message master® xsp 7

Defining a new standard in mobile messaging software

Content

1. What is message master® xsp?

2. Why message master® xsp?

3. System architecture

4. Available editions

5. Customer scenarios

6. How to proceed and contact information

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What is message master® xsp?

message master® xsp is an unique mobile messaging software

for wireless Application Service Providers providing unrivalled

flexibility. message master® xsp is architected for both rapid

deployment and efficient management of SMS and MMS

services.

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Powerful Flexible Reliable Intuitive

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Why message master® xsp?

A rapid start for your new mobile messaging VAS business

Quickest Time-to-Market and revenue generation

Minimum start-up costs – but scalable and grows with your needs

Offer a wide range of services right from the start

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Benefit with an existing mobile messaging VAS business

Low Total Cost of Ownership (TCO) – e.g. no SMS revenue sharing

You are in control – significantly less need for internal or external

development resources

Easy to operate and to maintain – even with multiple services running

Scalable – the system grows with your needs

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0 5 10 15 20 25 30 35 40 45

In-House Development

xsp 7

Average Service Design Time of one VAS Application in hours

Powerful

Support of SMS, MMS, WAP Push and email

Two-way messaging with up to 100 messages / sec.

Built-in VAS templates, e.g. Facebook, Bulk, Outlook Mobile

Services

Comprehensive user management and traffic control

Built-in billing including prepaid and postpaid

Rich API‘s, e.g. SOAP, .Net, HTTP, SMTP, SMPP, SQL

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Flexible

Highly flexible, workflow-based service logic for VAS design

Ready-to-use VAS templates with Drag & Drop support

Programmatic service tuning with JavaScript or VBScript

Scalable licensing options, e.g. VAS, Gateway and Bulk editions

Customizable and brandable end-user Web portal

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Reliable

Mature software, running at VAS providers in over 50 countries

Persistent messaging with Store & Forward, auto-recovery, etc.

Auto-reconnect for dropped connection

Failover, workload balancing, redundant server support

Integrated SNMP and email notifications

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Intuitive

Intuitive, Web-based interface supporting different user roles

Graphical Service Studio for designing VAS messaging services

Operations center for monitoring, management and system health

Central management of all VAS applications including user

provisioning

Report center for comprehensive real-time usage and traffic reports

Wizard-based creation of VAS application, communication links, bulk

campaigns, etc.

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System Architecture

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Screenshots – Administrator Portal

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Traffic Reports Service Studio

Screenshots – User Portal

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Welcome Page with Services Creating Bulk Campaign

Available editions

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Core SMS/MMS messaging capabilities for high-

performance aggregation and routing services

For a comprehensive bulk campaign engine and

portal

Coming with numerous ready-to-run value-added

services for the quickest start of your SMS/MMS

business

VAS Platform Edition

Gateway Edition

Bulk Portal Edition

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Customer Scenarios

Wireless ASP – Actel Communications Ltd., Lebanon

Business Challenges:

Find a robust and reliable product to be the central platform for their SMS and MMS messaging business to replace the existing solution

Cope with the strong growth and high demand for new mobile messaging services in the Middle East now and in the future.

‚We set out to find a robust and reliable software product to be the central platform for our SMS and MMS messaging business. message master® xsp has delivered all of this and more.‛ Khalil Khalil, Sales Manager

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Wireless ASP – Actel Communications Ltd., Lebanon

Business Benefits

Short time-to-market through rapid application design with no vendor interaction

It takes only one to two hours to create an average new VAS service

Host over 50 VAS services, like SMS-to-TV, content download or news

Grows with customer needs, e.g. MMS added later without loosing the initial investment or configuration

»message master® xsp has enabled Actel to maintain its reputation for reliable and innovative mobile messaging solutions.« Khalil Khalil, Sales Manager

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Media and Entertainment – Arab Media Group, UAE

Business Challenges:

Support of interactive media services (interactive radio and TV)

Replace a home-grown solution which became too difficult to maintain

»The right solution at the right price after series of research over the Internet. From time to time we are offered SMS solutions from existing and new companies in the region. It does get hard for them to believe that we are able to do so much now. After all we are just a radio station.« Rashid Hussain, IT Manager at Arab Media Group

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Media and Entertainment – Arab Media Group, UAE

Business Benefits

Reduced initial deployment costs – Saved one month compared to internal in-house development using an SMS component

Short time-to-market through rapid application design – Introducing a new service takes 2 days compared to 2 weeks for the in-house solution

Frees developer resources

Reach a multinational audience by using multi-lingual messages

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Wireless ASP – The Marketing Arm, USA

Business Challenges:

Provide SMPP support

Connector to multiple aggregators and carriers

Provide high-performance SMS and MMS capabilities

‚We considered building our own mobile messaging gateway, but quickly realized that of the specialized solutions that were available, message master® xsp offered a cost effective and proven system. Its ability to connect to aggregators via SMPP was a key factor in our decision to choose their mobile messaging software.‛ Mike Jelley, co-founder of The Marketing Arm’s

wireless practice

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Wireless ASP – The Marketing Arm, USA

Business Benefits:

Increases reliability of SMS and MMS message delivery

Enables traffic control

Frees development and maintenance resources

Easily scales up with growing messaging volumes

‚I would certainly recommend Derdack and message master® xsp to companies looking for a modern mobile messaging platform.‛

Mike Jelley, co-founder of The Marketing Arm’s wireless practice

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Wireless ASP – Newline Technologies, Botswana

Business Challenges:

Build mobile messaging applications

Provide effective mobile messaging connectivity

Connect to major mobile networks

Provide a reliable message delivery capability

‚We selected message master® xsp as a best of breed product for mobile messaging, we are very pleased with our decision and anticipate a significant return on investment (ROI).‛ Ditirwa C. Mphoeng, Founder

and Managing Director of Newline Technologies

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Wireless ASP – Newline Technologies, Botswana

Business Benefits:

Quickly build and roll-out mobile messaging products and services

Generate new revenue streams from the development and launch of innovative mobile messaging applications

Operational flexibility and agility

Develop award-winning mobile solutions

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Start your evaluation today!

Visit www.derdack.com for videos and product sheets

Request a personal online demonstration

Get an evaluation copy or request a PoC

Get further product or licensing information

Ronald Czachara

Senior Consultant VAS

+49 (331) 29878-33 | +49 (331) 29878-0

rczachara@derdack.net | sales@derdack.net

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