Samsung ME series Proposal Solution Marketing Group Display Marketing Team Rev.1.0

Samsung ME series Proposal

Solution Marketing Group

Display Marketing Team

Rev.1.0

Outline

Why Samsung LED LFD ?

What is ME series and Why ME?

Product specification

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2.

4.

How to use ME series ? 3.




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4.


Market Requirements

Environmental Regulation

Low Power Consumption

No Harmful materials

CO2 Reduction

Harmonic & Sleek Display

• Eco-friendly displays are preferred.

• The various application of LFDs has lead to increased sales of sleek display.

Q1'10 Q2 Q3 Q4

0

5000

10000

15000

20000 Normal

< Sales Trend by Design >

The market wants LED LFD

LED LFD Competitiveness

Line-up Comparison

LED LFD Full Line-up with price competitiveness

M/S

V

M

P

V/W

M

P

40 46 55

40 46

40 46 55

46 55

55

55

47

40 46 55

5546

HE Series (for EU, NA)

EX Series ME Series

DE Series

UE Series

UD Series

• Only Samsung provides Mainstream LED LFDs

Improved Price Competitiveness

• Samsung LEDs are designed to absorb CCFL demand• Value added by Embedded media player

EX$1,660 ME

$1,560

MX$1,200

38%30%

CategoryMX

(CCFL)EX

(Current LED)ME

(New LED)

Media PlayerExt. PC + S/W

($500)Ext. PC + S/W

($500)EmbeddedLocal Schedul-

ing

Depth 120mm 39.9mm 29.9mm

*ESP (46”)

• Estimated Street Price (US, except Tax), Price may vary by countries

MX + PC$1,700

EX + PC$2,160


What is ME series and Why ME ?


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2.

4.


• Summary

[ME series images]

Noteworthy aspects:

. 40” / 46” / 55” display

. Samsung LED technology : Edge type

. Sleek design : 29.9mm depth

14.6mm bezel width

. Embedded media player

- Support playing 1080P video,

Flash, Jpeg and MS office file

. MagicInfo Lite scheduler S/W presented

. Slim SBB PC available (optional)

ME series

ME series

• Light Usage, Public (SOHO/SMB)

• Easy Installation & Space Efficient

- LED Slim & Light features

- Built-in Contents Player

ME series

• Eco-Friendly– Samsung supports the green movement– Mercury Free / Spray Free / Lead Free

Hg Pb

ME series

• Reduced power consumption– Cost savings of 48% or more

400MX-3193 watts

ME40A100 watts

ModelPower

Consump-tion

Power/day

Power/year

Power/1Kpcs

Electricity/year

400MX 193W3,088

W1,127.1K

W1,127.1M

W*$241,060

ME40A 100W1,600

W584KW 584MW *$124,902

* Based on Industrial electricity rate of Germany(http://www.energy.eu/#domestic)

Every year Save : $116,158 / 1K units

$116 / 1 unit

During 3 year Save : $348,474 / 1K

units $348 / 1 unit

ME series

• Light Weight– Easy to Install– Efficient Space management

460MX-322.8 kg

ME46A12.5 kg

ME series

460MX-3

130 mm 39.9 mm 29.9 mm

460EX ME46A

Vs. Vs.

• Slim Depth– 77% reduced depth compared to conventional products– More space available for other uses

ME series

• Narrow Bezel– Allow audiences to concentrate contents

VS

460MX-3Bezel Width: 40mm

ME46ABezel Width: 14.6mm

(Bottom: 15.6mm)

ME series

• Less heat from panel– Can enhance digital signage environment and make better condition

CCFL LFD ME46A

ME series

• Built-in Media Player– USB 2.0 Supported– Simply playing and updating contents

ME series

• MagicInfo Lite– Internal Memory– Media Player– Document Viewer

• Finally, Yes, ME price is affordable !

- Doesn’t need external PC and Scheduler S/W

ME series

Save : $140 / 1 unit

CategoryME46A

(New LED)460MX(CCFL)

Display ESP $1,560 $1,200

Thickness 29.9mm 120mm

Power consumption 140W 233W

Media PlayerEmbedded

Ext. PC + S/W($500)Local Scheduling

Total ESP (Including PC) $1,560 $1,700

Display

Ext. PC+S/W

$1,200

$500

$1,560

$1,700

$1,560 $140




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2 big target user group of ME seriesTarget group 1 Target group 2

DefinitionUser who operates small units of display, is not familiar with IT work, want to update contents easily

User who operates medium units of display, want to manage contents remote, want to spend less money for signage S/W

ExpectedCustomer

Value Proposition

No additional media player or PC , Easy content managing

Easy installation (All-in-1) , Low TCO, LED benefits (Slim & Light, Low power consumption)

Channel Regional AV dealer, reseller, end customer SMB SI company, Media management company

[Lobby reception]

[Church]

[F&B]

[Real Estate shop]

[Food Court]

[School]

[Car show room]

Target Group 1

Church

• This venue needs..

1) to inform weekly worship schedule to a believer

2) to let people know special events like wedding

3) to notify seasonal events like summer camp

, but do not want to hire a specialist to manage these.

Target Group 1

Small F&B (Food and Beverage) restaurant


1) to show new developed food

2) to inform today’s special menu

3) to promote events


Target Group 1

Real Estate Agency office


1) to inform real estate information for sale and rent

2) to satisfy customer’s wondering about house with dynamic contents (picture, video)

3) to show as many information as possible under limited space


Target Group 1

Corporate & Hotel reception


1) to give special guest warm hospitality with welcome message

2) to promote company and hotel special events

3) to give valuable information like currency and way-finding to guest


http://2.bp.blogspot.com/_JWTfCcm5RVw/SoGH_0NbueI/AAAAAAAAAA8/23w87BoblEU/s1600-h/Reception_Highv2_BLOG.jpg

Target Group 1

Event venue (Wedding, Party)


1) to change all information at every different events

2) to deliver right information at right time exactly (pre-schedule needed)

3) to give information more effectively to guest


Samsung ME suggestions for Target Gr. 1

Scenario 1. USB auto-play function

(2) Make ‘MagicinfoSlide’ named folder in USB and copying contents to this folder

(1) Prepare USB memory

(3) Plug-in USB to ME series, then automatically start playing contents


Scenario 2. Internal memory auto-play function

(2) Execute MI Lite by remote, and then select ‘Contents Manager’ on OSD

(1) Plug-in USB having contents to play

(3) Copy contents from USB to Internal memory, and then select ‘Internal Memory AutoPlay’ * Now USB can be plugged-out


Scenario 3. Local Scheduling by Remote

(2) Set ‘Time’ (Starting / Ending) and ‘Contents’ to play, and then save this schedule file

(1) Select ‘Local Schedule Manager’ on OSD

(3) Run the saved schedule file (*.lsch), then ME starts playing contents according to pre-defined schedule

Target Group 2

Food Court


1) to display various food menu on each store

2) to show different menu on different time slot occasionally

3) to served by special agent

, but do not want ‘Complicated systems’ and to pay big money for installing / managing

Target Group 2

School


1) to notify academic affairs to students

2) to display valuable information on each venue like library, restaurant

3) to manage various contents on various venues from 1 control center efficiently


Target Group 2

Private Hospital


1) to display news and information about hospital

2) to give both waiting list information and amusement to patient

3) to be served different contents in different locations


Target Group 2

Auto dealer shop & Used car shop


1) to show new car information to guest

2) to make customer feel an experience thru interactive display instead of exhibiting real car

3) to manage multiple and interactive contents by specialist


Samsung ME suggestion for Target Gr. 2

Network Schedule function

(1) Set ‘Server IP address’ on main OSD

(2) Select ‘Network Schedule’ on OSD, and then ME starts waiting contents from Server

(3) Creating ‘schedule w/ contents’ in MagicInfo Lite Server, and then distributing this thru network




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Specification

Series ME

model name ME40A ME46A ME55A

Diagonal Size 40” 46” 55”

Resolution 1920 x 1080

connectivity

INPUTDVI-D, HDMI, Display Port, Component (CVBS common), Analog D-SUB, ,RCA(L/R) , Stereo mini Jack,

TV antenna (N.America only)

OUTPUT DVI-D(Loop-out), Stereo mini Jack

CONTROL RS232C(in/out), RJ45 Ethernet

SENSOR IR , Ambient

Power Consumption

Typical 100W/h 140W/h 160W/h

Max 120W/h 160W/h 180W/h

BTU (Max) 409.2 545.6 613.8

Dimension (mm) 920.0 x 534.5 x 29.9 1055.2 X 610.8 X 29.9 1244.1 x 715.1 x 29.9

Weight (kg) 10.5 12.5 17.1

VESA mount (mm) 200 * 200 400 * 400 400 * 400

Media Player Type Embedded

Specification : Supported video file format File

ExtensionContainer Video Codec Resolution

Frame rate(fps)

Bit rate (Mbps)

Audio Codec

*.avi AVI

Divx 3.11/4.x/5.1/6.0 1920x1080 6 ~ 30 8 MP3AC3

LPCMADPCM

DTS Core

XviD 1920x1080 6 ~ 30 8H.264 BP/MP/HP 1920x1080 6 ~ 30 25MPEG4 SP/ASP 1920x1080 6 ~ 30 8Motion JPEG 1920x1080 6 ~ 30 8

*.mkv MKV

Divx 3.11/4.x/5.1/6.0 1920x1080 6 ~ 30 8 MP3AC3

LPCMADPCM

DTS Core


*.asf ASF

Divx 3.11/4.x/5.1/6.0 1920x1080 6 ~ 30 8 MP3AC3

LPCMADPCMWMA


*.wmv ASF Window Media Video v9 1920x1080 6 ~ 30 25 WMA

*.mp4 MP4H.264 BP/MP/HP 1920x1080 6 ~ 30 25 MP3

ADPCMAAC

MPEG4 SP/ASP 1920x1080 6 ~ 30 8XVID 1920x1080 6 ~ 30 8

*.3gp 3GPPH.264 BP/MP/HP 1920x1080 6 ~ 30 25 ADPCM

AACHE-AACMPEG4 SP/ASP 1920x1080 6 ~ 30 8

*.vro VROVOB

MPEG2 1920x1080 24/25/30 30 AC3MPEGLPCMMPEG1 352x288 24/25/30 30

*.mpg*.mpeg PS

MPEG1 352x288 24/25/30 30 AC3MPEGLPCMAAC

MPEG2 1920x1080 24/25/30 30

H.264 1920x1080 6 ~ 30 25

*.ts*.tp*.trp

TS

MPEG2 1920x1080 24/25/30 30 AC3AACMP3DD+

HE-AAC

H.264 1920x1080 6 ~ 30 25

VC1 1920x1080 6 ~ 30 25

*.rmvb RMVB RV 3.0/ RV 4.0 1920x1080 24/25/30 10 RealAudio 6, 9, 10

Leading Future DisplayThe signage space is heating up..

Documents

Samsung ME series Proposal Solution Marketing Group Display Marketing Team Rev.1.0