A Window To The Frontier & the Emerging

World Markets of

AFRICA & ASIA

From BUSINESS ANALYTIX, INC.Your Customized Research & Analysis

PartnerIn Collaboration with INFOANALYTICA

103 Carnegie Center, Suite 300, Princeton, NJ 08540 Phone: (609) 291.7160

RESEARCH SNAPSHOTSSATELLITE INTELLIGENCE

RESEARCH | ANALYSIS | MODELING 2

Table of Contents

• Research Model• Interacting Variables• Business Objectives Served By The Analysis• The Case Study: Satellite Coverage - Asia & Af

rica– Studying the Economic, Demographic, and Market

Data– The Current Satellite Capacity

• Asia & AfricaPointers to the Emerging “Long Tail”• Who Gets What?The Comparative Coverage Level by

Regions• The Technological Shape of Satellite Capacity• Transponder Age Comparison by Region

• The Revenue Potential Measurement ModelBUSINESS ANALYTIX, INC.

RESEARCH | ANALYSIS | MODELING

3

Research Model

Satellite Specs

Competitive Landscape

Economy &,

Demography

A Satellite Operator’s Revenue Potential = Satellite Parameters + Economic & Demographic Factors + Competitive Landscape

What capacity does the satellite offer?Which markets does it serve?

Who else the satellite competes with?

BUSINESS ANALYTIX, INC.

ToC

RESEARCH | ANALYSIS | MODELING 4

Interacting Variables

SATELLITE’S REVENUE GENERATING POTENTIAL

POSITIVE CORRELATION

ECONOMICGDP, GDP GROWTH

DEMOGRAPHIC

EDUCATION, DEMOGRAPHY

NEGATIVE CORRELATION

TECHNICALEXISTING & PROJECTED CAPACITY

MARKETPOPULATION

DENSITY, BROADBAND PENETRATION

Many different variables interact with each other to influence a Satellite’s revenue generating potential

in different directions

BUSINESS ANALYTIX, INC.

ToC

RESEARCH | ANALYSIS | MODELING 5

Business Objectives Served By The Analysis

• Satellite Design of planned satellites• Service Concept Design for the

operating satellites• Valuation of operating satellites• Lease & bandwidth pricing• Investment/ lending Decisions• Regional economics

BUSINESS ANALYTIX, INC.

ToC

RESEARCH | ANALYSIS | MODELING 6

Satellite Coverage - Asia & AfricaA CASE STUDY

BUSINESS ANALYTIX, INC.

RESEARC

H

SNAPSHO

T

ToC

I. Studying the Economic, Demographic, and Market Data

The Positive & Negative Correlation between the Economic,

Demographic, and Market Factors and the Revenue generating

Capacity of a Satellite

ToC

RESEARCH | ANALYSIS | MODELING 8

Higher score indicates better potential for satellite business

Available Transponders V/s. Quantification of the Eco-Demo-Market Potential

Satellite coverage in a world region may not track its Economic, Demographic, and Market potential.

When one studies the availability of the transponder capacity in comparison to the relevant E-D-M data, it may highlight the

untapped potential or heightened competiveness of a market.

BUSINESS ANALYTIX, INC.

# OF X-PONDERS

ToC

RESEARCH | ANALYSIS | MODELING 9

The ECONOMIC-DEMOGRAPHIC-MARKET STUDY

ECONOMIC- DEMOGRAPHIC- MARKET STUDY computes the market potential on the basis of ECONOMIC FACTORS (a) GDP, PPP (current international $), (b) GDP growth (annual %),

DEMOGRAPHIC FACTORS: (a) Literacy rate, (b) Youth total (% of people), (c) Population ages 15-64

(% of total), and MARKET FACTORS: (a) Broadband Penetration of the main economies of the region, and (b) The population density (also of

main economies).

BUSINESS ANALYTIX, INC.

ToC

RESEARCH | ANALYSIS | MODELING 10

Overall Bandwidth Market SaturationOne of the main constituents of the ECO-DEMO-MARK SCORE is the level of market saturation of the communication markets in

the region. Market saturation will negatively impact the Satellite’s revenue generating potential.

BUSINESS ANALYTIX, INC.

ToC

II. The Current Satellite Capacity

The Technical factors influencing the revenue

potential

ToC

RESEARCH | ANALYSIS | MODELING 12

Asia & AfricaPointers to the Emerging “Long Tail”

1063

147

182

140

48

14324

60

26

40

285

33

160

38

74

109

6

84

19

249 15 Transponders with Footprints

in Asia and Africa

EutelsatIntelsatSES S.A.IntersputnikAsiaSatSKY Perfect JSAT CorporationChina Satellite CommunicationsRussian Satellite CommunicationsMEASAT Satellite Systems Sdn. BhdLoral (Telesat)Hispasat, S.A.Broadcasting Satellite System Corporation

BUSINESS ANALYTIX, INC.

ToC

RESEARCH | ANALYSIS | MODELING 13

Who Gets What?The Comparative Coverage Level by Regions

Eastern Africa

Middle Africa

Northern Africa

Southern Africa

Western Africa

Eastern Asia

South-Central Asia

South-Eastern Asia

Western Asia

AB

CD

G

F EH

I

The Contour Map

BUSINESS ANALYTIX, INC.

ToC

RESEARCH | ANALYSIS | MODELING 14

The Technological Shape of the Satellite Capacity

DVB-S | QPSK combination dominates the field in Asia and Africa.

DVB-S DVB-S2 DVB-S DVB-S2 DVB-S2DC Ku

0

200

400

600

800

1000

1200

1400

1600

1800

Transponders by Encoding & ModulationAsia & Africa

16APSK

32APSK

8PSK

QPSK

BUSINESS ANALYTIX, INC.

ToC

RESEARCH | ANALYSIS | MODELING 15

Transponder Age Comparison by Region

Given the theoretical age of the satellite of 15 years, it is interesting to note the likely impact of this parameter on the future satellite coverage availability

2/12

/199

7

9/10

/199

8

9/26

/199

9

3/29

/200

2

4/12

/200

3

4/12

/200

5

12/2

9/20

05

12/1

1/20

06

1/28

/200

8

2/11

/200

9

6/21

/200

9

10/2

9/20

09

11/2

6/20

10

5/31

/201

20

102030405060708090

South-East Asia Satellite Transponders by Age

C Ku

10/6

/199

4

9/10

/199

8

5/24

/200

0

6/10

/200

2

9/6/

2002

12/1

8/20

03

3/15

/200

4

2/3/

2005

5/31

/200

7

7/7/

2008

2/26

/200

9

6/21

/200

9

10/2

9/20

09

11/2

4/20

09

11/2

6/20

10

3/25

/201

2

11/1

0/20

120

102030405060708090

100

Middle AfriicaSatellite Transponders by Age

C Ku

BUSINESS ANALYTIX, INC.

ToC

RESEARCH | ANALYSIS | MODELING

16

The Revenue Potential Measurement Model

• Every satellite beam has a finite revenue generation potential that depends on the interacting metrics of technical parameters and the E-D-M data.

• Getting the measurement of the potential can create enormous value to the stakeholders

Satellite Revenue Generation

Demand Pricing

Economic-Demographic-Market Data

Positive Correlation

Negative Correlation

Technical Data

Current Capacity Future Additions/ Deletions

BUSINESS ANALYTIX, INC.

ToC

17

BUSINESS ANALYTIX, INC. 103 CARNEGIE CENTER, SUITE 300, PRINCETON, NJ 08540PHONE: (609) 291.7160

Data-driven DecisionsWe can help …

RESEARCH | ANALYSIS | MODELING

We will like to support your strategic and tactical decisions with fact-based information for decision making.

Research and Analyticso Market Researcho Business Researcho Statistical Analysis

Consulting Services Market Sizing Data Modeling

BUSINESS ANALYTIX, INC.

ToC