SBESS Corporate Partners Program

CORPORATE PARTNERS PROGRAM

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Table of ConTenTs

Message froM The exeCuTives 4

Message froM The dean 5

TiMeline 6

aCadeMiC & Professional develoPMenT

ORiENTATiON dAy 8 BUNCH 9 JdC CENTRAl 2013 10 XlERATE ANNUAl CASE CONfERENCE 12 lAURiER ACAdEMiC CASE COMPETiTiON 13 THE liNk lEAdERSHiP iN BUSiNESS CONfERENCE 14 THE liNk PROfESSiONAl dEvElOPMENT CONfERENCE 15 lAURiER STOCk MARkET COMPETiTiON 16 lAURiER PiTCH COMPETiTiON 17 ClUBS ROUNdTABlE 18

PhilanThroPiC

5 dAyS fOR THE HOMElESS 20

neTworking & soCial

THE liNk STEER yOUR CAREER 22 SOS: lAST lECTURE SERiES 23 yEAR ENd BANqUET 24 GRAdUATiON BAll 25

geT involved SBESS CORPORATE RElATiONS TEAM 27

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Message froM The exeCuTives

it is with great pleasure that we present to you the 2012-2013 School of Business & Economics Students’ Society (SBESS) Corporate Partners Program.

in this guide are further details for many great events and opportunities at Wilfrid laurier University that are organized by the SBESS and our student clubs and associations. These events not only add value to our students’ education, but also create opportunities for your company to meet and work with the top business and economics students. Showcasing a variety of events, such as business competitions, BUNCHES, philanthropic initiatives, and various networking events, this package outlines a multitude of opportunities for your organization to become involved in the laurier community.

Forthefifthyearinarow,theSBESSandseveralSchoolofBusiness&Economics(SBE)clubsandassociationshave joined together to create a comprehensive sponsorship program that makes it easier for you, our corporate partners,tofindopportunitieswithintheSBEandplanyourinvolvementforthecomingyear.

furthermore, the Corporate Partners Program (CPP) creates a single point of contact between your organization and many of the student groups in the SBE, simplifying the process of becoming involved on campus and maximizing the value of the sponsorship opportunities available at laurier. for more information about any opportunity in this package, please contact our vice President of Corporate Relations, Joshua fujimagari.

Complete contact information for the SBESS Corporate Relations team is available on the last page of this package. On behalf of the entire SBESS executive, we would like to encourage you to become involved in the School of Business & Economics for the 2012-2013 academic year. Thank you to the past support of our Corporate Partners, the SBESS and our clubs and associations have been able to provide quality academic, career and social programming for our students.

sarina bruniPresident

Joshua fujimagarivice-President of Corporate Relations

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Message froM The dean

Micheal J. kelly, Phddean, School of Business & Economics

As dean of the School of Business & Economics (SBE) at Wilfrid laurier University, i want to extend an invitation to you to get involved with the SBE Students’ Society (SBESS) and its various clubs .

The SBE Student Society involves over 60 student leaders who work to ensure that the laurier School of Business & Economics offers one of the best undergraduate student experiences of any business school in Canada.

The Corporate Partners Program offers numerous opportunities for your company to engage with some of this country’s brightest and most innovative university students. your support will make an important contribution to the formation of the next generation of Canadian business leaders. it will also ensure that the SBE continues to provide a unique and stimulating learning environment for its students.

i have absolutely no doubt that you will be delighted with your engagement with laurier’s School of Business & Economics Students’ Society and that the outcome will be the development of a strong and mutuallybeneficialrelationship.

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september

october

november

december

february

January

March

april

May

June

JdC Central 2013

orientation day

Year end banquet

5 days for the homeless

laurier academic Case Conference

xlerate’s annual Case Conference

steer Your Career

Professional development Conference

graduation ball

leadership in business Conference

bun

Ch

Clubs roundtable

lsMC

sos: last lecture series

laurier Pitch Competition

TiMeline

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orienTaTion daY

whaT You geTPlATiNUM SPONSOR

$3500

GOldSPONSOR

$2500

SilvERSPONSOR

$1000

BRONzE SPONSOR

$750

first rights of Refusal for O-day 2013

Title Sponsor

Speaking OpportunityOpening

CeremoniesClosing

Ceremonies

Use of Personal Promo Materials

On Site Use and Gift Bags

Gift Bags Gift Bags

Tickets to year End Banquet

3 2 1 1

Company logo* Oversized large Medium Small

invitations for Corporate Partners to attend the

event5 3 2 1

Seating

With SBESS Executives

and first year Students

With first year Students and SBE

Mentors

With first year Students and SBE

Mentors

With first yearStudents and SBE

Mentors

The School of Business and Economics Students’ Society (SBESS) is proud to present the 6th Annual SBE OrientationDay.ThisuniquedayfollowsLaurier’sOrientationWeekandisdesignedtointroducefirstyearstudentsto the SBE and help them transition to university life. SBE Orientation day is one of the SBE’s most anticipated events attracting over 500 of laurier’s newest business and economics students. This event integrates members of the corporate community and upper year SBE mentors into academic, social and personal development activities forfirstyearstudents.Thedayprovidestheincomingstudentswithimportantinformationabouttheservicesthatthe SBESS and faculty offer as well as showcasing over 20 SBE student clubs and associations. involvement in SBE Orientation day allows your company to learn moreabout the laurier experience and promote your message to students who are just beginning their career paths.

date: September 9, 2012

location: Bingeman’s, Waterloo, ON

Attendance: first year SBE Student and faculty 600+ Upper year SBE Students (SBE Mentors and Exec Team) 75+

*logo displayed on event signage, banners, recognition board, committee t-shirts, sbess.ca website

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The School of Business and Economics Students’ Society (SBESS) has organized a series of lunch and learn sessions throughout the school year called BUNCH (Business + lunch). These sessions provide a comfortable and professional environment where one can enjoy fREE lunch with their fellow students and listen to a special guest lecture on business and academic related topics.

The BUNCH (Business + lunch) Program provides a great opportunity for companies to directly interact with students from all years and concentrations of study. By hosting a BUNCH you will be increasing your exposure to a group of captivated and interested business and economics students who will eventually graduate and become potential career applicants. Speakers can bring their own signs, banners, and promotional materials to be set up and given out at the event.

We ask that all speakers contribute to the cost of the food for the event. This cost varies depending upon the estimation of the size of the crowd. Aside from that, nothing else is required. SBESS can provide everything for the speaker’s presentation including a digital projector and wireless microphone.

YourBUNCHpresentationcanbetailoredspecifically,rangingfromthelaunchofanewproductorserviceto a promotional stance about your company. SBESS will be sure to market the event to all students through various channelsandcantargetspecificyearsorconcentrationsifrequested.

date: At least one per month

location: kPMG Atrium, Wilfrid laurier University

Attendance: first year and Upper year SBE students 50-100

Approximate food costs: $300 (depending on expected attendance)

bunCh (business + lunCh)

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date: January 2013

location: dalhousie University, Halifax, NS

Attendance: Elite SBE Students 45+ Elite Canadian Business students 400+

JdC CenTral 2013

JdC CENTRAl 2013 COMPETiTiON iNClUdES:

TEAMS AvAilABlE fOR SPONSORSHiP

PREviOUS JdC lAURiER ACHiEvEMENTS

•AccountingCase•BusinessStrategyCase•EntrepreneurshipCase•FinanceCase•HumanResourceManagement Case•InternationalBusinessCase•MarketingCase•ManagementInformation Systems Case•Parliamentary-styleDebate•AthleticsTournament,including two sports•8UniqueSchoolSpirit Challenges

•Accounting•BusinessStrategy•Entrepreneurship•Finance•Marketing•ManagementInformation Systems•HumanResources•InternationalBusiness•Debate•Social•Sports

School of the year in2010, 2011, & 2012

•JDCCentral2012:•1stplace–Accounting•1stplace–Entrepreneurship•1stplace–Management information Systems•1stplace-Debate•1stplace-Social•1stplace-SportsCompetition•1stplace-Participation•2ndplace–HumanResources•3rdplace–Finance•3rdplace–InternationalBusiness•3rdplace–BusinessStrategy•3rdplace–Charity

Jeux du Commerce (JdC) Central is a team-based, academic case study competition that will attract more than 400 of the brightest students in Eastern Canada to participate in the most prestigious event of its kind. Jeux du Commerce, emanating from quebec in 1989, is one of Canada’s premier undergraduate business competitions, where competitors participate in rigorous academic case simulations, a debate competition, athletic, social, and spiriteventsthroughoutafast-pacedandpressure-filledweekend.

Our pride, dedication, and wealth of superior talent have led our teams to three straight championships in three years of competition! With your support, Wilfrid laurier University’s School of Business & Economics will be represented at JdC Central 2013 held in Halifax at dalhousie University with a delegation of our 45 students. if your company is interested in recruiting at laurier as well as in Central Canada, JdC Central 2013 is a fantastic opportunity to have Ontario’s most ambitious students repeatedly exposed to your organization. you will also get an opportunity to be publicly recognized for your support of student development and to send a strong message to the students of Wilfrid laurier University. JdC Central is an opportunity to increase your exposure, build your profileanddemonstrateyourcommitmenttocommunityinvolvement.

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JdC CenTral 2013 ConTinued


$5000

GOldSPONSOR

$2500

iNdividUAl TEAM

SPONSOR$1000 PER

TEAM

Naming Rights to WlU delegation

Title Sponsor

first right of refusal for JdC Central 2014

P

Tickets to year End Banquet

3 2 1

Company logo*

Oversized on all

included + SWAG

large

Oversized on

individual Team

Uniforms

Access to Resume bank for the entire WlU delegation

P Pfor

individual Teams Only

Judging at Mock Competition day P P P

invitation to and recognition at year

End Wrap UpP P P

Special Requests** P P P

whaT You geT

SPECiAl EvENTS

SPONSOR$2000

Exclusive Sponsor atSpecificJDCHosted-Events

P

Naming Rights to Event

P

Use of Personal Promotional Materials

P

Representatives/Promoters

Attendance2

Company logo*On SBE Tv

only

invitation To and Recognition at

year End Wrap Up

P

Special Requests** P

*logo to be displayed on uniforms, banners, SBE Tv, posters, promotional material, etc.**Negotiable

PiCTURE Of JdCC

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xleraTe’s annual Case ConferenCe


$1000

GOldSPONSOR

$500

SilvERSPONSOR

$250

first Rights of Refusal for 2014 Conference P

Opportunity to Provide a Case

P

Speaking Opportunity keynote Speech Closing Remarks

Placement on Judging Panel

3 2 1

Company logo* Oversized large Medium

Provide own promotional materials P P P

XLerate’s case conference is an exclusive first year conference driven to challenge case analysis andpresentation skills developed in the BBA program. The conference will be a full-day event including a guest speaker,networkingopportunities,teambuildingskills,andagreatchanceforfirstyearstoprepareforupcomingacademiccases.Groupsoffourorfivearegivenabusinesscaseandhaveafewhourstoprepareasolutionandpresent it to a panel of judges comprised of corporate partners from the community.

date: february 2013

location: Paul Martin Centre, Wilfrid laurier University, Waterloo, ON

Attendance: first year BBA Xlerate members: 75+ Upper year BBA executives: 15+

*logo to be displayed on event signage, Xlerate Website and SBESS website

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laurier aCadeMiC Case ConferenCe


$1500

GOldSPONSOR

$1000

SilvERSPONSOR

$500

Title Sponsorship + Naming Rights

keynote Speaker at Opening and Closing Ceremonies P

Opportunity to have Guest Speaker(s) facilitate Workshops

2 1

Opportunity to bring Representative(s) to sit on the Panel of Judges

3 2 1

Opportunity to Host a Networking Booth location Preference P P

Company logo* large Medium Small

Use of own Promotional Material P P P

Receive Copy of Photo’s and video P P P

The laurier Academic Case Conference (lACC) is an annual two-day case conference for 1st year laurier business students. in addition, this year lACC will be hosting 1st year business delegates from various universities across Ontario to compete in the conference.

The laurier Academic Case Conference provides its delegates an opportunity to substantially develop and refinetheirskillsinareallifebusinesscase,presentations,groupdynamics,businessacumenandnetworkingwithbusiness professionals. included in the case conference there will also be a multiple choice exam to test students overall business knowledge and various breakout sessions expanding students development. finally, the conference’s opening and closing ceremonies enable delegates to learn and be inspired from the keynote speakers. The 2012 conferencehostedGregOverholt(FounderandExecutiveDirector,StudentsOfferingSupport),LindsayDuffield(President, Jaguar land Rover Canada), and Armand Capisciolto (National Accounting Standards Partner at BdO Canada).

Sponsoring the laurier Academic Case Conference enables corporate sponsors to recruit 1st year students from various universities across Ontario and the opportunity to develop stronger brand awareness and recognition within the laurier campus.

date: March 22-23 (tentative)

location: Senate & Board Chamber, Wilfrid laurier University

Attendance (approximately): 150 delegates from laurier and various universities across Ontario, 20 external judges, 20+ volunteers

*LogodisplayedonLACCwebsiteandsocialmediasites,flyersandposters,campusadvertisingbooth,eventsignage.

L CC

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date: May 2013

location: Wilfrid laurier University

Attendance: 85+ High school delegates 40+ SBE Student Executives

leadershiP in business ConferenCe


$4000

GOldSPONSOR

$2000

SilvERSPONSOR

$1000

BRONzE SPONSOR

$500

Title Sponsorship & first right of refusal

Forthefirstconfirmed

Platinum Sponsor

Guest Speaker P

Company logo* largelarge and Medium

Medium and Small

Small logo on website only

distribution of promotional materials in

delegate packagesP P P P

invitation to Networking BBq & Gala dinner

With Promotional Booth

With Promotional Booth P P

Acknowledgement throughout delegate

packages & The link's Social Media channels

P P P P

The leadership in Business Conference has grown to become one of Canada’s premier leadership conferences for high school students. Through participation in an integrative live case competition, students learn the fundamentals of developing and executing a successful business plan. Students attend daily academic sessions in areas such as accounting and marketing and apply the knowledge they have gained in order to complete a successful business case.

At the following conference events, sponsors will have the opportunity to interact with student delegates, volunteers, faculty, university alumni, and fellow sponsors:

Opening Ceremonies | Networking Barbeque | Gala dinner | final Case Presentations

*logos will be displayed on delegate t-shirts, packages & name tags, Gala dinner invitations, The link’s website, SBE Tv, promotional signage displayed in SBE, social media channels

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Professional develoPMenT ConferenCe


$600

GOldSPONSOR

$400

SilvERSPONSOR

$250

keynote speaker at lunch P

Opportunity to have guest speaker(s) facilitate

workshop(s)2 1


Recognition of Sponsorship during Opening and Closing

Ceremonies P P P

Recognition through The link's social media channels P P P

The Professional development Conference is designed for students who have demonstrated strong leadership, management skills, and potential through their extracurricular involvement. Over two days, students experience leadership training, management development, professional workshops and networking seminars. Our sponsors will have the opportunity to facilitate development workshops or participate as guest speakers.

date: November 2012


Attendance: 50+ SBE Student Executives

* logo displayed on The link’s website, promotional signage, delegate invitations and packages, SBE Tv

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laurier PiTCh CoMPeTiTion


$750

GOldSPONSOR

$500

SilvERSPONSOR

$250

Title Sponsorship P

Speaking Opportunity at Awards Ceremony

+ Presentation of Awards

Opportunity to Post Recruitment Positions on

lifA WebsiteP

Representatives on Judging Panel

3 1

Opportunity for Company Representatives to Attend

3 1

Opportunity to Set Up Company Booth P P


Recognition of Sponsorship P P P

CertificateofAppreciation P P P

The laurier Pitch Competition is aimed at providing a forum for participants to learn and demonstrate the skills needed in analyzing, organizing, and presenting a publically traded company as an equity investment. The experiencesgainedthroughanalyzingandpitchingstockscanbeinvaluabletoimprovingfinancialacumenandpreparing for future success in investing. This event also includes opening and closing ceremonies, and a networking reception which attracts many passionate students to the competition.

date: January 2013


Attendance: 75+ SBE Students

* logo displayed on lifA website & t-shirts, SBETv, event signage, and social media sites.

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laurier sToCk MarkeT CoMPeTiTion


$750

GOldSPONSOR

$500

SilvERSPONSOR

$250

Title Sponsorship P

Speaking Opportunity at Awards Ceremony

+ Presentation of Awards

Opportunity to Post Recruitment Positions on lifA

WebsiteP

Opportunity for Company Representatives to Attend Ceremony and Networking

3 1

Opportunity to Set Up Company Booth P P


Recognition of Sponsorship P P P

CertificateofAppreciation P P P

The laurier Stock Market Competition (lSMC) is a seven month long event designed to familiarize students withthebasicsoffinancialmarkettheoryaswellasfundamentalinvestmentstrategies.Thestockmarketcompetitionis an opportunity for students to experience the world of investing in an environment where they are free from worry about loss of money or grades. it provides a highly realistic trading platform paired with an invitation to the award ceremony and networking event at the end of the competition. it attracts many high caliber students who arepassionateaboutthecapitalmarketsandfinanceworld.

date: October 2012


Attendance: 75+ SBE Students

* logo displayed on lifA website and t-shirts, SBETv, event signage, and social media sites.

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Clubs roundTable


$1500

GOldSPONSOR

$750

SilvERSPONSOR

$500

Title Sponsorship Naming Rights**

keynote Speaker at lunch P

Premium access to Resume database of Top students in Ontario P

Tickets to year End Banquet 2 1

Opportunity to have guest speaker(s) facilitate workshop(s)

2 1


Recognition of Sponsorship during Opening & Closing Ceremonies P P P

Recognition of Sponsorship through SBESS’ social media channels P P P

The School of Business and Economics Students’ Society (SBESS) is proud to bring together the top executives from SBESS’ 20 business clubs in a day-long event that focuses on collaboration of club knowledge and skills. Through topical sessions hosted by business leaders and executives from Ontario Student Societies, student leaders work together to create solutions to common problems encountered through the organization of their associations. New this year will be the attendance of other Ontario universities who are invited to send their clubs.

individuals will be attending three sessions of their selection with a keynote speaker at lunch. Previous sessions held include conflict resolution, policy development, motivation, sponsorship, club branding/marketing,communication and event planning. Sessions are subject to change.

date: November 2012

location: Schlegel Building, Wilfrid laurier University

Attendance: 150-200 SBE Club Executives and Student Executives from other major Ontario universities

*logo displayed on SBESS website, promotional signage, SBE Tv, SWAG given out at event.**SBESS presents Company Name Clubs’ Round Table

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5 daYs for The hoMeless


$1000

GOldSPONSOR

$500

Speech at Opening Ceremonies P

verbal Recognition at opening and closing ceremonies P P

Company logo* large Media exposure Medium media exposure

Opportunity to donate items (i.e. company branded toques, sleeping

bags, etc.)P P

five days for the Homeless is a national charity campaign raising donations and awareness for the issue of homelessness and at-risk youth. Universities across the nation will have student and faculty participants living homelessoutsideoncampusforfivedayswithnomoneyoraccesstoshowers.Theparticipantswillbegivenasleeping bag and a pillow and must survive solely on the food donations of others while sleeping out in the cold. Participants must also continue to complete all of their academic and extracurricular activities, attending classes and club meetings.

Each day, the participants will write in a blog on the 5 days website to help bring the experience to life. for more information and past history of the campaign, see www.5days.ca/waterloo. fundraising over $15,000 last year, our current goal is to raise $20,000 in donations as well as awareness for organizations who aid the homeless in Waterloo Region. last year’s campaign received national television, radio and print coverage making 5DaysahighprofilecampaignforWilfridLaurierUniversity,WaterlooRegionandCanada.

date: March 2013


Exposure: local & National Media Coverage

* logo on banners, event signage, SBESS website, clothing (volunteer and participants)

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TITLE: Social & Networking

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sTeer Your Career


$1000

GOldSPONSOR

$500

SilvERSPONSOR

$250

Title Sponsorship P

keynote Opening Remarks P

Company logo* large Mediumdisplay of

Company Name

Number of Representatives Permitted 4 3 2

Company Space at Networking Event P P P

distribution of informational and Promotional Material at event P P P

The link’s Steer your Career Networking Event is a unique opportunity to connect and network with some of Canada’s top business students. Representatives from leading organizations will have the opportunity to answer students’ questions regarding grad recruitment, co-op positions, career opportunities, functional areas, the company itself and relevant professional designations. Each company in attendance will be assigned a space and/or table to set up any display boards or material. if desired, promotional material and other information can be distributed to students.

Steer your Career provides employers and students with the relaxed, intimate setting needed to build lasting personal and professional relationships. Companies attending are encouraged to bring signage, displays and literature to share with students.

date: January 2013

location: Senate and Board Chamber, Wilfrid laurier University

Attendance: Undergraduate SBE Students 100+

* logo to be displayed on all promotional signage, SBE weekly e-newsletter, The link’s Website, SBESS website

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lasT leCTure series

whaT You geTPlATiNUMSPONSOR

$1000

GOldSPONSOR

$500

SilvERSPONSOR

$250

Title Sponsorship P

Opportunity to Host a Networking Booth P P

Opportunity for Company Representatives to Attend

5 3 2

Company logo Oversized Mediumdisplay of Company

Name

Use of Own Promotional Material P P P

Recognition of Sponsorship at Event P P P

The last lecture Series event comprises of four speakers who will be given the opportunity to captivate a keen audience with a hypothetical last lecture. The aim of the last lecture Series is to expose students to wise wordsfromhigh-profilebusinessleaders.ALastlectureismeanttobeamessagefromtheheartofthepresenter,a retrospective look at the “best practices” of a successful life.

The event will then be followed by a networking wine and cheese and provide sponsors the opportunity to network with students, faculty and community members.

date: September 19th, 2012

location: Senate and Board Chambers, Wilfrid laurier University

Attendance: Approx. 100 people

* logo on all event signage, SBE Tv, SOS website, social media sites.

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date: TBA (March or April)

location: Senate Board Chamber, Wilfrid laurier University

Attendance: SBE Students and faculty: 75-100 Corporate Partners: 8+

Year end banQueT


$1000

GOldSPONSOR

$500

Title Sponsorship P

Opening Remarks P

Opportunity to Present SBE Awards P

Tickets to the Event 4 2

Company logo* large Medium

Networking Opportunities with the top SBE Students at Wilfrid laurier University P P

in March, this formal awards dinner highlights the accomplishments of all of the School of Business & Economics’ clubs, associations and volunteers. Two students, one student club or association, one faculty member, and three‘risingstars’firstyearsarerecognizedatthiseventfortheiroutstandingcontributiontotheSBE.Thiseventbrings top Business & Economics students together in celebration of the spirit of business, education and student involvement at laurier.

*logo displayed on all event signage, programs, and SBESS website

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graduaTion ball


$1000

GOldSPONSOR

$500

SilvERSPONSOR

$150

Recognition as Title Sponsor during Opening and Closing

CeremoniesP

Company logo* Oversized large and Small Small Only

Sponsored Tables 4 2 1

The Graduation Ball is a formal event designed to recognize and celebrate the accomplishments of the 2013 graduating class. This evening of celebration follows Convocation ceremonies in June and is one of the most widely anticipated events at laurier. We invite you to join the SBESS in recognizing the success of our newest graduates and your newest employees!

date: June 2013

location: TBA, Waterloo, ON

Attendance: Graduating students 300+

*logo displayed on event signage, event programs and tickets, menu and table cards of sponsored table(s) and recognition board, SBESS website

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TITLE: Get Involved

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geT involved

The School of Business & Economics Students’ Society would like to thank you and your organization for your interest in supporting student activities at Wilfrid laurier University.

it is only through the continued support of our Corporate Partners that our student clubs and associations are able to provide quality events and services for our students.

To learn more about the sponsorship opportunities included in this package or to become involved, please contact:

Joshua fujimagari vice-President of Corporate [email protected](416) 500-8250

Melissa JaroszExecutive Corporate Relations [email protected](226) 929-4757

iris wongCorporate Relations [email protected](226) 220-9113

Jake dekoningCorporate Relations [email protected](519) 292-6869

amanda TartasCorporate Relations [email protected](519) 807-0472

Prajesh Marwaha Corporate Relations [email protected](226) 789-9786

idan TarskyCorporate Relations [email protected](647) 292-6226

geoffrey Clark Corporate Relations [email protected](289) 380-6996

alvin Poon Corporate Relations [email protected](647) 983-8917

sbess.ca

/cpp

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sbess.ca/cpp

Documents

SBESS Corporate Partners Program