Salem Tomorrow Report 1984

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    SALEM TOMORROW

    REPORT

    By: R.L. Gertenrich

    Geoffrey James

    Frank Silkey and Michael E

    .

    Swaim

    Word Processing and

    e c r e t a ~ i a l

    S ~ r v i e c s Kellie J. Swaim

    April 9 1984

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    {

    TABLE OF CONTENTS

    PAGE

    The

    Committee

    2

    The Goal

    3

    Introduction

    4

    Riverfront

    6

    Convention Center

    and

    Hotel

    Minto Brown Island

    Park

    7

    8 9

    ikeways

    Bush

    Park

    10 11

    12

    WaJJace Marine

    Park

    13

    Streetscapes

    and Improvements

    Skywalks

    14

    5

    Library

    16

    Historical

    Districts

    17

    Northwest Textile

    Center

    18

    Performing rts Center

    19

    Elsinore

    Theatre

    2

    Grand

    Theatre

    Hospital Expansion

    . . . . . . . . . . . . . . . . . . . . . . . .

    21

    22

    North End Major Retailer 23

    Parking Structures

    24

    ason ee Square

    25

    Senator Hotel Block

    Site

    Laundry Site Redevelopment

    26

    27

    Willamette University 28

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    i i

    TABLE OF CONTENTS

    PAGE

    Salem Airport

    9

    Summary Tables 30 41

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    2

    THE COMMITTEE

    The persons preparing this

    report

    form a quasi-official committee working with

    the blessing

    of

    the Mayor

    of

    Salem Sue Harris the Salem

    City

    Council and with

    the

    kind assistance

    of

    the

    City

    Staff especially Mr.

    Robert

    Briscoe and Mr. Robert

    Maxey Community Development and Parks and

    Recreation Department

    heads

    re -

    spectively.

    Dr. Roger L

    Gertenrich

    a

    dentist

    is presently serving on

    the

    Salem

    City

    Council.

    Mr. Geoffrey

    James

    an architect is serving on

    the

    Downtown Development Board;

    Mr

    Frank Silkey a professional

    illustrator

    of

    renowned abilities in

    the

    City of

    Salem

    has been involved in many development

    projects

    in

    the

    past; and Mr. Michael E. Swaim

    Attorney is a member

    of

    the

    Salem

    Park

    and

    Recreation

    Board

    the

    Tourist/Conven-

    tion Commission Ad Hoc

    Facilities

    Sub-Committee and

    the

    Salem City Club Board

    of

    Governors.

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    3

    THE

    GOAL

    The goal of this

    report

    is

    to

    emphasize Salem's need for long-range, comprehensive

    planning, while highlighting the truly

    extraordinary

    amount

    of

    development

    activity

    which is taking place in

    the City of

    Salem,

    right here

    and now -- despite an economic

    climate

    that

    might dampen

    the spirits of

    lesser

    hearts.

    Although long-range comprehensive planning has

    occurred

    on a sporadic basis

    in

    the past,

    it is

    felt

    that, at this point in time, such planning must be undertaken

    in a current and continuing fashion. Towards this goal, the Salem Tomorrow Com

    mittee

    makes

    the

    foUowing recommendations:

    (1) General:

    To

    establish an Action Plan

    to

    provide for

    the

    timely and con

    tinuing long-range, comprehensive planning for

    the

    Salem Metropolitan Area.

    2)

    Specific: To update and

    enlarge the

    city s existing modular planning

    model;

    or

    some functional equivalent; to keep it up to date henceforth; and to mount

    it in

    the

    Council Chambers for reference and planning purposes.

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    4

    INTRODUCTION

    As

    -the

    City

    of Salem continues

    to

    evolve

    as

    one

    of the

    truly

    aJJ

    American

    cities

    in

    the

    United

    States the

    planning function has become increasingly recog

    nized as a

    important

    joint effort on behalf

    of

    government, volunteer organizations

    and the

    citizens

    who live

    here.

    Likewise, a

    constantly

    evolving plan which pro

    vides for rational community development is

    an important

    facit by which a

    community may market itself to

    potential

    business interests so as to insure

    a diversified and healthy local economy. However, by far the most important

    goal

    o

    planning is

    to

    assure

    to the

    citizens

    who live in

    the

    community

    that

    their

    hometown will remain a place

    of

    which

    they can

    be truly proud, by con

    tinuing

    to

    provide

    the amenities of life

    which defines the quality

    of

    their exis

    tence.

    In

    support

    of these efforts

    a smaJJ group

    of

    people, under the leadership

    of

    Councilman Roger Gertenrich decided that the

    City

    of Salem was in need

    of

    a big picture

    report

    incorporating a graphic display as

    its

    primary vehicle,

    which would bring

    together aJJ of the

    prominent

    areas of

    development,

    either

    planned or in a

    stage of

    being planned,

    that affect the greater

    Salem

    area.

    By

    bringing

    the

    various

    projects together

    in one

    report

    it is our hope

    that

    one

    might

    better

    see,

    at

    any given point in

    time

    from whence we

    came

    where

    we

    are at present

    and where we

    appear

    to be going. Not only would such a

    report

    give planners and decision-makers

    an idea of

    how

    the

    multi-colored

    threads

    will go

    together

    to

    produce

    the tapestry

    which is Salem, by offering

    them

    at

    a glance, a view

    of

    what is and what is soon to be,

    but

    it will also promote

    ideas

    of

    what else

    there

    could be

    that

    would

    complement the

    whole. Likewise,

    having

    the larger picture before

    them

    wiJJ

    give those

    same

    planners and decision

    makers a better understanding

    of

    how changing one

    part of the

    fabric might

    affect the remaining-

    parts.

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    Finally,

    it

    is hoped

    that the

    Salem Tomorrow

    Report

    will become a vehicle

    to facilitate the City s efforts

    to sell itself to

    the private sector

    beyond

    the

    city

    limits by demonstrating to such prospective business

    interests

    how

    their

    business plans might well mesh with and

    promote the

    plans and aspirations for

    this quality community, both now and in

    the future.

    Simply put,

    the

    hope for

    the

    Salem Tomorrow

    Report

    is

    to

    provide us with a graphic vision

    of

    tomorrow's

    city

    today, while measurably contributing to

    its realization.

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    6

    RIVERFRONT

    s

    a resource, both' economically and aesthetically, the riverfront has been

    long neglected in terms of development, though plans for

    its

    development were

    addressed somewhat prominently

    n

    the 1973 Central Salem Development Plan.

    At this point

    n time

    there

    s

    a renewed

    interest n

    moving forward with

    activi-

    ties which will focus attention on this area, thus promoting its development

    n

    the near future.

    Plans have now been formalized which seek to purchase land between the

    Marion Street Bridge and Court

    Street

    for future redevelopment. The anticipated

    cost will be approximately one million dollars.

    A Riverfront Greenway planning study

    s

    proposed for 1984-85 for the purpose

    of establishing specific standards and guides for riverfront use and development.

    Other plans relating to riverfront development that are currently being given

    serious consideration, include the establishment of sailboat Jakes dredged out from

    the present Boise Cascade lagoons and Jinked by jogging paths, tennis courts, a

    marina, a bridge over Willamette Slough

    to

    Minto-Brown Island

    Park

    and

    other

    recreational

    facilities

    oriented

    towards

    the

    full enjoyment

    of the

    river.

    The Willamette Riverfront could be Salem s

    best case

    for emphasizing the

    importance

    of

    comprehensive, Jong-range planning. Its

    potential

    for contributing

    to the

    economic viability

    of

    our

    city

    is limited only by our imaginations.

    Funding Sources: Various, including approximately 5 miJJion dollars from

    future

    tax increment funds, not yet funded, along with

    private

    and possible federal partici-

    pation.

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    7

    CONVENTION CENTER ND HOTEL

    In recent

    years

    the

    City has coalesced in

    its

    desire

    to

    establish a first-class

    convention

    center

    and hotel;

    the

    only question has been one

    of

    selecting

    the

    best site

    for such a facili ty. While a number

    of sites

    have been considered

    in

    the

    last five years it appears that a riverfront location has become

    the

    over-

    whelming first choice amongst citizens. and government officials. alike.

    Efforts are currently

    being made

    to determine exactly

    where such a facility

    might be located

    which

    relates to

    is

    not

    necessarily dependent upon

    the

    decision

    of

    the Boise Cascade Corporation respecting whether

    or

    not to maintain

    operations

    at

    its

    present

    location on

    the

    riverfront.

    Assuming that Boise Cascade will continue operations for

    the

    foreseeable

    future at its present location the City is actively engaged in pursuing

    other

    riverfront parcels for this eventual use. There are current plans to purchase

    land

    located

    between

    the

    Marion

    Street

    Bridge and

    Court Street

    for riverfront

    development purposes.

    Funding Source:

    Facilities

    development will be primarily through the private

    sector with perhaps some partic ipation by the City through Urban Renewal

    sources; land will be acquirea

    at least

    in part through

    tax

    revenues.

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    8

    MINTO-BROWN ISLAND PARK

    The 308 acre Minto Island Park was purchased by the City in 1970 for $327 500.

    Brown Island Park, immediately

    adjacent

    to Minto Island Park an

    area

    of some

    523.8 acres was purchased by Marion County in 97 for $498,800. Marion

    County, through trades added approximately 30 acres to the Brown Island Park

    since its purchase in 1971, and deeded the total 552.22 acres

    to

    the City of

    Salem in 1979. The two parcels, now totaling. 860.22 acres have been maintained

    and planned together by the City of Salem, with a master plan adopted by the

    City in December of 1973.

    Originally,

    the master

    plan called for development

    of

    a

    sports

    field complex

    with flood lights, manicured infields, permanent bleachers, fencing and support

    facilities.

    In

    the last decade, however, the public's desire

    to

    preserve the.

    exist

    ing ecology of the

    area

    has led to a different concept resulting in plans for

    park development with a minimum impact on the existing environment.

    Present

    plans

    call

    for a multiple-use activity field, jogging/bike trails a

    family picnic

    area

    development

    of

    the

    slough and

    waterway

    to

    provide for

    canoe routes, fishing, bank sloping, stabilization and landscaping.

    A federal Corps of Engineers' grant (in the one-to-two million dollar range)

    was recently approved for the purpose of providing flood control to the disinte

    grating

    east

    bank along the Willamette River, which forms the west border

    of

    the park.

    A bike-pedestrian bridge has been proposed

    to

    span the, slough towards

    the northeastern end of Minto Island, and will provide the park with access

    to and from the downtown area with a connection to the extended city-wide

    bike trail system.

    Finally, a parks opportuni ty purchase could add approximately 300

    acres

    of lagoons to the park, thus preserving the natural atmosphere of the

    area

    and,

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    perhaps, providing a facility for inner-ci ty small boat sailing,

    or

    other compat-

    ible uses.

    Funding Source: Tax levy

    dedicated

    to parks,

    federal

    Corps

    of

    Engineers'

    grant

    and

    tax

    allocation

    at

    such time as the renewal area is expanded to include

    this area and

    the

    Renewal Plan is amended to provide for these public actions.

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    1

    BIKEWAYS

    The continuing emphasis on the establishment of a safe and interesting

    system of bikeways in the City of Salem has given rise to a series of planned

    extensions to the existing system. The City has approximately 14,000 to spend

    annually from gasoline _ ax funds. However, the construction of bikeways is

    comparatively expensive, and new sources of funds are going to be required

    in order to

    realize

    the goals which have been identified to date.

    In fiscal year 1986-1987, a bikeway is planned for construction from Minto

    Island Road, along South River Road, to Croissan Creek Road. The

    estimated

    cost is 147,500, for which a new fund source will have

    to

    be identified before

    construction can commence on this particular extension. This South River Road

    extension would, with the cooperation of Boise Cascade, eventually become

    a part of a bikeway which would traverse the east side of the Willamette River,

    continuing through the entire downtown

    area

    along the River, and ultimately

    lead

    into

    north Salem and Keiser.

    Within Minto Island

    the trail

    continues throughout Minto Park

    to

    a proposed

    bike/pedestrian bridge spanning

    the

    slough

    to

    the

    downtown

    area.

    From

    the

    downtown

    area

    the

    trail

    continues to the new Willamette River bridges, thus

    providing access

    to

    Wallace Marine Park, through West Salem, and ultimately

    leading out of town to Monmouth, Dallas, and even the coast.

    In

    the downtown area the bike trail from West Salem could proceed

    east

    to to the City Hall complex, thence to Pringle Creek Park, and from there

    south

    to

    Bush Park,

    east to

    the Cascade Gateway Park, or if a bike/pedestrian

    bridge could be

    constructed

    spanning Mill Creek at Capital Street east of the

    hospital, the path could continue through Willamette University and the Capitol

    Mall.

    When

    one considers the existing bikeway system, as augmented by both

    planned extensions and future possibilities, it is not difficult

    to

    conceive of

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    the

    City

    of

    Salem

    ultimately

    enjoying

    the benefits

    of a

    truly

    bicycle-friendly

    system, which could easily function as an alternative

    transportation

    option for

    a significant

    percentage of

    our

    citizens

    not unlike the experience which one

    is quick

    to

    observe in

    certain parts of

    Western Europe.

    Funding Source: Gasoline taxes and new sources

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    2

    BUSH PARK

    Bush Park, perhaps

    the

    premiere park facility within the City

    of

    Salem,

    has not been overlooked in

    the

    process

    of further

    improving upon

    the

    various

    amenities enjoyed by the

    citizens of

    our community.

    At

    present there are plans to pave the

    large

    parking lot off Mission Street

    south

    of

    Salem Hospital. Likewise, improvements are scheduled for

    the

    Yew

    Park entrance

    new lighting scheduled for Phillips softball field, and improvements

    to be made to the bike/jogging trails.

    Not

    to

    be overlooked,

    the

    Deepwood House,

    nestled

    in

    the northeast corner

    of

    Bush Park, is

    slated to receive newly-constructed

    restroom facilities in

    the

    near future.

    Funding Source: Existing parks

    tax

    levy.

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    3

    WALLACE MARINE PARK

    The City

    of Salem has recently initiated a substantial financial commitment

    to the development of a major sports complex. New, tournament quality softball

    fields,

    soccer

    fields, and fields

    adaptable

    to lacrosse, flag football, along with multi-

    activity play areas are under consideration. for

    this

    park, with the

    result of

    broadening

    our city s recreational capacity.

    Other

    amenities to round

    out the

    full potential of this park could include a

    small

    concert/band

    shell for summer lawn entertainment and, perhaps, Fourth of

    July celebrations; a Willamette River beach swimming area;

    an acquatic center;

    all

    of

    which would be more easily accessible via

    an

    improved Glenn Creek Road,

    which will serve

    as the

    primary

    access to the

    park.

    Funding Source: Parks levy and, possibly, Federal Land and Water Conservation

    Funds.

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    4

    STREETSCAPES AND IMPROVEMENTS

    In recognition of the

    fact that

    there is an important relationship between shopper

    amenities and economic productivity, the City of Salem has undertaken an aggressive

    approach towards streetscapes and street improvements, with the goal of providing

    an

    attractive

    and

    interesting

    environment for shoppers and visitors within

    the

    down-

    town

    core.

    There are a number of facets planned

    to

    implement this concept: construction

    of weather protection

    structures

    (awnings of various types); establishment of sidewalk

    bulbs at

    street

    corners

    to

    facilitate crossing

    the

    major

    streets;

    paving alleyways

    and crosswalks with brick pavers;

    creation

    of kiosks for various economic and informa-

    tion functions; placement of

    street

    furniture;

    construction

    of ornamental

    street

    lighting; establishment of mini-parks, and planting

    trees. t

    is anticipated

    that these

    kinds of

    street

    improvements will

    cost

    somewhere in

    the

    neighborhood of $800,000

    for

    the

    fiscal year 1984-85, including weatherization and

    the

    initial construction

    costs

    of

    skywalks, and funding has been approved from

    tax

    increment funds.

    In addition to the functional kinds of improvements, the

    City

    is also pursuing

    purely aesthetic qualities as well. For example, a mural is planned to be created

    on

    the

    eastern wall of

    the

    Elsinore Theatre; the

    anticipated cost

    will be $20,000,

    which will be paid through the efforts of the Mid-Valley Arts Council, the Salem

    Art Association, and Western Oregon State College, and is anticipated to be installed

    in

    the

    summer of 1984.

    Further the

    use of old-fashioned lam post systems under

    consideration would add a unique flavor

    to

    the downtown area.

    Finally, a marquee system is being contemplated for

    the

    Semler Building,

    at

    the

    corner of

    Commercial and

    State

    Streets

    which will provide

    weather

    protection,

    and the

    anticipated cost

    for this improvement is $14,800.

    Funding Sources: Primarily tax increment funding, plus $34,000 from the Weather

    Protection Fund,

    and

    $20,000

    to

    be raised, by contribution, for

    the

    mural.

    An

    addi

    tional $125,000 of tax allocated funds will be available for the Weather Protection

    Program commencing in July 1984.

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    .

    15

    SKYWALKS

    While

    other

    sections

    of the

    country have

    either torn

    down existing structures

    in order

    to

    establish enclosed shopping malls,

    or

    turned

    over other

    open spaces

    to

    this use,

    the City of

    Salem has

    directed ts attention

    to accomplishing much

    of the

    same

    result

    without

    the

    need of such extensive demolition, reconstruction,

    or diminishment

    of

    open spaces. The answer in Salem

    appears

    to be the establish-

    ment of

    skywalks in the downtown

    area.

    A skywalk is an above-ground, pedestrian bridge system which interconnects

    adjacent

    buildings with

    interior

    corridors, thus permitting pedestrian

    travel

    above

    grade across

    city streets.

    Such structures would allow shoppers to traverse

    the

    downtown

    commercial

    area

    without leaving a controlled,

    not

    the least

    of

    which

    is dry, environment. In essence, the effect will be one of creating a shopping

    mall effect with unlimited

    access

    to commercial establishments without competing

    with either automobiles or the

    elements.

    The first- skywalk will

    connect J.C.

    Penny's with Nordstrom Mall, and

    construc-

    tion on this

    first

    link is proposed for

    the

    fall

    of

    1984, with public bid and

    contract

    to be awarded during the summer

    of

    1984.

    The City, through

    its

    Urban Renewal Agency, will

    act

    as a catalyst using

    tax

    increment financing. The building owners and tenants will execute a promissory

    note

    to purchase the skywalk from

    the City

    over a

    15

    year period, with 10 inter-

    est. Anticipated

    total cost

    for

    the initial

    span will be approximately

    250,000,

    presently

    1

    funded, and

    it

    is

    anticipated that

    t will open in

    the fall of

    1984.

    There-

    after

    additional links

    are anticipated to

    be

    constructed between other

    major

    facilities

    in

    the

    core

    area.

    Funding Source:

    250,000 of tax increment

    funds, coupled with

    private retailer

    pay-back system.

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    6

    LIBRARY

    A new parking structure has been recommended by the Library Board for

    development on the site' of the present ground-level parking lot of the municipal

    library. Present plans project construction for fiscal year 1986-1987, with an

    estimated

    cost of $550,000. Either general obligation bonds or a new funding

    source would need

    to

    be developed for this purpose.

    There is also considerable interest being expressed in developing an Informa

    tion/Technological/Audio-visual

    Center

    perhaps on

    the

    top floor of

    the

    parking

    structure.

    A skywalk bridge could be constructed which would connect the

    Information/Technological/Audio-visual

    Center

    in

    the

    parking

    structure

    with

    the main library for the convenience and

    safety

    of both facilities. The projected

    cost of

    that

    facility, excluding a skywalk, would be $300,000, funded by general

    obligation bonds, new funding sources, and, perhaps, a federal grant. Projected

    date of construction of this facility would be in fiscal year 1988-1989. There

    is no projected cost for a skywalk at this

    time.

    Construction of additional library facilities in West Salem is also proposed

    at this point, perhaps in the soon-to-be-constructed Roth Shopping

    Center

    at

    a cost of approximately $75,000; likewise, facilities

    are

    proposed for a Northeast

    Salem branch,

    at

    a

    ~ o s t

    of $255,000, and a South Branch,

    at

    a

    cost

    of $188,000.

    However, all such

    projects are

    currently unfunded, and will likely

    rely

    upon

    general obligation bonds, or some new funding source, if

    they

    are to be realized

    as anticipated.

    Funding Source: Unfunded at present, but

    anticipated

    funding will most likely

    be through a combination of general obligation bonds, new sources, and, perhaps,

    federal participation.

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    17

    HISTORICAL DISTRICTS

    There is a dawning recognition that an historical district

    or

    districts in

    the

    core

    area of the ity may well play a role, and perhaps an important one,

    in

    its revitalization

    goals. It appears

    that the

    downtown commercial

    area

    has

    been casting about for a

    theme

    sometimes subconsciously, around which to

    organize

    its

    revitalization efforts; perhaps it has found that

    theme

    in

    the

    con

    tinued

    existence

    of the many fine old buildings that have avoided the wrecker s

    ball downtown, and have

    recently

    become ,an

    important

    focal point for future

    preservation in

    the city.

    Competing with .the idea

    of

    an historical

    district

    is

    the

    National Register

    Nomination Program, wit h

    the

    latter determining qualification, and thereby

    preservation, on a

    case-by-case

    basis. However,

    it

    is well-recognized

    that

    such

    a

    case-by-case

    approach does

    not

    seem to give

    the

    kind of coordinated and

    concentrated

    historical emphasis

    sufficient

    to become a major factor in an

    ag

    gressive revitalization

    effort.

    Thus,

    the trend

    appears to be towards establishment

    of

    historical

    districts

    where appropriate.

    Accordingly, the Salem Historic Landmarks Committee is pursuing

    the

    de

    . velopment

    of

    a position paper respecting the establishment of

    an

    historical

    district

    in the

    ity

    core and the Chairman has appointed a subcommittee to

    pursue the matter

    further.

    Further

    an Ad Hoc Committee

    of

    the Salem

    City

    Council has recommended

    that CANDO, the downtown neighborhood association, poll the appropriate older

    downtown businesses

    to ascertain their interest

    in establishing such small historic

    districts.

    Funding Sources:

    1.

    Private

    with

    the City

    providing informational services.

    2. Potential future

    partial

    funding via a downtown revitalization economic

    revolving Joan fund now under consideration

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    8

    NORTH WEST TEXTILE CENTER

    This unique attraction blending history, crafts-design and tourism, recalls

    Salem's one-time importance in the Northwest textile industry, while turning

    the

    historic Mill into a vibrant center for textile teaching, design, and produc

    tion.

    Built around the Thomas Kay Woolen Mills, now functioning

    as

    the Mission

    Mill Museum, the Northwest Textile Center has already raised approximately

    615,000 towards its 2.4 million dollar goal, and planning, construction, and

    hiring personnel are already underway.

    The money raised

    to date

    is being used

    to

    reconstruct the

    dye house,

    to

    start

    the cottage

    industry store for marketing home textile production, to install

    an

    elevator

    in

    the

    four-story main building, and to finish

    the

    organization of

    the of fices and

    stores

    in the warehouse complex.

    It is

    anticipated

    that

    the

    dye house will be completed and

    the

    cottage

    industries open to

    the

    public,

    by the

    end

    of

    1984.

    By

    January

    of 1985

    weaving

    will be underway on

    the

    main building's fourth floor and,

    by

    the summer

    of

    1985 the

    facility will be completly open for tourists complemented by a fasci:.

    nating museum of antique mill equipment, workshops, and a marketing program

    fully established.

    Funding Source: Private contribution, charitable trust grants and City of Salem

    Contributions.

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