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Sample Campaign Performance Review Presentation. EXAMPLE: Campaign Expectations… What you told us. Campaign: Act your age. Look like the age you tell people. Campaign goals: Attract more women 40+ who are interested in cosmetic surgery - PowerPoint PPT Presentation
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EXAMPLE: Campaign Expectations… What you told us
Campaign: Act your age. Look like the age you tell people.
Campaign goals: – Attract more women 40+ who are interested in
cosmetic surgery– Grow business from women 25-54 with multiple
spa services– Grow massage business in McLean
McLean Medical Spa
EXAMPLE: How we’ve reached Mary Mary is a 40 year old woman who has a household
income of $125,000
She spends significant time online searching for articles related to health and wellness
Mary is considering cosmetic surgery
Users like Mary in the McLean area have seen your ad 750,412 times in the past month
549 users like Mary responded directly to your message for more information about your services
CTR: .07%
FPO
EXAMPLE: Next steps
Event was a success; leverage your new customer base with loyalty program– Send email blast to all new customers gained at Spa-Lidays
event highlighting loyalty program with a 10% coupon.
Introduce Spa Services campaign for March & April– Idea: Rest. Relax. Rejuvinate
• Offer special discount for purchasing multiple spa services at one time
– Goal: Increase spa service from 25-54 year olds
– Creative: Showcase multiple services (facial, massage, pedicure)
Consider how to capitalize on bridal parties in the summer