Sample Work 2012

francesca mastromarino2012WORK SAMPLES

g

Knoll Inc Annual Report

objective Create a story line throughout the publication by using the motif of design process. Shareholders should gain a sense of company overview along with answering the question, why should people invest in Knoll?

Publication Design:

features •16 page spread•Vellum section heads•Info-graphics featuring products•Process Sketches



Publication Design:




Publication Design:


Vellum Inserts



Publication Design:


Strada Food Truck

objectivevoice that can be seen throughout the branding. Strada Food truck plays on the comedic motif of an upscale restaurant. Strada is meant to be tongue-and-cheek and add humor to the rising popularity of street dining.

Branding Identity

features •Truck Design•To-go packages•Menu•Advertisements

g ••

strada

EAT UP stradaS T R E E T D I N I N G W I T H C L A S S

stradaS T R E E T D I N I N G W I T H C L A S S

stradaS T R E E T D I N I N G W I T H C L A S S

COMEDOWN

www.Strada-Truck.com

STREET DINING WITH CLASS

strada

Paddy Warbucks $5 Golden Fries $2Cup of Chili $2Fruit $.70

Upper East Sliders $5

Uptown Grill $7

Fortune 5 Hotdog $3

Warren Buffet $8

The most sophistocated hamburger paddy nestled between two goldenly toasted buns. This delectible entree can be prepared with your choice of cheese, onion, tomato, lettuce, mushroom or bacon. Everyone will be asking where you picked this one up.

Perfectly settled grilled chicken, topped with mozzarella,lettuce, tomato and onion, lightly glazed with sweet balsamic between choice of white, wheat, or ciabata bread. You won’t be embarrassed bringing this into your corner office

Four miniature hamburgers, delicately topped with choice of cheese, onion, lettice, tomato, mushrooms or baccon. The perfect accessories for this season’s food trend. Come with side of fries. All miniature burgers are prepared medim to well-done.

Rich chocolate cake with chocolate mousse center, topped with hot chocolate fudge

Use this opportunity to experience the best that Strada has to offer. This sampler plate gives you two sliders, three chicken tenders, side of fries and choice of one dessert. Invest with a friend or indulge for yourself.

Visit our website for more info on Strada.While there, place orders for pick up and catering, track out location, and view our merch! We look forward to sophistocating your day with some great street food.

This best in show dog is grilled to absolute perfection and is served with your choice of relish, onion or mushroom with side of ketchup or mustard. Add chili to your dog for $2Comes with side of fries.

Presidential Sweets

Aristocake

Cold HotBottled WaterSparkling CiderCokeDiet CokeIced Tea

CoffeeEspressoCappuccinoTea

Choice of available fresh pastry made daily

Welcome to Strada, you

Refined Foodie!

Just because you are ordering food from a t ruck t hat just drove up on the sidewalk doesn’t mean you can’t

induldge

with class! So put on your best Old Money attitude, raise up your pinky and enjoy the best street food in town!

First Course SIDES

Decadent Desserts

Beverages

strada

Joe Wild Mexican Co�ee

objective Create a line of products and design the brand and packaging. Joe Wild is a Mexican Co�ee company that features unique �avor combinations that stand out from the generic store brands. The target audience is 20-40 year olds or “foodies.”

Package Design:

features •3 Packages•Shelf-Talker with coupons•Advertisements

Joe Wild Mexican Co�ee

objective Create a line of products and design the brand and packaging. Joe Wild is a Mexican Co�ee company that features unique �avor combinations that stand out from the generic store brands. The target audience is 20-40 year olds or “foodies.”

Package Design:

features •3 Packages•Shelf-Talker with coupons•Advertisements

APPLE THYME

COFFEEDARK ROAST• •

PUMPKIN LAVENDER


CAYENNE MOCHA


3 ounces of coffeeto 2cups water

5 ounces of coffee to 2cups water


Light

Med.

Dark

kick up your morning

Just enough bitewith our apple and thyme beans

to wake up your senses and by beingperfectly paired with thyme herbs

APPLE THYME

Processed and PackagedSumerlin, NV702-555-1433

FarmedMexico City, Mexico

Net Wt 33oz

78100 0034

Fair TradePackaged Best Before8/02/11 Feb 2014




Light

Med.

Dark


Just enough spicewith our pumpkin and lavender beans

PUMPKIN LAVENDER



Net Wt 33oz

78100 0034


to tingle your taste buds without losingthe comfort of lavender to sooth your senses




Light

Med.

Dark


Just enough HEATwith our cayenne and mocha

CAYENNE MOCHA



Net Wt 33oz

78100 0034


to warm up your cup without takingaway from our sweet coacoa blends

APPLE THYME


PUMPKIN LAVENDER


CAYENNE MOCHA





Light

Med.

Dark


Just enough bitewith our apple and thyme beans

to wake up your senses and by beingperfectly paired with thyme herbs

APPLE THYME



Net Wt 33oz

78100 0034





Light

Med.

Dark


Just enough spicewith our pumpkin and lavender beans

PUMPKIN LAVENDER



Net Wt 33oz

78100 0034


to tingle your taste buds without losingthe comfort of lavender to sooth your senses




Light

Med.

Dark


Just enough HEATwith our cayenne and mocha

CAYENNE MOCHA



Net Wt 33oz

78100 0034


to warm up your cup without takingaway from our sweet coacoa blends

Your average Joe Wild !

www.JoeWildCoffee.com

Kick up your dull coffee routine by switching out your average joe for Joe Wild. This mexican spiced coffee comes in 3 unique flavors that will kick up your senses.

focus My college has given me an incredible opportunity to study dierent disciplines in the art �eld, which has allowed me to apply those skills in my design work.

Although I have taken drawing and painting classes, Photography and Fiber studies has been a focus for my studio work.

Studio Work

features •Fibers•Photography

about These series of scarves were created by using �oor looms. Although often under appreciated, the long hours of working on the loom was well worth the outcome. While studying �bers I developed a be�er knowledge of fabrics and cloth, which I intend to study through course work at Syracuse.

Floor Loom and Fibers

Digital Photography

francesca [email protected]

Documents

Sample Work 2012