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Satisfaction Survey of PAGASA Weather & Climate Information in Be Secure’s Project Areas Prepared for : August 5, 2015 No. 35

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Page 1: Satisfaction Survey of PAGASA Weather & Climate ...pdf.usaid.gov/pdf_docs/PA00N1PN.pdf · Satisfaction Survey of PAGASA Weather & Climate Information in Be Secure’s Project

Satisfaction Survey of PAGASA Weather & Climate

Information in Be Secure’s Project Areas

Prepared for :

August 5, 2015

No. 35

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I Business Background, Objectives & Research Approach

II Detailed Findings # 1: Respondent’s Profile

III Detailed Findings # 2: Attitudes towards PAGASA

IV Detailed Findings # 3: Satisfaction on PAGASA Programs and Services

V Detailed Findings # 4: Satisfaction on PAGASA Personnel/Staff

V Conclusions and Recommendations

Presentation Flow

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©2014 InsightAsia – Discover The Difference Between Information & Insight

1. Background & Objectives

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Background (1)

©2014 InsightAsia – Discover The Difference Between Information & Insight

• Under USAID contract number AID-492-C-13-00015, AECOM International

Development (AECOM) implements the Water Security for Resilient Economic Growth

and Stability (Be Secure) Project in support of USAID/Philippines. The Be Secure

Project was awarded on July 8, 2013, with a period of performance of four years,

ending on July 7, 2017. Be Secure has two major, interrelated components to support

water security in selected sites in the Philippines:

1. Increased sustainable access to water supply and wastewater treatment

services; and

2. Increased resilience to climate-related water stress and hydrological extremes.

• To accomplish Component 1, Be Secure addresses water sector reform in the national

environment as well as in the provision of sustainable services at the local level.

Activities focus on strengthening government accountability and the regulatory

framework in the water sector, mobilizing financing, increasing capacity of water

service providers for sustainable delivery and in disaster risk reduction (DRR) and

climate change adaptation (CCA), and introducing integrated water service delivery

models as a platform for ensuring water security.

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Background (2)

©2014 InsightAsia – Discover The Difference Between Information & Insight

Source: Research Brief

• To accomplish Component 2, Be Secure develops sustainable systems for water,

weather and climate data analysis and exchange and tailors that information to meet

the needs of end-users. Activities focus on strengthening analysis and use of water

resources and climate data, reducing hydrological risks, and improving capacity for

long-term water resources capacity.

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Information & Insight

Background (3)

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ACTIVITY BACKGROUND:

• As part of its support for programs of climate resiliency (Component 2) , Be Secure has

teamed up with the Philippine’s principal supplier of weather data and climate

information, the Philippine Atmospheric, Geophysical and Astronomical Services

Administration (PAGASA), to the many decision-makers who rely on such data to alert

them to upcoming climate-related disasters.

• This data is used in such varied decision-making settings as whether to close schools

during storms; move populations out of threatened areas; alert farmers to damaging

winds; ensure medical supplies and assure water and electricity through such

occurrences. The data is also used to educate and inform the population of the

Philippines about climate change and how to prepare for it. This data and information is

supplied in a number of different ways by PAGASA from mobile apps and websites that

can be accessed on the internet, to print information and other channels unique to the

Philippines. The information and data, however, are only useful if they are accessed

and easily used.

• This study aims to find out if the target respondents are being reached by PAG-ASA

and what are their satisfaction levels. Aecom identified 3 focal areas but this report will

initially show the results for CDO.

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Information & Insight

Research Objectives

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SPECIFIC RESEARCH OBJECTIVES:

1. This study aims to look at the satisfaction with the way that PAGASA

communicates its weather forecast and climate information.

2. This study aims to do a stakeholder analysis that will be developed as a

baseline for the project, and re-implemented annually to see if

satisfaction has increased over time.

GENERAL OBJECTIVE:

RESULT FROM RESEARCH:

This study aims to contribute towards Be Secure’s performance indicator 2.2

or percent increase in stakeholder satisfaction with information provided by

PAGASA regional offices

Stakeholder here is defined as staff of LGUs, water service providers, NGOs, academic institutions, private companies, and other organizations that require accurate weather forecast and climate data for their decision-making and DRR activities.

This study aims to ascertain ease of access, comprehension and relevance

of PAGASA alerts, and warnings by end users.

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2. Research Approach

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9 ©2014 InsightAsia – Discover The Difference Between Information & Insight

Research Approach

• Stakeholder here is defined as staff of LGUs, water service providers, NGOs,

academic institutions, media, private companies, and other organizations that

require accurate weather forecast and climate data for their decision-making and

DRR activities.

• Decision maker in terms of what actions to take on the information received about

weather and climate for work

• Total of 135 (MOE: 8%) respondents in specified focal areas.

RESPONDENT

CRITERIA

SAMPLE SIZE for

CDO & Margin of

Error (MOE)

• Face to face interview using structured questionnaire

• Systematic Sampling

• List of respondents came from AECOM and PAGASA

TYPE OF STUDY/

DATA

GATHERING

METHODOLOGY

• June 26 to July 7, 2015 DATE OF

FIELDWORK

Main Interview

LGU

Baranggay/

Municipal/

Provincial

Water District

Service

Providers

NGOs University

Partners Media Others Total

Iloilo 16 41 - 2 - 1 60

Tacloban/Leyte 23 9 6 3 1 3 45

CDO/Misamis

Oriental 23 2 - 1 - 4 30

Total 62 52 6 6 1 8 135

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10 ©2014 InsightAsia – Discover The Difference Between Information & Insight

3. Detailed Findings

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11

I Business Background, Objectives &

Research Approach

II Detailed Findings # 1:

Respondent’s Profile

III Detailed Findings # 2:

Attitudes towards PAGASA

IV Detailed Findings # 3:

Satisfaction on PAGASA Programs and

Services

V Detailed Findings # 4:

Satisfaction on PAGASA Personnel/Staff

V Conclusions and Recommendations

Presentation Flow

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12 ©2014 InsightAsia – Discover The Difference Between Information & Insight

Why test for significance?

The data we have is sample and not based on the population. So, there is always a room for Sampling Error.

Now, we test for statistical significance to have a certain degree of confidence if the difference that has been observed from the data generated from the sample is a TRUE difference and not just a result of RANDOM CHANCE.

Of course, we cannot be 100% accurate since we only have a sample. That is why we set a certain level of confidence. For this study, we have used 95% since this is the most commonly used in the field of research.

A 95% level of significance implies that if we will run the study with different set of samples and respondents for 100 times, 95 of it will yield the correct results while the other 5 will not.

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13 ©2014 InsightAsia – Discover The Difference Between Information & Insight

Majority of the respondents received information about weather and climate in their line of work and

majority of them play a major role on deciding what actions to take on the information that they received.

Among who do not receive information on weather and climate on their line of work solicit on their own

thru the radio.

INCIDENCE OF RECEIVING INFORMATION ON

WEATHER AND CLIMATE IN THEIR LINE OF WORK

13% 27% 12% 7%

87% 73% 88% 93%

Total CDO / Misamis Oriental

(A)

Iloilo (B) Tacloban / Leyte

(C)

Receive information about weather and climate

Do not receive information about weather and climate

S2. Do you receive any information about weather and climate in your line of work? [SA]

Base: Total(n=135),CDO/Misamis Or. (n=30), Iloilo (n=60), Tacloban/Leyte (n=45)

Source of Information Total

Base: Those who do not receive information on

weather & climate 18*

Thru the MEDIA 67%

Radio 33%

Television 28%

Through text 11%

Thru the GOVERNMENT 39%

Directly from PAGASA 28%

PAGASA 17%

Through text galing sa PAG ASA 11%

Disaster Risk Reduction Management Office 17%

CDRRMO 11%

* - caution in reading due to low base

DECISION MAKER ON WEATHER

AND CLIMATE INFORMATION

RECEIVED

14% 17% 10% 18%

86% 83% 90% 82%

Total CDO / Misamis Oriental

Iloilo Tacloban / Leyte

I am the only one who decides on what actions to take on the information received about weather and climate

I play a major role in deciding on what actions to take on the information received about weather and climate

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14 ©2014 InsightAsia – Discover The Difference Between Information & Insight

5% 3% 2% 11% 19% 27%b

10%

27%b 7% 10%

2%

11%b 44%

57%

40%

40%

25% 3%

47%ac

11%

Total CDO / Misamis Oriental

(A)

Iloilo (B) Tacloban / Leyte (C)

Undergraduate/ Not completed college

Completed College

Some units in Masteral

With Master’s Degree

Some units in Doctorate/With Doctoral Degree

Total

CDO /

Misamis

Oriental

Iloilo Tacloban

/ Leyte

A B C

Base 135 30 60 45

Male 65% 60% 62% 73%

Female 35% 40% 38% 27%

Majority of the stakeholders are primarily males, in their late 40s on the average, college

graduates and 5 years or less in their current positions. Note though that in Iloilo, about half

are college undergraduates and in CDO, there are more tenured stakeholders.

S3. I have here a list of statements. Please tell me which of these best describes you on deciding what actions to take on the

information received about weather and climate. [SA]

S7. Gender

S8. What is you highest education attainment?[SA]

EDUCATIONAL ATTAINMENT

Base: Total(n=135),CDO/Misamis Or. (n=30), Iloilo (n=60), Tacloban/Leyte (n=45)

AGE

GENDER

Total

CDO /

Misamis

Oriental

Iloilo Tacloban

/ Leyte

A B C

Base 135 30 60 45

20-30 12% 17% 10% 11%

31-40 17% 27% 12% 18%

41-50 30% 17% 38%a 27%

51-60 33% 23% 35% 36%

61-65 9% 17% 5% 9%

Average 47 yo 45 yo 48 yo 48 yo

*Letters indicates significantly higher at 95% confidence level

TENURE IN CURRENT POSITION

Total

CDO /

Misamis

Oriental

Iloilo Tacloban /

Leyte

A B C

Base 135 30 60 45

0-5 yrs 69% 60% 77% 64%

6-10 yrs 15% 10% 10% 24%

11-20 yrs 10% 13% 8% 9%

21+ years 7% 17% 5% 2%

Average 6 to 7

years 9-10 years

5 to 6

years

5 to 6

years

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Indications show that the college undergraduates from Iloilo are mix of Brgy Captains

and Water District Provider officers.

Iloilo Not College

Graduate

Completed

College

With Post

Graduate

Studies

(A) (B) (C)

Base 60 28* 24* 8*

LOCAL GOVERNMENT UNITS 37% 18% 50% 63%

City/Municipality Level 13% - 21% 38%

Planning and Development Office 3% - 8% -

Planning and Development Coordinator 3% - 8% -

DRRMO 3% - 4% 13%

DRRMO Officer 3% - 4% 13%

Local Officials 3% - - 25%

Barangay Level 12% 18% 8% -

Barangay Captain 12% 18% 8% -

Provincial Level 8% - 17% 13%

DENR 5% - 8% 13%

ENRO 3% - 8% -

Field Offices of National Government Agencies 3% - 4% 13%

WATER DISTRICTS / PROVIDERS 58% 82% 46% 13%

Key Officers (Board of Directors/Vice

Chairman/Secretary/Treasurer 18% 29% 13% -

General Managers 10% 7% 17% -

Maintenance Operators 10% 18% 4% -

Chairman/President/Chairperson 8% 14% 4% -

UNIVERSITY PARTNERS 3% - 4% 13%

Dean/Director 3% - 4% 13%

Base: Total Respondents

S1. May I know your current designation/position? [WRITE COMPLETE POSITION]

S10. Which of the following sector does your organization belong? [SA]

CURRENT POSITION AND SECTOR BY EDUCATION IN ILOILO

* - caution in reading due to low base

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But looking at the current positions of all the stakeholders, they are primarily from local

government units and water district providers. In CDO, there is a mix of city and provincial

government officers while in Iloilo, there are more water district providers.

Total

CDO /

Misamis

Oriental

Iloilo Tacloban /

Leyte

(A) (B) (C)

Base 135 30 60 45

LOCAL GOVERNMENT UNITS 47% 73%bc 37% 44%

City/Municipality Level 27% 40%b 13% 36%b

Planning and Development Office 6% 7% 3% 9%

Planning and Development Coordinator 5% 3% 3% 9%

DRRMO 5% 3% 3% 9%

DRRMO Officer 4% 3% 3% 4%

Local Officials 4% - 3% 9%

Engineering Office 3% 10% 2% -

CENRO 3% 10% - 2%

Office of the Administrator 2% 7% - 2%

Provincial Level 12% 30%bc 8% 4%

DILG 6% 27% - -

Engineer 3% 13% - -

Field Offices of National Government Agencies 3% - 3% 4%

Barangay Level 6% 3% 12% -

Barangay Captain 5% - 12% -

WATER DISTRICTS AND PROVIDERS 36% 10% 58%ac 24%

Key Officers (Board of Directors/Vice Chairman/Treasurer/Secretary) 8% - 18% -

General Managers 7% - 10% 7%

Maintenance Operators 5% - 10% 2%

Department Managers / Heads 5% 7% 2% 9%

Chairman/President/Chairperson 4% - 8% -

NGOs 5% - - 16%

UNIVERSITY PARTNERS 4% 3% 3% 7%

BANKS 4% 13% 2% 2%

MEDIA 1% - - 2%

OTHERS 1% - - 4%

Base: Total Respondents

S1. May I know your current designation/position? [WRITE COMPLETE POSITION]

S10. Which of the following sector does your organization belong? [SA]

CURRENT POSITION AND SECTOR BY AREA

*Letters indicates significantly higher at 95% confidence level

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The primary information that they received about weather and climate is the usual

weather forecast/advisory.

WHAT FORM OF INFORMATION RECEIVED

Total

CDO /

Misamis

Oriental

Iloilo Tacloban /

Leyte

(A) (B) (C)

Base 117 22 53 42

Advisory 69% 77% 66% 69%

Weather forecast/advisory 54% 73% 43% 57%

Basic information sa weather advisory 16% 5% 23% 14%

Change to climate data/status 17% 9% 25% 12%

We requested for climate data 17% 9% 25% 12%

Updates 15% 5% 19% 17%

Weather update 15% 5% 19% 14%

Others 3% - 2% 5%

Worldwide atmospheric event 3% - 2% 5%

Base: Among those who received Information

S2.1b In what form of information about weather and climate do you receive?

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21 ©2014 InsightAsia – Discover The Difference Between Information & Insight

Soure are primarily from TV and radio especially in Iloilo and Tacloban. While for CDO,

information on weather and climate come from either PAGASA or DRRMC offices.

SOURCE OF INFORMATION (among those who received)

Total

CDO /

Misamis

Oriental

Iloilo Tacloban /

Leyte

(A) (B) (C)

Base 117 22 53 42

Thru the MEDIA 74% 32% 87% a 81% a

Television 62% 18% 79% a 62% a

Radio 48% 5% 68% a 45% a

Internet 21% 14% 9% 40% b

News 5% - 4% 10%

Thru the GOVERNMENT 51% 73% b 40% 55%

Directly from PAGASA 32% 36% 28% 33%

PAGASA 29% 32% 28% 29%

Disaster Risk Reduction Management

Office 16% 32% b 8% 19%

MDRRMO 5% 5% 4% 7%

PDRRMC 5% - - 14%

CDRRMO 4% 23% - -

Field Offices of National Agencies 5% 5% 2% 10%

DOST 3% - 2% 7%

Other LGU offices 7% - 8% 10%

Philippine Association of Water District

(PAWD) 3% - 2% 5%

Base: Among those who received Information

S2.1a Who/what are your sources of information about weather and climate in your line of work? What else? Anything else?

*Letters indicates significantly higher at 95% confidence level

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Summary

Majority of the respondents received information on weather and

climate on their line of work.

Majority of stakeholders play a major role in deciding what actions

to take on the information received on weather and climate. Others

are the primary decision-makers.

Majority are males, in their late 40s on the average and college

graduates. In Iloilo, about half are college undergraduates.

Almost all of them are at least college graduates and have been in

their current positions for an average of 6-7 years. Though more

than half are 5 years or less.

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23

I Business Background, Objectives &

Research Approach

II Detailed Findings # 1:

Respondent’s Profile

III Detailed Findings # 2:

Attitudes towards PAGASA

IV Detailed Findings # 3:

Satisfaction on PAGASA Programs and

Services

V Detailed Findings # 4:

Satisfaction on PAGASA Personnel/Staff

V Conclusions and Recommendations

Presentation Flow

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24 ©2014 InsightAsia – Discover The Difference Between Information & Insight

Only a few remembers the meaning of the acronym PAGASA.

45%

27%

63%ac

33%

35%

50%b

25%

38%

20% 23% 12%

29%b

Total CDO / Misamis Oriental (A)

Iloilo (B) Tacloban / Leyte (C)

Correct

Wrong

Can't remember

RECALL OF THE MEANING OF PAGASA ACRONYM

A2. What does the acronym ‘PAGASA’ stands for?

Base: Total(n=135),CDO/Misamis Or. (n=30), Iloilo (n=60), Tacloban/Leyte (n=45)

“Philippine

Atmospheric

Geographical…” “Philippine

Astronomic…”

“Philippine Atmospheric

Geophysical…”

“Philippine Atmospheric

Geophysical and

Astronomical Services

Agency”

*Letters indicates significantly higher at 95% confidence level

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Total

CDO /

Misamis

Oriental

Iloilo Tacloban /

Leyte

(A) (B) (C)

Base 135 30 60 45

WEATHER FORECASTING AND CONDITION 84% 93% 80% 82%

Weather Forecasting 59% 50% 58% 67%

On Weather Condition 39% 53% 32% 38%

Gives information and educational

campaigns regarding weather condition 4% 3% 7% 2%

ADVISORY / WARNING 56% 57% 67% c 40%

Gives warning to people of upcoming

calamity (e.g. storm,floods etc.) 32% 20% 43% 24%

Gives warning on what areas are (/will be)

affected of upcoming calamities 18% 17% 23% 11%

Give advisory so people will be prepared 9% 10% 10% 7%

Data on Weather in form of Graphical or

Numerical Advisory 7% 13% 3% 7%

ENVIRONMENTAL ISSUES 4% 3% 8% -

Ozone layer changes 4% 3% 8% -

OTHERS 27% 33% 23% 27%

on Climate 24% 30% 20% 24%

When asked spontaneously, the first thing that comes to mind when they hear

‘PAGASA’ is also the usual weather condition and forecasting.

ASSOCIATIONS TO PAGASA

A1 What comes to your mind when you hear PAGASA? What else? Anything else? PROBE FOR VAGUE responses

*Letters indicates significantly higher at 95% confidence level

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Thus, the main functions of PAGASA are also to forecast and to provide timely weather

forecast. This is especially true in CDO.

Functions Total

CDO /

Misamis

Oriental

Iloilo Tacloban /

Leyte

(A) (B) (C)

Base 135 30 60 45

All about forecasting 79% 97%bc 82%c 64%

Forecasting 57% 77%c 58% 42%

Providing timely weather forecast 47% 53% 55%c 33%

Providing accurate weather forecasts 16% 30%c 15% 9%

Warning agency/system 45% 37% 57%c 36%

Providing weather, climate or season information

so that public is prepared 29% 33% 20% 38%b

Providing weather and climate data (e.g. rainfall

monitoring; actual data provision) 17% 17% 20% 13%

FUNCTIONS OF PAGASA

A3. What do you think are the functions of PAGASA? (MA) *Letters indicates significantly higher at 95% confidence level

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27 ©2014 InsightAsia – Discover The Difference Between Information & Insight

91%

20%

40%

29%b

29%b

9%

7%

18%

9%

2%

4%

Mobile phone (SMS/MMS)

Actual / Personal Conversation

Facebook

Radio

Television

Seminars/Trainings/Conference/Workshops

Website

Email

Bulletin boards/Posters

Newspaper

Twitter

87%

60%c

25%

10%

5%

15%

0%

7%

10%

3%

2%

Mobile phone (SMS/MMS)

Actual / Personal Conversation

Facebook

Radio

Television

Seminars/Trainings/Conference/Workshops

Website

Email

Bulletin boards/Posters

Newspaper

Twitter

79%

11%

50%

46%

50%

14%

43%

4%

7%

25%

7%

Mobile phone (SMS/MMS)

Actual / Personal Conversation

Facebook

Radio

Television

Seminars/Trainings/Conference/Workshops

Website

Email

Bulletin boards/Posters

Newspaper

Twitter

Mobile phone is primarily used as medium to disseminate information on weather and

climate to others in all areas.

B3 Which of the following do you use to disseminate the information from PAGASA? [MA]

MEDIUM USED TO DISSEMINATE INFORMATION

86%

36%

35%

24%

23%

13%

11%

10%

9%

8%

4%

Mobile phone (SMS/MMS)

Actual / Personal Conversation

Facebook

Radio

Television

Seminars/Trainings/Conference/Workshops

Website

Email

Bulletin boards/Posters

Newspaper

Twitter

Total CDO/Misamis

Oriental (A) Iloilo (B)

Tacloban/

Leyte (C)

Base: Total(n=135),CDO/Misamis Or. (n=30), Iloilo (n=60), Tacloban/Leyte (n=45)

*Letters indicates significantly higher at 95% confidence level

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62%b

9%

13%

2%

7%

2%

2%

2%

Mobile phone (SMS/MMS)

Actual / Personal Conversation

Facebook

Website

Television

Email

Radio

Bulletin boards/Posters

Twitter

Letter from Mayor

Handset

40%

48%c

5%

2%

2%

2%

2%

Mobile phone (SMS/MMS)

Actual / Personal Conversation

Facebook

Website

Television

Email

Radio

Bulletin boards/Posters

Twitter

Letter from Mayor

Handset

39%

11%

11%

25%

14%

Mobile phone (SMS/MMS)

Actual / Personal Conversation

Facebook

Website

Television

Email

Radio

Bulletin boards/Posters

Twitter

Letter from Mayor

Handset

Mobile phone is also the most often used medium to disseminate information to

others. In addition, for Iloilo, having an actual/personal conversation is a most often

medium.

B4 And, which of the following do you use to disseminate the information from PAGASA most often? [MA]

MEDIUM USED TO DISSEMINATE INFORMATION MOST OFTEN

47%

27%

9%

6%

3%

2%

2%

2%

1%

1%

1%

Mobile phone (SMS/MMS)

Actual / Personal Conversation

Facebook

Website

Television

Email

Radio

Bulletin boards/Posters

Twitter

Letter from Mayor

Handset

Total CDO/Misamis

Oriental (A)

Base: Total(n=135),CDO/Misamis Or. (n=30), Iloilo (n=60), Tacloban/Leyte (n=45)

Iloilo (B) Tacloban/

Leyte (C)

*Letters indicates significantly higher at 95% confidence level

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29 ©2014 InsightAsia – Discover The Difference Between Information & Insight

89%

67%

87%

42%

42%

47%

33%

29%

44%

13%

24%

16%

9%

7%

Television

Radio

Mobile phone …

Newspaper

Website

Facebook

Family

Friends

Email

Seminars/Trainings/…

Officemates/Colleag…

Neighbors

Bulletin boards/Posters

Twitter

92%

90%c

75%

58%

30%

28%

45%

47%

20%

33%

22%

33%

33%

8%

Television

Radio

Mobile phone …

Newspaper

Website

Facebook

Family

Friends

Email

Seminars/Trainings/…

Officemates/Colleag…

Neighbors

Bulletin boards/Posters

Twitter

93%

83%

80%

67%

63%

57%

27%

23%

13%

23%

30%

17%

10%

13%

Television

Radio

Mobile phone …

Newspaper

Website

Facebook

Family

Friends

Email

Seminars/Trainings/…

Officemates/Colleag…

Neighbors

Bulletin boards/Posters

Twitter

However, the most preferred channel to receive information is television followed by

radio or mobile phone thru SMS/MMS.

B5 And which of the following channels do you want to receive information from PAGASA? [MA]

PREFERRED SOURCE TO RECEIVE INFORMATION FROM PAGAGA

91%

81%

80%

55%

41%

41%

37%

36%

27%

24%

24%

24%

20%

9%

Television

Radio

Mobile phone …

Newspaper

Website

Facebook

Family

Friends

Email

Seminars/Trainings/…

Officemates/Colleag…

Neighbors

Bulletin boards/Posters

Twitter

Total CDO/Misamis

Oriental (A) Iloilo (B)

Tacloban/

Leyte (C)

Base: Total(n=135),CDO/Misamis Or. (n=30), Iloilo (n=60), Tacloban/Leyte (n=45)

*Letters indicates significantly higher at 95% confidence level

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30 ©2014 InsightAsia – Discover The Difference Between Information & Insight

Total

CDO /

Misamis

Oriental

Iloilo Tacloban /

Leyte

(A) (B) (C)

Base 135 30 60 45

ON USING HIGH FORMS OF TECHNOLOGY 24% 13% 23% 31%

Should use high forms of technology already 21% 7% 22% 29%

ON ACCESSIBILITY 23% 20% 30% 16%

Provide stations in our area 10% - 18% c 4%

Offers new hotlines to phone and social media 7% 10% 7% 7%

ON ACCURACY 18% 23% 13% 20%

Exact/Accurate weather forecast 10% 10% 7% 13%

Improve the data analysis 5% 3% 3% 9%

ON COORDINATION 12% 7% 17% 9%

Should coordinate services to all LGUs 3% 3% 3% 2%

Direct communication in barangays to advise the people on

when to be prepared 3% - 3% 4%

ON USE OF LANGUAGE 10% 23% b 2% 13%

The communication should be understandable to the public 8% 17% b 2% 11%

ON PAGASA PERSONNEL 10% 3% 3% 22% b

Hire technical people 5% 3% 2% 11%

Upgrade the level of competence of their people 4% - 2% 9%

ON UPDATES 8% 3% 10% 9%

Feed the update already while the typhoon is still far 6% 3% 10% 2%

OTHERS 5% 3% 5% 7%

Upgrade ng services 4% - 5% 4%

NONE 19% 30% 18% 11%

When it comes to suggestion for improvements, use of advanced technology is the primary

suggestion, more especially in Iloilo and Tacloban. While in CDO, communicating to the

public should be understandable.

C7 Any suggestion on how to improve the communication of PAG ASA to its stakeholders? What else? Anything else? PROBE FOR THE VAGUE ANSWERS.

SUGGESTIONS FOR IMPROVEMENT

*Letters indicates significantly higher at 95% confidence level

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31 ©2014 InsightAsia – Discover The Difference Between Information & Insight

Summary

Only a few remembers the correct meaning of the PAGASA acronym.

When asked spontaneously, the first thing that comes to mind when they hear ‘PAGASA’ is also the usual weather condition and forecasting as well as climate.

Majority mentioned that the main functions of PAGASA are to forecast and provide timely weather forecast. This is especially true in CDO.

In terms of medium used in disseminating information, most often used is mobile phone except in Iloilo. In addition, for Iloilo, having an actual/personal conversation is a most often medium.

However, the most preferred channel to receive information is television followed by radio then mobile phone thru SMS/MMS.

And when it comes to suggestions for improvements, use of advanced technology is the primary suggestion, more especially in Iloilo and Tacloban. While in CDO, communicating to the public should be understandable.

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32

I Business Background, Objectives &

Research Approach

II Detailed Findings # 1:

Respondent’s Profile

III Detailed Findings # 2:

Attitudes towards PAGASA

IV Detailed Findings # 3:

Satisfaction on PAGASA Programs and

Services

V Detailed Findings # 4:

Satisfaction on PAGASA Personnel/Staff

V Conclusions and Recommendations

Presentation Flow

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33 ©2014 InsightAsia – Discover The Difference Between Information & Insight

PAGASA PROGRAMS AND SERVICES

PROGRAMS AND SERVICES

WEATHER WARNINGS/ADVISORIES

24-hour public weather forecast Live weather forecast wherever you are in the Philippines.

Shipping forecast

Marine weather information for locations

in Philippines including forecast wind speed and gust, wave and swell

heights, precipitation, pressure, weather charts

Asian cities weather forecast Weather for dozens of cities across Southeast Asia including forecasts,

current weather and climate information

Selected Philippine cities Local current weather conditions and extended forecast

Tourist destinations weather forecast Weather outlook for selected tourist areas of the Philippines

Weekly outlook Weather outlook in the Philippines for one week

Gale warning Weather services issue a gale warning for maritime/shipping locations

currently or imminently experiencing winds of gale force

Weather advisory Real-time and accurate severe weather alerts

FLOOD FORECASTING AND WARNING

SYSTEM

Status of monitored dams Provide information for dam and dike maintenance and flood

management

General flood advisories Issued when flooding is forecast to occur

Basin flood bulletins/advisories Issued when necessary to provide alerts to potential flood conditions in

river basins

Basin hydrological forecast Provide information water flow to support river basin management

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34 ©2014 InsightAsia – Discover The Difference Between Information & Insight

PAGASA PROGRAMS AND SERVICES

PROGRAMS AND SERVICES

CLIMATE AND FARM WEATHER

SERVICES

Daily rainfall

Daily temperature

ENSO status A monthly assessment of the current status of El Nino/La Nina

Seasonal climate outlook Summarizes climate outlooks for the next three months

Monthly weather situation and outlook

Extended short-range forecast Forecasts for a period extending beyond three or more days (eg. a

three to five-day period) from the day of issuance

Monthly temperature

Monthly dry day forecast

A new forecast product that could be integrated by the agriculture sector in decision-making for the benefit of farmers and rice production in the country; Produced in the context of tailoring climate information for agricultural risk management applications; Useful for other stakeholders (e.g., salt industry) for drying / and for agricultural produce predisposed to damage (post harvest activities).

Regional rainfall forecast

Farm weather forecast National and local forecast of the weather elements farmers need to

know

10-day regional agri-weather information Regional weather forecast in agriculture for a 10-day period

AVIATION WEATHER ADVISORIES

Airways and terminal forecast Reporting weather forecast information, particularly as it relates to

aviation

Aerodome forecast Reporting weather forecast information, particularly as it relates to

aviation

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35 ©2014 InsightAsia – Discover The Difference Between Information & Insight

PAGASA PROGRAMS AND SERVICES

PROGRAMS AND SERVICES

TROPICAL CYCLONE ADVISORIES

Weather bulletin update Weather updates, forecasts and alerts on typhoons, storms

and weather disturbances

Tropical cyclone warning for shipping Forecasts and alerts for tropical cyclones located within the Philippine

Area of Responsibility (PAR)

Hourly update

Annual tropical cyclone tracks Charts the track of the storm passing within the Philippine Area of

Responsibility (PAR)

ASTRONOMICAL SERVICES

Astronomical diary Records of astronomical observations

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36 ©2014 InsightAsia – Discover The Difference Between Information & Insight

Only the 24-hour weather public forecast and weather advisory are the salient PAGASA

programs among the consumers. All the others have low spontaneous awareness but

recognized when aided.

AWARENESS OF PROGRAMS AND SERVICES

49%

24%

1%

5%

1%

1%

1%

2%

1%

13%

22%

5%

3%

14%

9%

1%

2%

2%

1%

2%

1%

2%

2%

1%

1%

1%

1%

3%

1%

38%

53%

89%

86%

70%

76%

81%

76%

73%

73%

70%

70%

70%

70%

69%

64%

64%

67%

65%

65%

65%

64%

63%

62%

59%

60%

50%

40%

36%

30%

24-hour public weather forecast Weather advisory Daily temperature

Weather bulleting update Daily rainfall

General flood advisories Weekly outlook

Gale warning Seasonal climate outlook

Tropical cyclone warning for shipping Hourly update

Selected Philippine cities ENSO status

Regional rainfall forecast Annual tropical cyclone tracks

Status of monitored dams Basin flood bulletins/advisories

Monthly weather situation and outlook Monthly dry day forecast

Extended short-range forecast Monthly temperature

Tourist destinations weather forecast Basin hydrological forecast

Farm weather forecast Shipping forecast

Airways and terminal forecast Asian cities weather forecast

Aerodome forecast 10-day regional agri-weather information

Astronomical diary Project Noah

Capacity Building

Top of Mind

Other Sontaneous

Aided

To

tal

A4 What programs or services of PAGASA have you seen, heard, or read about? [SA]

A5. What else? Anything else? [MA]

A6. And which of the following programs and services of PAGASA have you seen, heard or read about? [MA]

99%

99%

94%

90%

89%

85%

81%

79%

76%

74%

72%

71%

70%

70%

69%

67%

67%

67%

66%

65%

65%

64%

63%

62%

61%

60%

52%

40%

36%

30%

5%

1%

100%

100%

100%

97%

93%

97%

87%

70%

90%

77%

80%

87%

67%

83%

77%

80%

87%

87%

73%

77%

73%

70%

83%

63%

73%

63%

67%

50%

50%

20%

23%

-

98%

100%

98%

93%

95%

90%

77%

80%

90%

83%

75%

62%

83%

85%

75%

80%

77%

77%

82%

68%

78%

67%

77%

85%

60%

72%

50%

55%

45%

42%

-

3%

100%

98%

84%

82%

78%

71%

84%

82%

47%

60%

62%

73%

53%

40%

56%

42%

40%

40%

40%

53%

42%

58%

31%

31%

53%

42%

44%

13%

16%

22%

-

-

CD

O/

Mis

Or

Ta

c/

Le

yte

Ilo

ilo

Base: Total(n=135),CDO/Misamis Or. (n=30), Iloilo (n=60), Tacloban/Leyte (n=45)

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37 ©2014 InsightAsia – Discover The Difference Between Information & Insight

28%

39%

4%

8%

5%

1%

1%

2%

1%

2%

1%

1%

1%

4%

1%

1%

1%

1%

Weather advisory 24-hour public weather forecast

Daily temperature

Daily rainfall Weather bulleting update

Weekly outlook

Gale warning

General flood advisories ENSO status

Hourly update Selected Philippine cities

Monthly temperature Monthly dry day forecast

Seasonal climate outlook

Tropical cyclone warning for shipping Regional rainfall forecast

Farm weather forecast

Basin flood bulletins/advisories

Extended short-range forecast Monthly weather situation and outlook

Annual tropical cyclone tracks Status of monitored dams

Tourist destinations weather forecast Basin hydrological forecast

Shipping forecast

Asian cities weather forecast Airways and terminal forecast

10-day regional agri-weather information

Aerodome forecast

Astronomical diary

Project Noah

84%

82%

64%

57%

53%

49%

44%

33%

30%

33%

29%

35%

29%

27%

26%

27%

27%

19%

27%

27%

20%

18%

21%

13%

19%

16%

12%

13%

7%

5%

1%

Weather advisory 24-hour public weather forecast

Daily temperature

Daily rainfall Weather bulleting update

Weekly outlook

Gale warning

General flood advisories ENSO status

Hourly update Selected Philippine cities

Monthly temperature Monthly dry day forecast

Seasonal climate outlook

Tropical cyclone warning for shipping Regional rainfall forecast

Farm weather forecast

Basin flood bulletins/advisories

Extended short-range forecast Monthly weather situation and outlook

Annual tropical cyclone tracks Status of monitored dams

Tourist destinations weather forecast Basin hydrological forecast

Shipping forecast

Asian cities weather forecast Airways and terminal forecast

10-day regional agri-weather information

Aerodome forecast

Astronomical diary

Project Noah

Weather advisory and 24-hr public weather forecast are also the commonly used

programs.

USAGE OF PROGRAMS AND SERVICES – TOTAL

93%

92%

75%

73%

70%

61%

61%

59%

50%

50%

47%

47%

46%

45%

44%

44%

41%

39%

39%

39%

37%

37%

31%

30%

28%

27%

26%

22%

14%

9%

1%

Weather advisory 24-hour public weather forecast

Daily temperature Daily rainfall

Weather bulleting update Weekly outlook

Gale warning

General flood advisories ENSO status

Hourly update Selected Philippine cities

Monthly temperature

Monthly dry day forecast Seasonal climate outlook

Tropical cyclone warning for … Regional rainfall forecast

Farm weather forecast

Basin flood bulletins/advisories Extended short-range forecast

Monthly weather situation and … Annual tropical cyclone tracks

Status of monitored dams

Tourist destinations weather … Basin hydrological forecast

Shipping forecast Asian cities weather forecast

Airways and terminal forecast

10-day regional agri-weather …

Aerodome forecast

Astronomical diary

Project Noah

A7. You mentioned that you have seen, heard or read about some of these PAGASA programs and services, may I know which of the following programs and services of PAGASA have you used

in the past 6 MONTHS, that is from _________ until now? [MA]

A8. Which of the following programs and services of PAGASA have you used in the past month? [MA]

A9. And what program or service of PAGASA have you used most often in the past month? [SA]

Past 6 Months Past Month Most Often

Base: Total(n=135),CDO/Misamis Or. (n=30), Iloilo (n=60), Tacloban/Leyte (n=45)

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38 ©2014 InsightAsia – Discover The Difference Between Information & Insight

47%

37%

7%

3%

3%

3%

24-hour public weather forecast Weather advisory

Daily temperature

Daily rainfall Selected Philippine cities

Weekly outlook

General flood advisories

Weather bulleting update Basin flood bulletins/advisories

Hourly update Regional rainfall forecast

Status of monitored dams Tourist destinations weather forecast

Gale warning

Basin hydrological forecast Extended short-range forecast

Seasonal climate outlook

Monthly weather situation and outlook

Tropical cyclone warning for shipping Monthly temperature

Shipping forecast Monthly dry day forecast

ENSO status Asian cities weather forecast

Farm weather forecast

Annual tropical cyclone tracks Airways and terminal forecast

10-day regional agri-weather information

Aerodome forecast

Astronomical diary

Project Noah

93%

87%

63%

47%

50%

50%

33%

30%

37%

37%

33%

27%

33%

37%

30%

37%

30%

33%

23%

33%

30%

27%

27%

23%

27%

27%

17%

23%

17%

7%

3%

24-hour public weather forecast Weather advisory

Daily temperature

Daily rainfall Selected Philippine cities

Weekly outlook

General flood advisories

Weather bulleting update Basin flood bulletins/advisories

Hourly update Regional rainfall forecast

Status of monitored dams Tourist destinations weather forecast

Gale warning

Basin hydrological forecast Extended short-range forecast

Seasonal climate outlook

Monthly weather situation and outlook

Tropical cyclone warning for shipping Monthly temperature

Shipping forecast Monthly dry day forecast

ENSO status Asian cities weather forecast

Farm weather forecast

Annual tropical cyclone tracks Airways and terminal forecast

10-day regional agri-weather information

Aerodome forecast

Astronomical diary

Project Noah

This is also seen in CDO.

USAGE OF PROGRAMS AND SERVICES – CDO/MISAMIS ORIENTAL

100%

93%

73%

67%

67%

67%

60%

57%

57%

57%

50%

50%

50%

50%

47%

47%

43%

43%

43%

43%

40%

40%

40%

37%

37%

33%

33%

30%

30%

7%

3%

24-hour public weather forecast Weather advisory

Daily temperature

Daily rainfall Selected Philippine cities

Weekly outlook

General flood advisories

Weather bulleting update Basin flood bulletins/advisories

Hourly update Regional rainfall forecast

Status of monitored dams Tourist destinations weather forecast

Gale warning

Basin hydrological forecast Extended short-range forecast

Seasonal climate outlook

Monthly weather situation and outlook

Tropical cyclone warning for shipping Monthly temperature

Shipping forecast Monthly dry day forecast

ENSO status Asian cities weather forecast

Farm weather forecast

Annual tropical cyclone tracks Airways and terminal forecast

10-day regional agri-weather information

Aerodome forecast

Astronomical diary

Project Noah

A7. You mentioned that you have seen, heard or read about some of these PAGASA programs and services, may I know which of the following programs and services of PAGASA have you used

in the past 6 MONTHS, that is from _________ until now? [MA]

A8. Which of the following programs and services of PAGASA have you used in the past month? [MA]

A9. And what program or service of PAGASA have you used most often in the past month? [SA]

Past 6 Months Past Month Most Often

Base: Total(n=135),CDO/Misamis Or. (n=30), Iloilo (n=60), Tacloban/Leyte (n=45)

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39 ©2014 InsightAsia – Discover The Difference Between Information & Insight

30%

30%

5%

10%

7%

3%

2%

8%

2%

3%

Weather advisory

24-hour public weather forecast

Daily temperature

Daily rainfall

Weather bulleting update

Gale warning

Monthly temperature

General flood advisories

ENSO status

Monthly dry day forecast

Farm weather forecast

Seasonal climate outlook

Regional rainfall forecast

Weekly outlook

Monthly weather situation and outlook

Hourly update

Basin flood bulletins/advisories

Status of monitored dams

Tropical cyclone warning for shipping

Extended short-range forecast

Selected Philippine cities

Basin hydrological forecast

Annual tropical cyclone tracks

Tourist destinations weather forecast

10-day regional agri-weather information

Shipping forecast

Asian cities weather forecast

Airways and terminal forecast

Aerodome forecast

Astronomical diary

87%

72%

68%

62%

58%

43%

43%

28%

33%

35%

38%

32%

30%

40%

27%

23%

13%

17%

22%

18%

20%

7%

12%

13%

12%

12%

10%

5%

2%

3%

Weather advisory

24-hour public weather forecast

Daily temperature

Daily rainfall

Weather bulleting update

Gale warning

Monthly temperature

General flood advisories

ENSO status

Monthly dry day forecast

Farm weather forecast

Seasonal climate outlook

Regional rainfall forecast

Weekly outlook

Monthly weather situation and outlook

Hourly update

Basin flood bulletins/advisories

Status of monitored dams

Tropical cyclone warning for shipping

Extended short-range forecast

Selected Philippine cities

Basin hydrological forecast

Annual tropical cyclone tracks

Tourist destinations weather forecast

10-day regional agri-weather information

Shipping forecast

Asian cities weather forecast

Airways and terminal forecast

Aerodome forecast

Astronomical diary

And in Iloilo. But it should be noted that there are also other programs and services

used in this area aside from the 2 most common. A sizeable segments use daily

rainfall, daily temperature and farm weather forecast.

USAGE OF PROGRAMS AND SERVICES – ILOILO

95%

87%

82%

80%

70%

63%

63%

62%

62%

62%

62%

58%

57%

55%

45%

43%

42%

40%

38%

37%

35%

33%

32%

30%

28%

23%

22%

20%

8%

7%

Weather advisory

24-hour public weather forecast

Daily temperature

Daily rainfall

Weather bulleting update

Gale warning

Monthly temperature

General flood advisories

ENSO status

Monthly dry day forecast

Farm weather forecast

Seasonal climate outlook

Regional rainfall forecast

Weekly outlook

Monthly weather situation and …

Hourly update

Basin flood bulletins/advisories

Status of monitored dams

Tropical cyclone warning for …

Extended short-range forecast

Selected Philippine cities

Basin hydrological forecast

Annual tropical cyclone tracks

Tourist destinations weather …

10-day regional agri-weather …

Shipping forecast

Asian cities weather forecast

Airways and terminal forecast

Aerodome forecast

Astronomical diary

A7. You mentioned that you have seen, heard or read about some of these PAGASA programs and services, may I know which of the following programs and services of PAGASA have you used

in the past 6 MONTHS, that is from _________ until now? [MA]

A8. Which of the following programs and services of PAGASA have you used in the past month? [MA]

A9. And what program or service of PAGASA have you used most often in the past month? [SA]

Past 6 Months Past Month Most Often

Base: Total(n=135),CDO/Misamis Or. (n=30), Iloilo (n=60), Tacloban/Leyte (n=45)

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40 ©2014 InsightAsia – Discover The Difference Between Information & Insight

44%

20%

4%

0%

11%

2%

0%

0%

7%

2%

0%

2%

0%

2%

0%

0%

0%

0%

0%

0%

0%

0%

2%

2%

0%

0%

0%

0%

0%

0%

24-hour public weather forecast

Weather advisory

Weather bulleting update

Daily temperature

Daily rainfall

Gale warning

Weekly outlook

General flood advisories

Hourly update

Tropical cyclone warning for shipping

Selected Philippine cities

Annual tropical cyclone tracks

ENSO status

Extended short-range forecast

Monthly dry day forecast

Seasonal climate outlook

Asian cities weather forecast

Airways and terminal forecast

Monthly temperature

Monthly weather situation and outlook

Shipping forecast

Basin flood bulletins/advisories

Status of monitored dams

Regional rainfall forecast

Tourist destinations weather forecast

Farm weather forecast

Basin hydrological forecast

Astronomical diary

Aerodome forecast

10-day regional agri-weather information

89%

80%

62%

60%

58%

49%

60%

38%

42%

33%

27%

27%

27%

31%

22%

18%

20%

18%

24%

22%

22%

13%

13%

18%

22%

11%

11%

7%

7%

7%

24-hour public weather forecast

Weather advisory

Weather bulleting update

Daily temperature

Daily rainfall

Gale warning

Weekly outlook

General flood advisories

Hourly update

Tropical cyclone warning for shipping

Selected Philippine cities

Annual tropical cyclone tracks

ENSO status

Extended short-range forecast

Monthly dry day forecast

Seasonal climate outlook

Asian cities weather forecast

Airways and terminal forecast

Monthly temperature

Monthly weather situation and outlook

Shipping forecast

Basin flood bulletins/advisories

Status of monitored dams

Regional rainfall forecast

Tourist destinations weather forecast

Farm weather forecast

Basin hydrological forecast

Astronomical diary

Aerodome forecast

10-day regional agri-weather information

Similarly, in Tacloban, while the most used programs is 24-hr public weather forecast,

followed by weather advisory, some also used other programs like daily rainfall and

hourly update.

USAGE OF PROGRAMS AND SERVICES – TACLOBAN/LEYTE

93%

89%

80%

67%

67%

67%

67%

56%

53%

53%

49%

47%

42%

38%

29%

29%

29%

29%

27%

27%

27%

24%

24%

22%

20%

16%

16%

13%

11%

9%

24-hour public weather forecast

Weather advisory

Weather bulleting update

Daily temperature

Daily rainfall

Gale warning

Weekly outlook

General flood advisories

Hourly update

Tropical cyclone warning for …

Selected Philippine cities

Annual tropical cyclone tracks

ENSO status

Extended short-range forecast

Monthly dry day forecast

Seasonal climate outlook

Asian cities weather forecast

Airways and terminal forecast

Monthly temperature

Monthly weather situation and …

Shipping forecast

Basin flood bulletins/advisories

Status of monitored dams

Regional rainfall forecast

Tourist destinations weather …

Farm weather forecast

Basin hydrological forecast

Astronomical diary

Aerodome forecast

10-day regional agri-weather …

A7. You mentioned that you have seen, heard or read about some of these PAGASA programs and services, may I know which of the following programs and services of PAGASA have you used

in the past 6 MONTHS, that is from _________ until now? [MA]

A8. Which of the following programs and services of PAGASA have you used in the past month? [MA]

A9. And what program or service of PAGASA have you used most often in the past month? [SA]

Past 6 Months Past Month Most Often

Base: Total(n=135),CDO/Misamis Or. (n=30), Iloilo (n=60), Tacloban/Leyte (n=45)

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Total

CDO /

Misamis

Oriental

Iloilo Tacloban /

Leyte

(A) (B) (C)

Base 135 30 60 45

FOR AWARENESS OF TIMELY WEATHER

FORECAST/CONDITION 71% 63% 67% 82%

To be updated and informed of the current weather condition 48% 30% 48% 60%a

To be aware if there is a calamity (eg. Storm) 10% 13% 10% 7%

Gives climate status 7% 7% 8% 4%

Need of 24 hours weather forecasting 6% 3% 5% 9%

FOR DISASTER PREPAREDNESS 51% 40% 50% 60%

To be always prepared in time of calamity 27% 30% 30% 22%

For Disaster Preparedness 10% 3% 3% 22%ab

Gives warning for upcoming disaster 9% 3% 12% 9%

To know if the water will rise that can cause flooding 4% 3% 5% 4%

To know if there will be flood so that people can evacuate in

much higher place 4% - 2% 9%

FOR WORK PURPOSES 16% 23% 13% 13%

To guide us for our project implementation 4% 7% 3% 4%

To know when we are going to field 4% 3% 5% 4%

FOR INFORMATION AND EDUCATIONAL CAMPAIGNS 10% 7% 12% 11%

For (my) people consumption; used for information and

educational campaigns 5% 7% 7% 2%

OTHERS 5% 13% - 7%

For our own family safety 5% 13% - 7%

Primary reason for the most often used PAGASA program/service is to be updated and

informed of the current weather condition followed by being prepared in times of

calamity/disaster. The latter is more pronounced in Tacloban/Leyte.

A11 What are the reasons for using [MENTION MOST OFTEN PROGRAM AND SERVICE IN A9]? What else? Anything else? PROBE FOR VAGUE ANSWERS.

REASONS FOR MOST OFTEN USED PAGASA PROGRAM/SERVICE

*Letters indicates significantly higher at 95% confidence level

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More than half uses PAGASA programs and services, almost daily, in all three areas.

Attempt should be done to have a 100% daily usership among stakeholders.

FREQUENCY OF USING MOST OFTEN PAGASA PROGRAM/SERVICE

A12 How frequent do you use [MENTION MOST OFTEN PROGRAM AND SERVICE IN A9]? [SA]

1% 3% 5% 3% 8% 2%

1% 4% 4% 7%

4%

13% 17%

13% 11%

11% 23%b

7% 9%

64% 53%

65% 69%

Total CDO / Misamis

Oriental (A)

Iloilo (B) Tacloban / Leyte (C)

Every day

4 to 6 times a week

2 to 3 times a week

Once a week

2 to 3 times a month

Once a month

Less than once a month

Average: 5 to 6x a week 5 to 6x a week 5 to 6x a week 5 to 6x a week

Base: Total(n=135),CDO/Misamis Or. (n=30), Iloilo (n=60), Tacloban/Leyte (n=45)

*Letters indicates significantly higher at 95% confidence level

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The stakeholders got the information about PAGASA programs and services

mostly on TV followed by radio. Radio and word-of-mouth are skewed to Iloilo.

Total CDO / Misamis

Oriental Iloilo

Tacloban

/ Leyte

A B C

Base 135 30 60 45

Television 95% 90% 98% 93%

Radio 81% 73% 95%ac 69%

Newspaper 61% 60% 70%c 49%

PAGASA Website 50% 53% 37% 64%b

Mobile phone (SMS/MMS) 50% 47% 48% 53%

Friends 48% 27% 65%ac 40%

Seminars/Trainings/Conference/Workshops 46% 30% 55%a 44%

Family 44% 27% 60%ac 33%

Officemates 39% 33% 30% 56%b

Facebook 37% 47% 28% 42%

Bulletin boards/Posters 28% 13% 37%a 27%

Neighbors 26% 10% 40%ac 18%

Email received from PAGASA 17% 7% 20% 20%

Twitter 9% 23%bc 7% 2%

SOURCE OF AWARENESS OF PAGASA PROGRAMS AND SERVICES

A10 How did you know about the programs and services of PAGASA? [MA]

*Letters indicates significantly higher at 95% confidence level

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More than half have other source of information for weather and climate, driven by

Tacloban/Leyte. Other source of info in Tacloban is Japan Meteorological Agency.

INCIDENCE OF HAVING OTHER SOURCE OF INFORMATION

A13 Aside from PAGASA, do you have other source of information about weather and climate? [SA]

A14 What are your other sources of information about weather and climate? What else? Anything else?

Base: Those who have other source Total

Base 71

Manila Observatory 21%

Japan Meteorological Agency 20%

US Navy/Joint Typhoon Warning Center (JTWC) 15%

Internet 11%

OTHER SOURCES OF INFORMATION

47% 50%c 68%c

18%

53% 50% 32%

82%ab

Total CDO / Misamis Oriental (A)

Iloilo (B) Tacloban / Leyte (C)

Have other source of weather and climate information other than PAGASA

Don't have other source of weather and climate information other than PAGASA

Base: Total(n=135),CDO/Misamis Or. (n=30), Iloilo (n=60), Tacloban/Leyte (n=45)

Other Source:

Japan Meteorological Agency

*Letters indicates significantly higher at 95% confidence level

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Total

CDO /

Misamis

Oriental

Iloilo Tacloban /

Leyte

(A) (B) (C)

Base 135 30 60 45

ON DISASTER PREPAREDNESS 57% 23% 75% a 56% a

To be prepared for an upcoming calamity 39% 20% 52% a 36%

To plan response action to emergencies 11% 3% 15% 11%

To train the people on the upcoming storm 3% - - 9%

To be prepared for the supply of water 9% - 17% 4%

ON DISSEMINATION OF INFORMATION 42% 23% 48% 47%

Sharing the information to everyone 28% 3% 40% a 29% a

Text brigade to the employees of the

upcoming calamity 10% 3% 10% 16%

ON IMPLEMENTATION OF PROJECTS AND

PROGRAMS 23% 40% 20% 16%

For planning and preparation for our

programs 9% 13% 5% 11%

To know if we will push through our activities

or not 9% 7% 10% 9%

ON MONITORING 3% 10% - 2%

OTHERS 3% 10% 2% -

PAGASA information is used in preparation for an upcoming calamity and for

information dissemination especially in Iloilo and Tacloban/Leyte.

C1 You mentioned that you use the information from PAG ASA, how do you use the information you get from the PAG ASA in your work?

What else? Anything else? PROBE FOR THE VAGUE ANSWERS.

PURPOSE OF USE OF PAGASA INFORMATION

*Letters indicates significantly higher at 95% confidence level

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More than half in CDO/Misamis Oriental and Iloilo are very satisfied with the PAGASA

programs and services while in Tacloban, more handholding is needed to increase the

satisfaction scores.

OVERALL SATISFACTION RATING ON PAGASA PROGRAMS AND SERVICES

A15 Overall, how satisfied or not satisfied are you with the PAGASA Programs and Services? [SA]

1% 2% 1% 2% 2% 2% 7% % 2%

48% 33% 42%

67%ab

47% 60%c 57%c

27%

Total CDO / Misamis

Oriental (A)

Iloilo (B) Tacloban / Leyte (C)

Very satisfied

Somewhat Satisfied

Can’t say

Somewhat not satisfied

Very not satisfied

Base: Total(n=135),CDO/Misamis Or. (n=30), Iloilo (n=60), Tacloban/Leyte (n=45)

Total CDO / Misamis

Oriental Iloilo Tacloban / Leyte

TOP2 BOX 96% 93% 98% 93%

BOTTOM 2 BOX 2% - 2% 4%

*Letters indicates significantly higher at 95% confidence level

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Main reasons for the satisfaction on PAGASA programs and services in CDO is

the accurate information as well as timely announcement of climate status. The

latter is also the primary reason in Iloilo.

REASONS FOR SATISFACTION ON PAGASA PROGRAMS AND SERVICES

Total

CDO /

Misamis

Oriental

Iloilo Tacloban /

Leyte

(A) (B) (C)

Base 135 30 60 45

POSITIVE 66% 73% 72% 53%

ON ACCURACY OF INFORMATION 36% 57%c 37% 22%

Accurate information 13% 27%bc 10% 9%

Correct details of weather update 8% 7% 12% 4%

What they say about the direction of the typhoon is correct 7% 7% 10% 4%

Reliable information 7% 17% 5% 4%

Well informed ang mga tao thru TV, radio o internet 5% 3% 7% 4%

ON UPDATED/TIMELY ANNOUNCEMENT 22% 7% 35%ac 16%

On time announcement of climate status 16% 7% 23% 11%

They give update ahead of time to be prepared in disaster 5% - 10% 2%

ON AVAILABILITY OF DATA 7% 10% 5% 7%

They have adequate information about weather 3% 3% 2% 4%

ON PREPAREDNESS 6% - 12% 2%

Give help to the people to be always prepared in time of

calamity 5% - 12% -

ON INFORMATION 4% - 2% 9%

OTHERS 2% 3% 2% 2%

Base: Total Respondents

A16. You mentioned that you are [mention answer in a15], what are the reasons for saying that you are [MENTIONANSWER IN A16]? What else?

Anything else? PROBE FOR VAGUE RESPONSES

*Letters indicates significantly higher at 95% confidence level

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Meanwhile, highest dissatisfaction on PAGASA programs and services noted

on Tacloban/Leyte due to inaccurate information.

REASONS FOR DISSATISFACTION ON PAGASA PROGRAMS AND SERVICES

Total

CDO /

Misamis

Oriental

Iloilo Tacloban /

Leyte

(A) (B) (C)

Base 135 30 60 45

NEGATIVE 36% 27% 28% 51%ab

ON ACCURACY OF INFORMATION 27% 23% 23% 33%

Sometimes their update is not accurate 19% 10% 18% 24%

Sometimes there are lapses on the direction of their forecast 4% 7% 2% 7%

Sometimes when they say it will rain, it is not going to rain 4% 7% 2% 4%

Not all data are correct or accurate 3% 3% 2% 4%

ON SERVICING 5% 3% 5% 7%

ON INFORMATION 3% - - 9%

Base: Total Respondents

A16. You mentioned that you are [mention answer in a15], what are the reasons for saying that you are [MENTIONANSWER IN A16]? What else?

Anything else? PROBE FOR VAGUE RESPONSES

*Letters indicates significantly higher at 95% confidence level

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Main likes on PAGASA weather and services are its daily weather forecast/update especially

in Iloilo and Tacloban. While in CDO main likes on PAGASA products and services are its

24-hour weather update, weather advisory and accurate weather forecast.

C2. What do you like about PAG ASA programs and services? What else? Anything else? PROBE FOR THE VAGUE ANSWERS

LIKES ON PAGASA PROGRAMS AND SERVICES

Total

CDO /

Misamis

Oriental

Iloilo Tacloban /

Leyte

(A) (B) (C)

Base 135 30 60 45

ON WEATHER UPDATES 72% 63% 78% 69%

Daily weather forecast / update 37% 7% 45% a 47% a

24 hour weather update 17% 33% b 8% 18%

Weather advisory/update 16% 30% c 20% c 2%

Give update every hour 3% 3% 2% 4%

ON ACCURACY 10% 27% bc 5% 7%

Accuracy of weather forecast/news 10% 27% bc 5% 7%

ON SPECIAL PROJECT 4% 13% 3% -

Project Noah 4% 13% 3% -

ON WEATHER AND CLIMATE INFORMATION 21% 10% 15% 36% ab

To know the climate status to be prepared immediately 13% - 10% 24% b

Detailed information about weather 6% 7% 3% 9%

ON ACCESIBILITY OF INFORMATION 7% 3% 10% 4%

Website on Flood Advisory 4% 3% 7% -

*Letters indicates significantly higher at 95% confidence level

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Minimal dislikes only. But among those who have, inaccurate information is the

primary reason, more seen in Tacloban.

DISLIKES ON PAGASA PROGRAMS AND SERVICES

Total

CDO /

Misamis

Oriental

Iloilo Tacloban /

Leyte

(A) (B) (C)

Base 135 30 60 45

ON ACCURACY 16% 13% 13% 22%

Information is not accurate 10% 7% 5% 18%

Wrong update 4% 3% 5% 4%

ON TIMELINESS 7% 10% 2% 11%

Delayed information 5% 7% 2% 9%

ON COMMUNICATION/LANGUAGE USED 5% 7% 3% 7%

Information is not in dialect 4% 3% 2% 7%

ON LACK OF INFORMATION 4% 7% 3% 2%

Lack of information 3% 3% 3% 2%

ON PAGASA PERSONNEL 3% - 2% 7%

NONE 67% 60% 78% 56%

C3. What do you dislike about PAG ASA programs and services? What else? Anything else? PROBE FOR THE VAGUE ANSWERS

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CDO /

Misamis

Oriental

Iloilo Tacloban /

Leyte

80% 78% 73%

73% 80%c 62%

73% 73% 56%

73% 63% 56%

67%c 75%c 40%

57% 68% 51%

60% 72%c 44%

60% 70%c 44%

40% 60% 53%

57% 62%c 40%

53% 57% 38%

37% 60%ac 31%

40% 58%c 29%

Stakeholders are most satisfied with the usefulness/relevance of the information they

receive from PAGASA followed by understandability, use of local language and ease of

access.

A17 Now, I am going to mention to you some statements about the programs and services of PAGASA as well as the quality of their dissemination of information. Please tell me how satisfied or not

satisfied are you with the statements

SATISFACTION RATING ON SPECIFIC ATTRIBUTES (TOP BOX)

44%

45%

50%

53%

53%

59%

60%

60%

61%

63%

67%

73%

77%

Completeness of Content

Accuracy of data

Timeliness of information (Not delayed)

Detailed information received from …

Clarity of message

Believability/Reliability of information …

Frequency of updates

Appropriateness of information

Medium/channel used to disseminate …

Ease of access

Use of local language/dialect in the …

Understandability

Usefulness/Relevance

Base: Total(n=135),CDO/Misamis Or. (n=30) Tacloban/Leyte (n=60), Iloilo (n=45)

*Letters indicates significantly higher at 95% confidence level

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Accuracy of data means that the information given by PAGASA is correct.

ACCURACY OF DATA

Total

CDO /

Misamis

Oriental

Iloilo Tacloban /

Leyte

(A) (B) (C)

Base 135 30 60 45

ACCURACY/CORRECTNESS 80% 67% 87% 80%

Accurate data 36% 7% 37% a 56% a

Forecasts are correct 17% 17% 25% c 7%

Information is correct 13% 37% bc 3% 9%

Gives exact data 10% 3% 17% 7%

MINIMAL DIFFERENCE/ERROR 4% 13% - 2%

The difference between projective events

and actual events is minimal 3% 10% - 2%

COMPLETENESS 4% 10% 3% 2%

UPDATED 4% 7% 5% -

WITH BASIS 3% - - 9%

OTHERS 7% 10% 5% 7%

Base: Total Respondents

A19_2 What do you mean by "ACCURACY OF DATA"

*Letters indicates significantly higher at 95% confidence level

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Timeliness of information should be either up to date/on time or advanced

when disseminated.

TIMELINESS OF INFORMATION (NOT DELAYED)

Total

CDO /

Misamis

Oriental

Iloilo Tacloban /

Leyte

(A) (B) (C)

Base 135 30 60 45

REGULAR UPDATING/ON-TIME

INFORMATION 62% 53% 62% 69%

Up to date distribution of information 23% 13% 18% 36%

Forecasting should be not delayed 10% - 17% 7%

Timely weather forecast 10% 17% 8% 7%

Every hour 4% 3% 3% 7%

Every minute 4% 17% - -

The time of the weather update is correct 3% 3% 5% -

ADVANCED INFORMATION 21% 13% 23% 22%

Advanced information 19% 10% 20% 22%

ACCURATE 18% 30% 17% 11%

The data is accurate on when the storm is

coming 6% 13% 3% 4%

Exact time of weather update 6% 3% 10% 2%

Receiving the accurate information 3% 7% 2% 2%

The data is exact 3% 7% 2% 2%

Base: Total Respondents

A19_5 What do you mean by "TIMELINESS OF INFORMATION (NOT DELAYED)"

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In terms of medium/channel to be used, it is still TV.

MEDIUM/CHANNEL USED TO DISSEMINATE INFORMATION

Total

CDO /

Misamis

Oriental

Iloilo Tacloban /

Leyte

(A) (B) (C)

Base 135 30 60 45

THRU TRADITIONAL MEDIA 79% 50% 95% ac 78% a

TV 61% 43% 65% 69%

Radio 44% 30% 60% ac 33%

Media 24% 7% 38% a 18%

News 3% - 5% 2%

THRU NEW (DIGITAL) MEDIA 40% 77% bc 20% 42% b

Internet 13% 20% 10% 13%

Social Media 13% 37% bc 7% 4%

Websites 7% 17% 3% 7%

Texts 5% 3% 2% 11%

Base: Total Respondents

A19_6 What do you mean by ""MEDIUM/CHANNEL USED TO DISSEMINATE INFORMATION"

*Letters indicates significantly higher at 95% confidence level

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Updates should be given every hour, more pronounced in CDO.

FREQUENCY OF UPDATES

Total

CDO /

Misamis

Oriental

Iloilo Tacloban /

Leyte

(A) (B) (C)

Base 135 30 60 45

SUGGESTED FREQUENCIES 75% 83% 72% 73%

Every hour 51% 73% bc 45% 44%

Daily (Every 24 hours) 14% - 20% 16%

Every 30 minutes 4% 7% - 7%

THERE IS ALWAYS AN UPDATE 26% 17% 28% 29%

There is always an update/from time to time 19% 3% 18% 29% a

Always give update when there is a

storm/typhoon 3% 7% 3% -

Base: Total Respondents

A19_12 What do you mean by "FREQUENCY OF UPDATES"

*Letters indicates significantly higher at 95% confidence level

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Almost all share the information they got from PAGASA primarily to their

colleagues and family/relatives across all areas.

B1 When you access the programs and services of PAGASA, do you share/disseminate this information to others? [SA]

B2 To whom do you share/disseminate the information you get from PAGASA? [MA]

INCIDENCE OF SHARING INFORMATION TO OTHERS OR NOT

Base: Among those who

disseminate information (n=28*) Total

CDO / Misamis

Oriental

Tacloban /

Leyte Iloilo

A B C

Base 133 28* 60 45

Family/Relatives 91% 89% 98%c 82%

Colleagues 88% 93% 80% 96%b

Neighbors 64% 71% 80%c 38%

Contituents 59% 75% 57% 53%

RECIPIENT OF INFORMATION

* - Caution in reading the data due to low base

1% 7%

99% 93% 100% 100%

Total CDO / Misamis Oriental (A)

Iloilo (B) Tacloban / Leyte (C)

Share information to others

Not share information to others

Base: Total(n=135),CDO/Misamis Or. (n=30), Iloilo (n=60), Tacloban/Leyte (n=45)

*Letters indicates significantly higher at 95% confidence level

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Summary

The most salient programs and services of PAGASA are the usual 24-hour public weather forecast, weather advisory and daily temperature. Low spontaneous awareness for the other programs and services but recognized when aided.

• The most used programs is 24-hr public weather forecast followed by weather advisory.

• A sizeable segments in Iloilo or Tacloban used other programs and services like daily rainfall, farm forecast and daily temperature.

More than half only uses the programs and services everyday in all three areas.

The stakeholders got the information about PAGASA programs and services mostly on TV followed by radio. Radio and word-of-mouth are skewed to Iloilo.

More than half have other source of information for weather and climate, driven by Tacloban/Leyte. Other source of info in Tacloban is Japan Meteorological Agency.

About half are very satisfied on the PAGASA programs and services especially in CDO/Iloilo.

• Main reasons for the satisfaction on PAGASA programs and services are its accurate information (more pronounced in CDO) as well as its timely announcement of climate status (more noticeable in Iloilo).

• Highest dissatisfaction on PAGASA programs and services noted on Tacloban/Leyte due to inaccurate information.

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58

I Business Background, Objectives &

Research Approach

II Detailed Findings # 1:

Respondent’s Profile

III Detailed Findings # 2:

Attitudes towards PAGASA

IV Detailed Findings # 3:

Satisfaction on PAGASA Programs and

Services

V Detailed Findings # 4:

Satisfaction on PAGASA Personnel/Staff

VI Conclusions and Recommendations

Presentation Flow

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Need to increase the presence of PAGASA staff in the community to increase their

satisfaction scores.

C6. Now, I am going to mention to you some statements about the PAGASA. Please tell me how satisfied or not satisfied are you with the statements about PAGASA.

SATISFACTION ON THE PRESENCE OF PAGASA STAFF

2% 7% 1% 2%

29% 33% 22%

36%

29% 33%

22%

36%

39% 33%

57%c

20%

Total CDO / Misamis Oriental (A)

Iloilo (B) Tacloban / Leyte (C)

Very satisfied

Somewhat Satisfied

Can’t say

Somewhat not satisfied

Very not satisfied

Base: Total(n=135),CDO/Misamis Or. (n=30), Iloilo (n=60), Tacloban/Leyte (n=45)

Total CDO / Misamis

Oriental Iloilo Tacloban / Leyte

TOP2 BOX 68% 67% 78% 56%

BOTTOM 2 BOX 3% % % 9%

*Letters indicates significantly higher at 95% confidence level

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Similarly, they should be more responsive to call/request. Note though that in Iloilo,

significantly higher satisfaction scores on PAGASA’s responsiveness to call/request.

C6. Now, I am going to mention to you some statements about the PAGASA. Please tell me how satisfied or not satisfied are you with the statements about PAGASA.

SATISFACTION ON RESPONSIVENESS TO CALL/REQUEST

2% % % 7% 1% 3% % %

30% 40%

18%

38%

32%

33%

27%

38%

36% 23%

55%ac

18%

Total CDO / Misamis Oriental (A)

Iloilo (B) Tacloban / Leyte (C)

Very satisfied

Somewhat Satisfied

Can’t say

Somewhat not satisfied

Very not satisfied

Base: Total(n=135),CDO/Misamis Or. (n=30), Iloilo (n=60), Tacloban/Leyte (n=45)

Total CDO / Misamis

Oriental Iloilo Tacloban / Leyte

TOP2 BOX 67% 57% 82%ac 56%

BOTTOM 2 BOX 3% 3% % 7%

*Letters indicates significantly higher at 95% confidence level

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Similar result is seen on the quick response to call/request. Higher satisfaction scores

in Iloilo but need to increase for the other 2 areas especially in Tacloban.

C6. Now, I am going to mention to you some statements about the PAGASA. Please tell me how satisfied or not satisfied are you with the statements about PAGASA.

SATISFACTION ON QUICK RESPONSE TO CALL/REQUEST

2% % % 7% 1% 3% %

2%

33% 40%

18%

47%b

26%

27%

27%

24%

38% 30%

55%c

20%

Total CDO / Misamis Oriental (A)

Iloilo (B) Tacloban / Leyte (C)

Very satisfied

Somewhat Satisfied

Can’t say

Somewhat not satisfied

Very not satisfied

Base: Total(n=135),CDO/Misamis Or. (n=30), Iloilo (n=60), Tacloban/Leyte (n=45)

Total CDO / Misamis

Oriental Iloilo Tacloban / Leyte

TOP2 BOX 64% 57% 82% 44%

BOTTOM 2 BOX 4% 3% % 9%

*Letters indicates significantly higher at 95% confidence level

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Similarly, highest satisfaction in Iloilo on the completeness of information received

from PAGASA while need to increase for the other 2 areas especially in Tacloban.

C6. Now, I am going to mention to you some statements about the PAGASA. Please tell me how satisfied or not satisfied are you with the statements about PAGASA.

SATISFACTION ON COMPLETENESS OF INFORMATION PROVIDED BASED

ON CALL/REQUEST

1% % % 4% 1% 3% % %

24%

37%

20% 22%

30%

23%

22%

44%b

44% 37%

58%c

29%

Total CDO / Misamis Oriental (A)

Iloilo (B) Tacloban / Leyte (C)

Very satisfied

Somewhat Satisfied

Can’t say

Somewhat not satisfied

Very not satisfied

Base: Total(n=135),CDO/Misamis Or. (n=30), Iloilo (n=60), Tacloban/Leyte (n=45)

Total CDO / Misamis

Oriental Iloilo Tacloban / Leyte

TOP2 BOX 73% 60% 80% 73%

BOTTOM 2 BOX 2% 3% - 4%

*Letters indicates significantly higher at 95% confidence level

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Summary

Looking at PAGASA staff’s presence and responsiveness to call/request

and providing information, it still needs to be increase its satisfaction

scores.

Indications showed that there is a higher satisfaction in Iloilo but lower in

the 2 areas moreso, in Tacloban.

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64

I Business Background, Objectives &

Research Approach

II Detailed Findings # 1:

Respondent’s Profile

III Detailed Findings # 2:

Attitudes towards PAGASA

IV Detailed Findings # 3:

Satisfaction on PAGASA Programs and

Services

V Detailed Findings # 4:

Satisfaction on PAGASA Personnel/Staff

VI Conclusions and Recommendations

Presentation Flow

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69

July 31, 2015

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