(415) 981-8845 phone & fax [email protected]. ox
!!5""8 #an $%ancisco& '( 941!! www.getclientsnow.comAugust 13,
2015Carrie ClientTraining DirectorXYZ Corp. Global SericesDear
Carrie!T"an# $ou again %or o%%ering &e t"e opportunit$ to
present XYZ Corp. 'it" a training progra&on personal
&ar#eting %or $our in%or&ation tec"nolog$ %iel( serice
practitioners. You (escribe( inour conersation "o' $our )T
practitioners are in nee( o% a training progra& t"at 'oul( "elp
t"e& (eelop business 'it" corporate clients. ) "ae a
progra& calle( *+ar#eting Your Serices to Corporations,, t"at )
t"in# 'it" so&e &o(i%ications 'oul( (elier e-actl$ '"at $ou
are see#ing %ort"is au(ience..er t"e last %i%teen $ears, ) "ae
(esigne( an( (eliere( "un(re(s o% (istance learning progra&s
using a co&bination o% classes b$ telep"one, (o'nloa(able
'or#boo#s, online &essage boar(s, an( e&ail %ee(bac# on
"o&e'or# assign&ents. T"ese progra&s "ae been er$
success%ul 'it" corporate e&plo$ees, s&all businesses, an(
solo entrepreneurs. +$ &ost popular teleclass progra&, Get
Clients Now!T+, is (eliere( internationall$ b$ oer 300 license(
%acilitators./i#e $our practitioners, &ost o% &$ stu(ents
are not pro%essional salespeople. T"e$ are pro(uctor serice e-perts
'"o &ust (eelop business %or t"e&seles an( t"eir %ir&,
per"aps %or t"e %irst ti&e in t"eir careers. +$ progra&s
are (esigne( to be accessible to t"is au(ience an( "elp t"e&
learn "o' to &ar#et t"e&seles 0uic#l$ an( e%%ectiel$.)
e&p"asi1e (eeloping a (irect an( natural st$le o% interaction
(uring &ar#eting actiities. T"is is a 'elco&e c"ange o%
perspectie to &an$ pro%essionals '"o are concerne( about
appearinginaut"entic or &anipulatie. Since ) "ae an )T
bac#groun( &$sel%, 'it" $our group ) 'oul( "ae t"e a((e(
bene%it o% spea#ing t"eir language.) "ae enclose( an outline o% t"e
propose( progra&, a biograp"$ o% &$sel%, an( a partial
client list. ) 'oul( be "app$ to proi(e an$ a((itional
in%or&ation $ou nee(.) loo# %or'ar( to spea#ing 'it" $ou about
t"is proposal ne-t 'ee#.2egar(s,C.J. Hayden, MCC)(*+,-./0 1O2*
#,*3.',# -O 'O*PO*(-.O/#4,(*/./0 O5,'-.3,# 3n(erstan(ing "o' t"e
corporate bu$er t"in#s /earning to i(enti%$ &ar#et nic"es an(
targets Discoering "o' to locate lea(s, prospects, an( re%erral
sources Co&posing e%%ectie &ar#eting letters an( telep"one
scripts 4o' to naigate t"roug" gate#eepers an( bu(get "ol(ers
Deliering presentations an( proposals t"at get results 5ollo'ing
t"roug" to close t"e sale Setting an( "ol(ing accountabilit$ %or
&ar#eting goals'4(## O2-4./,#ession 16 2n7e%stan7ing the
'o%po%ate )a%8etplace 2ealities o% t"e corporate eniron&ent
5in(ing *"ot buttons, 6 (eter&ining nee(s s. 'ants 5ocusing on
2.) 6 t"e botto& line 7or#ing 'it" bu(gets 6 %iscal c$cles
5in(ing t"e (ecision8&a#er#ession !6 $illing 9o:% )a%8eting
Pipeline .erie' o% t"e &ar#eting an( sales c$cle
Deter&ining '"ere $ou are stuc# )(enti%$ing nic"es 6 targets
+et"o(s o% %illing t"e pipeline#ession ;6 )a8ing an ,ffecti6
'losing the #ale Consistent 6 persistent %ollo'8up Agreeing on t"e
ne-t step As#ing %or t"e business 2esoling consi(erations Spea#ing
to t"e botto& line'4(## $O*)(-Option ( Si- one8"our interactie
teleclass sessions 'it" groups o% 10820 participants ;8'or#boo#
sent to eac" participant 9riate class &essage boar(
&o(erate( b$ instructor Goals an( accountabilit$ s"are( 'it"
class an( instructor 4o&e'or# assign&ents 'it" instructor
%ee(bac# b$ e&ailOption Si- one8"our class sessions recor(e(
'it" 10820 lie participants ;8'or#boo# %or $our librar$ to be
copie( %or eac" participant Goals an( accountabilit$ s"are( 'it"
instructor 4o&e'or# assign&ents 'it" instructor %ee(bac# b$
e&ailP*.'./05or &a-i&u& 0ualit$ an( i&pact o%
t"e progra&, ) 'oul( reco&&en( .ption A. T"is
%or&at gies all stu(ents t"e opportunit$ to participate in an
interactie instructor8le( class an( online &essage boar(. ) "ae
%oun( t"at being able to as# 0uestions in person a((s a great (eal
to t"e stu(ents: learning, as (oes participation in a irtual
co&&unit$ '"ere t"e$ can tal# oer issues 'it" t"eir peers
outsi(e o% class.T"e price %or .ption A 'oul( be
