SUBMITTED BY – Priya Mittal BBA 3rd B

• Established in 1969 to manufacture black and white TV sets • Purchased a Korea Semiconductor Business in 1974 • In 1980 dedicated most of its resources to semiconductor business and built its first manufacturing facility. • By early 1990’s, was amongst the industry’s top contenders • Brand value rank grew from 43rd in the world ($ 5.2 billion) in 2000 to 21st in the world ( $12.6 billion) in 2004 and 20th in 2006 (16.1 billion) • Ahead of many brands such as Pepsi, Google, and Siemens • Total net revenue in 2004 was $78.5 billion, and $78.7 billion in 2006

Samsung History

• The Samsung Byeolpyo noodles logo, used from late 1938 until replaced in 1958.

Logos

• The Samsung Group logo, used from late 1969 until replaced in 1979 .

• The Samsung Group logo (“three stars”), used from late 1980 until replaced in 1992

• The Samsung Electronics logo, used from late 1980 until replaced in 1992

• Samsung's current logo used from 1993 to present.

The headquarters of Samsung Sanghoein Daegu in the late 1930s

"Corporate responsibility" redirects here. For other types of responsibility, see Responsibility (disambiguation). Corporate social responsibility (CSR, also called corporate conscience, corporate citizenship, social performance, or sustainable responsible business/ Responsible Business)[1] is a form of corporate self-regulation integrated into a business model.

Meaning of C.S.R.

CSR ACTIVITIES

Samsung joined hands with Tung Wah Group of Hospitals

Samsung joined hands with Tung Wah Group of Hospitals Set up Samsung Digital Hub to bring new hopes to children from underprivileged families on August 22, 2011(Hong Kong – August 22, 2011) Samsung Electronics Co. Ltd. strives to enhance innovative......

Samsung having the 7th Caring Company Award

In line with our long-term commitment to consistent, Corporate responsibility with HK Red Cross & Haven of Hope Charity associations. It is an honor to be having the Caring Company Award for 7th consecutive years. Caring Company Award

PolyU wins Samsung’s support to advance hospitality technology

PolyU wins Samsung’s support to advance hospitality technology on Nov 21, 2008 Hong Kong – 30 October, 2008- With the support of world-renowned electronics manufacturer Samsung Electronics Hong Kong, the School of Hotel and Tou

Samsung Rewards Ten Outstanding Students of Korean Studies at City University

Samsung Rewards Ten Outstanding Students of Korean Studies at City UniversityFor the second year in a row, Samsung has awarded students of Hong Kong’s first Bachelor-level Korean Studies course with financial scholarships on Nov 20, 2008

SAMSUNG and Environmental Protection Department jointly promote

SAMSUNG and Environmental Protection Department jointly promote "Computer Recycling Programme" on Feb 15, 2008 A territory-wide Computer Recycling Programme (CRP), funded by 20 local and international computer equipment…..

Hong Kong Red Cross and SAMSUNG Share Christmas Love with The Pass-it-On Campaign for Five Successive Years

Hong Kong Red Cross and SAMSUNG Share Christmas Love with The Pass-it-On Campaign for Five Successive Years Promote the "Love to Share, Share to Love" Spirit with Local Pop Stars on Nov 27, 2007

Thank You….