Dig Panici ClassicCLIENT: UWW Volleyball

Campaign Project: Electronic Media Copywriting Spring 2015By: Mackenzie Jordan

My Client

UWW Volleyball Program

Division Three

My Third Year

SeasonFallAugust-

November

Background2010 Graduate of Peotone High School (IL)UWW Freshman Fall 2010Incredible drive to competePride in Warhawk Athletics“I love to sweat”Stage four brain cancer

1st semesterExtensive physical therapy

Learned to walk and move arm againSupported volleyball teamPassed away Wed. December 26, 2012Survived by

Mother (Mary) Father (Michael) Brothers (Alec & Michael) Sister (Leslie)Lisa Panici 2010

Lisa Panici Locker Room Dedication

Campaign DIG PANICI CLASSIC

3rd annual eventMatch at 7pmOpponent: St. Catherine’s

UniversityAll proceeds go to Scholarship

FundLisa Panici Locker Room open to

public for viewingAppearance by Panici Family

Radio Ad

Emotional appeal• Sad music

Announcers• Teammates

Tele

visi

on A

d

Television Ad

SFX: CROUD CHEERING SOFTLY UP AND UNDER

FEMALE 1: On October twenty third the UWW Warhawks will take on the St. Catherine’s University Wildcats

in an epic volleyball match, marking the third

year anniversary of the Dig Panici Classic. SFX: CROWD CHEERING SOFTLY OUT

FEMALE 2: This match honors former teammate, Lisa Panici, whose life was taken

by brain cancer in December, two thousand twelve.

FEMALE 1: All proceeds go directly to the Lisa Panici Scholarship Fund set up by her parents to help a student come back to school

after overcoming and adversity.

SFX: CROWD CHEERING UP AND UNDERFEMALE 2: Come out and support the Warhawks

as they raise awareness for brain cancer

in Lisa’s honor,at seven pm on October twenty third at the Williams Center. SFX: CROWD CHEERING OUT

UWW VOLLEYBALLDIG PANICI CLASSIC

OCTOBER 23RD 20157PM

WILLIAMS CENTER

Working With the Client

CHALLENGES:

• Emotional

• Very invested

• High expectationsAssociate

Head Coach:

BEN STAUPE

Meeting Client Needs

Main Focus Points From Client

•Scholarship Funds•Reach Whitewater Community•Third Annual Event

How Points Were Covered in Ads

Ads would be aired on local Whitewater/ Janesville/ Milton radio and television stations to reach WW community.

What have you learned?

What would you do differently?

What worked well?