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The Push for Innovation at Samsung Display was presented by Brian Berkeley, Senior Vice President, Samsung Display America Lab, Samsung Display Company during a recent press event in San Francisco featuring Samsung components.
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The Push for Innovation at Samsung Display Brian Berkeley Senior Vice President Samsung Display America Lab Samsung Display Company
Human Resources
Total 43,000 (2013)
Staff Composition (Korea)
Annual Revenue
Manufacturing (33%)
Sales, Marketing, Admin (11%)
R&D (56%)
Overseas 16,000
Korea 27,000
Employees Revenue Share
Samsung Display (23%)
※ NPD Display Search (Q4‘13)
LGD (21%)
AUO (13%)
Sharp (9%)
Others (21%)
Ranked No. 1 in Annual Revenue among display manufacturers in 2013
Innolux (13%)
SDC Corporate Overview
OLED LCD 2014 Mass produced 105-inch Curved UHD
LCD TV panel
2013 Mass produced 85-inch UHD LCD TV panel
2011 Ranked as the top global LCD manufacturer for 10 consecutive years (~’02)
2010 Achieved total sales of 500M TFT-LCDs
2005 Operated the biggest Gen 7 TFT-LCD line for the first time in the world
2002 Ranked as the world’s top TFT-LCD maker (Small + Large size market)
1995 Operated the first TFT-LCD line
1991 Initiated TFT-LCD Business (SEC)
2014 Mass produced 8.4-inch and 10.5-inch WQXGA AMOLED tablet displays
2013 Achieved cumulative production of 500M units
2012 Developed 55-inch AMOLED TV panel for the first time in the world
2011 Top-ranked in small & medium sized displays
2011 Operated the biggest Gen 5.5 AMOLED line for the first time in the world
2010 Developed Super AMOLED technology
2007 Started world’s first AMOLED mass production
2002 Established the AMOLED development line
One of the largest providers of LCD panels and the industry’s leading OLED Business were merged into Samsung Display (July 2012)
History
Key Areas of Market Advancement Total Display Solution Provider -‐ LCD & OLED from Small to Extra-‐large sizes -‐ Markets ranging from Mobile to PID*
Display Innovation in Every Major Market
Green Technology
Curved Displays Ultra Narrow Bezels
Wearables
*Public Information Display
25%
Leading large-‐sized LCD panel market (over 40-‐inch)
LCD Market Share (2013)
※ NPD Display Search (Q1’14)
TV Panel Shipments (2013)
33%
29%
16% 12%
※ NPD Display Search (Q1’14)
LCD Panel Leadership
Annual Revenue (OLED) OLED Share of World Mobile Display Market
※ NPD Display Search (Q4‘13)
Samsung’s OLED output has rapidly penetrated the mobile display market, with expansion occurring in other markets as well
※ NPD Display Search (Q4‘13)
1st in OLED
‘13 ‘11 ‘11 ‘13
17% 27%
$ 3B
$ 11B
$ 7B
‘12
29%
‘12
• PURPOSE STATEMENT:
Drive the multi-‐disciplinary innovation required for display industry leadership and superior display products
• Large R&D investment • Extensive IP portfolio: 24,415 patents • Long-‐term point of view:
– AMOLED researched since 2001 – LCD researched since 1991
R&D Philosophy
Chemistry
Manufacturing, process technologies
Circuits & Electronics
Optics
Semiconductor physics;
Backplanes
Materials science
Algorithms
Global R&D Network Samsung Display’s R&D facilities and labs are located in Giheung, Asan, and Cheonan, Korea, as well as San Jose, California and Yokohama, Japan
America Lab (San Jose)
Japan Lab (Yokohama)
Asan Campus Cheonan
Campus
Giheung Campus
Research in U.S.A. Mission Statement: Samsung Display America Lab (SDAL) exists to: -‐ Develop systems to manage data Llows in displays -‐ Investigate visual and tactile interactions between users and displays -‐ Identify technical innovations commercially applicable to displays -‐ Devise features to enhance performance and reliability of displays, and -‐ Engage and drive display industry standards
SDAL Focus Areas: -‐ New display interfaces and formats -‐ User interface improvements -‐ Algorithmic research applicable to displays -‐ Display technology sensing and development -‐ Institutional collaboration and standardization
Why Conduct R&D in the U.S.?
• Huge pool of R&D talent • Expanded research skill set • Increased synergies for industry collaboration • Links with promising outside display development • Greater proximity to customers
Thank You
Samsung Display America Lab