Scaling Development of Inclusive Markets to Empower Vulnerable Women & Girls 2008-2015

Market Engagement

OUR MISSION FOR THE MARKET ENGAGEMENT INITIATIVE

Empower women, girls and their families to maximize

their economic potential as producers, workers and

consumers in higher value local, regional, and global

markets.

M a r k e t E n g a g e m e n t

OUR GOAL

Lift 10 million women, girls and their families out of poverty by promoting dignified employment* and sustainable incomes above the poverty line by 2015 through the development of agriculture and other value chains.*Including SelfEmployment

M a r k e t E n g a g e m e n t

Enterprises and households interact with larger market systems

Programs seeking to promote increased incomes and higher

value employment for the poor must take market trends and

forces into account to achieve sustainability and scaleable impact

Access to finance, while a key constraint to growth, should not

be the only focus to the exclusion of others. For enterprises to

grow, other constraints including managerial capacity, technology,

linkages to other market actors are key

The poor are risk adverse

Require clear incentives and strategies in order to move from

low risk, low return to higher risk, higher return activities

WHY FOCUS ON DEVELOPING MARKETS?

M a r k e t E n g a g e m e n t

WHY FOCUS ON DEVELOPING MARKETS?

Pro-poor market development seeks to promote changes in value

chains that generate positive, sustained impacts for large numbers of

marginalized enterprises and households in terms of income,

employment, and access to products and services that better their

lives.

In promoting Pro-Poor Market Development, CARE seeks to:

assist stakeholders in value chains—both private and public—to build

relationships and undertake collective actions that enhance their ability

to continuously improve upon productivity—resulting in sustained

economic and social gains.

promote changespromote changes

positivepositivesustained impactssustained impacts

marginalizedmarginalizedenterprises and householdsenterprises and households incomeincome

employmentemployment

M a r k e t E n g a g e m e n t

Global Enabling Environment

National Enabling Environment

ProducersFinancial (cross cutting)

Input Suppliers

Sector-specific providers

Cross-cutting providers

Wholesalers

Exporters

National Retailers

Processors/Traders

Global Retailers

HOW TO DEVELOP INCLUSIVE MARKETS?

M a r k e t E n g a g e m e n t

CARE USA Market Engagement Initiative Links to Global LRSP Priorities Women and Girls as Focus Long term commitment to

participants Longer Term Programming

Clear Measurement of Impact Distinctive programming Deeper, broadened partnerships

Graphic I: Theory of Change for the Market Engagement Strategic Plan

Values & Principles that Guide the Work The UCP Framework drives programmatic strategy and interventions Principle 1: Play a facilitation role Principle 2: Promote Empowerment Principle 3: Work with Partners—Here Emphasis is on the Private Sector Principle 4: Ensure Accountability and Promote Responsibilit y Principle 5: Address Discrimination Principle 6: Promote the Non-Violent Resolution of Conflicts Principle 7: Seek Sustainable Results Principle 8: Programming Decisions Driven by Scale of Impact Principle 9: Avoid Direct Investments where even Possible Principle 10: Value innovation and entrepreneurship

Poor women, girls and their

families maintain increases in their incomes and quality of

employment via participation in high-value, well governed value

chains

Goal: 10m women & girls rise above the poverty line by 2015

Enhanced market and financial literacy, with the ability to

manage risks

Value added contributions to and benefits from market participation

Conducive policy and regulatory environment promoting inclusive,

competitive markets

Measures of Success Breath of Scale– # of poor

individuals, enterprises & hh impacted directly & indirectly

Depth of Scale – total & percentage increase in annual income (assets and cash); impacts on UCPs in terms of social wellbeing (gender inequality, HDIs) and enabling environment (governance, policy, culture)

Cost Effectiveness – ratio of annual income generated to the total annual program expenditures

Anticipated Outcomes for Target Population Improved Skill Acquisition around and Access to:

Financial education Business planning Savings services Insurance (Life, health, business, crop, etc.) Climate resilient

practices

Anticipated Outcomes for Target Population Improved Access to and use of:

Financial services Affordable technology Diversified links to

high-value markets Transportation Infrastructure Business services Workforce development

Anticipated Outcomes for Target Population Enhanced awareness around and reforms related to:

Balanced market governance Corporate social responsibility Legislation & enforcement Culture and policies that

mitigate discrimination Affordable legal services Property rights

X X =

Theory of Change for the Market Engagement Strategy