Samsung / EMEA

© 2012 Professional Services | MediaMind | A Division of DG | All rights reserved

Emma Nicholson, Project Consultant

Professional Services

May 2012

Samsung / EMEA


What is involved in the Global Transition?

Markets are grouped into 4 waves to streamline roll-out based on current MediaMind usage and knowledge. Key milestones have been set by the Global team to ensure complete rollout by June 30th

MediaMind

▸ Responsible for overseeing the transition of the Samsung business to MediaMind and ensuring all key millstones are met.

▸ Work with Starcom Global HQ, Starcom RHQs, local Starcom teams and local creative agencies.

▸ Conduct on-going client satisfaction evaluations

Starcom

▸ Assist with information gathering and through ongoing status calls identify at-risk markets to provide support where necessary

▸ Standardize and implement the ad serving process globally, streamline the analytics across all markets

Please Note: Global roll out does not account for existing aDCO markets and details specific to those select few markets


What is involved in the Global Transition?

▸ Goals to be achieved by June 30th deadline: Local markets should have a consistent knowledge base in

MediaMind

All local market accounts will be set up in MediaMind

Global / Regional/ Sub regional accounts will be created with defined user access levels

Local Starcom & MediaMind support structure will be in place and clearly defined – for both media agency needs as well as for the creative agency

Local markets will be trained and ready to launch campaigns

© 2012 Professional Services | MediaMind | A Division of DG | All rights reserved© 2012 Professional Services | MediaMind | A Division of DG | All rights reserved

The MediaMind team


EMEA MediaMind contacts


Starcom / RHQ Transition Plan


RHQ’s Transition Agenda

▸ Finalize dates based on the wave schedule for each market

▸ Confirm regional billing processes (if required)

▸ Discuss regional analytics needs

▸ Review and confirm process for working with local Creative Agencies

▸ Training for RHQs and sub RHQs

▸ RHQ to provide introduction to each local market along with local market contacts. This will be used to converse directly with local market to complete account set up and provide a more customized training for local markets

Please Note: We will need the assistance from the RHQ in order to collect this data, through direct contact and weekly status calls


Market Prioritization and Wave Selection

▸ Markets grouped into 4 waves across all hubs to streamline training based on current MediaMind usage and knowledge.

▸ Markets will receive; Individual training Local Account Local Reporting Local Support


Local Market Rollout – Wave 1

▸ Criteria: Majority of markets that have some experience on the MediaMind platform

▸ Current Proposed Timing: 10-May to 18-May



▸ Criteria: Remaining markets that have experience on MediaMind platform; Other markets where MediaMind has on-the-ground support

▸ Current Proposed Timing: 16-May to 25-May



▸ Criteria: Remaining markets with on-the-ground MediaMind support; First half of markets that require additional local language support

▸ Current Proposed Timing: 28-May to 13-Jun



▸ Criteria: Majority of the Eastern European markets that require MediaMind to find and provide local language support*

▸ Current Proposed Timing: 11-Jun to 29-Jun

* Local Language support needs will be examined through RHQ as well as local market discussions. Ideally, we would support the markets in English or another existing language in that market which MediaMind already supports.


Local Market transition plan


Local Market Transition Agenda1. Introduce project consultant and local MediaMind team (RHQ)

2. Back-end preparation for transition (RHQs, Local Market & MediaMind)• Download and save all data available from current ad serving solution, in case they are lost once contracts

end• Begin informing local market publishers regarding the change in ad server. If publishers are unfamiliar with

MediaMind, we can leverage the support of MediaMind’s Global Publisher Certification Team

3. Review specific local market needs (Local Market & MediaMind)• Advertiser settings• Conversion tag settings• Investigate 3rd party vendor needs• Search integrations• Creative support requirements• Reporting needs

4. Set up the account and users (MediaMind)

5. Local team training & account review (Local Market & MediaMind)• Special attention will be paid to consistency requirements in formalized naming taxonomy, campaign

processes and consistent analytics, as dictated by Global

6. Confirm readiness of local market (RHQ, Local Market, & MediaMind)


Training Workshop Agenda

Day 1

AgendaTime

AllocationMediaMind Overview

- Digital Management Platform catered to Agency users’ needs

- Workflow between Agency, Creative Agency, MM and Publisher

- Features Overview (only those relevant to the Samsung account)

Break 10Mins

Campaign Management

- Platform Navigation

- Administrator Access

- Personalizing your access – custom filters, customize view, saved reports

- Trafficking Process Overview

Break 10Mins

Creative

- Understanding Creative Agency workflow (very top l ine)

- Previewing & QA ads

40mins

40 Mins

30 Mins

Day 2 (or continuation of Day 1)

AgendaTime

AllocationCampaign Reporting

- Introduction to the various reporting tools

- Report Types

- Platform Navigation - Drawing, Filtering and Scheduling Reports

Break 10Mins

- Understanding the Metrics

- Reading the Reports

Samsung specific set up requirements in the account (may vary some from market to market)

10Mins

- Why settings are set the way they are, etc…

- Specific products Samsung wants to use in the interface

Final Round Up 30 Mins

TBD

60 Mins

60 Mins


Day-to-day Campaign Management with local agency and MediaMind teams…


MediaMind Roles and Responsibilities

Client Services Manager

Assumes overall responsibility for campaign support and acts as main contact for all MediaMind

services, including technical support for media related topics (contact will vary from region to

region, market to market)

Team Lead

Assumes responsibility for the internal client services team and provides a first level of

escalation when necessary (contact will vary from region to region, market to market)

Roles Responsibilities

Creative Services Manager

Assumes overall responsibility for creative support and acts as main contact for

creative agency, including technical creative support for media related topics (contact will

vary from region to region, market to market)


Campaign Process

Creative Agency

Collaborative

Starcom

MediaMind

Site


On-going Discussion

▸ In order to best keep the transition on schedule, the RHQ will have a weekly status with the Project Consultant or designated Rollout Lead to identify:

1. Key progress steps taken

2. Passage of milestones

3. At-risk or non-responsive markets or action items


Next Steps

MediaMind

Gather above information from RHQs

MediaMind to setup and mange training for RHQs

MediaMind to set up local market accounts

Starcom RHQ

Provide local market contact & billing details

Facilitate local market introductions

Finalise date settings for each wave and market

Discuss analytics needs & trainings

Finalise date settings for each wave and market MediaMind and Starcom RHQ schedule weekly status call

establish and discuss working with creative agencies

…Other items discussed in today’s call


Questions?


Thank you!

Documents

Samsung / EMEA