*Women’s Regional Publications of America

San Diego Woman celebrates women throughout its pages. With articles on issues of impor-tance to women, San Diego Woman provides a forum for all things female.

San Diego Woman started over 3 years ago and soon gained popularity among local women. Achange in ownership and design brings a new and improved publication with an entirely newlook and feel as well as improved editorial content. With articles on health and wellness,fashion, business, lifestyle, relationships and timely topics of interest to all San Diegans, ourmagazine provides a breath of fresh air and a reason to sit down prop up your feet and get lostin our pages.

San Diego Woman is a free bimonthly women’s regional publication. Reflective of the SanDiego lifestyle, our magazine has a relaxed casual flair, yet covers important issues which faceall women today. From learning how to cope with the stresses of our multi tasking lifestyles tofinding the hot location for your next International getaway, San Diego Woman recognizeshow diverse women are and yet how similar they can be. Our pages will include charity func-tions, foundations that make a difference, and women who have dedicated their lives to mak-ing San Diego, and even the world, a better place.

Sit back and relax and help us to celebrate the female spirit with stories of inspiration, dedica-tion and accomplishment.

Informing, Entertaining & Featuring the Women of San Diego

How Does One Woman Create a Block Buster Magazine-Tenacity and Talent

By Robert Tussey

San Diego Woman magazine is the only women’s magazine in San Diegoand it took a brave woman from New York to make it happen. JudithHabert claims she is more of a San Diegan than a New Yorker, as RanchoBernardo has been her home for the past ten years. With a love of writ-ing and photography, she attended St John’s University in New York toobtain a Bachelor of Science Degree in Photojournalism. Judith workedas a photographer for New York Newsday and Doubleday publishingcompany and spent many years freelancing for several well known enti-ties including; the History Channel, The Girl Scouts, Canon USA, and theState of NY just to name a few. Along with her love of photography shewas a wordsmith and knew that at some point in her career she neededto find a way to combine the two art forms. Judith’s business, marketingand promotional skills were sharpened working as a Recruitment andMarketing Manager for one of the largest Prudential offices in Manhat-tan, as corporate Liaison for Nikon USA, and as a Professional Photogra-phy Liaison for Canon USA. After relocating to San Diego, Judith founda way to combine her interests and talents and San Diego Woman Maga-zine was born.

Ironically, the origin of the magazine was not planned. Judith was teaching classes in writing and publish-ing and helping potential writers recognize and hone their writing skills in the hopes of one day gettingpublished. She also offered students insight into how to get published having authored and published twobooks. It was one of her former students who approached her with an idea to start a local magazine. Sheasked Judith if she would consider signing on as the Editor-in-Chief of this new publication. After severalweeks of meetings with the publisher and a friend, who was an extremely talented graphic designer, theconcept of San Diego Woman Magazine was born.

The three women launched the first issue of San Diego Woman in December of 2006. The magazine wasnot sophisticated or glossy, but it provided a forum for local women to share their thoughts and dreams ina medium previously unavailable to them. The attention to the magazine began to grow and writers andphotographers rallied to become a part of this new publication. Many of Judith’s current and former stu-dents were thrilled to be contributors to the publication and she was able to give first time writers thedream of seeing their names in print. The magazine covered topics of interest to women of all ages andethnicities. After five issues the former publisher of the magazine decided she needed more time with herfamily so she decided to close down the publication. It was at this point that Judith felt devastated, as didthe magazine’s creative director, Sonali Soni. The magazine was met with such excitement and interestthat the thought of saying goodbye to it was just too hard. Judith started pounding the pavement trying tocome up with some financial backing to revamp San Diego Woman and bring it back to the women of SanDiego bigger, better, and glossier than before. “One of the first things I did was to contact the top 50 fe-male business owners in town to ask them what they wanted to see in a women’s magazine” states Judith.She was not surprised when the answers were almost identical. “The women told me that they were sickand tired of women’s publications that focused on the fact that they were too old or too fat. For once theywanted a publication which was entertaining, educational and recognized the accomplishments of women,not one that made you feel bad after reading it” So Judith was determined to do just that.

With a small amount of start-up capital and a large amount of determination, the new San Diego WomanMagazine was born and its first issue hit the newsstands in March of 2007. The look was totally different,

whereas the previous publication was on paper stock the new version was on high quality glossy stock, thepage count rose from 32 pages to 52 pages (with future plans to grow to 100 or more, ) and more sophisti-cated distribution methods were utilized. It didn’t take long for this new publication to get noticed. TheWomen’s Regional Publication of America, an organization consisting of women’s magazines nationwide,bestowed two First Place Gold Medals on the new publication. They received “Best New PublicationLaunch” and “Best Publication Redesign.” The recognition did not stop there. Soon San Diego Womangained media exposure with cover stories on two of the favorite women in San Diego, news anchors CarolLebeau and Kimberly Hunt, the longest running female news anchor team in the nation. Before too longthe local TV stations had picked up the newfound popularity and San Diego Woman found itself featuredon the News.

The response from San Diego women was phenomenal, and some of the top women in town began show-ing interest in San Diego Woman and what it was accomplishing for local women. Carol Lebeau, this wellknown and respected news anchor and women’s health advocate was so thrilled with the publication thatshe even signed on as a columnist with the magazine. A regular feature, “Women of Distinction” became afavorite of readers. This feature highlighted local women who have made a difference, fought back fromadversity, became successful in spite of the odds, or just took the initiative to dedicate their lives to causesof importance. Some of the prominent women in town were soon contacting the magazine to become in-volved. San Diego Woman took up issues, focusing on local charities that didn’t have big budgets behindthem to promote worthy causes, but needed a platform to make their needs heard. The Mayor’s wife, awell known philanthropist, introduced the magazine to the San Diego Center for Children and San DiegoWoman ran a feature on the good that this center was doing for special needs children. San Diego Womancontinues to support the Center in all of its promotional needs.

Health issues, like new scanning options for breast cancer, health symposiums for women, and walks topromote healing for many women centric diseases became prominent in the publication pages . Onceagain, San Diego Woman and more specifically Judith Habert, received recognition for the good she wasdoing in town by the Mom Business Association (MBA) at their inaugural conference held at Joan Kroc In-stitute for Peace and Justice at the University of San Diego. Judith received the “Mompreneur of the YearAward” sponsored by MBA and National Association of Women Business Owners.

So where does the magazine go from here? “We are looking towards the future. Improving every issueand making it the voice of the Women of San Diego. We are increasing our web presence and reaching outto women everywhere, to share their accomplishments and help our readers to realize that no star is out ofreach. As for our hopes for the future, plans are in the works to expand the size of the publication, and thefrequency (becoming a monthly publication.) We also plan to retool the website to better meet the needsof our readers and to become the home page for all San Diego Women.” Judith’s dreams for San DiegoWoman do not stop there. She strongly believes that every community deserves a women’s publicationand long range goals are to introduce this concept to other areas of California in the future. Right now shehas developed long range goals to start an “LA Woman” and an “Orange County Woman,” but she may notstop there.

San Diego Woman is a truly unique publication with a truly unique woman at the helm. It is a publicationthat fills a void that has long existed in San Diego, and probably in most communities across the nation. Avoice for women, not a male bashing publication or an “I am woman hear me roar” magazine, but insteadit provides a forum for women. To sum it up simply, you can refer to the mission statement prominentlydisplayed below the Red, Black and White banner on each magazine cover. “Informing,Entertaining and Featuring the Women of San Diego” but perhaps they should add in Helping,Supporting and Encouraging because this is certainly what this San Diego Publication has been doing.

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How Does One Woman Create a Block Buster Magazine-Tenacity and Talent

Why Advertise in San Diego Woman?

Women purchase approximately 91% of all products and services and directly purchase or influ-ence the purchase of 91% of all homes. With the power of the purse and the pulse of their family,women control 89% of bank accounts and influence 80% of health care decisions.

Certainly, you can advertise in publications with a more broad spectrum of reader-ship, but let’s face it, Why would you? With the above statistic in mind, it becomes anobvious choice to advertise in a publication geared directly to your target buyer. Whywouldn’t you want to get two full months of exposure for less than most magazinescharge for a monthly ad? With three distribution companies monitoring our publications atour varied distribution spots throughout the city, our magazine is on the shelves for two fullmonths. A definite bargain no matter how you look at it. Surely, you can pay more to ad-vertise, but why would you? Our rates are considerable less than the City magazine and allnational publications. We become even more of a bargain when youconsider that those other publications target not only women but the entire population. To makeyour business a success would you not want to target the group that makes 91% of all purchasingdecisions? Of course you could reach readership throughout the country, but once

again...why would you? Your business isin San Diego. No other magazine in town hasa readership of 60,000 women. Why wastemoney sending your message out to a largepercentage of readers who may never evenvisit the area let alone your place of business?San Diego Woman is connected with thewomen’s market not only in San Diego, butacross the country. We are a member ofThe Women’s Regional Publications OfAmerica (WRPA). The WRPA is a fastgrowing association of publishers across the

United States that inform, serve and spotlight women and the organizations, businesses, andcommunities that serve them. Women focused media represented by WRPA includes regionalwomen’s magazines, websites, electronic media, directories, newsletters, and calendars.Through our membership in this association we are able to always have our finger on the pulseof what women want, and the best method to reach them. Our monthly educational teleconfer-ences and yearly convention focus on WOMEN and only WOMEN, being certain that we are intouch with their needs, advertising statistics, and the best methods available to assure our ad-vertisers that we know how to not only reach their target market, but sustain reader loyalty.

Reader Demographics

Who do we target? I imagine that answer is obvious “Women” specifically “San Diego Women.” Weare truly geared to a wide variety of women. Each issue is read by over 60,000 women in the SanDiego area. Our target market is the over 30 woman, although we have even younger women whoare regular readers and benefit from the experience and knowledge of our writers. Our readers arewell educated and socially conscious. Our average reader is established in her career and secure inher life’s goals.

She turns to San Diego Woman as the prominent resource on issues pertinent to communitywomen. Whether she is looking for tips on finding the best surgeon, investment options or lists ofvolunteer and philanthropic opportunities to support, San Diego Woman can provide the answers.Even if she is just in search of some fun things to do on a girl’s night out San Diego Woman is thesource. San Diego Woman concisely delivers information that is tailored just for her.

Place your advertisement in San Diego Woman and grab the attention of women who are savvy intheir decision making, educated, civic minded consumers who have a comfortable disposable in-come. These are women who do their homework and are likely to research goods and services be-fore making major purchases, medical decisions, or vacations plans.

Advertise in San Diego Woman today and target local women without wasted circulation.

Circulation

San Diego Woman is everywhere that your customers go. They will have a tough time entering aplace of business in the San Diego area without finding a copy of our magazine.

We can be found at all major supermarkets, drug stores, health clubs, specialty stores andhealth/nutrition stores. Our magazine is also mailed out to some of San Diego’s most affluent neigh-borhoods to guarantee placement of your advertisement in the eyes of those with the most dispos-able income.

San Diego Woman is a high gloss, high quality, free publication that makes it desirable to our fe-male readership. No woman can pass up a bargain, and our magazine is one of the best bargains in

the county.

San Diego Woman is an integral part of any advertising campaign for businesses whose products and services are de-signed for local women. Relative to other local publications, advertisers will find San Diego Woman to be a cost-effective

medium.

Sizes Open Rate 2X 4X 6X

Full Page 2,500 2,375 2,100 1,950½ Page 1,400 1,275 1,100 1,0001/3 Page 995 895 750 600¼ display 675 595 475 395Business Card 500 425 350 300

Premium PlacementBack Cover Add 25%Center Spread (2 pages) Add 20%Inside Front Cover Add 20%Website Ad (2 months) Add 20%Other Add 15%

Website Only AdvertisingPlace a 1/3 page ad on our high traffic website www.sandiegowoman.com for $499.00 for two fullmonths of exposure.

Bi-Weekly Email AdvertisingPlace an ad in our Bi-weekly digital newsletter sent to the desktops of 2,500 potential customers for$199.00.

Dedicated Email Blast AdvertisingReach our email list of 5,000 potential customers through a dedicated email blast for $499.00(limit one blast per month)

Special Advertising SectionsDo you want to do something unique to get noticed. Ask about our “Women Mean Business”feature.

AdvertisingRates

San Diego Woman is 8 1/8” x 10 5/8” with an image area of 7 3/8” x 9 7/8 and is printedon high gloss 60 lb text stock.

Full page 7 3/8” x 9 7/8”1/2 page (horizontal) 7 3/8” x 4 9/10”1/2 page (vertical) 3 7/10” x 9 7/8”1/3 page (horizontal) 7 3/8” x 3 7/10”1/3 page (vertical) 2 2/5” x 9 7/8”1/4 page display (vertical) 3 7/10” x 4 9/10”Business Card 3 1/2” x 2”

1/2 pagehorizontal

1/2 pagevertical

1/3 page horizontal

1/3pagevertical

1/4 pagedisplay

BusinessCard

Full Page

Artwork DeadlineThe first of the month prior to each issue.* All payment is due in full with artwork submission in advance of each issue’s publica-tion. E-mail camera ready ads to creativedirector@sandiegowoman.com.

Women Mean Business

Women Mean Business

Sandra WintersFounder & CEO Corporate Solutions

Sandra Winters is the founder and CEO of CorporateSolutions a virtual assistant firm that offers their serv-ices to small to midsize companies throughout thecountry.

Sandra, a former Executive Assistant at one of the na-tions top Financial Institutions, recognized a void in thecorporate world and created her company to fill thisneed. Her company which started in 2001 as a soleproprietorship now consists of over 100 qualitfied as-sistants available with the click of a mouse, to meetthe needs of busy executives across the country.

Sandra worked in corporate America for over ten yearswhen she and her husband decided it was time to starta family. Sandra did not want to give up her freedomand the security of an additional income, so shestarted Corporate Solutions so she could work fromhome,while still having time with her newborn. Shesoon became extremely busy fulfilling the executiveassistant need in a virtual environment She was work-ing for clients from all over the country and even someinternational firms. With the workload increasing San-dra realized that there must be other women out therewith similar needs who might want to share in her vi-sion of not having to abandon the business side oftheir lives when motherhood approached. It was thenthat Sandra decided to expand her business and be-fore long she had a full staff of corporate specialists

from all over the country working in a virtual environment. Corporate Solutions is a householdname among top local and national corporations and Sandra could not be happier. San DiegoWoman applauds Sandra for her hard work and count her among a select group of San Diegowomen who mean business. For more on Sandra and Corporate Solutions, visit our website atwww.sandiegowoman.com.

Women are the ultimate customer… read the secret toattracting this profitable market to your business!

We know you w ant and need w omen customers. National and local research indicates that 91% of allpurchasi ng deci sions are made by w omen. Whether you provi de medical, dental or other health servicesyou need to reach w omen with your message. If you sell automobi les, financial, real estate, clothing andbeauty products there is no doubt you need to reach the women of San Diego . And we are thedefi niti ve voice of San Diego women!

We are the only Women’s magazine i n San Diego! We have won prestigi ous national awards for ourpublication. Approxi mately 60,000 women read each issue of our publicati on.

Read w hat some of our prominent women and advertisers of San Di ego say about us:

Carol Lebeau Former News 10 Anchor says:“Judith Habert has taken “San Diego Woman” to a new level. The features are fascinatingand informative. The magazine highlights women from all wal ks of life doing wonderfulthings in San Diego. The photography is first-rate…the layout creative and eye -catching. It’ssimply beautiful … a “must read” in San Diego.”

Mary Kay Brown, Cosmetic Advertiser says:Thanks for the great job on my advertisement! The response has been amazing!

Dr. Renato Bortoluzzi, DMD, Advertiser says:Advertising in your magazine has made a definite impact in my practice. The calls keepcoming in!

In times of uncertai nty, people mistakenly cut back on advertisi ng. It is the one thing that can help yourbusiness become dominate. No matter what business or service you provide, this is the time to rai se yourprofile among women consumers. Now is the time to brand your name before mi lli ons of women i n SanDi ego. Look at the covers of our magazines and the on e you have i n your hand. What a class publication!

Whatever your advertising strategies are for your business, let us at San Diego Woman make them areality. Call us today for a FREE in-house consultation and we will prove to you, not only can we bestenhance your brand identity, but at prices you won’t believe!

Call us today at 760 738 8700 orEmail: marketing@sandiegowoman.com

A Special Testimonial from:

Kimberly HuntAnchor News 10 San Diego

Judith,

“Thanks so much for the beautiful article about the charitable work for whichSavannah and I are involved. Your combination of talent and graciousness putsSan Diego Woman in a class of its own. Quickly after you began the interview yourecognized my passions. Without me even realizing it you kindly focused on whatmeans the most to me, not a predetermined idea of what the article should be.You’re writing was beautiful, and it exactly reflected who I am.

When you brought your photography, and artistic staff, to our house for the photoshoot, each and every one of them were equally as congenial and gifted. We hadsuch a good time we would have liked for all of you to stay for dinner! Then wewere blown away by the pictures. We’ve never had a better family photo. Yourmagazine is beautiful cover to cover.

From the moment you introduced yourself, to the day the magazine arrived onnewsstands… it was a pleasure to work with you.

We cherish this timeless article, and we consider ourselves part of a fortunategroup of people to have appeared in the pages of San Diego Woman.”

Kindest Regards,

Kimberly HuntABC/10News

More than Just Advertising!

At San Diego Woman we believe that our advertisers need more than just a rate quote. Our Market-ing Manager has many years of experience in developing comprehensive marketing strategies forbusinesses who wish to attract more women clients, patients, or customers. For a FREE comprehen-sive evaluation of how to reach the women of San Diego with very powerful and successful marketingtools call 760 738 8700 or write marketing@sandiegowoman.com

Remember our mission is “Informing, Entertaining and Featuring the Woman of San Diego.”We are the ONLY Women’s Magazine in San Diego County.

Contact Us

San Diego Woman strives to maintain a personal touch. Our Publisher/Editor-in-Chief and CreativeDirector are easily accessible to answer questions and address concerns pertinent to our publication.

Sonali SoniCreative directorcreativedirector@sandiegowoman.comPhone: 858 354 5365

Judith A. HabertPublisher/Editoreditor@sandiegowoman.comPhone: 760 738 8700