SafeZone: A Performance Improvement Proposal for SafeRides

Luke Vinson, Shauna Ryan, Leslie Boyer, Molly McDonald

What is a Designated Driver?

• Pizza Guy• I'm the Designated Driv

er!

Background Information• http://www.jmusaferides.org/

• The idea of SafeRides was born at the SGA conference at Texas A & M in 2001. Lindsey Walter Thomas got the idea of SafeRides at the SGA conference held at Texas A&M in 2001. Texas A&M has a similar SafeRides organization called CarPool that is our big sister program. Lindsey came back from Texas and began to work on the idea of a SafeRides program at JMU. The University gave SafeRides and Thomas many hurdles to jump through including gaining non- profit 501 (c) (3) status, securing an insurance umbrella of 1 million dollars, and actually securing the funds to start operating. SafeRides first night of operations was not until the spring semester of 2007. It took six years for SafeRides to go from an idea to an operating SafeRides program. As of today, SafeRides has given over 20,000 rides and has a general body of over 100 members and en executive board of 19.

Mission

• SafeRides mission is designated to provide a safer community. SafeRides will provide a safe and reliable service within the Harrisonburg community by providing free rides to intoxicated students and/or to students who are rendered incapable of transportation due to other circumstances. SafeRides members will also work to prevent drunk driving through our efforts to educate and fundraise to help support our mission.

Vision• SafeRides strives to provide the most effective designated

driver program possible. We will achieve this vision by combining our unique operations, commitment to safety, focus on the SafeRides values, and commitment to improve our service in order to best serve the students of James Madison University (JMU).

Values

• As representatives of SafeRides, we are committed to taking ownership of the ideals of SafeRides, fulfilling our responsibilities, and upholding the reputation that we work to achieve.

• We will ensure the confidentiality of our patrons through our words and actions.• While we understand the safety of the community is our motivating concern, the

safety of our members is our top priority.• We promote equality and embrace diversity as a foundation of our organization.• We believe teamwork and open communication unite us to accomplish common

goals. To preserve unity, we work to eliminate any divisions within our organization.

• We are committed to the pursuit of excellence, and further development of our program and ourselves through constant evaluation, innovation, and improvement of SafeRides.

Organizational Flow Chart

SafeRides Hierarchy

Description of Positions on Night of Operations

• DIC: Director in charge, a member of executive board that is in charge on operations for that night. Remains in the office all night.

 • EE: Extra Executive. Another member of the executive board that helps with operations and will be stationed

out in the cars. • Logistics (2): In charge of communicating the navigators and giving them each ride.

• Phone operator (2): Takes calls from patrons who want to receive a SafeRide and takes down their information including, name, pickup location, drop off location, amount of people in their group and phone number

• Driver(4): Operates the car the entire night, picking up patrons • Navigator (4): In contact with the logistics the whole night, taking down information about each ride and

directing the driver where to go next. Has the cellphone to remain in contact with logistics so the driver won’t ever use a cell phone.

*Parentheses indicate number of people in position.

Team Charter and Project Plan for Group SafeZone

PERFOMANCE IMPROVEMENT PROPOSAL

• Performance Gap: There is often too long of a wait time for the full process of a SafeRide to be delivered, due to the fact that there are few cars and many places to pick up and deliver rides to and from.

• Performance Diagnosis: As noted by the graphs and charts in this binder, certain areas or potential “zones” have more traffic and require more SafeRides

• Recommended Interventions: If cars were zoned there would be a lesser wait time, more rides would be delivered and satisfaction with the process would, we believe, increase.

• Forecasted Benefits: Our goal is to improve the nightly functions of SafeRides by creating zoning of the Harrisonburg community. The goal of zoning is to shorten the wait time of SafeRides and therefore increase the amount of rides SafeRides can give to patrons.

Strengths, Weaknesses, Opportunities and Threats

Organizational ChartOrganization Process Team Individual

Mission Goal YES YES YES YES

System Design YES YES YES YES

Capacacity YES NO YES YES

Motivation NO YES YES NO

Expertise YES YES YES YES

Organizational Chart (Answers)Organization Process Team Individual

Mission Goal Educational institution funded by tuition from studentsKeep students safe and knowledgeable

SafeRides attempts to keep students safe from and educated about drunk driving and spread respect,

There is a complete, cohesive general body with a common goal in mind

By driving, and delivering SafeRides, the members carry out the goals of the organization

System Design Advisor in Substance Abuse Prevention No direct funding but JMU does recognize the problem, helps with promotion

Hierarchy of members, equality is promotedLiaisons with the University and within organization concerned with Substance abuse Prevention

Eight teams that work with each other, coordinate activities“Family” type environment/organization

Rules and regulations apply, selflessness, putting JMU community first is a guiding principle

Capacacity FundingBoard of Visitors, PresidentDifferent departments have different functions, knowledge, skills and abilities

More members are neededNot always enough cars to give the rides needed in a timely and/or efficient manner

Teams themselves are willing and able, regardless of funding issues etc.

All members are prepared, willing to do their jobs-that is why they are selected as members

Motivation Culture and policies do existNo reward system exists to help out SafeRides

Make sure people with on the organization are knowledgeable enough to run it

Support for each team exists and comes from other teams

Weekend nights prevent people from wanting to give rides and it can be a hassle to deal with the people who need rides

Expertise Active TrainingNew members are cycled in when old ones leave

The more people who need or use it the more people are added to SafeRides

People who don’t work well as members of a team are not put on team

Knowledge of Harrisonburg, where to go when rides are needed

Total Rides Given

Stone G

ate

Sunchase

Copper Bee

ch/Charl

eston

Pheasan

t Run

Ashby A

rea

Devon La

ne Area

Downtown

North 38

Mountain View

College S

tation

Campus

5647

145

5668

230

107

26

2 1

47

Total SafeRides Given

To the right is a graphic representation of the total number of SafeRides given over the course of 4 weekends. On the weekend of October 1st, only rides given on Friday, the 1st, were recorded.

Destination                                    Rides given 

Stone Gate 56

Sunchase 47Copper Beech/Charleston 145

Pheasant Run 56

Ashby Area 68

Devon Lane Area 230

Downtown 107

North 38 26

Mountain View 2

College Station 1

Campus 47

Total Rides Given by Weekend

September 24 & 25 1-Oct October 8 & 9 October 15 & 16

156

141

249239

Rides given per Weekend

To the right is a graphic representation of the total number of SafeRides given over the course of 4 weekends. It is not broken down by apartment complex, it is simply a total of each weekend.Weekend Rides Given

September 24-25 156

October 1st 141

October 8-9 249

October 15-16 239

Weekend 1

Stone G

ate

Sunchase

Copper Bee

ch/Charl

eston

Pheasan

t Run

Ashby A

rea

Devon La

ne Area

Downtown

North 38

Mountain View

College S

tation

Campus

14

6

2422

9

59

811

20 0

Rides given Weekend of September 24thSeries1

To the right is a graphic representation of the total number of SafeRides given over the weekend of September 24th, including both Friday the 24th and Saturday the 25th.

Destination

                                    Rides given 

Stone Gate 14

Sunchase 6

Copper Beech/Charleston 24

Pheasant Run 22

Ashby Area 9

Devon Lane Area 59

Downtown 8

North 38 11

Mountain View 2

College Station 0

Weekend 2

Stone G

ate

Sunchase

Copper Bee

ch/Charl

eston

Pheasan

t Run

Ashby A

rea

Devon La

ne Area

Downtown

North 38

Mountain View

College S

tation

Campus

109

23

1112

29

18

7

21

11

Rides given Friday October 1stSeries1

To the right is a graphic representation of the total number of SafeRides given Friday October 1st.

Destination

                                    Rides given 

Stone Gate 10

Sunchase 9

Copper Beech/Charleston 23

Pheasant Run 11

Ashby Area 12

Devon Lane Area 29

Downtown 18

North 38 7

Mountain View 2

College Station 1

Campus 11

Weekend 3

Stone G

ate

Sunchase

Copper Bee

ch

Pheasan

t Run

Ashby A

rea

Devon La

ne Area

Downtown

North 38

Mountain View

College S

tation

Campus

16 15

42

24 24

69

31

10

0 0

22

Rides given Weekend of October 8thSeries1

To the right is a graphic representation of the total number of SafeRides given over the weekend of October 8th, including both Friday the 8th and Saturday the 9th.

Destination                                    Rides given 

Stone Gate 16

Sunchase 15

Copper Beech 42

Pheasant Run 24

Ashby Area 24

Devon Lane Area 69

Downtown 31

North 38 10

Mountain View 0

College Station 0

Campus 22

Weekend 4

Stone G

ate

Sunchase

Copper Bee

ch/Charl

eston

Pheasan

t Run

Ashby A

rea

Devon La

ne Area

Downtown

North 38

Mountain View

College S

tation

Campus

16 17

54

16

23

73

38

20 0

14

Rides given Weekend of October 15th Series1

To the right is a graphic representation of the total number of SafeRides given over the weekend of October 15th, including both Friday the 15th and Saturday the 16th

Destination                                    Rides given 

Stone Gate 16

Sunchase 17Copper Beech/Charleston 54

Pheasant Run 16

Ashby Area 23

Devon Lane Area 73

Downtown 38

North 38 2

Mountain View 0

College Station 0

Campus 14

Overall Usage

Non-SafeRides Member Usage

41

52

Number of non-members having used SafeRides

Yes No

To the right is a graph representing the usage of SafeRides. 93 non members were polled and asked if they had ever used the service.

Overall Satisfaction

1 2 3 4 5 6 7 8 9 10

3

0

2

12

3

2

8

9

6

4

 Satisfaction With SafeRides among nonmembers Satisfaction With SafeRides

To the right is a graph displaying the satisfaction with the SafeRides service on a scale of 1-10. The graph is a display of non-members that have used SafeRides before.

Overall Usage

Non-SafeRides Member Usage

46

19

Number of members having used SafeRides

Yes No

To the right is a graph representing the usage of SafeRides. 65 members were polled and asked if they had ever used the service.

Overall Satisfaction

1 2 3 4 5 6 7 8 9 100 0

12

3 3

6

15

13

20

 Satisfaction With SafeRides among members

Satisfaction With SafeRides

To the right is a graph displaying the satisfaction with the SafeRides service on a scale of 1-10. The graph is a display of the satisfaction of members that have used SafeRides before.

PROCESS ANALYSIS F LOWCHART(PRE )

Proposed Zones

Zone #1: Stonegate, Sunchase, Upper CampusZone #2: Copper Beech, Charleston Townhomes, North 38Zone #3: Pheasant Run, The Mill, Quad Side of Campus, DowntownZone #4: Devon Lane Area (Hunters Ridge, 865 East, The Commons, Foxhill Townhomes, Squirehill, Southview)Zone #5: Ashby, The Manor, Forest Hills

Do you believe zoning cars would help with the pick-up/ drop-off efficiency and wait time? Why or

why not?

• Yes because it could cut down wait times.• YES, a big part of why people wait so long is because the driver

has to drive all over to get the people who are waiting.• No. Zoning works with cabs because there are so many of them.

Depending on where the party is that night will dictate where most of the pickups are.

• Yes because there are so many calls to North 38, P-Run, Copper & downtown that the Port calls take an hour because all of our cars are tied up on long drives.

• No, We don't have enough cars to predict the zoning. If we had 5-6 cars, yes, but with 2 the zones are too large to predict where calls will come from.

PROCESS ANALYSIS F LOWCHART(POST )

TASK

 ANALYSIS F LOWCHART

Benefits

While the cost benefits for SafeRides after implementing zoning would not be directly related to monetary gain there are significant benefits to zoning. First,

zoning is expected to make SafeRides operations more efficient, decreasing patrons wait time and thus allowing SafeRides to pick up more patrons per

night. The most frequent complaint about SafeRides is the wait time and with zoning it is hopeful that patrons overall satisfaction will increase, allowing for

more regular users. Whenever more students use SafeRides that creates a safer community decrease the risk of drunk driving accidents and fatalities

related to drunk driving. Also the use of zoning can benefit SafeRides reputation through organization and creating the most efficient corporation possible. The awareness of SafeRides will also spread after zoning because zoning will allow for greater amounts of patrons per night, increasing the

knowledge and mission of SafeRides throughout the JMU community.

Questions?