet

Talent Management

Analytics

Language support

3rd party content

Deep Backoffice Integration

Certification

Testing

Advanced Question Types

Reporting

Collaborative Learning

E-commerce

Enterprise Learning Model (SMB style)

Hosted Learning Platform

Content Developer(Location A)

Content Developer & Learner(Location C)

Learner(on-the-road)

Learners(Location B)

Learning Lab(Location X)

Barriers to SMB

1. Cost

2. Complexity of Implementation

3. Ease of Use

4. Accessibility of both Learners and Content Contributors (Authors)

Learning Platform Shootout

• Many LMS vendors won’t respond to a learning initiative with less than 2,000 learners

• Creative Solutions for SMB

A lesson from CRM

A lesson from CRM

Desktop

Large-ScaleEnterprise

ASP Hosted

What do you use?Polling Question (transfer to Webex)

Which model best describes your organization’s current management of customer data?

Proprietary or manual (our own in-house)

Desktop (i.e. Goldmine approach)

ASP Hosted (i.e. SalesForce.com approach)

Large-Scale, Behind-the-Firewall (Siebel approach)

Other…

Large-ScaleEnterprise

Learning Technology Classifications

Desktop

ASP Hosted

• Flash• Desktop Authoring Tools• Desktop Simulation Tools• PowerPoint to E-Learning

• A few key LMS Players (watch pricing!!!!)• Only a handful incorporate content authoring

• Most LMS players on the market• Content development is generally

a second line of business• Many are now focusing on

broader, HR/Talent Management market

Steps for Creating a Successful SMB Learning Enterprise

1. Create a business case and sell it internally

2. Pick the right learning technology (right cost, low-footprint implementation, easy-to-use)

3. Put Learning Governance in Place

4. Formulate Evaluation and Assessment Standards

5. Make a group, content development and

contribution plan Hosted Learning Platform

Orange County Teachers Federal Credit Union(Orange County, California)

Mandatory compliance courses specific to financial services industry

Course development 75% faster - 80% reduction in development costs (reusability)

Courses in 30-45 minutes; previously 3 – 4 hours Pre-testing/gap analysis model to reduce delivery

time using dedicated learning platform

Company Size: Small, 775 Employees

Main Business: Banking/Financial Services

Best Practice: Groupware authoring, reusability translates to reduction in development time, pretesting/gap analysis

Questions???

Facilitator:

Bryan ChapmanDirector of Research and

Learning Strategiesbryan@brandon-hall.com

Sponsored by: