8/8/2019 Sample Watch Question a Ire

http://slidepdf.com/reader/full/sample-watch-question-a-ire 1/10

Consumer Questionnaire for Wrist WatchDear All,This is a consumer survey for wrist watch segment. Please be honest and instantaneous in your answers

* RequiredTop of Form

Usage

I wear a watch *

I have ____ number of watches

On a weekday, I spend *

0-10% 11 - 25% 26 - 40% 41 - 74% 75 - 100%

Office

Travelling

College

Home

On field

Parties & SocialEvents

On a weekend, I spend *

0-10% 11 - 25% 26 - 40% 41 - 74% 75 - 100%

Office

Travelling

8/8/2019 Sample Watch Question a Ire

http://slidepdf.com/reader/full/sample-watch-question-a-ire 2/10

0-10% 11 - 25% 26 - 40% 41 - 74% 75 - 100%

College

Home

On field

Parties & Socialevents

Trips & Treks

The fastest way I check time is *

The Brand, Price & Occasion on which I wear my current wrist watch(es) is/are * e.g. Titan

Edge- Rs.6000- Office Wear 

My current watch costs *

The brand I used before my current watch is *

My priority list for attributes of a watch are as follows * 1 being least important - 5 being mostimportant

1 2 3 4 5

Type of Watch(Digital/Analogue/both)

Strap(Metal/Leather/Fibre)

Features (Backlight/Chronograph/Date

8/8/2019 Sample Watch Question a Ire

http://slidepdf.com/reader/full/sample-watch-question-a-ire 3/10

1 2 3 4 5

Indicator/Alarm)

Size of Dial

Shape of Dial

Weight of the watch

Brand of the watch

I have a watch for each of the following occasions * Multiple choices can be made

• Daily Wear 

• Parties with friends

• Social Visits with family (Marriages etc.)

• Conferences & Meetings

•

Sports & Adventure (cricket, football, hiking, trekking, etc)

• One watch for all

• Other:

Purchase Information

Most of my watches are *

When I last bought wrist watch, I went *

8/8/2019 Sample Watch Question a Ire

http://slidepdf.com/reader/full/sample-watch-question-a-ire 4/10

When I last received a wrist watch as a gift, it was gifted to me by *

I can expect/ask a wrist watch as a gift from *

• Mother 

• Father 

• Sibling

• Friends

• Colleagues

• Wife

• Girl Friend

• Other Relatives

•

Other:

If I buy, I buy a watch from *

I pay for my watch *

The mode of payment for my watch purchase is *

Given Rs.7000, a brand I would prefer to buy are: *

Given Rs.6000 and chance to buy only one of the following, I would buy *

8/8/2019 Sample Watch Question a Ire

http://slidepdf.com/reader/full/sample-watch-question-a-ire 5/10

Perception about a Watch

I feel watch is a/an *

Watch is a style statement *

It matters to me which celebrity endorses brand of wrist watch *

I think my watch makes me feel that I am * 1 being weakest feeling 5 being strongest feeling

1 2 3 4 5

Cool

Smart

Masculine

Trendy

Classy

With Time

Communication

I am passionate about watches and try to keep myself updated about new brands or launches *

I get to know about new brands and launches of wrist watches through (multiple choice allowed)*

• Newspapers

• TV Commercials

8/8/2019 Sample Watch Question a Ire

http://slidepdf.com/reader/full/sample-watch-question-a-ire 6/10

• Radio

• Outdoor Media (Bus stops, Banners)

• Online

• Magazines

• Through Friends

• Through Family

• Through Colleagues

• Through Fashion Shows

• Through Lifestyle programs on channels like Travel & Living

• None

Scenario

Consider you are robbed and your only possessions currently are clothes you are wearing, creditcard and nothing else. You go to a mall, what are the 5 essential things you will buy for MARRIAGE (Buy according to you can currently afford): * Category: 1. Clothes, 2. Footwear,3. Mobile Phone, 4. Wrist Watch, 5. Toiletries (Shaving Kit, Soap, Toothbrush, Shampoo,Toothpaste), 6. Undergarments, 7. Medicine, 8. Contraception (Condoms etc.), 9. Stationery &

10. Perfume

Consider you are robbed and your only possessions currently are clothes you are wearing, creditcard and nothing else. You go to a mall, what are the 5 essential things you will buy for PARTY(Buy according to you can currently afford): * Category: 1. Clothes, 2. Footwear, 3. Mobile

8/8/2019 Sample Watch Question a Ire

http://slidepdf.com/reader/full/sample-watch-question-a-ire 7/10

Phone, 4. Wrist Watch, 5. Toiletries (Shaving Kit, Soap, Toothbrush, Shampoo, Toothpaste), 6.Undergarments, 7. Medicine, 8. Contraception (Condoms etc.), 9. Stationery & 10. Perfume

Consider you are robbed and your only possessions currently are clothes you are wearing, creditcard and nothing else. You go to a mall, what are the 5 essential things you will buy for OFFICEMEETING (Buy according to you can currently afford): * Category: 1. Clothes, 2. Footwear, 3.Mobile Phone, 4. Wrist Watch, 5. Toiletries (Shaving Kit, Soap, Toothbrush, Shampoo,Toothpaste), 6. Undergarments, 7. Medicine, 8. Contraception (Condoms etc.), 9. Stationery &

10. Perfume

Consider you are robbed and your only possessions currently are clothes you are wearing, creditcard and nothing else. You go to a mall, what are the 5 essential things you will buy for DATE

(Buy according to you can currently afford): * Category: 1. Clothes, 2. Footwear, 3. MobilePhone, 4. Wrist Watch, 5. Toiletries (Shaving Kit, Soap, Toothbrush, Shampoo, Toothpaste), 6.Undergarments, 7. Medicine, 8. Contraception (Condoms etc.), 9. Stationery & 10. Perfume

Consider you are robbed and your only possessions currently are clothes you are wearing, creditcard and nothing else. You go to a mall, what are the 5 essential things you will buy for SOCIALVISITS TO RELATIVES (Buy according to you can currently afford): * Category: 1. Clothes, 2.Footwear, 3. Mobile Phone, 4. Wrist Watch, 5. Toiletries (Shaving Kit, Soap, Toothbrush,

8/8/2019 Sample Watch Question a Ire

http://slidepdf.com/reader/full/sample-watch-question-a-ire 8/10

Shampoo, Toothpaste), 6. Undergarments, 7. Medicine, 8. Contraception (Condoms etc.), 9.

Stationery & 10. Perfume

Consider you are robbed and your only possessions currently are clothes you are wearing, creditcard and nothing else. You go to a mall, what are the 5 essential things you will buy for SOCIALVISITS TO FRIENDS (Buy according to you can currently afford): * Category: 1. Clothes, 2.Footwear, 3. Mobile Phone, 4. Wrist Watch, 5. Toiletries (Shaving Kit, Soap, Toothbrush,Shampoo, Toothpaste), 6. Undergarments, 7. Medicine, 8. Contraception (Condoms etc.), 9.

Stationery & 10. Perfume

Awareness

I am aware about the brand Titan Octane *

As I know about Titan Octane, I feel Titan Octane is... * For those who aren't aware about Titan

Octane, please Fill NA

8/8/2019 Sample Watch Question a Ire

http://slidepdf.com/reader/full/sample-watch-question-a-ire 9/10

Octane means *

Personal Information

Name *

Age *

Do you earn *

Monthly Income *

Education * Choose from one

Hobbies *

• Playing Indoor Sports

• Playing Outdoor Sports

8/8/2019 Sample Watch Question a Ire

http://slidepdf.com/reader/full/sample-watch-question-a-ire 10/10

• Listening Music

• Playing Music

• Travelling

• Reading

• Adventure

• None

• Other:

0

Submit

Bottom of Form

Powered by Google Docs Report Abuse - Terms of Service - Additional Terms