Malaysia Online Fashion Showcase MOFAS 12’

www .mof as .br an dm e. m y

Organize by:

In conjunction with:

MOFAS 12’ will be held at an exhibition by the Ministry of Youth & Sports; National Youth Day 2012, Million Youth Gathering, Putrajaya this 23rd - 27th May 2012. There are more than 500 of youth activities on the event & estimated of more than 2,000,000 youth will come to this exhibition.

INTRODUCTIONMalaysia Online Fashion Showcase MOFAS 12’A fashion showcase is a way to expose and create awareness for entities especially in the fashionindustry. It’s known as a showcase of a product by a fashion brand.With the increasing number of Online Store Merchants within the social network communities, we are proposing a fashion show to be created in order to rebranding the industry making it more approachable and reliable to their fans.By creating this event, all of the parties that involve in it will benefit from the exposure of the whole social network community. This will also create awareness for Malaysian entrepreneurs, especially the start-up.This event can generate mass social network viral effect & at the same time create mass of brand & product awareness for the sponsors and participating merchants.This fashion show will be held at an exhibition by the Ministry of Youth & Sports; National Youth Day 2012, Million Youth Gathering, Putrajaya this 23rd - 27th May 2012. There are more than 500 of youth activities on the event & estimated of more than 2,000,000 youth will come to this exhibition.This will be a great opportunity for organization to penetrate the youth market from this event.

Program Concept A fashion show for online store merchants. In this event, we will bring together 32 online store merchants into a 5

days fashion show event. Benefit:

Guest are able to choose variety of fashion style & and a better insight from what they see in the online store.

Merchant can get more exposure for their product and at the same time bring exposure to the event from their followers.

Brand & product awareness to merchants and for other organization or spon sor to advertise.

In this fashion showcase, we provide service such as:

1. Product showcase / Fashion Show / Stage Timeframe2. Models3. Emcee4. Crew5. Video6. Pictures7. Booth8. Catalogue Distribution9. Fliers Distribution10. Social Media Campaign

MOFAS 12’ ORGANIZERYouth Entrepreneur Society | www . y o u t h e n t r e p r e n e u r s o c i e t y . o r g

Registration Number: PPBM 7860/12“We are a collaboration of college & university event organizers who are now join expertise in creating & establishing event to the public especially to Malaysian youth & students.”

Youth Entrepreneur Society was registered with Registrar of Youth Society, Ministry of Youth & Sports on 6th January 2012 (Registration number PPBM 7860/12).Currently, we have a total of 20 Senior Members, 200 Junior Members with 2000 social media followers which consist of 5 divisions with 4 fractions brand altogether.Youth Entrepreneur Society vision is to establish a Youth Centre where Malaysian youth can express their interest & creativity to the utmost.Below are 5 of our division:

Y.E.S. Event Management Y.E.S. Mass Communication Y.E.S. Media Centre Y.E.S. Cares Y.E.S. Entrepreneur

BrandMe Malaysia | www .b ran d me.my | w ww .f aceb ook.com /b ran d me.mal ay si a

BrandMe! Ambassador

“A unique approach in social media campaign...”

BrandMe! is the marketing & advertising division for YES MALAYSIA. The role of BrandMe! Ambassador is to represent the organization and sponsors to the public by implementing a human billboard advertisement.

Ambassadors are chosen by our community and the public in an open vote using our association media.BrandMe! is for youth that love to get involve in mass media like modelling, creative art development, & talent for video production. Most of our ambassador has been engaged and employed in a video production and magazines as talent for the mainstream media.BrandMe! Ambassador is open to every male and female age 15-35.BrandMe Malaysia has an outstanding performance in social media campaign & it has creating lots of awareness for its client.

Unicom Marketing Sdn. Bhd. | www . uni c o m m a r k e t in g . c o m. m y

Unicom Event Marketing was established in 2008 by a group of young entrepreneur that graduate locally in Malaysia University. It is a social enterprise which targets social and economic development primarily for the communities in Malaysian universities. The company is a “bridge” or “connecting platform” to bring in industries and communit y into the university and bring out talents from the university, for the industry and community.

We transform our aspiration into reality by creating high impact projects and events through collaboration and networks. Since its establishment in 2008, we ha d successfully organized more than 100 events and projects throughout Peninsular Malaysia.

ORGANIZERS COMMITMENTIn this fashion show, we are committing to provide services such as:

1. Product showcase / Bootha. Each participating merchant will be provided with a booth at the exhibition. b. Merchants can showcase & sell their product at the mention booth.

2. Fashion Show / Stage Timeframea. Merchants will be provided with 10 minutes of stage timeframe to

promote their product at said event.b. Maximum number of product to be promoted on the stage is 5.c. Program Sponsors will be given 15 minutes of stage timeframe to

promote their brand or product.

3. Modelsa. Merchants & sponsors will be provided with 5 models to help them promote their

product on stage.

4. Emceea. Merchants & sponsors will be provided with an emcee to help

them promote their product on stage.

5. Crewa. Crew will be provided to distribute catalogue to exhibition guest.b. Organizer can provide crew to merchants & sponsors if needed.

6. Videoa. Organizer will shoot a video on the event and post it on organizer media.b. This video will be distributed to all merchants & sponsors and it

can be posted on their own media.

7. Picturesa. Organizer will shoot pictures on the event and post it on organizer media.b. This video will be distributed to all merchants & sponsors and it

can be posted on their own media.

8. Program Catalogue’s Distributiona. Organizer will distribute 3000 copies of catalogue (catalogue example attached)

9. Social Media Campaigna. Organizer will use its media to spread info about participating merchant &

sponsor of the program.

10. Advertisement Board for sponsorsa. Advertisement board are for sponsor to advertise their brand

EVENT DETAILSProgram Name: Malaysia Online Fashion Showcase MOFAS 12’ Venue: Million Youth Gathering | National Youth Day 2012, Putrajaya. Date: 23rd – 27th May 2012 (5 days)

MOFAS 12’ VenueNational Youth Day 2012 is a youth exhibition & get-together program by Ministry of Youth & Sports that will be held at Putrajaya on 23rd - 27th of May 2012. There are more than 500 of youth activities on the event & estimated of more than 2,000,000 youth will come to this exhibition.This 5 days exhibition will be in front of KPDNKK Building (Kementerian Perdagangan DalamNegeri, Koperasi & Kepenggunaan).Additional information on upcoming & previous National Youth Day 2012 | Million YouthGathering can be found here: w w w . h b n . c o m . m y

ExhibitorsMOFAS 12’ ExhibitorsThere will be 32 online store merchants in MOFAS 12’ with an average of 320,000 social networks & online fashion followers altogether.

Target MarketWith the estimation of 2,000,000 youth coming this year National Youth Day, there will be a vast promotion toward the exhibition. Below are the targeted markets for this event.

Youth Association, Societies & NGO’s National Government Servants IPTA & IPTS Students Public resident from Putrajaya, Cyberjaya, Puchong, Cheras via KESAS Highway Public visitors via government arrangement Youth by Government expenses of RM 200 vouchers

Fashion Show Program DetailsMOFAS 12’ Fashion ShowIn this fashion show, merchants can showcase 5 of their products with the support of models &emcee within given stage timeframe.*Custom stage showcase is only available for sponsors.

Fashion Show Day 1Time: Friday, 5pm – 7pm (Exhibition Prime Time)

1st half – 1 hour 20 minutes - 8 merchants 30 minutes break (Dance Show & Sponsor Stage Timeframe) 2nd half – 1 hour 10 minutes – 7 merchants

(Program estimated to run for duration of 3 hours)

Fashion Show Day 2Time: Saturday, 3pm – 5pm (Exhib ition Prime Time)

1st half – 1 hour 20 minutes - 8 merchants 30 minutes break (Dance Show & Sponsor Stage Timeframe) 2nd half – 1 hour 10 minutes – 7 merchants

(Program estimated to run for duration of 3 hours)

Sponsors Additional Stage TimeframeMOFAS 12’ Sponsors is eligible to create custom showcase on stage for approximately 15 minutes to an hour on daily basis. All stage activities must get advance approval from the organizer.

MOFAS 12’ ExposureDetails Details

Pre-event(2 month)

Complimentary Roadshow for sponsors (6 venue) Print Material

- Flier- Banner

Social Media Campaign- Banner- Info blast by organizer & collaborated media- Info blast by participating merchants

Blog & WebsiteMagazine & newspaper articlesPress Conference

Event(5 days)

Print Material- MOFAS 12’ Booklet- Flier- Banner- Stage Advertisement- Booth Advertisement

Social Media Campaign- Live event update on organizers media- Photobooth picture posting & tagging

Post-event(6 month) – Until the nextMOFAS

Social Media Campaign- Contest & Human Billboard Campaign- Video posting by organizer media & participating

merchant- Event pictures posting by organizer media &

participating merchantOrganizer Website

- Participating merchants & sponsors brand in organizer website pages.

MOFAS 12’ Event TentativeDate & Time Details

23rd – 24th May 2012

10am – 10pm

Product Showcase Catalogue distribution PhotoboothEvent Video ProductionEvent Photography

25th May 2012

10am – 10pm

2pm – 3pm

5pm – 7pm

Product Showcase Catalogue distribution PhotoboothEvent Video ProductionEvent Photography

Dato’Seri Najib Tun Abdul Razak - Prime Minister of Malaysia Visit

Fashion Show Day 126th March 2012

10am – 10pm

2pm – 3pm

3pm – 5pm

Product Showcase Catalogue distribution PhotoboothEvent Video ProductionEvent Photography

Minister visit & main sponsor product launch by Tan Sri Muhyiddin Yasin or Dato' Sri Ahmad Shabery Cheek

Fashion Show Day 227th May 2012

10am – 10pm

Product Showcase Catalogue distribution PhotoboothEvent Video ProductionEvent Photography

SPONSORSHIP & ADVERTISEMENTTypes of Sponsors hipThere are 3 types of sponsorship available:1) Platinum Sponsorship2) Gold Sponsorship3) Silver Sponsorship

MOFAS 12’ Platinum Sponsorship | Main Sponsorship (1 sponsor)1) Sponsor’s Product Launch by Tan Sri Muhyiddin Yasin or Dato' Sri Ahmad Shabery Cheek2) Sponsor Booth (20ft x 10ft) – Premium Placement3) Product Placement on MOFAS stage (5 days)4) Logo Advertisement on MOFAS Photobooth backdrop5) Stage Models - MOFAS Fashion Show6) Stage Emcee - MOFAS Fashion Show7) Sponsor logo on event video8) Sponsor logo on MOFAS media (Website, Booklet, Fliers, Banner & etc)9) MOFAS Stage Advertisement10) Stage showcase – (15) minutes stage timeframe + Daily promotion on stage11) 2 full page advertisement in MOFAS booklet

Sponsorship Fee: RM 15000MOFAS 12’ Gold Sponsorship (2 sponsors)

1) Sponsor Booth (20ft x 10ft) – Premium Placement2) Logo Advertisement on MOFAS Photobooth backdrop3) Stage Models - MOFAS Fashion Show4) Stage Emcee - MOFAS Fashion Show5) Sponsor logo on event video6) Sponsor logo on MOFAS media (Website, Booklet, Fliers, Banner & etc)7) MOFAS Stage Advertisement8) Stage showcase – (15) minutes stage timeframe + Daily promotion on stage9) 2 full page advertisement in MOFAS booklet

Sponsorship Fee: RM 8000MOFAS 12’ Silver Sponsorship (4 sponsors)

1) Sponsor Booth (8ft x 10ft)2) Logo Advertisement on MOFAS photobooth backdrop3) Stage Models - MOFAS Fashion Show4) Stage Emcee - MOFAS Fashion Show5) Sponsor logo on event video6) Sponsor logo on MOFAS media (Website, Booklet, Fliers, Banner & etc)7) MOFAS Stage Advertisement8) Stage showcase – (15) minutes stage timeframe + Daily promotion on stage9) 2 full page advertisement in MOFAS booklet

Sponsorship Fee: RM 3500

SponsorshipAll sponsorship funds will be use to create MOFAS Fashion Show Stage and all related expenses to run a fashion show. This fashion show will benefit our participating (youth entrepreneurs) online merchants and sponsors by showcase their products on stage.Sponsors are entitling for 6 complimentary roadshow before the event. (Fliers distribution &promotions)

Blog postingFooter in all MOFAS blog posting social media updates.

“Thank you to our sponsors & co organizer. Because of them, we can provide you with a package that is way below market price. Thank you.”

MOFAS 12’ SPONSORS

Sponsor’s Logo A Sponsor’s Logo B Sponsor’s Logo C

Event BookletBooklet size: A5 (14.8cm x 21cm) Distribution rate: 1000 per day.Content: Participating merchant will be given a full page content to advertise their product. There will be 24 pages of front & back booklet.Sponsors booklet advertisement: Sponsors will be given 2 pages (prime placement) of booklet advertisement plus a logo advertisement of front & back cover of the booklet.

Event FliersAdvertisement spaces on MOFAS 12’ fliers’ distribution.Flier size: A5 (14.8cm x 21cm) Distribution rate: 100,000 copies.Distribution Method: National Youth Day RoadshowDistribution Channel: Online & Offline (National Youth Day 2012 promotional roadshow).

SPONSOR BOOTH

#1 #5

#2 #6

#3 #7

#4 #8

SPONSOR BOOTH

#9 #13

#10 #14

#11 #15

#12 #16

FLOOR PLAN

MOFAS SPONSOR BOOTH

STAGE

MOFAS BOOTH SECTION A & B

Merchant’s Booth

Booth Layout Section A

B oo t h

Merchants: 5ft x 8ft Side-by-side: 24 booth Conner: 8 booth

Sponsors:8ft x 10ft (4 booth)20ft x 10ft (3 booth)

SPONSOR BOOTH

SPONSOR BOOTH

8feet

5feet Merchant’s Booth

MOFAS FASHION SHOW STAGE

Changing Room

DJ

STAGE MOFAS Booth

Front Stage

Advertisement

Board

Runaway

AUDIENCE

STAGE ADVERTISEMENT

Sponsors Advertisement A

(Stage Back drop)

Sponsors Advertisement B

(DJ Booth Backdrop)

Sponsors Advertisement C

(Y.E.S. Booth Backdrop)

Sponsors Advertisement

D (Front Stage

Advertisement Board)

CONTACTFor more info on event, sponsorship and advertisement in MOFAS 12’, please contact:

AHMAD SHAHMI AHMAD NORDINProject Director | MOFAS 12’013 2727377

Or directly send in your interest at mo f as@ brandme . my

MOFAS 12’ official website: www. mo f as. brandme . my

Organize by:

In conjunction with: