1. SOCIAL MEDIA 2.0
Presented by
Leslie Coty
540-345-1511 [email protected]
2. 3. ITS ALL ABOUT RELATIONSHIPS
4. ?
400,000,000 active users
?
60,000,000 users
?
Over 1,500,000,000 tweets a month.
5. GOALS?
Branding?
Website traffic?
TARGET MARKET?
Who is your Sally? Who is your Stan?
WHERE are Sally and Stan?
STRATEGY?
Get ideas, but make it YOUR strategy
Be flexible, open to new ideas
6. 7. SOCIAL MEDIA NEVER EQUALS MARKETING. PERIOD.
It is just a good and cheap tool to facilitate your marketing
department to increase its target market reach. Every company needs
to have a budget for marketing campaigns and other advertising
needs.
8. SOCIAL MEDIA + SEO + GUERRILLA MARKETING + TRADITIONAL
ADVERTISING = MARKETING GOLD
9. Facebook Fan Page
Interesting, relevant content
Special offers for FB Fans
10. Upcoming events 11. Tips and Tricks 12. Ask and answer
questions 13. Behind the scenesInterview with celebrity, photos,
how are donuts made?
