Sales & Marketing Executives International

Messaging Platform

Market Definition

SMEI is the only worldwide SMEI is the only worldwide

educational and relationship-building educational and relationship-building

forum created for sales and marketing forum created for sales and marketing

executives and entrepreneurs who seek executives and entrepreneurs who seek

professional growth in experience, professional growth in experience,

leadership skill and peer contact. leadership skill and peer contact.

Value Proposition (USP)

SMEI combines the strength of an SMEI combines the strength of an

international organization with local international organization with local

affiliates to provide ongoing seminars, affiliates to provide ongoing seminars,

workshops and activities designed to workshops and activities designed to

promote excellence through shared promote excellence through shared

experience and to create success experience and to create success

through shared knowledge.through shared knowledge.

Key Issues

• Targeted at the Targeted at the business audiencesbusiness audiences SMEI has identified.SMEI has identified.

• Distilled down to Distilled down to fourfour attributes: attributes:– TwoTwo attributes that are competitive attributes that are competitive

differentiators for SMEIdifferentiators for SMEI

– TwoTwo that are the promises or benefits that are the promises or benefits to members and prospectsto members and prospects

Key Issues

These are identified as:These are identified as:

DifferentiatorsDifferentiators BenefitsBenefitsMembers +Members + == Education +Education +ActivitiesActivities Business DevelopmentBusiness Development

Competitive Position

• Use a single competitor most Use a single competitor most

appropriate to the audience and appropriate to the audience and

industry under discussion. industry under discussion.

• Add one differentiator and Add one differentiator and

one benefit to complete your one benefit to complete your

‘elevator pitch.’‘elevator pitch.’

Competitive Position

Direct Competitors:Direct Competitors:• Vertical Trade Vertical Trade

AssociationsAssociations• For-Profit For-Profit

Organizations Organizations (Dale Carnegie, etc)(Dale Carnegie, etc)

• SAMA, BMA, AMASAMA, BMA, AMA

Indirect Competitors:Indirect Competitors:• Selling MagazinesSelling Magazines• Chambers of Chambers of

CommerceCommerce• Speakers and Speakers and

Coaches for HireCoaches for Hire• Networking Networking

OrganizationsOrganizations• Executive ClubsExecutive Clubs

First Audience

• Corporate Sales & Marketing ExecutivesCorporate Sales & Marketing Executives

• Professional Services ProvidersProfessional Services Providers

• Entrepreneurs Entrepreneurs

• VP or Director of Marketing or SalesVP or Director of Marketing or Sales

• VP Business DevelopmentVP Business Development

• Account ExecutiveAccount Executive

Focus

VALUE:VALUE:

How does SMEI help meHow does SMEI help meto improve my business?to improve my business?

Value Proposition

SMEI combines the strength of an SMEI combines the strength of an

international organization with local international organization with local

affiliates to provide ongoing seminars, affiliates to provide ongoing seminars,

workshops and activities designed to workshops and activities designed to

promote excellence through shared promote excellence through shared

experience and to create success through experience and to create success through

shared knowledge.shared knowledge.

Key Messages

• Members:Members:The SMEI community is comprised The SMEI community is comprised solely of peers who desire to raise the solely of peers who desire to raise the professionalism of the industry... professionalism of the industry... so members find a trusted network of so members find a trusted network of allies for advice, suggestions and allies for advice, suggestions and problem solving.problem solving.

Key Messages

• Activities:Activities:An ongoing combination of networking An ongoing combination of networking and monthly programs provides a and monthly programs provides a continuing education opportunity…continuing education opportunity…that offers case studies, conferences and that offers case studies, conferences and workshops to members so they can learn workshops to members so they can learn from others in the field to improve their from others in the field to improve their businesses.businesses.

Key Messages

• Education:Education:SMEI members gain access to SMEI members gain access to information about best practices from information about best practices from their peers …their peers …so they can learn from experts and avoid so they can learn from experts and avoid costly mistakes that could damage their costly mistakes that could damage their organization or limit their own success.organization or limit their own success.

Key Messages

• Business Development:Business Development:Participating in an SMEI event leads to Participating in an SMEI event leads to enhanced business relationships via enhanced business relationships via the peer network of contacts…the peer network of contacts…who are looking for high-quality partners who are looking for high-quality partners that can be referred to clients in a that can be referred to clients in a positive, cooperative manner.positive, cooperative manner.

Second Audience

Local affiliatesLocal affiliates

• Board membersBoard members

• AssociatesAssociates

Focus

MEMBERSHIP: MEMBERSHIP:

What can we do to increaseWhat can we do to increaserelevance and add members?relevance and add members?

Value Proposition

SMEI combines the strength of an SMEI combines the strength of an

international organization with local international organization with local

affiliates to provide ongoing seminars, affiliates to provide ongoing seminars,

workshops and activities designed to workshops and activities designed to

promote excellence through shared promote excellence through shared

experience and to create success through experience and to create success through

shared knowledge.shared knowledge.

Key Messages

• Membership:Membership:SMEI is the only worldwide educational SMEI is the only worldwide educational and relationship-building forum created and relationship-building forum created for sales and marketing executives and for sales and marketing executives and entrepreneurs who seek professional entrepreneurs who seek professional growth in experience, leadership skill and growth in experience, leadership skill and peer contact.peer contact.

Key Messages

• Shared Experience:Shared Experience:SMEI acts as an international SMEI acts as an international clearinghouse for content and information clearinghouse for content and information that local affiliates can use to assist that local affiliates can use to assist members with solving problems for their members with solving problems for their clients and companies.clients and companies.

Key Messages

• Shared Knowledge:Shared Knowledge:SMEI is developing a web site and SMEI is developing a web site and seminar series in order to keep members seminar series in order to keep members current with career trends and industry current with career trends and industry knowledge, which will be available for knowledge, which will be available for localization to individual affiliates.localization to individual affiliates.

Key Messages

• Recruitment:Recruitment:Because it offers shared experience and Because it offers shared experience and knowledge from industry leaders around knowledge from industry leaders around the world, SMEI is an intelligent the world, SMEI is an intelligent alternative for many executives who alternative for many executives who desire to enhance their professional desire to enhance their professional standing.standing.