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Spark the future.
May 4 – 8, 2015Chicago, IL
Microsoft Azure and its Competitors: The Big PictureDavid Chappell, Chappell & Associateswww.davidchappell.com@DChappellAssoc
BRK1455
The Three Most Important EventsIn enterprise IT in the last decade or so
Salesforce.com IPO, 2004
Showed that Software as a Service (SaaS) works
Launch of Amazon Web Services, 2006
Introduced public cloud platforms
Release of Apple iPhone, 2007
The birth of mobile platforms
Datacenter Infrastructure
PCs/Laptops
Enterprise ITThe traditional world
Packaged Application
s
CustomApplication
s
PCs/Laptops
Tablets Phones
Enterprise ITThe new default
SaaS Application
s Public Cloud Platform
CustomApplication
s
This isn’t the post-PC era, but it is the PC+ era
Cloud platforms are the new foundation for competitive advantage
On-premises packaged
applications are becoming SaaS
applications
Public Cloud Platforms:A Survey
Cloud Platform TechnologiesA simple summary
Compute
Run new applications
Might run existing packaged and custom applications
Data
Store and access information
Analyze information
Everything else
Identity, machine learning, VPNs, media services, integration, …
This category keeps on growing
Cloud Platform TechnologiesCompute services
Platform as a Service(PaaS)
VM VM
Application
Infrastructure as a Service (IaaS)
VM
VM Images
VM
Create and use virtual machines
Provide applications
Why IaaS is More Important Than PaaSAn aside
IaaS PaaS
Support disaster recovery
Yes No
YesRun on-premises
packaged or custom applications
No
Run a standardDBMS, e.g., SQL
Server
Yes No
Yes MaybeRun existing websites
Provide VMs for dev/test
Yes No
Support newcloud-native apps Yes Yes
Many think PaaS is much better for this
Cloud Platform TechnologiesData services
Blobs
10001101001111011111011010001101001111
01111101101000110100111101111101
10
Relational NoSQL
Can also run a relational or NoSQL DBMS in IaaS
VMs
Also called object storage
Cloud Platform TechnologiesOthers
Identity
SaaS and On-Premises
Applications
Directory
Service
Lots More
. . .
Machine Learning
MachineLearning
AlgorithmsData
ModelApplicati
on
Public Cloud PlatformsExample vendors and technologies
Compute
IaaS PaaS
Others
IdentityMachineLearning
Data
Relational NoSQLBlobs
MicrosoftAzure
Amazon Web
Services
OpenStack
Google Cloud
Platform
Salesforce.com
Force.com
Gartner Public Cloud IaaS MQOctober 2012
What?Microsoft and Google don’t yet offer IaaS
AWS is out in front
Gartner Public Cloud IaaS MQAugust 2013
Microsoft began offering IaaS two months earlier
AWS is further out in frontGoogle
doesn’t yet offer IaaS
The most visible
OpenStack supporters
IBM is in real trouble
Gartner Public Cloud IaaS MQMay 2014
But it’s a two-horse race
Look where the other big enterprise vendors are
Google has finally
entered the market
AWS is still in front
Public Cloud PlatformsMicrosoft
MicrosoftAzure
Amazon Web
Services
OpenStack
Compute Data Others
Google Cloud
Platform
Virtual Machines
Web Sites, Cloud
ServicesBlobs SQL
DatabaseDocumentD
B, Tables
Azure Active
DirectoryAzure ML
IaaS PaaS Relational NoSQL IdentityMachineLearningBlobs
Salesforce.com
Force.com
Azure Active Directory PremiumSingle sign-on for SaaS applications
EN
TER
PR
ISE
MIC
RO
SO
FT A
ZU
RE
2 Login
IT Admin
Windows Server Active
DirectoryUser
1 Configure link
Azure Active
Directory
OTH
ER
EN
VIR
ON
MEN
T
SaaS Applicatio
n
SaaS Applicatio
n
3Access on-premises and SaaS applications
On-Premises Applicatio
n
Including Google Apps, Salesforce, and lots more
ChosenModel
Deploy chosen model
CandidateModel
Apply learning
algorithmto data
PreparedData
Apply pre-
processing to data
Raw Data
Raw Data
Preprocessing Modules
MachineLearning
Algorithms
Data Preprocessing Modules
Applications
Azure MLML Studio
MicrosoftAn assessment
Microsoft was slow in offering IaaS
Although it’s recovering quickly from that delay
Microsoft has strong customer relationships
IT leaders commonly place a high value on these
Microsoft is already in most accounts
Microsoft emphasizes hybrid clouds
Given Microsoft’s large on-premises installed base, this isn’t surprising
Public Cloud PlatformsAmazon
MicrosoftAzure
Amazon Web
Services
OpenStack
Google Cloud
Platform
Elastic Compute
Cloud (EC2)
Virtual Machines
Elastic Beanstalk
Web Sites, Cloud
ServicesSimple Storage Service
(S3)
Blobs
Relational Database Service (RDS)
SQL Database
DynamoDB
DocumentDB, Tables
Azure Active
Directory
Amazon ML
Azure ML
IaaS PaaS Relational NoSQL IdentityBlobs
Salesforce.com
Force.com
Compute Data Others
MachineLearning
AmazonAn assessment
AWS is a startup that got it right immediately
Their first offerings were IaaS and blobs
These are still the two most widely used cloud platform technologies
Amazon is viewed as a leader in this market
They were the first mover in public cloud platforms
AWS is focused on the public cloud
Amazon has called private cloud “false cloud”
Prediction API
Public Cloud PlatformsGoogle
MicrosoftAzure
Amazon Web
Services
OpenStack
Google Cloud
Platform
Elastic Compute
Cloud (EC2)
Virtual Machines
Compute Engine
Elastic Beanstalk
Web Sites, Cloud
Services
App Engine
Simple Storage Service
(S3)
Blobs
Cloud Storage
Relational Database Service (RDS)
SQL Database
Cloud SQL
DynamoDB
Cloud Datastore
Azure Active
Directory
Amazon ML
Azure ML
IaaS PaaS Relational NoSQL IdentityBlobs
Salesforce.com
Force.com
Compute Data Others
MachineLearning
DocumentDB, Tables
GoogleAn assessment
Google began with App Engine
Like Microsoft, Google initially bet that the market wanted PaaS
Their IaaS offering is relatively new
Google appears serious about cloud platforms (finally)
They’ve announced support for Windows Server in Compute Engine
Initially for Windows Server 2008 R2; now includes Windows Server 2012 R2
Expect them to be a price leader
They’ve said that cloud platform prices should follow Moore’s Law
They’ve innovated with pricing, e.g., reservation-like pricing once consumption hits a certain amount
Prediction API
Public Cloud PlatformsOpenStack
MicrosoftAzure
Amazon Web
Services
OpenStack
Google Cloud
Platform
Elastic Compute
Cloud (EC2)
Virtual Machines
Compute
Compute Engine
Elastic Beanstalk
Web Sites, Cloud
Services
App Engine
Simple Storage Service
(S3)
Blobs
Object Storage
Cloud Storage
Relational Database Service (RDS)
SQL Database
Database
Cloud SQL
DynamoDB
Cloud Datastore
Azure Active
Directory
Amazon ML
Azure ML
IaaS PaaS Relational NoSQL IdentityBlobs
Salesforce.com
Force.com
Compute Data Others
MachineLearning
DocumentDB, Tables
OpenStackAn assessment
It’s an open source project, but not really standard
Users love standards, so vendors claim to follow them
But they also add proprietary extensions
Some firms offer public IaaS based on OpenStack
OpenStack gets more press attention than it deserves
At most, one or two vendors will dominate OpenStack
And it’s unclear who they’ll be- HP’s Helion public cloud
hasn’t gotten much traction
- Rackspace has left the pure IaaS market
Cloud Software
IaaS
Blobs
VMsVMsVMs
Cloud APIsAn aside
IaaS: Start VM, Stop VM, …Blobs: Get blob, put blob, …
Tools and Applications
Tools and Applications
Tools and Applications
Example APIs:- AWS- Azure- OpenStack- …
Prediction API
Public Cloud PlatformsSalesforce
MicrosoftAzure
Amazon Web
Services
OpenStack
Google Cloud
Platform
Elastic Compute
Cloud (EC2)
Virtual Machines
Compute
Compute Engine
Elastic Beanstalk
Web Sites, Cloud
Services
App Engine
Simple Storage Service
(S3)
Blobs
Object Storage
Cloud Storage
Relational Database Service (RDS)
SQL Database
Database
Cloud SQL
DynamoDB
Cloud Datastore
Azure Active
Directory
Amazon ML
Azure ML
IaaS PaaS Relational NoSQL IdentityBlobs
Salesforce.com
Force.com
Force.com App Logic
Force.com Database
Salesforce Identity
Compute Data Others
MachineLearning
DocumentDB, Tables
SalesforceAn assessment
Force.com is typically sold as an adjunct to Salesforce CRM
It’s PaaS, so it’s intended for new custom apps
Since your customer data is in the Salesforce cloud, why not build your apps there, too?
Force.com is aimed at enterprise developers
Some apps can be built solely with point-and-click tools
Developers can also use Apex, a Salesforce language
Customer lock-in to Force.com is total
The platform, language, and tools are all proprietary
There’s no lock-in like cloud lock-in
Dynamics CRM includes xRM, a similar PaaS
platform
Gartner Enterprise Application PaaS MQMarch 2015
But it’s a two-horse race
Released before Azure,
yet still a challenger
In front because this MQ is focused on enterprise applications
The rest of the PaaS market is a crowded mess
IBMAn assessment
IBM began with various half-hearted cloud initiatives
None seemed serious
None got much traction with customers
IBM bought SoftLayer for $2 billion in mid-2013
SoftLayer was half hoster, half cloud provider
IBM highlights SoftLayer’s ability to provide both VMs and physical servers
IBM announced a plan to spend $1.2 billion on cloud
But it’s spread across many datacenters
Microsoft spends this to build a single datacenter
“I think we’ve entered cloud at a perfect time.” - Michael Rhodin, IBM Senior VP, Spring
2014
IBM’s overall revenue has been steadily
declining
VMwareAn assessment
Initially encouraged hosters to offer IaaS with vCloud
Hosters didn’t much like this
Uptake was limited
Currently offer vCloud Air themselves
It provides IaaS based on vSphere in VMware datacenters
vCloud Air isn’t a complete public cloud platform
It’s mostly VMs
Customers can also buy some Google Cloud Platform services through vCloud Air, e.g., blobs
Formerly called vCloud Hybrid
Service
Gartner Public Cloud Storage MQJuly 2014
So is Azure
Google is a ways behind
AWS is in the Leaders Quadrant
The traditional enterprise vendors
Summarizing the Public Cloud MQs
IaaS PaaS Storage
Microsoft
Public Cloud Platforms for EnterprisesA summary
Cloud Strengt
h
Enterprise Strength
IBMVMware
HP
Microsoft
Amazon
Salesforce.com
The Big Picture
IT Today: The New Default A more detailed look
SaaS Application
s
CustomApplication
s
Public Cloud Platform
IaaS
. . .
PaaS
Blobs
Relational
NoSQL
Identity
ML
Clients
PCs/Laptops
Tablets
Phones
Collaboration
CRM . . .
Productivity
IT Today: The New Default Microsoft
Windows 8
Windows 8
Windows Phone 8
. . .
Virtual
Machines
Web Sites,Cloud
Services
Blobs
Tables, Document
DB
AzureAD
MachineLearning
SQL Database
Office Online
Exchange Online
Dynamics
CRM. . .
SharePoint OnlineSaaS
Applications
CustomApplication
s
Microsoft Azure
Clients
IT Today: The New Default Amazon
PCs/Laptops
Kindle Fire
Fire Phone
. . .
EC2
ElasticBeanstalk
S3
DynamoDB
Identity
MachineLearning
RDS
Collaboration
Workmail
CRM . . .
Productivity
SaaS Application
s
CustomApplication
s
Amazon Web Services
Clients
IT Today: The New Default Google
. . .
ComputeEngine
App Engine
CloudStorage
CloudDatastore
Prediction
API
CloudSQL
Identity
SaaS Application
s
CustomApplication
s
Google Cloud Platform
Clients
Google Docs
Gmail
CRM . . .
Collaboration
Chrome
Android
Android
IT Today: The New Default OpenStack
PCs/Laptops
Tablets
Phones
PaaS
NoSQL
Identity
ML
Compute
Object Storage
. . .Database
SaaS Application
s
CustomApplication
s
OpenStack
Clients
Collaboration
CRM . . .
Productivity
IT Today: The New Default Salesforce.com
App Logic
Database
Identity
. . .Relational
ML
IaaS
Blobs
SaaS Application
s
CustomApplication
s
Force.com
Clients
Collaboration
CRM . . .
Productivity
PCs/Laptops
Tablets
Phones
IT Today: The New Default IBM
. . .Relational
Identity
ML
Virtual Servers
Bluemix
ObjectStorage
Cloudant
SaaS Application
s
CustomApplication
s
SoftLayer
Clients
Collaboration
CRM . . .
Productivity
PCs/Laptops
Tablets
Phones
IBM is partnering with Apple here
IT Today: The New Default VMware
. . .
PaaS
Blobs
Relational
NoSQL
Identity
ML
IaaS
SaaS Application
s
CustomApplication
s
vCloud Air
Clients
Collaboration
CRM . . .
Productivity
PCs/Laptops
Tablets
Phones
ConclusionWe’re seeing a huge change in enterprise platforms Everything’s changing at the same time
Everybody must choose their partners for this new worldPublic cloud platforms are an important part of this
It’s a great time to be in technology
About the SpeakerDavid Chappell is Principal of Chappell & Associates (www.davidchappell.com) in San Francisco, California. Through his speaking, writing, and consulting, he helps people around the world understand, use, and make better decisions about new technology. David has been the keynote speaker for more than a hundred events and conferences on five continents, and his seminars have been attended by tens of thousands of IT leaders, architects, and developers in fifty countries. His books have been published in a dozen languages and used regularly in courses at MIT, ETH Zurich, and other universities. In his consulting practice, he has helped clients such as Hewlett-Packard, IBM, Microsoft, Stanford University, and Target Corporation adopt new technologies, market new products, and educate their customers and staff.
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