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CHAPTER 1
INTRODUCTION
Corporate Social Responsibility (CSR) is the responsibility ofan organization for the impacts of its decisions and activities
on society, the environment and its own prosperity, known as
the triple bottom line ofpeople, planet, and profit !ot only
do responsible, s"stainable and transparent approaches help
b"ild brand and rep"tation, they help strengthen the
comm"nity and therefore the marketplace # solid b"siness
plan, embedded into the b"siness c"lt"re, reflecting
organizational val"es and ob$ectives thro"gh strategic CSR
application, will help to b"ild a s"stainable and profitable
f"t"re for all
%&' realizes that CSR is important to remain s"stainable
Strong comm"nities s"pport strong organizations the
reverse is also tr"e #s a global organization, we will look for
global strategies that have local relevance e enco"rage
o"r comm"nity to read *"r Common +ision,o"r first
Comm"nication on &rogress to s"pport o"r commitment to
the ! -lobal Compact
hile there is no "niversal definition of corporate social
responsibility, it generally refers to transparent b"siness
practices that are based on ethical val"es, compliance with
legal re."irements, and respect for people, comm"nities,
and the environment /h"s, beyond making profits,
companies are responsible for the totality of their impact on
people and the planet &eople constit"te the company0s
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stakeholders1 its employees, c"stomers, b"siness partners,
investors, s"ppliers and +endors, the government, and the
comm"nity 'ncreasingly, stakeholders e2pect that
companies sho"ld be more environmentally and socially
responsible in cond"cting their b"siness 'n the b"siness
comm"nity, CSR is alternatively referred to as corporate
citizenship, which essentially means that a company sho"ld
be a good neighbor within its host comm"nity
Why do companies decide
to get involved in CR! and ho" do they #ene$it%
/oday, more and more companies are realizing that in order
to stay prod"ctive, competitive, and relevant in a rapidly
changing b"siness world, they have to become socially
responsible 'n the last decade, globalization has bl"rred
national borders, and technology has accelerated time and
masked distance -iven this sea change in the corporate
environment, companies want to increase their ability to
manage their profits and risks, and to protect the rep"tation
of their brands 3eca"se of globalization, there is also fiercecompetition for skilled employees, investors, #nd cons"mer
loyalty 4ow a company relates with its workers, its host
comm"nities, and the marketplace can greatly contrib"te to
the s"stainability of its b"siness s"ccess %ankind wars have
been won and lost thro"gh logistical strengths and
capabilities or the lack of them 5ven tho"gh the generals of
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the past have "nderstood the critical role of logistics it is only
in the recent past that the big organizations have realized its
role in the achievement of competitive advantage
Impo&tance o$ CR'
Corporate social responsibility generates direct and indirect
b"siness benefits and advantages to the corporation that
adopt it (3"eble, 6778)'n synthesis, the benefits and
advantages that corporations adopting Corporate social
responsibility initiatives may obtain are the following
(Campbell, 2007): 'ncreased employee loyalty and retention
-aining legitimacy and access to markets 9ess litigation
'ncreased ."ality of prod"cts and services
3olstering p"blic image and rep"tation and enhanced brand
val"e
9ess volatile stock val"e #voiding state reg"lation and
'ncreased c"stomer loyalty Corporate social responsibility
(CSR) activities amongst vario"s corporations and its
stakeholders co"ld contrib"te to the macroeconomic
development of a developing co"ntry thro"gh s"stainable
benefit to all #t the same time, optim"m national impact,
cooperation, and comm"nication wo"ld be enco"raged and
socialized /he following are the vario"s benefits of
corporate social responsibility to the society 9ocal comm"nity
and society improved ."ality of life and Changed habits,
Capacity b"ilding creates wealth and employment /he world
and environment 3alanced ecosystems aste management
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Clean and -reen environment Corporations -oodwill and
Comm"nity acceptance &rofit, -rowth, competitive edge and
image -en"ine dialog with stakeholders Spirit"al and &ride
val"es to their families and employees /h"s it can be
"nderstood that, corporate social responsibility helps in
b"ilding a rep"tation as a responsible b"siness and as a
good citizen
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1( BRITANNIA
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CO)PAN* PRO+I,E
/he story of one of 'ndia:s favo"rite brands reads almost like a
fairy tale *nce "pon a time, in ;
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strides 'n ;886, it celebrated its &latin"m G"bilee 'n ;88B, the
company "nveiled its new corporate identity ? @5at 4ealthy, /hink
3etter@ ? and made its first foray into the dairy prod"cts market 'n
;888, the @3ritannia =hao, orld C"p Gao@ promotion f"rther
fortified the affinity cons"mers had with :3rand 3ritannia:
3ritannia strode into the 6;st Cent"ry as one of 'ndia:s biggest
brands and the pre?eminent food brand of the co"ntry 't was
e."ally recognised for its innovative approach to prod"cts and
marketing1 the 9agaan %atch was voted 'ndia:s most s"ccessf"lpromotional activity of the year 677; while the delicio"s 3ritannia
>7?>7 %aska?Chaska became 'ndia:s most s"ccessf"l prod"ct
la"nch 'n 6776, 3ritannia:s !ew 3"siness Hivision formed a $oint
vent"re with Eonterra, the world:s second largest Hairy Company,
and 3ritannia !ew Iealand Eoods &vt 9td was born 'n
recognition of its vision and accelerating graph, Eorbes -lobalrated 3ritannia :*ne amongst the /op 677 Small Companies of the
orld:, and /he 5conomic /imes pegged 3ritannia 'ndia:s 6nd
%ost /r"sted 3rand
/oday, more than a cent"ry after those tentative first steps,
3ritannia:s fairy tale is not only going strong b"t blazing newstandards, and that minisc"le initial investment has grown by leaps
and bo"nds to crores of r"pees in wealth for 3ritannia:s
shareholders /he company:s offerings are spread across the
spectr"m with prod"cts ranging from the healthy and economical
/iger bisc"its to the more lifestyle?oriented %ilkman Cheese
4aving s"cceeded in garnering the tr"st of almost one?third of
'ndia:s one billion pop"lation and a strong management at the
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helm means 3ritannia will contin"e to dream big on its path of
innovation and ."ality #nd millions of cons"mers will savo"r the
res"lts, happily ever after
4'S/*RJ *E 3'SC'/S
Sweet or salty Soft or cr"nchy Simple or e2otic 5verybody loves
m"nching on bisc"its, b"t do they know how bisc"its beganK
/he history of bisc"its can be traced back to a recipe created by
the Roman chef #pici"s, in which @a thick paste of fine wheat flo"r
was boiled and spread o"t on a plate hen it had dried andhardened it was c"t "p and then fried "ntil crisp, then served with
honey and pepper@ /he word :3isc"it: is derived from the 9atin
words :3is: (meaning :twice:) and :Coct"s: (meaning cooked or
baked) /he word :3iscotti: is also the generic term for cookies in
'talian 3ack then, bisc"its were "nleavened, hard and thin wafers
which, beca"se of their low water content, were ideal food to store
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#s people started to e2plore the globe, bisc"its became the ideal
travelling food since they stayed fresh for long periods /he
seafaring age, th"s, witnessed the boom of bisc"its when these
were sealed in airtight containers to last for months at a time 4ard
track bisc"its (earliest version of the biscotti and present?day
crackers) were part of the staple diet of 5nglish and #merican
sailors for many cent"ries 'n fact, the co"ntries which led this
seafaring charge, s"ch as those in estern 5"rope, are the ones
where bisc"its are most pop"lar even today 3iscotti is said to
have been a favo"rite of Christopher Col"mb"s who discovered#mericaL
%aking good bisc"its is ."ite an art, and history bears testimony to
that H"ring the ;Bth and ;
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became available and a prof"sion of cookie recipes occ"rred /his
led to the development of man"fact"red cookies
'nterestingly, as time has passed and despite more varieties
becoming available, the essential ingredients of bisc"its haven:t
changed ? like :soft: wheat flo"r (which contains less protein than
the flo"r "sed to bake bread) s"gar, and fats, s"ch as b"tter and
oil /oday, tho"gh they are known by different names the world
over, people agree on one thing ? nothing beats the bisc"itL
Some interesting facts on the origin of other forms of
biscuits:
/he recipe for oval shaped cookies (that are also known as
bo"doir bisc"its, sponge bisc"its, sponge fingers, !aples bisc"its
and Savoy bisc"its) has changed little in 877 years and dates back
to the ho"se of Savoy in the ;;th cent"ry Erance &eter the -reatof R"ssia seems to have en$oyed an oval?shaped cookie called
@lady fingers@ when visiting 9o"is M+ of Erance
/he macaroon ? a small ro"nd cookie with crisp cr"st and a soft
interior ? seems to have originated in an 'talian monastery in ;B86
d"ring the Erench Revol"tion
S&R'!-?"hr?lee, have been traditional Christmas cookies in
#"stria and 3avaria for cent"ries /hey are made from a simple
egg, flo"r and s"gar do"gh and are "s"ally rectang"lar in shape
/hese cookies are made with a leavening agent called ammoni"m
carbonate and baking ammonia
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/he inspiration for fort"ne cookies dates back to the ;6th and ;Fth
Cent"ries, when Chinese soldiers slipped rice paper messages
into moon cakes to help co?ordinate their defence against
%ongolian invaders
PRODUCT
;) 3asket of goodies1
3ritannia N eat healthy think better
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-ood day
>7?>7
%arie gold
/reat
9ittle heart
Cakes
3read
Sh"bh kamna
&"re magic
3o"rbon
/ime pass
Cookies
/iger
%ilk bikies
!"tri choice
!ice time
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6) 3ritannia healthy start1
*ats O porridge
&oha
pma
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F) Hairy delight
Cheese
%ilk
Hahi
Hairy whitener
-hee
#ctimind
/iger zor choco milk
/iger zor badam milk
-o"rmet
3"tter
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CORPORATE OCIA, REPONI-I,IT*
/he involvement of the adias in comm"nity welfare began with
tha magnificent obsession of 3ai Gerbai adia who single
mindedly and commitedly set o"t to constr"ct low cost ba"gs or
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ho"sing colonies in 3ombay for lower and middle?class &arsis
3etween ;87< and ;8>, a total of five 3a"gs were b"ilt N the
!owroz 3a"g, R"stom 3a"g, 3ai Gerbai 3a"g, C"srow 3a"g and
3ess 3a"g 5ven today, they stand testimony to the magnanimo"s
spirit of 3ai Gerbai and her sons
4ealth Care facilities was another area close her heart ith her
inspiration, her sons !ess #nd C"srow set abo"t b"ilding m"ch
needed hospitals in 3ombay
%angaldas %ehta, a renowned -ynecologist, were appalled by the
conditions in which the mill workers0 children were born 't was a
ca"se that soon became their cr"sade hat started as a few
make?shift rooms in a b"ilding at &arel, 3ombay, soon became a
large %aternity 4ome, the !owros$ee adia %ater
Eor the adia -ro"p, charity has always beg"n at home?with the
"el$a&e o$ its "o&.e&s/ in fact, one of the first ho"sing pro$ects for
mill workers was started by the adia mills 3ombay Hyeing was
the first to open a provident f"nd for workers and a forer"nner in
establishing family planning centres for its work force
/he sir !ess adia Eo"ndation, a charitable tr"st set "p in ;88 istoday vibrant and throbbing 'ndivid"al companies of the adia
-ro"p rise to the occasion whenever a ca"se is taken "p by the
Eo"ndation, and more often when profits $"stify it /he tr"stees
have dis#0&sed $0nds to a #&oad spect&0m o$ ca0ses $&om
schola&ships $o& the disa#led to d&o0ght &elie$ in -om#ay/ Eor
instance, the aftermath of the 9at"r earth."ake in 'ndia saw the
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adia -ro"p reb"ild an entire village and in the process,
rehabilitate tho"sands of families
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( CAD-UR*
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CO)PAN* PRO+I,E
Cadb"ry 'ndia 9td is a part of %ondelPz 'nternational Cadb"ry
'ndia operates in five categories N Chocolate confectionery,3everages, 3isc"its, -"m and Candy 'n the Chocolate
Confectionery b"siness, Cadb"ry has maintained its "ndisp"ted
leadership over the years Some of the key brands are Cadbury
Dairy Milk, Bournita, ! "tar, #erk, Bournille, Celebration$,
%em$, &all$, 'lair$, Bubbaloo, angand *reo *"r core p"rpose
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@make today delicio"s@ capt"res the spirit of what we are trying to
achieve as a b"siness
'n 'ndia, Cadb"ry began its operations in ;8Q< by importing
chocolates #fter over 7 years of e2istence, it today has si2
company?owned man"fact"ring facilities at /hane, 'nd"ri (&"ne)
and %alanp"r (-walior), 3angalore and 3addi (4imachal &radesh)
4yderabad and Q sales offices (!ew Helhi, %"mbai, =olkata and
Chennai) /he corporate office is in %"mbaiCadb"ry 'ndia en$oys a val"e market share of over B7 percent in
the chocolate category and o"r brand Cadbury Dairy Milk (CDM) is
considered the @gold standard@ for chocolates in 'ndia /he p"re
taste of CDM defines the chocolate taste for the 'ndian cons"mer
'n the %ilk Eood drinks segment o"r main prod"ct is Bournita ?
the leading %alted Eood Hrink (%EH) in the co"ntry Similarly inthe medicated candy category 4alls is the "ndisp"ted leader e
recently entered the bisc"its category with the la"nch of the
orlds !o ; bisc"it brand *reo
Since ;8> Cadb"ry has also pioneered the development of cocoa
c"ltivation in 'ndia Eor over two decades, we have worked with the
=erala #gric"lt"ral niversity to "ndertake cocoa research and
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released clones, hybrids that improve the cocoa yield *"r Cocoa
team visits farmers and advises them on the c"ltivation aspects
from planting to harvesting e also cond"ct farmer meetings O
seminars to ed"cate them on Cocoa c"ltivation aspects *"r
efforts have increased cocoa prod"ctivity and to"ched the lives of
tho"sands of farmers 4ardly s"rprising then that the Cocoa tree is
called the Cadb"ry treeL
Ho" is Chocolate made
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/he cocoa?bean ?? the heart of the sweetest
delicacy in the world ?? is bitterL /his is why, "p to
the ;
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+e&mentation
/he fermentation process is decisive in the prod"ction of high ."ality
raw cocoa /he techni."e varies depending on the growing region
D&ying
#fter fermentation, the raw cocoa still contains far too m"ch water in
fact abo"t 7D %ost of this has to be removed
hat co"ld be more nat"ral than to spread the beans o"t to dry on the
s"n?soaked gro"nd or on matsK #fter a week or so, all b"t a small
percentage of the water has evaporated
Cleaning
3efore the real processing begins, the raw cocoa is
thoro"ghly cleaned by passing thro"gh sieves, and
by br"shing Einally, the last vestiges of wood, $"te
fibres, sand and even the finest d"st are e2tracted
by powerf"l vac""m e."ipment
Roasting
/he s"bse."ent roasting process is primarily designed to develop the
aroma /he entire roasting process, d"ring which the air in the nearly
;7 feet high f"rnaces reaches a temperat"re of ;F7 C, is carried o"t
a"tomatically
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C&0shing and shelling
/he roasted beans are now broken into medi"m sized pieces in the
cr"shing machine
-lending
3efore grinding, the cr"shed beans are weighed and blended
according to special recipes /he secret of every chocolate factory liesin the special mi2ing ratios which it has developed for different types
of cocoa
3&inding
/he cr"shed cocoa beans, which are still fairly coarse are now pre?
gro"nd by special milling e."ipment and then fed on to rollers where
they are gro"nd into a fine paste /he heat generated by the res"lting
press"re and friction ca"ses the cocoa b"tter (appro2imately >7D of
the bean) contained in the beans to melt, prod"cing a thick, li."id
mi2t"re
/his is dark brown in colo"r with a characteristic, strong odo"r H"ring
cooling it grad"ally sets1 this is the cocoa paste
#t this point the prod"ction process divides into two paths, b"t which
soon $oin again # part of the cocoa paste is taken to large presses,
which e2tract the cocoa b"tter /he other part passes thro"gh vario"s
blending and refining processes, d"ring which some of the cocoa
b"tter is added to it /he two paths have re$oined
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Cocoa -0tte&
/he cocoa b"tter has important f"nctions 't not
only forms part of every recipe, b"t it also later
gives the chocolate its fine str"ct"re, bea"tif"l
l"stre and delicate, attractive glaze
Cocoa Po"de&
#fter the cocoa b"tter has left the press, cocoa cakes are left which
still contain a ;7 to 67D proportion of fat depending on the intensity of
compression
/hese cakes are cr"shed again, gro"nd to powder
and finely sifted in several stages and we obtain a
dark, strongly aromatic powder which is e2cellent
for the preparation of delicio"s drinks ? cocoa
Cocoa paste, cocoa b"tter, s"gar and milk are the
fo"r basic ingredients for making chocolate 3y blending them in
accordance with specific recipes the three types of chocolate are
obtained which form the basis of ever prod"ct assortment, namely1
4neading
'n the case of milk chocolate for e2ample, the cocoa paste, cocoa
b"tter, powdered or condensed milk, s"gar and flavo"ring ? maybevanilla ? go into the mi2er, where they are p"lverized and kneaded
Rolling
Hepending on the design of the rolling mills, three
or five vertically mo"nted steel rollers rotate in
opposite directions nder heavy press"re they
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p"lverise the tiny particles of cocoa and s"gar down to a size of
appro2 F7 microns (*ne micron is a tho"sandth part of a millimetre)
Conching
3"t still the chocolate paste is not smooth eno"gh
to satisfy o"r palates 3"t within two or three days
all that will have been p"t right Eor d"ring this
period the chocolate paste will be refined to s"ch
an e2tent in the conches that it will flatter even the
most discriminating palate
Conches (from the Spanish word @concha@, meaning a shell) is the
name given to the tro"ghs in which ;77 to ;777 kilograms of
chocolate paste at a time can be heated "p to
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PRODUCT
;) C4*C*9#/51
Cadb"ry dairy milk
Cadb"ry celebrations
3o"rnville
> star
&erk
-ems
toblerone
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6) 35+5R#-5S 1
3o"rnvita
/ang
F) 3'SC'/S1
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*reo
Q) C#!HJ 1
clairs
4alls
>) -%1
3"bbaloo
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CORPORATE OCIA, REPONI-I,IT*
Cadb"ry 'ndia has a tradition of caring for the environment and
enriching the ."ality of lives of the comm"nities we live and work in,
thro"gh a variety of res"lt?oriented programs
O0& Commitment to the Envi&onment
e are committed to responsible environmental, health and safety
management e aim to look after the health and safety of o"r people
and minimize the environmental impact of o"r b"siness aro"nd the
world
Ind0&i +acto&y helps p&ovide a$e D&in.ing Wate& to 11!555
village&s
'n %ay 67;; with s"pport from 'nd"ri Eactory a water scheme was
ina"g"rated in 'nd"ri village ith a storage capacity of ;> lakhs
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litres, the new water scheme will provide safe drinking water to over
;;777 villagers /he development of the new water scheme began in
677>?677
'nd"ri village is sit"ated on the banks of the 'ndrani River, which
serves all its water re."irements ater from the river is conserved in
a water scheme and p"mped to the 'nd"ri village /he e2isting water
scheme, however, was "nable to provide s"fficient and safe drinking
water to 'nd"ri village with its growing needs and pop"lation 4ence a
need was felt for a comprehensive water scheme to meet the water
re."irements of the village
hile "nder the e2isting R"ral ater Scheme, the government wo"ld
f"nd 87D of the "pgradation, the residents of 'nd"ri village were
e2pected to raise the remaining ;7D -iven Cadb"ry 'ndia0s long
association of comm"nity development in 'nd"ri village, we offered o"r
s"pport, f"nding over >7D of the remaining b"dget Recognizing the
importance of safe drinking water for the village residents, we also
helped b"ild a filtration system in the water scheme
)ig&ato&y #i&ds stop ove& at o0& -angalo&e $acto&y6
ater is a precio"s reso"rce #s part of Cadb"ry 'ndia:s efforts to
contin"o"sly increase water conservation o"r 3angalore factory has
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constr"cted a check dam to store the rainwater /his dam not only
acts as a ma$or gro"nd water replenishing so"rce for the bore wells in
the factories and s"rro"nding comm"nity, b"t is also a stopover
location for some of the migratory birdsL
3&o"ing Comm0nity 2al0e
5verything needs a little n"rt"ring to help it to grow *"r comm"nities
are no different Cadb"ry 'ndia is committed to growing comm"nityval"e aro"nd the world Eor o"r employees, this is abo"t making a
difference in the comm"nity.
A.shaya Pat&a
#s one of the world0s largest food company, we believe that we are in
a "ni."e position to fight h"nger and maln"trition *ne in si2 people
worldwide N more than ; billion people don0t have eno"gh food to eat
'n 'ndia, o"r involvement with #kshaya &atra N a non?profit
organization that provides n"tritio"s mid?day meals to over ;6 9akh
school children every day, is o"r flagship program, and o"r biggest
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effort in that direction
O0& Involvement'
*"r relationship with #kshaya &atra began with the Helicio"s
Hifference eek (HH) 67;7 *ver >77 colleag"es, in close to 67
locations across 'ndia, $oined hands with #kshaya &atra to cook and
distrib"te hot, healthy and n"tritio"s food to over ;7,777 st"dents over
the co"rse of the week
Eor each colleag"e who vol"nteered d"ring the week, we pledged to
s"pport mid?day meals for an "nderprivileged child for an entire
academic year 5ach colleag"e0s involvement was therefore a very
meaningf"l and long?term difference to the life of a child
#dditionally, as part of o"r %"mbai %arathon participation in 67;;,
over 677 colleag"es ran for #kshaya &atra ith the combined effort
of the HH and %"mbai %arathon, we have made a positive
difference in the lives of over 6777 children
AR2A)
'n response to the 677Q #sian /s"nami crisis, Cadb"ry committed
f"nds and reso"rces to the Sri #"robindo R"ral +illage #ction
%ovement (S#R+#%) comm"nity pro$ect to redevelop two villages in
the coastal regions of &ondicherry, 'ndia1 &ooth"rai and &erambai in
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the +ill"p"r"m Histrict of /amil !ad"
e have been working in partnership with the local government and
local charity, the Sri #"robindo Society, and it is hoped that the two
villages will "ltimately become an inspirational e2ample for all of 'ndia
)a.e7A7Wish
H"ring Hiwali (the festival of lights) 6778, Cadb"ry tied?"p with %ake?
#?ish to s"pport the wishes of children s"ffering from life?threatening
diseases in the age gro"p of F?;< yrs #s part of the partnership,
Cadb"ry has pledged to f"lfill the heart?felt wishes of children /he
partnership was an effort to spread %ithaas (sweetness) in the
comm"nity
Impact'
Erom *ctober 6778 to Hecember to 67;7, close to >77 wishes have
been f"lfilled /o make the e2perience more involving and intimate for
o"r colleag"es, m"ltiple opport"nities for employee vol"nteering were
created H"ring Hiwali, colleag"es visited < hospitals across %"mbai
identifying the wishes of children # national wish?f"lfilment eventinspired many to be part of the initiative H"ring Christmas,
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colleag"es played Santa Ca"se, f"lfilling the wishes of >7 4'+ positive
children of St Catherine0s 4ome spreading cheer in the festival
season 'n 67;7, we spent a day with the children of %amta
Eo"ndation ? an orphanage in &"ne city that takes care of abandoned
4'+T children
ahyog7 Non7$o&mal school set 0p #y Cad#0&y $o& child&en o$
mig&ant "o&.e&s in -addi
P&o8ect'
Sahyog ? 'mproving comm"nity health thro"gh ed"cation and primary
health care in 3addi, 4imachal &radesh
Cadb"ry partnered with C#E (Charities #id Eo"ndation) to identify a
local !-* N R"chi, to help improve health and ed"cation 3addi is an
ind"strial town in the so"thwestern Solan district of 4imachal &radesh
#s a recently declared S5I, 3addi is getting ind"strialized at a fast
pace nable to keep "p with the speed of development, some
aspects of healthy living have taken a beating 'ss"es incl"de
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environmental degradation, sanitation, lack of health and ed"cational
facilities /he problems have been f"rther aggravated d"e to the
increased press"re on land and water reso"rces as a res"lt of migrant
labo"r recr"ited by the ind"stries #gainst this backgro"nd, Cadb"ry
'ndia decided to invest in the health and ed"cation of the children and
families in the area
&artnering with R"chi, Cadb"ry 'ndia started work in the village of
Sandholi
Impact'
Cadb"ry has set "p a non?formal school near 3addi factory as part of
o"r commitment to create prospero"s, incl"sive and healthy
comm"nities >7 children of migrant workers living have daily access
to non?formal ed"cation /he pro$ect aims at to"ching the lives of Q77
families at Sandholi village by s"pporting three thematic areas of
ed"cation, sanitation and health and hygiene
ith this holistic approach we are hoping to achieve better standards
of health and living
/he pro$ect is helping s"pport integrated child ed"cation and health
care initiatives in 3addi 'n the area of ed"cation, the pro$ect is
foc"sing on delivery of services from the o"t?of?school children
belonging to disadvantaged gro"ps to ens"re that they enroll and stay
in school
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9( UNDARA)
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CO)PAN* PRO+I,E
NATURE O+ THE -UINE '
/he Company designs, man"fact"res and markets paper stationery
prod"cts e2ercise note books, long books, note pads, scrap books,
drawing books, graph books N for st"dents of all ages, as well as
officeU corporate stationery prod"cts and printing, writing O packaging
paper Company has over ;87 varieties of paper stationery prod"cts
"nder the brand S"ndaram which are very pop"lar among the
st"dent comm"nities and en$oy very high rep"tation in the market for
its s"perb ."ality and d"rability
-UINE HITOR* '
/he Company was incorporated on ;Fth %arch, ;88> with the
Registrar of Companies, %aharashtra, at %"mbai and the Certificate
of Commencement of 3"siness was obtained on ;7th #pril, ;88> Shri
#mr"tbhai & Shah and Shri Shantilal & Shah promoted theCompany /he Company took over the partnership firm viz Starline
'nd"stries engaged in the man"fact"re of e2ercise note books,
acco"nt books and other paper stationery prod"cts, with its assets,
bank liabilities and b"siness and the said promoters were the partners
of this partnership firm /he p"rchase consideration was fi2ed at Rs
Q6,67,777U? and the same was paid by the Company thro"gh the iss"e
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of Q,66,777 5."ity Shares of the Company of Rs ;7U? each, f"lly paid
"p, at par/he Company made its maiden p"blic offer of ;< million
5."ity Shares of Rs ;7U? each for cash at par aggregating to Rs ; the 5."ity Shares of the Company
were also listed on 3S5
#t the start of the Company in the year ;88>, the Company had a
capacity of > tons per day of conversion of paper into paper stationery,
which was increased to 67 tons per day in ;88< with the addition of
two -erman made machines, to >7 tons per day in 677; with the
addition of one more "nit of man"fact"re, and to 7 tons per day in
677F with the addition of one more "nit of man"fact"re /his therefore,
is the c"rrent capacity of conversion of paper into paper stationery of
the Company
%ission1
S"ndaram0s %ission statement has evolved afterdeep tho"ght and in cons"ltation with the members of s"ndaram
company /he %ission Statement as defined below reflects the fabric
and character of s"ndaram and integrates in the f"lfillment of
s"ndaram0s +ision
/o carve o"t a niche in the global arena of advanced 'nformation
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/echnology O enhance o"r brand image
/o contin"e to create and deploy the finest talent in o"r ."est for
f"rther e2panding the frontiers of 5d"cational and -eneral books for
Children
/o provide international ."ality st"dent and office stationery
/o achieve rapid and effective spread of knowledge thro"gh the the
power of 'nformation /echnology and bring home its wonder to
children thro"gh electronic media
/o share o"r vast reservoir of e2perience for ed"cation O knowledgeenrichment in the field of p"blication
2al0es'
e behave ethically, acting with integrity and respect
e work with o"r clients to contrib"te to their s"ccess
e care for o"r colleag"es, enco"raging their development,
engagement and achievement
e share knowledge with o"r colleag"es to deliver professional
e2cellence
e act in a socially and environmentally responsible manner,
committed to high standards of safe performance
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PRODUCT
;) *ffice paper stationery
6) #nswer sheet
F) Scrap book
Q) &ractical book
>) Hrawing book
) !ote book
B) 3ig college book
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CORPORATE OCIA, REPONI-I,IT*
Company firmly believes that its growth and s"ccess achieved is alsocontrib"ted by the s"rro"nding environment and comm"nity in which it
operates and to acknowledge this Company has very conscio"sly
"ndertaken comm"nity development pro$ects partic"larly in the field of
providing primary and secondary ed"cation in and aro"nd &alghar as
well as in ="tch
Company has from ;88< onwards created > schools for primary and
secondary ed"cation starting with a special school for deaf and d"mb
children with all re."ired facilities at &alghar in ;88
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Sakwar, +irar, Hist /hane, %aharashtra
S"ndaram Central School (C3S5 3oard) at
&alghar
677
4ostel &ro$ects1
Goined hands with the management of e2isting
hostel for the 4andicapped children at
3hacha" and Rapar, ="tch
677B
!ational &ro$ects1
# special > years tie "p for 677; to 677 with
!ational #ssociation for the 3lind (!#3) for the
5d"cation of the 3lind Children thro"gh
donations of Rs > lacs per year from the sale
proceeds of %r 3'- !ote 3ook
Rs6>
9acs
/o create awareness abo"t !ational Ieal and
&ride e2hibited by o"r #rmed Eorces d"ring the
=argil ar, Company decided to contrib"te Re;
per long books with kargil war as a theme on the
cover page /his amo"nt was donated to
national Hefense E"nd /o create awareness
abo"t preserving wild life in 'ndia specially
printed 9ong 3ooks with informative wild life
cover page at the behest of %rs %aneka -andhi
Rs;>
9akh
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:( NI4E
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CO)PAN* PRO+I,E
;8>7 ? ;8>81 45! !'=5 3R5#/45H '/S E'RS/ 3R5#/4, '/
'!4#95H /45 S&'R'/ *E /* %5!
;87 N ;881 E*!H5H *! # 4#!HS4#=5, V>77 #!H %/#9
/RS/
;8B7 N ;8B81 /45 3'R/4 *E /45 !'=5 3R#!H, #!H C*%!J
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;887 N ;8881 !'=5 5M/5!HS '/S R5#C4
6777 N &R5S5!/ 1 95#H'!- # !5 -5!5R#/'*!
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PRODUCT
;) S4*5S
6) 3#-S
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CORPORATE OCIA, REPONI-I,IT*
WORN OUT/ P,A* ON/
S5&/5%35R , 67;6
hat the !ike Re"se?#?Shoe program has achieved in its short
life wo"ld p"t most 66 year?olds to shame
!ike la"nched the Re"se?#?Shoe program in ;887 Since then,
over 6< million pairs of shoes have been collected and given a
second life, remade into things like sport co"rts, tracks andplaygro"nds
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4ow does it workK
; *ld athletic shoes are collected in Re"se?a?Shoe bins located in
!ike retail locations, and scrap materials are collected from o"rman"fact"ring facilities
6 /he old athletic shoes and scrap materials are sent thro"gh
grinders, slicers, and sorters, t"rning them into F main materials1
r"bber, foam and fiber e call this new material !ike -rind
F !ike -rind r"bber is "sed in athletic tracks, weight room
flooring, soccer fields and playgro"nd s"rfacing !ike -rind foam
gets a new lease on life in synthetic and wood flooring for o"tdoor
and indoor basketball, volleyball and tennis co"rts
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;( HT )EDIA
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CO)PAN* PRO+I,E
4/ %edia fo"nd its beginning in ;86Q when its flagship newspaper,
4ind"stan /imes was ina"g"rated by %ahatma -andhi 4/ %edia
(3S5, !S5) has today grown to become one of 'ndia:s largest media
companies
&rod"ced by an editorial team known for its ."ality, innovation and
integrity, 4ind"stan /imes (5nglish newspaper) and 4ind"stan (4indi
newspaper thro"gh a s"bsidiary 4ind"stan %edia +ent"res
9imited),4ind"stan /imes is the choice for nearly FB million readers
across 'ndia, who t"rn to it daily for news, information, analysis and
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entertainment 4ind"stan, the gro"p:s 4indi daily, contin"es to be the
second?largest daily in the co"ntry with a total readership of F
million,(based 7n 'ndian Readership S"rvey ('RS) for the first ."arter
(W;) of 67;; 3oth dailies en$oy a strong brand recognition among
readers as well as advertisers
'n addition to 4ind"stan /imes, 4/ %edia also p"blishes a national
b"siness newspaper, %int %int is a one?of?its?kind newspaper in the
sense that the company has an e2cl"sive agreement with the all
Street Go"rnal to p"blish Go"rnal?branded news and information in
'ndia %int is today the second?largest b"siness newspaper in 'ndiawith presence in the key markets of Helhi, %"mbai, Chennai,
3engal"r", Chandigarh, &"ne, =olkata and now #hmedabad too
4/ %edia has also made its foray into electronic media Hiversifying
its ambit of operations, the company in a cons"lting partnership with
+irgin Radio, has la"nched the E% radio channel ? Eever ;7Q
C"rrently available in Helhi, %"mbai, 3engal"r" and =olkata, Eever;7Q has established a strong presence as being one of the most
vibrant channels on air 'n a short span, the channel:s rise has been
meteoric considering its position in %"mbai and 3engal"r" at !o ;
and in Helhi as the !o 6 station on the pop"larity charts
'nternet b"sinesses of 4/ %edia incorporated "nder Eirefly e?
vent"res, operate leading webportals 4ind"stantimescomand livemintcomin the general and
b"siness news categories respectively /he company:s $ob
portal Shinecomwhich has received high appreciation from
cons"mers and ind"stry for its innovative design and "sability
crossed B million registrations Hesimartinicom?a platform to discover
and e2press oneself on movies /he company also has an ed"cation
portal www4/Camp"scomaimed at st"dents passing o"t of school
53
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and college to help them take the right decision abo"t their higher
ed"cation
Einancially, the Company was ahead of the ind"stry in more ways
than one *n a consolidated basis, its reven"es grew by 6>D to reach
Rs ;, Crore, 53'/H# grew by 6D to reach Rs F> Crore, net
profit grew by FFD to reach Rs ; Crore from Rs ;,;Q; Crore in the
previo"s fiscal and an impressive FD increase in reven"e from theRadio O 5ntertainment segment from Rs QF Crore in EJ ;7 to Rs B7
Crore this year /his rob"st reven"e growth has been partially offset
by a significant increase in cost of raw material, reaching Rs 6) 4ind"stan N kya poori tayari hai
) 4/ ne2t
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CORPORATE OCIA, REPONI-I,IT*
1( Ed0cation '
4/ %edia has believed in strengthening and empowering f"t"re
generations thro"gh vario"s medi"ms /he organization has forayed
into 5d"cation, a new vertical, as a part of strategic e2pansion and
social s"pport plans N aiming to provide ."ality ed"cation to 'ndia0s
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yo"th
/he diversification model leverages the reach of the 4/ %edia gro"p,
depth of o"r management, o"r highly ethical and diversified leadership
team, s"stained financial performance, brand credibility and ."ality
orientation 4/ %edia, with its powerf"l reach of more than ;> million
readers and strong employer network across ind"striesUsectors
envisions s"pporting the co"ntry0s development by bringing ."ality,
access and relevance to 'ndia0s yo"th
4/ has been s"ccessf"l in making an impact in the minds of the
yo"ng generation, by s"pporting them in their day?to?day lives
&rod"cts from 4ind"stan /imes:s 5nglish portfolio like 4/ 5dge, 4/
!e2t, 4/ 5d"cation, which are targeted at the yo"th, have been well
received 4/ Camp"scom foc"ses on the g"iding st"dents towards
their preferred careers 4/ &ace, an initiative to bring the newspaper
to classrooms across the co"ntry, events s"ch as Camp"s Calling,
4"m se &oocho, 4/ 4orizons mission %3#, 4ind"stan /imes
#spirations etc have been very s"ccessf"l in helping st"dents make
so"nd ed"cation and career choices
/he organization has f"rther reinforced its presence in 5d"cation and
the importance of ed"cating yo"th by la"nching learning centers,
St"dy%ate, which aims at providing s"pplementary coaching to Class
'M to M'' st"dents
4/ has forayed into 4igher 5d"cation and $oined hands with #pollo
-lobal to offer ind"stry relevant programs to working ad"lts across
sectors and domains
( t0dymate'
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4ind"stan /imes in association with %/ 5d"care started St"dymate
t"ition centers for Class 'M?M'' in the year 67;7
/he development of St"dymate t"ition centers is the c"lmination of
many years of e2perience in the field of ed"cation, garnered thro"gh
o"r ed"cational s"pplement 4/ 5d"cation, and thro"gh partnership
initiatives with n"mero"s schools for o"r !ewspapers in 5d"cation
initiative thro"gh 4/ C5 and 4/ !5M/ ith St"dymate, o"r aim of
e."ipping and empowering yo"ng minds to p"rs"e their dreams has
been f"rthered
%/ 5d"care is an 5d"cational Service &rovider with a versatile
prod"ct portfolio and has strong foothold in the domain of imparting
s"pplementary ed"cation %/ is well entrenched in %aharashtra,
-"$arat, =arnataka and /amil !ad" and internationally in H"bai, with
over ;B6 centers and over 6 lakh al"mni, the world over 5very Jear
over B>D of its st"dents, score an aggregate of 87 percent and above
in the board e2ams
e started with fo"r state?of?the art centers in HelhiU!CR (&atel
!agar, 9a$pat !agar, Ganakp"ri and %ay"r +ihar) and based on the
tremendo"s response we received in the first year, we added another
two centers (%alviya !agar and -"rgaon) in the year 67;; /oday we
have more than B77 st"dents enrolled with "s
#t a St"dymate /"ition center, the child benefits from a c"rric"l"m that
has been synchronized with the C3S5 3oard:s System and is "pdated
to incl"de the latest Contin"o"s and Comprehensive 5val"ation Erom
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enrolment to e2ams and st"dent personality development, o"r
st"dents are mentored by teachers with a proven track record, who:ve
been hired by o"r 5d"cational 3oard after an e2ha"stive screening
and selection process
St"dymate prides itself in having fac"lty of the highest caliber, as we
believe they form the backbone of o"r t"ition center e ens"re that
o"r fac"lty inherently displays val"es, which are synonymo"s with
St"dymate, namely N patience, approachability, confidence, res"lt
orientation and an "nbiased attit"de
*"r centers are e."ipped with best in class infrastr"ct"re with clean
and well lit classrooms r"nning on optim"m batch size to ens"re
attention to the needs of each child ithin the classroom, learning is
simplified by /echnology?#ided /eaching as well as having st"dy
material and st"dy notes collated by teachers who:ve demonstrated
years of s"b$ect e2pertise
#part from s"pport for p"re academic e2cellence, we go the e2tra mileby providing a 6Q ho"r board e2am helpline /his interface addresses
a st"dent:s co"nseling and emotional needs, helps the st"dent
manage stress and clear last min"te do"bts as well *"r X4"m se
&ocho0 6Q ho"r board e2am helpline initiative last year received
tremendo"s response and was appla"ded by the school principals as
well as the C3S5 chairman %r +ineet Goshi/he recent C3S5 board e2ams are strong endorsement for
St"dymate *"r st"dents did e2tremely well across classes !ot only
did a large proportion achieve above 87D, b"t a significant n"mber of
st"dents registered a s"bstantial improvement in their res"lts
/he enco"raging feedback received from both parents and st"dents
have f"rther strengthened o"r belief that it was a step taken in the
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right direction 'n the coming years we f"rther plan to b"ild on o"r
learning in the first two years and grow e2ponentially with a single
minded vision to impart high ."ality coaching to o"r st"dents
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CO)PAN* PRO+I,E
'ncorporated in ;88B, Canon 'ndia &vt 9td is a ;77D s"bsidiary of
Canon Singapore &te9td a world leader in imaging technologies
Canon today has offices spread across ;7 cities in 'ndia with an
employee strength of over ;;77 people and markets ;Q7
comprehensive range of sophisticated and contemporary digital
imaging prod"cts in the co"ntry /hese incl"de digitalcopiers, m"lti?
f"nctional peripherals, fa2?machines, ink$et and laser printers,
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scanners, #ll?in?ones, digital cameras, digital camcorders , dye s"b
photo printers and m"lti media pro$ectors semicond"ctors, card
printers O cable 'H printers
Canon has pioneered Eive technology Ximaging0 engines viz1 *ptical
5ngine, 5lectrophotography, 3"bble Get, Semicond"ctors and Hisplay
which drives Canon0s c"tting?edge technology prod"cts ith over
;;77 registered patented technologies in Higital Cameras, 6F77 in
ink$et printers, >77 in m"ltif"nctional printers and more than 677 in
scanners, Canon has emerged as one of the leading technologyinnovators in the digital imaging space worldwide
Canon 'ndia forayed into retail space with the la"nch of its e2cl"sive
brand retail store called Canon 'mage S."are Canon ina"g"rated
>7 retail stores in 67;;, targets to ina"g"rate another >7 by the end of
67;6 taking the co"nt to F77 stores in the ne2t F years Canon0s"ni."e initiative to tap 3, C and H?class cities of the co"ntry, 'mage
52press, reached F< cities in /ier '' and /ier ''' towns ith the
ac."isition of *cY Canon was positioned as the "ndisp"ted leader in
professional and display graphics printing domain in 67;7
'n 67;;, Canon 'ndia was ranked as one of the top 6> 3est 5mployersin 'ndia by #on 4ewitt /he e2tensive st"dy was cond"cted across
months and 677 companies with a stringent methodology to arrive at
the rankings %etrics covering information on b"siness performance,
organization str"ct"re, and 4R strategy, policies and metrics,
employee s"rvey of random pop"lation, C5* interviews and on site
a"dit to validate acc"racy of information provided and incl"ded
interaction with 4R teams, gro"p disc"ssions with employees and
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managers, disc"ssion with the C5*, and facility to"r of the
organization
'n 6778, Canon was ranked amongst top ;7 employers in 'ndia in the
3"siness /oday X3est Companies to ork for in 'ndia0 s"rvey /his
ranking was given on the basis of a process that involved an
"nderstanding of the 4R systems of companies, a s"rvey of their
employees, and a s"rvey of their e2ternal stakeholders s"ch as 3?
schools, placement firms, and al"mni 't was "ndertaken by %ercer
4"man Reso"rce Cons"lting
Canon takes pride in not only bringing ."ality prod"cts to the market
b"t also contrib"tes to minimising environmental b"rden thro"gh
effective application of environmental technologies Canon foc"ses on
the development of reso"rce conserving prod"cts that are smaller,
lighter and easy to recycle 'n 'ndia, Canon takes responsibility todispose off end of life Canon prod"cts and other e?waste by sending
s"ch waste to government approved recycling agency
/oday, Canon 'ndia is certified for 'S* 877;, 'S* ;Q77; and *4S#S
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centres , over 777 secondary retail points incl"ding 6B7 !ational
Retail Chain store partners Canon prod"cts are available in over Q77
towns in 'ndia 3y end of 67;7, Canon has ac."ired a c"stomer base
of over F7 lac c"stomers in 'ndia
#s part of the company0s promise to enhance digital e2perience for
cons"mers, Canon 'mage 9o"nge was la"nched in 677< in -"rgaon
for c"stomers to get a to"ch and feel of Canon prod"cts /he lo"nges
provide a comprehensive display of Canon0s vast range of offerings
and display over ;7; cons"mer imaging prod"cts for cons"mers tosimply look, feel and e2perience witho"t the comp"lsion on b"ying
Special photography workshops and other c"stomer engagement
programmes are being held in these lo"nges Canon also has
3"siness Sol"tions 9o"nge for 363 c"stomers in -"rgaon
showcasing b"siness applications alongwith seminar rooms for
b"siness workshops
PRODUCT
HS9Rs1
Compact cameras1
Compact photo printers (S59&4J
&ersonal camcorders (95-R'#)1
&rinters1
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%"ltif"nction N printers1
Scanners1
Ea2 machines1
&ro$ectors (M55H and 9+)1
CORPORATE OCIA, REPONI-I,IT*
#s a responsible b"siness, Canon 'ndia takes pride in
being socially inclined and foc"ses on s"stained and
effective CSR pro$ects /he three core areas that Canon
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'ndia s"pports are 5ye Care, 5d"cation and 5nvironment /he CSR
policy aligns with the corporate philosophy of =yosei, which means
living and working together for common good *"r employees are
enco"raged to vol"nteer their time and skills and en$oy the e2perience
of giving back to the comm"nities in which their work
P&o8ects '
+&ee )o#ile Eye c&eening Camps
3eing in the imaging ind"stry, Canon believes in the right for every
person to en$oy the gift of vision 5ye care is a ca"se close to Canon0s
core philosophy Canon and ockhardt Eo"ndation came together to
diagnose people with Cataract, -la"coma and other eye related
problems and provide free medical treatment and operation ithin a
span of > months, appro2 F>77 people were screened in si2 locations
across 'ndia incl"ding %"mbai, #"rangabad, #methi, &ondicherry,
Chennai and 9"cknow
Open schools $o& disadvantaged child&en
Canon and Ship for orld Jo"th #l"mni #ssociationN'ndia (SJ##?
'ndia) have set "p twelve open schools to ed"cate over ;777
disadvantaged children in the age gro"p of Q to ;Q years living in eight
sl"m cl"sters of %ayap"ri, !araina, =irti !agar and Chankyap"ri areain !ew Helhi /he pro$ect goal is to help economically disadvantaged
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children to get ."ality ed"cation in these open schools /he schools
provide basic primary level ed"cation as per the school syllab"s so
that the children are able to enter the school system and get enrolled
in the government primary schools
UNICE+ INDIA = >AWAA? DO@ Campaign
Canon 'ndia is pro"d to partner with !'C5E :#waaz Ho: campaign in
promoting the Right to 5d"cation in 'ndia /he :#waaz Ho: campaign
aims at creating a movement, at b"ilding a platform where people can
have access to and share information abo"t the Right to 5d"cation
UNECO INDIA = )* COUNTR*@ WOR,D HERITA3E
Canon 'ndia s"pported the %y Co"ntry:s orld 4eritage initiative by
!5SC* 'ndia, with the ob$ective to create awareness and sensitize
the masses, especially children and yo"th abo"t the importance and
relevance of the world heritage today /he ob$ective was also to
create interest amongst st"dents towards o"r heritage and history
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"sing photography as a medi"m of comm"nication to voice their
concern towards the preservation and importance of these sites and
o"r environment /he B months activity began with a series of
photography workshops cond"cted for the local school children at
vario"s !5SC* world heritage sites &ost workshops, the children
were enco"raged to take photographs and participate in a photo
competition # small e2hibition was also organised to showcase the
entries sent by the school children
Photog&aphy classes $o& vis0ally impai&ed
Canon 'ndia s"pported a si2 months training programme in
association with 3eyond Sight Eo"ndation to cond"ct photography
classes for appro2 >7 vis"ally impaired in %"mbai, -oa, %t #b",
#hmedabad, S"rat and 3angalore 9ocal sighted photographers were
trained "nder @/rain the /rainer@ program on the methodology to teach
photography to the vis"ally impaired *n completion of their classes,
each school showcased best ;77 pict"res d"ring the Eo"ndation
Hays
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Envi&onmental P&o8ect
Canon 'ndia has s"pported an eco?drive N &ro$ect +riksha initiated
by !#3 (5O/), %anesar /his environmental drive reached o"t to lacs
of comm"ters at the Helhi?-"rgaon /oll &laza where free saplings
were distrib"ted to the comm"ters Canon 'ndia has also adopted
green belts near its corporate office where tho"sands of plants and
trees have been planted by the employee vol"nteers B77 saplings
were also adopted as part of the million trees campaign of
organization iamg"rgaon /he employees are also sensitized towards
paper recycling and the company has tied "p with organization
Gaagr"ti to receive recycled notepads in e2change of the waste paper,
old newspapers and magazines collected at the end of every month
-lood donation camps
3lood donation camps have been organised in 4yderabad, 3angalore
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and -"rgaon offices in association with !/R 3lood 3ank, Sankalp
'ndia Eo"ndation and 'ndian Red Cross Society/he event has
received an overwhelming response from the employees
Collection d&ives
Canon 'ndia organized collection drives to s"pport organization -oon$
in Helhi, 3angalore, 4yderabad, Chennai, %"mbai and =olkata /he
collection drives were organized to s"pport -oon$ initiatives of +astra
Samman and School to school campaign, with an ob$ective to
provide clothing to the poor /he employee0s whole heartedly donated
clothes, toys, stationary, footwear, and bed sheets #n organization
to"r was also arranged for the vol"nteers to get e2posed to over B7
people who are engaged into rigoro"s process of sorting, mending,
and packing of the different kind of material that comes to the
organization /he e2perience of the to"r was an eye opener for the
vol"nteers, and the drive came to an end with a satisfying e2perience
)a&athons
Canon 'ndia also participated in the memory walk organised by
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X#lzheimer and Related Hisorders Society N 4yderabad Heccan
Chapter0 't was a Fkm walk to showcase the comm"nity0s solidarity
for those s"ffering from dementia 't also took part in vario"s
marathons like the X4yderabad ;7km r"n0 and the X&"ne %arathon0
/he ob$ective of these events was to create awareness towards good
health and #'HS
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(DR/ -ATRA@ POITI2E HEA,TH C,INIC
CO)PAN* PRO+I,E
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Hr 3atra0s N the name that represents e2cellence and commitment to
the health services sector N the pioneering force that aims at b"ilding
val"es for patients, employees, partners and for the society, at large
/he f"ndamental b"siness strategy of Hr 3atra0s is to innovate, to
e2cel at whatever is created and to b"ild a brand that constantly
strives for something still betterL
/ransparency in b"siness and abiding by their f"ndamental principles
has bro"ght Hr 3atra0s a long way in developing and maintaining
e2cellent relations with c"stomers /he commitment and dedication in
providing c"stomers with the best service helped Hr 3atra0s to
become the world0s largest homeopathic corporate
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services domain to incl"de cosmetic proced"res s"ch as 3oto2 and
Eillers
*n the other hand, Hr 3atra0s &ositive 4ealth &rod"cts has been
ch"rning o"t health prod"cts since 677; and their vast range has
steadily gained pop"larity for e2cellent ."ality and a nat"ral base
ith so m"ch happening aro"nd all the time, Hr %"kesh 3atra also
made s"re that he f"lfilled his social responsibility diligently and with
this end in mind, he established Hr 3atras0 &ositive 4ealth
Eo"ndation nin 677; 4elping the "nderprivileged and the deprived
gives a better meaning to the life of any person associated with Hr
3atra0s gro"p
PRODUCT
;) Hr 3atra0s &ositive 4ealth Clinic &rivate 9td
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6) Hr 3atra0s &ositive 4ealth Clinic (=) 9td
F) Hr 3atra0s 4omeopathic Clinic EI?99C
Q) Hr 3atra0s &ositive 4ealth &rod"cts 9td
>) Hr 3atra0s 3 &erfect &rivate 9td
) Hr 3atra0s &ositive 4ealth Eo"ndation
CORPORATE OCIA, REPONI-I,IT*
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Replete with Social conscience and a desire to f"lfill his social
responsibilities, Hr %"kesh 3atra established Hr 3atras: &ositive
4ealth Eo"ndation in 677; to help the "nderprivileged and deprived
/his Eo"ndation symbolizes his philanthropist nat"re and has been
making a profo"nd difference to the lives of street children, orphans,
physically and mentally challenged people, elderly and even e2tends
its services to animals 5very clinic adopts orphanages and old?age
homes and provides lifelong free treatment to the inmates
E"eled by the goodness in people:s hearts, Hr 3atras: &ositive 4ealthEo"ndation is o"t to make a difference to the lives of the needy and
strongly believes that :/ogether we can create the change we want to
seeL:
/he f"nds raised by the Eo"ndation are completely "sed for o"r CSR
activities only and no part of this is "sed for any administrative
processes involved /his ens"res that every penny is p"t to fr"itf"l "se? in the right place and at the right timeL
Hr 3atras: &ositive 4ealth Eo"ndation
/he CSR arm of Hr 3atras0 &ositive 4ealth Clinic &vt 9td
(H3&4C&9)
Hr %"kesh 3atra, Eo"nder and C%H, H3&4C&9, started the &ositive
4ealth Eo"ndation in 677; /he Eo"ndation was la"nched by former
Chief %inister of %aharashtra Shri +ilasrao Heshm"kh with the
following key ob$ectives1
/o provide f"nds for the treatment of needy and deserving patients
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/o give scholarships to deserving st"dents p"rs"ing st"dies in
4omeopathy
/he f"nd aims to benefit ma2im"m n"mber of people /he entire
proced"re has been kept simple and to the bare minim"m, to ens"re
that people are benefited ."ickly and with minim"m effort
Ho" "e gene&ate $0nds%
/he Eo"ndation believes in the B1 $o&m0laB #ccording to Hr 3atra,
the +- .ormula work$ 00-+/ 5very employee of H3&4C&9
contrib"tes ;D of his salary to the Eo"ndation every month *ver and
above this, ;D of the organisation0s net profit is contrib"ted to the
Eo"ndation, and the Company0s vendors are also re."ested to donate
;D of their income towards this Eo"ndation /his way, the Eo"ndation
has never accepted grantsUf"nds from any organisationUperson in the
last < yearsL
4ey Activities
5ight years down the line, the Eo"ndation has grown manifolds in
terms of the activities "ndertaken, all for a ca"se Eollowing are the
key highlights1
+&ee T&eatment
s"ally, on the first %onday of each month, one of o"r clinics, in
each of the ;B cities in which we have o"r clinics, offers free
cons"ltation along with medicines to patients, irrespective of their
identity, backgro"nd, stat"s, etc *n an average, appro2imately
F>7 patients benefit from this charity
0ppo&ting the 0nde&p&ivileged
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*"r pro$ects for s"pporting the "nderprivileged and the physically
and mentally challenged are carried o"t in m"ltiple cities all over
'ndia s"ch as %"mbai, Helhi, =olkata, Chennai, 4yderabad,3angalore, &"ne, Chandigarh, 9"cknow, #hmedabad, 3aroda, etc
P&omoting Ed0cation
'n the field of ed"cation, the Eo"ndation has made a significant
contrib"tion 't grants scholarships to deserving st"dents who want
to p"rs"e st"dies in the field of 4omeopathy b"t are "nable to pay
the fees /he co"rse fee for the entire five and a half years is taken
care of by the Eo"ndation with no strings attached and witho"t any
f"t"re benefits (no signing of bonds, etc)
Homeopathy $o& Animals
hen Hr 3atra0s $oined hands with animal activist %aneka -andhi,
/r"stee, &eople Eor #nimals, it was for the first time that animals
were being treated thro"gh 4omeopathy over there
/oday, more than 877 dogs and cattle are reg"larly and
s"ccessf"lly treated free by Hr 3atra0s team of doctors thro"gh
4omeopathy at the San$ay -andhi #nimal Care Centre in !ew
Helhi, which is one of the 6B animal shelters that &eople Eor
#nimals operates
&eople Eor #nimals have acknowledged the fact that 4omeopathy
s"ccessf"lly treated many animals and it is the best medication for
them 4omeopathy has also treated comple2 syndromes s"ch as
Xseparation an2iety0 among animals
Positive Health A"a&ds
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'n 677, Hr 3atras0 &ositive 4ealth Clinics celebrated 6> years of
e2istence and to celebrate this landmark, the Eo"ndation
instit"tionalized the X&ositive 4ealth #wards0 /hese awards are anann"al tradition of recognizing individ"als who have created
medical miracles thro"gh the demonstration of their instinct for
s"rvival, co"rage and will power, beaten the odds and recovered
from seemingly irrecoverable conditions, to lead normal, healthy
lives /hese awards are also a way of honoring the spirit of life and
re?affirming the Company0s commitment to all ro"nd health and
positivism
Ann0al Photog&aphy Ehi#ition
/he proceeds of o"r #nn"al &hotography 52hibition directly go to
charity
/h"s, Hr 3atra:s has adhered to a responsible b"siness model by
deliberate incl"sion of p"blic interest into corporate decision?making e actively promote p"blic interest by enco"raging growth
and development of the comm"nity in every possible way
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CO)PAN* PRO+I,E
Technoc&a$t 3&o0p was established in ;8B6 by ''/, %"mbai
grad"ates /he -ro"p aimed at man"fact"ring of high precision and
sophisticated D&0m Clos0&e &rod"cts ith a modest beginning of
man"fact"ring Hr"m Clos"res, o"r gro"p was slowly moved towards
&ipe O Scaffolding man"fact"ring to take advantage of higher margin
offered by this segment/oday, Technoc&a$t Ind0st&ies India( ,td/, the parent company of
the gro"p is one of the leading man"fact"rers of Hr"m Clos"re
incl"ding /ite Seal Elanges and &l"gs, /ite Seal -askets, /ite Seal
9eak 9ocks &l"gs, *ctagon base Hr"m Elanges O #"to Clos"re
Systemsteel T0#es F ca$$olding ystems also form part of the prod"ct
portfolio of /echnocraft e offer Scaffolding Systems O Scaffolding
#ccessories thro"gh /echnocraft Scaffolding Systems incl"ding /?State Scaffolding O related prod"cts transoms, frames, scaffolding
fittings and accessoriesCotton *a&nHivision is into man"fact"ring O e2porting of ;77D
Cotton Ring Sp"n Jarn /he plant is e."ipped with prod"ction
capacity of ;777 kgUhr and ;,;77 spindles in co"nt range Erom !5
67 to !5 Q7, Carded and Combed variety of Cotton Jarn is prod"ced/he Spinning mill is e."ipped with world class Swiss, Gapanese,
-erman, Spanish and other e."ipments /he Cotton Jarn nit is a
Certified 'S* 877;16777 't also has a Captive power generation plant
to cater to its power re."irementsTechnoso$tis o"r 5ngineering Services S"bsidiary 't provides total
sol"tions in the field of C#H U C#% U C#5 /echnosoft is the b"siness
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partner with leading software companies in the C#HUC#%UC#5 field
e market and s"pport R#H#! and StrandB3a&ment Division is into man"fact"ring premi"m ."ality active wear
prod"cts and provides s"perior service making it one of the leading
te2tile and apparel man"fact"rers in 'ndia &rod"cts are c"stom knit,
dyed, finished, c"t, sewn, decorated, packaged and distrib"ted with
names Dan0#e +ashions3eing part of a diverse gro"p, it has
access to the latest trends in the 5"ropean markets, th"s enabling to
offer high ."ality and latest fashions with 'ndian prices in a very short
lead?time /he motto of the brand is to offer ."ality right from the
cotton yarn to the clothes/he head office of /echnocraft -ro"p is in %"mbai, 'ndia with its
overseas offices in =, &oland, 4"ngary, -ermany and #"stralia/5C4!*CR#E/, a m"lti prod"ct and m"lti national gro"p was
established in ;8B6 by a gro"p of technologists with the aim of
man"fact"ring high precision and sophisticated prod"cts , mainly for
discerning worldwide markets
/echnocraft en$oys a significant position in five main b"siness
ind"stries viz, Hr"m Clos"res, &ipes O /"bes, 5ngineering Services,
Scaffolding systems O accessories and Cotton Jarn Several prod"cts
in comp"ter software and information technology have been added
recently
e are an 'S* 'S* 877;16777 certificate company having o"r head
office in %"mbai ('ndia) O overseas offices O areho"ses in
%anchester (=), 9odz (&oland) O 3"dapest (4"ngary) Chicago
(S#) O 4o"ston,4ilden (-ermany), China, #"stralia
/echnocraft is now a government recognized @/rading 4o"se@ d"e to
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its performance in foreign trade and managerial reso"rces
PRODUCT'
;) Hr"m Clos"re 1
i) Specifications for /ite?Seal Elanges and &l"gs1
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ii) Specifications for /ite?Seal %etal and &lasticCapseals1
iii) Specifications for Can seal clos"res1
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iv) Specifications for /ite?Seal -askets1
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v) Specifications for 9eak 9ock System1
vi) Clamps1
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6) Scaffolding1
F) /echnocraft /ower O Str"ct"re Hivision
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Q) Cotton Jarn 1
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CORPORATE OCIA, REPONI-I,IT*
#s a part of corporate social responsibility, /echnocraft has promoted
an 'nstit"te of 4igher 5d"cation in the name of NTT+ T&aining Cent&e
NTC(/!/C offers Hiploma Co"rse in )echat&onicsand Tool F DieDesign Enginee&inginitially and f"rther co"rses will be added in d"e
co"rse !/C is located on a l"sh 8 acres landscaped site in %"rbad,
Hist /hane, abo"t 87 km from %"mbai, %aharashtra, 'ndia!//E /raining Centre is a tr"st r"n by /echnocraft 'nd"stries
promoters, tied "p with !ett"r /echnical /raining Eo"ndation (!//E)
to bring the esteemed instit"te in %aharashtra for the first time !//E
is the living symbol of 'ndo?Swiss co?operation aimed at promoting a
p"rposef"l technical ed"cation for the yo"th in 'ndia
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Co0&ses O$$e&ed'
1( Diploma in )echat&onics'%echatronics is a word originated in Gapan in ;8
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G(3ITANA,I
CO)PAN* PRO+I,E
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Eo"nded as a single company c"tting and polishing diamonds for the
$ewellery trade at S"rat, -"$arat, in ;8, the 3itan8ali
3&o0pbecame, many times over, a pioneer among ma$or diamond
and $ewellery ho"ses
Eirst ma$or diamond and $ewellery ho"se to be la"nched and r"n by
modern entreprene"rs rather than dynastic $ewellers #n a"thorised
H/C Sightholder and loyal c"stomer N and a modern m"ltinational
b"siness r"n on innovative insights #t the forefront of the global
breakthro"gh in diamond $ewellery design and prod"ction bro"ght
abo"t by 'ndia0s ability to c"t diamonds considered "nworkable for$ewellery till then 4as the distinction of prod"cing the world0s smallest
heart shaped diamond (77F carat), and developing some 6> patented
facet patterns
3esides changing the face of man"fact"re, broke the mo"ld of
traditional $ewellery marketing1 it abandoned $ewellery trade
convention by la"nching m"ltiple brands for m"ltiple markets and pricesegments
*pened "p distrib"tion via s"perstores, department stores and other
retail o"tlets at %R&,s"pported by international certifications of
scientifically tested p"rity and a"thenticity, across 'ndia and in the
world0s $ewellery capitals 5ven markets branded $ewellery directly by
mail order catalog"e3"siness model now integrates all operations, from ro"gh diamond
so"rcing, c"tting, polishing and distrib"tion, and $ewellery
man"fact"re, to $ewellery branding and retail, as well as global lifestyle
brands, in 'ndia and abroad
3ro"ght diamonds within reach of a wide cons"mer base /he first to
offer diamond st"dded $ewellery at affordable prices, of standardised
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designs, ."ality and pricing across locations N progressively precision?
prod"cing replicable designs "sing the latest C#H and C#%
processes and e."ipment
*ffers $ewellery in diverse styles1 traditional, international classic, and
cas"al Eor cons"mers of all age gro"ps, tastes and b"dgets ith a
growing hamper of brands, some already global, and each targeted to
specific cons"mer and market segments
4aving won over >7 awards from the %inistry of Commerce, 'ndia foro"tstanding e2ports of diamond and $ewellery, is today over V6>77
million m"ltinational gro"p, and a p"blicly listed entity
*perations span the globe, all the way from S#, =, 3elgi"m, 'taly
and the %iddle 5ast to /hailand, So"th 5ast #sia China, and Gapan
PRODUCT
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;)Gewellery
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6) atches
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CORPORATE OCIA, REPONI-I,IT*
;) 35/'1 -itan$ali -ems 9td and -R
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Rep"blic Hay Celebration
-itan$ali -ems 9td, 4yderabad nit celebrated 6th Gan 67;6
,Rep"blic Hay with great patriotism Special activities,
competitions and indoor games were organized for the &H0s
/he entire staff and management participated in the
celebrations #ll the employees gathered in the gro"nd for the
flag hoisting &rizes were distrib"ted for the vario"s sports and
c"lt"ral activities that were organized
THE H*DERA-AD UNIT O+ 3ITANA,I 3E) ,TD
CONDUCTED O)E ACTI2ITIE IN 2IEW O+ WOR,D
DIA-,ED DA* / E2ERA, PORT! 3A)E AND
CU,TURA, ACTI2ITIE WERE CARRIED OUT +OR THE
PWD TA++ AND PRO2IDED THE) WITH PRI?E/
INTERNATIONA, DA* +OR THE DIA-,ED
Hecember F, 67;; as # Special Hay Eor /he Specially #bled
5mployees *f -itan$ali -ro"p #s %r %eh"l Choksi #nd /op
%anagement *f -itan$ali -ro"p Celebrated @'nternational Hay
Eor /he Hisabled @ ith /he &wd 5mployees orking #cross
'ts Hifferent *ffices 'n %"mbai Since ;886, /he nited !ations:
(n) 'nternational Hay *f &ersons ith Hisabilities 's #nn"ally
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4eld *n Hecember F 't #ims /o 'ncrease /he nderstanding
*f /he 'ss"es #ro"nd Hisabilities #nd #ttention /o /he Hignity,
Rights #nd ell?3eing *f &ersons ith Hisabilities
#s # %ark *f 5steem #nd 'n Recognition *f +al"ed Service,
Several 5specially #bled 5mployees ere Eelicitated Eor /heir
Jears *f #ssociation #nd Hedication /owards /he
*rganisation -itan$ali -ems &resently 5mployees Close /o
6>7 Specially #bled &eople/he 5mployees ere 52tremely/o"ched 3y /his -est"re
3ITANA,I TA,, 2IITED -* CHIE+ )INITER O+
ANDHRA PRADEH ! 4IRAN 4U)AR REDD*
E)POWER)ENT THROU3H TRAININ3 AND E)P,O*)ENT
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15( HINDUA +OUNDATION
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CO)PAN* PRO+I,E
4ind"$a Eo"ndation is an important milestone in a $o"rney in
h"manitarianism which began with the philanthropic work of
&aramanand Heepchand 4ind"$a (;87; N ;8B;), fo"nder of
the 4ind"$a -ro"p %o"lded in the entreprene"rial traditions of his
birthplace Shikarp"r in Sind, at the yo"ng age of fo"rteen
&aramanand arrived in %"mbai and with his prodigio"s drive fortaking on challenges, he established a family b"siness which rapidly
spread to a n"mber of co"ntries in #sia and beyond
5ven as a yo"ng man, &aramanand was keenly aware of the debt he
owed to society1 the need to transcend commercial activities and
e2tend help to those less fort"nate /he spirit of the !ationalist
%ovement did not leave him "nto"ched and he became an ardent
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s"pporter of the freedom str"ggle # teetotaler and a vegetarian all his
life, he ref"sed to deal in meat, denying himself a h"ge trading
opport"nity 4e reg"larly kept a portion of his profits aside for charity
4e had great faith in the spirit of progress and believed that good
health and ed"cation were not only essentials for progress b"t
f"ndamental rights of every h"man being 4e was spirit"al witho"t
being fanatical and deeply conscio"s of the tenet of the 3hagvad
-eeta which la"ds that charity which is born of a feeling that to help
the needy was one0s d"ty 4e "sed to say, %y Hharma (H"ty) is to
work, so that ' can give &aramanand0s wife Gam"na shared herh"sband0s spirit of h"manitarianism and compassion Heeply spirit"al,
she inspired those aro"nd her with her sheer simplicity and nobility of
character
;8QQ marked the beginning of str"ct"red charity for &aramanand and
his family when he established a charitable ed"cational tr"st, the
Shrimati &ah"nchbai Heepchand 4ind"$a /r"st, in memory of his
mother /oday this tr"st r"ns the =&3 4ind"$a College of Commerce
in %"mbai ;8QB witnessed the terrible tragedy of partition of the
'ndian s"bcontinent %any of the "prooted families from est
&akistan came to %"mbai &aramanand took lead in p"tting together
his and his friends0 reso"rces to set "p relief centres, settlements, and
medical care "nits 'n ;8>; he pooled reso"rces and set "p ano"tdoor clinic in %"mbai which developed into the & H 4ind"$a
!ational 4ospital and %edical Research Centre, an "ltramodern
tertiary care centre of international rep"te
ith &aramanand0s inspiration was fo"nded in ;8< the 4ind"$a
Eo"ndation, a p"blic charitable tr"st which has a broad spectr"m of
charitable ob$ectives #s more concrete steps were "nder way to
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implement his progressive ideas, in ;8B; &aramanand 4ind"$a
passed away 3"t he left behind a committed band of instit"tions and
enterprises deeply conscio"s of their social responsibility, and a family
bro"ght "p to believe that philanthropy is an hono"rable reward of
b"siness /his legacy is carried forward "nder the aegis of
the 4ind"$a Eo"ndationwhich works in tandem with4ind"$a
Eo"ndationsestablished in the = and the S# /ogether they form
an integral part of the 4ind"$a -ro"pand strive to achieve their goals
by creating socially responsible instit"tions working $ointly with other
instit"tions of rep"te and by s"pporting deserving !-*s working forsimilar ob$ectives /he other tr"sts established by &armanand and
activities inspired by him are dear to the Eo"ndation which acts as the
coordinating and g"iding body, lending a helping hand wherever
necessary/he -ro"p companies have, over the years, developed a
symbiotic relationship with the Eo"ndation and their backing is an
"nfailing so"rce of s"pport in f"lfilling the dreams of the fo"nder
Hrawing inspiration from the fo"nder, the 4ind"$a Eo"ndationbelieves
that philanthropy, a sacred social responsibility of all enterprise, is
worthier when it enco"rages self help and sets an e2ample for the
yo"nger generations Srichand & 4ind"$a, Chairman of the 4ind"$a
-ro"p, leads the Eo"ndation *"r aim, he says, is to b"ild bridges
between 'ndia and the world, between the past and the present,between generations that are and generations to come
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PRODUCT
/he Eo"ndation0s core ob$ectives are1
4ealthcare
5d"cation
#rts, C"lt"re and 'nterfaith nderstanding
Social elfare
Sports
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CORPORATE SOCIAL RESPONSIBILITY
3e it caref"lly planned long term welfare meas"res or swift help in
times of crises, 4ind"$a Eo"ndationhas done its bit to bring smiles
back to helpless faces S"pport to disease eradication meas"res,
reconstr"ction of ho"sing for the ."ake and cyclone affected,
provision of drinking water to remote 'ndian villages are some ofEo"ndation0s notable pro$ects in this area 4ind"$a Eo"ndationalso
s"pports vario"s organizations and initiatives working for social
welfare Some of the notable efforts in this area are1
Hisaster Relief1 Eo"ndations s"pport to relief meas"res incl"de
help to the victims of ;8
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-ro"p Company #shok 9eyland, donation to Swaminarayan
/r"st for b"ilding ho"ses for the cyclone affected in *rissa,
Honation to %ata #mritanandamayi #shram for creatingearth."akeNresistant ho"sing for the 677;-"$ara