Orange Earth

Online Marketing Solutions

Sandstorm Digital Services

Client: YOU

Content Marketing

Whatit isContentMarketing isthe art of the creation and sharing of media and publishing content in order to acquire new customers or retain existing ones.

Why its importantTo reach new age consumers, your brand must produce and market useful and relevant content that adds value to the sales funnel. This content must fulfil a certain need in your customers life and must be marketed to your audience at her platform of choice.

What youll receive from usIn atypicalContent Marketingengagement, expect to receive the following from us:

Brand Territory MapContent MediaMatrixContent PlanEditorial Calendar

How youll know you succeededTheoverarching metrics for measuring the success of a content marketing campaign is the acquisition and retention of customers. Success metrics are benchmarked at the beginning of the engagement and monitored throughout. You will witness and improvement in the rate of new customers acquisition and improved customer retention.Click for more info >>

Search Engine Optimization (SEO)

Whatit isSearch Engine Optimization (SEO) is an art and a science. It balances the tweaking of code, development of engaging content and building of links and social shares to help your website reach the top of Googles Natural (Organic) search results page (SERP)and stay there.

Why its importantImplementingproperoptimization techniques allows you to improve the quantity and quality of traffic to your website. This will be in the form of unique and repeat visitors landing at the most relevant page on your site and converting as per agreed KPIs.

What youll receive from usIn a typicalSEOengagement, expect to receive the following from us:

Keyword Research & Mapping (Taxonomy)Tech Audit & RecommendationsContent OptimizationOngoing Link Building to build your site authority.

How youll know you succeededSearch engine optimisation efforts are primarily judged by the improvements in ranking for specific (non-branded) keywords agreed with the client at the beginning of the engagement as well as the overall authority of the website over time. Youll know you succeeded when you witness more targeted traffic arriving to your website.Click for more info >>

Social Media Marketing (SMM)

Whatit isSocial media marketing refers to the process of gaining website traffic or attention through social media sites.ASocial media marketing program usually centres around efforts to create content that attracts attention and encourages readers to share it with their social networks.

Why its importantYourcustomers and prospects are spending more and more of their time engaging with their friends and family on social networks such as Facebook, Twitter and Linkedin. If your brand is not present with useful and engaging content you might miss out on an opportunity to build your

What youll receive from usIn atypicalSMMengagement, expect to receive the following from us:Over arching social media strategy &ongoingconsultancy.Community set up, participation, content creation and management.Social media campaigns creation, design, production, execution and media buys.

How youll know you succeededSuccessful social media marketing campaigns are driven by pre-defined KPIs such as fan base growth and engagement as well as retention of exiting customers. Youll know you succeeded when you witness noticeable improvements in conversion of fans into paying customers as well as retention and growth of income of existing customers over time.Click for more info >>

Pay Per Click Advertising (PPC)

Whatit isPay-per-click (PPC) (also called cost per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. Themodel is primarily associated with search engines (Google) but can also apply to other sites including Facebook

Why its importantSimplyput, ifyoure not bidding on your target keywords, your competitors are. Youre allowing them to chip away at your market share. Moreover, studies have shown that being present on both paid (PPC) and natural (SEO) listings results in greater overall traffic and conversion for your target keywords.

What youll receive from usIn a typical PPC engagement, expect to receive the following from us:

Categorization of keyword targetsCampaignset-upAd copy creation and optimizationOngoing budget management & smart biddingOngoing ad copy testing to ensure best ROI.

How youll know you succeededJudging the success of a PPC ad campaign is fairly straight forward, you should witness more conversions at the most efficient budget spend. In a nutshell, when your brand is present at the top of the search results, you will receive more clicks to your site. If your ad copy and landing page are optimized, you will convert more searches at the most efficient ad spend.Click for more info >>

Online Banner Advertising

Whatit isOnline Banner advertising is a form of display advertising butfortheWeb. It entails embedding anadvertisement banner code onto a publishers web pagetoattract relevant traffic to your site.The adsaredelivered via an ad server and are tagged to enable reporting back to the clients on click throughrates and conversions.

Why its importantWell designed banners ads placed on a well chosen selection of high profile web publisher can drive lots of targeted traffic that can convert into sales. If tagged properly, you can also be able to tell which sites provide you with the highest ROI on your ad spend. Banner ads can also be used on Googles publisher network thereby providing your brand with a much wider reach.

What youll receive from usIn a typical banner ad campaign engagement, expect to receive the following from us:

Creationof banner ads in multiple formats and sizes as per brand guidelines & in line with marketing objectives (BR vs. DR)Tagging and serving of banners on publisher sites and ongoing reporting and optimization.

How youll know you succeededA successful banner ad campaign is one that maximises brand presence while simultaneously increases conversions as per agreed KPIs. Your success will come in the form of more brand recognition (ad impressions and click through rates) and more business (more conversions).Click for more info >>

Affiliate Marketing

Whatit isAffiliate marketing is a performance-based marketing methodused toreward affiliatewebsites for thevisitor or customers theysend to your website. An affiliate programme is usually run by a network that managestheretailer/brands offers for the affiliate to choose from. The networkstake care of the payments to the publishers (Affiliates)based on agreed performance metrics such as a confirmed sale.

Why its importantWith Affiliate marketing you have the opportunity to multiply your web marketing efforts by having hundreds (if not thousands) of affiliates assisting you in marketing your brand and offers. If managed properly, your affiliate programme can generate a huge amount of extra revenue by tapping into the loyal audiences of publisher websites related to your niche. Affiliate marketing also allows you to extend your reach and build awareness to your brand

What youll receive from usIn a typical Affiliate marketing engagement, expect to receive the following from us:

Productionof creative assets forcampaignReports highlighting performance of affiliate programmeOngoing strategies to recruit quality affiliates

How youll know you succeededThe success of an Affiliate marketing programme is primarily judged on performance (based on the agreed KPIs) . A successful campaign will see the number and quality of your affiliates grow over time along with a steady growth of new business generated by existing and newly-recruited affiliates.Click for more info >>

Online PR & Reputation Management (ORM)

Whatit isOnline reputation management is the practice of understanding or influencing an individual's or business's reputation. Theroots of reputation managementlieinpublic relations, but growthofthe internet and social media made it primarily an issue of managing the search results (primarily in Google) as well as the social conversation on the net.

Why its importantIf not managed, your online reputation can harm your brand image and negatively affect your revenues. A well crafted online reputation can positively enhance your business image and position you as the brand of choice in virtually any sector or niche your brand operates in. Most importantly, a proactive reputation management programme allows you to foresee and circumvent any future reputational challenges.

What youll receive from usIn a typicalORMengagement, expect to receive the following from us:

Improvement inSEOof company-published materials to outperform negative resultsPublishing of original, positive content &optimization ofsocial media.Legal take-down requests incase oflibel.

How youll know you succeededA successful campaign will see your brands content a properties (websites and social) outperform the negative press and content in the search results pages. This includes both the organisation brand name as well as individuals within the organisation.Click for more info >>

Questions? More Information?

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PO Box 31303, Level 41, Emirates Towers, Sheikh Zayed Road, Dubai, United Arab EmiratesTel: +971 (0) 4 319 93016