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Safe, Simple, Savings™ from EnvirOx®

SALES LAUNCH PRESENTATION(Internal Document - - - please do not share)

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Purpose, Process, Outcome

• The purpose of this presentation is to share with the EnvirOx Sales Force the launch plan and materials for Floors2Go™.

• This document will outline the following sales tools:– The Distributor Presentation designed to help you get Floors2Go™ stocked and get on a sales meeting to

teach the distributors’ sales professionals to sell Floors2Go™ to end users.– A Distributor Sales Meeting presentation to help you teach the sales professionals how to position and sell

Floors2Go™ to end users.– A simple Floors2Go™ end user sales presentation designed to position this item against this large product

segment.– A simple sell sheet or leave behind brochure designed to help tell the Floors2Go™ story to DSR’s and end

users.– The competitive set at a high level.– A template for the distributors in your territory that outline the proposed steps needed to secure distribution

and execute the launch.– Frequently Asked Questions.

• The outcome is an informed, focused sales execution to properly position and launch Floors2Go™ to help grow our mutual business.

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This is not a replacement for our core value proposition.

The EnvirOx value proposition of 1 Product with 2 Dilutions to

meet 95% of Cleaning Needs is our core value proposition.

However, there is significant opportunity to take our

technology and expand it to other areas.

The cleaning of hard floors is the #1 usage area for general

purpose cleaners.

Floors2Go™ is designed to help our distributors grow their business by focusing on new usage areas. We also believe getting you on a sales meeting or in front of an end user to

talk about Floors2Go™ provides a platform to discuss our core value proposition.

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Why Floors2Go™?

• Estimated at $148 million annually, hard floor surface cleaning is one of the single largest areas of chemical use in the industry. A major opportunity for Distributor Sales Professionals.

• Feedback from Distributors and Distributor Sales Professionals indicate they: • desire product packages that are simple and easy to sell.• benefit from having a “door-opening” product and value proposition to capture the

customer’s attention. • seek items they can make higher than industry average margins on.

• Distributors and Distributor Sales Professionals also seek:• new product innovation that helps reduce labor and deliver results.• problem solving products (like eliminating sticky floors and soap residue). • products that are safe for people, surfaces and the environment. • product that have third party green product certification like Green Seal® • portable dispensing to reduce equipment hassle and provide flexible solutions to

customers.

• EnvirOx has heard from Distributor Sales Professionals that their customers like the EnvirOx® cleaning power, but some seek a more economical price per gallon for large hard floor areas.

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Idea

Present the NEW EnvirOx Floors2Go™ program to your customers that need a simple and powerful solution for high volume floor cleaning.

Support… we’re going to review a simple end user presentation that you can use

with your customers to show how simple and effective the NEW Floors2Go™ program really is!

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Safe, Simple, Savings™ from EnvirOx®

END USER PRESENTATION

Presented To:

Presented By:

Date:

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Situation:• Effective maintenance of hard floor surfaces impacts the appearance, cleanliness and longevity of

the facility.

• Most facility managers agree hard floor cleaning products need to be:– Safe for all floor surfaces.– Safe for use on floors with finished surfaces (waxes and sealers).– Effective on a variety of floor types and soil loads.– Easy for employees to mix properly into a mop bucket or auto scrubber.– Complimentary to green cleaning practices.– An effective cleaner with an affordable in-use cost per gallon.

• Since labor is the #1 component in the “cost to clean”; having effective products helps the cleaner see the result of their work.

END USER PRESENTATION

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EnvirOx® Floors™ is Proven Hydrogen Peroxide Cleaning Technology from the Makers of H2Orange2®!

Floors™ is your one product for all hard floor cleaning needs. Effective on tile, linoleum, terrazzo, marble,

Mondo, rubber, slate, wood and VCT flooring.

Powered by the next generationof hydrogen peroxide cleaning. GNx2 technology,

from the inventor of H2Orange2®, outperformsconventional floor cleaners while raising the bar

for health, safety and environmental impact.

Meets the environmental standards established byGreen Seal™ and provides superior cleaning while reducing toxicity and organic compound content.

• Improved Cleaning Power = Results• Reduced Floor Residue = Cleaner Floors• Super Concentrated = Low In-Use Cost• Reduced Aquatic Toxicity• Reduced Human Toxicity• Improved Biodegradability• Plant Based Solvent and Surfactants

NEW!

Floors™ Super Concentrated

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Floors™ Cleans...• Tile• Linoleum• Marble• Mondo• Rubber• Slate• Terrazzo• Tile & Grout• VCT flooringAnd all other water safe surfaces!

Floors™ Sustainability Facts:• Neutral fragrance• Low VOC’s• Biodegradable• Does not contain asthmagens• Made from plant derived, renewable

resource ingredients

Additional Benefits of Floors™• Safe to use on all water-safe surfaces. • No surface damage in your facility from product misuse (safe on finishes & waxes).• Non-corrosive, meaning it won’t hurt your employees or customers.• Reduce worker compensation claims due to cleaning chemical toxicity or irritation.• Outperforms conventional floor cleaners while raising the bar for health, safety and

environmental impact.

Floors™ Safety Facts:• HMIS 0,0,0 in-use dilution• Biodegradable• Neutral pH

Dilution Rate: 0.8 oz/gal

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Everything You Need in 1 Box 4 Gallons of Floors™ Super Concentrate with closed loop system for additional safety and concentrate use control!

One H2Go™ handheld dispenser designed to produce 640 gallons of Floors™ cleaning solution per case.

The H2Go™ handheld dispenser provides the correct dilution at 4 gallons per minute fill rate under normal water pressure conditions.

The H2Go™ handheld dispenser is reusable and does not need to be thrown away after a single use.

Floors2Go™ is a portable system that is flexible to meet the needs of multiple locations in all types of facilities.

1 Case of Floors2Go™ includes:4 x 1 - Gallons of Floors™ with closed loop bottles

1 - H2Go™ handheld dispenserProduct Literature

High Performance to Help You Manage Your Total Cost to Clean

Case Price - $113.00*Delivers 640 Gallons of Ready-to-Use Solution

In-Use Cost per Gallon = 18 Cents* MSRP

END USER PRESENTATIONNEW!

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Key Benefits Cleaning performance from the makers of

H2Orange2® designed specifically for hard floor care.

Green Seal Certified Super Concentrate. GNx2 Technology leaves less residue than

conventional chemical compounds. Cost effective cleaning for large facilities. Safe for all surfaces, employees and the

environment. Simple for employees to use. Savings in terms of time, cleaning efficacy

with a competitive in-use cost per gallon versus conventional cleaning compounds.

No installation complexity. Reusable, reliable H2Go™ portable dispenser.

Next Steps1. Determine where Floors2Go™ can help you

with your hard floor cleaning challenges.2. Schedule a training sessions with your floor

cleaning crew.3. Determine how many cases of Floors2Go™

you need.4. Place an order with your authorized EnvirOx®

distributor.5. If you have questions, comments or need

technical assistance, please call EnvirOx® at (800) 281-9604.

On behalf of the employees of EnvirOx®, a family-owned U.S. business, we appreciate the opportunity to earn your business.

END USER PRESENTATIONNEW!

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In Addition to the Simple Presentation We Just Reviewed, We Also Have a Simple Sell Sheet

• Simple front and back helps “Tell The Story”

• In-Use Cost Per Gallon Calculator on back page can be used with the DSR’s pricing

• The sales materials are available in hard copy or electronic copy for use on a lap top or iPad

• Floors2Go™ is a NEW SKU - everything in 1 box

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Competitive Set• Where do I focus my efforts to sell Floors2Go™?

– Any end user with large square footage of hard floors to clean.– End users seeking to extend the time between a scrub & recoat by reducing the residue build up on the floor.– Current EnvirOx 118 / 117 customers that use a competitive product to clean their floors due to the competitive

in-use cost per gallon.

• How is Floors2Go™ priced versus competition?– There are many competitors in the general purpose and neutral floor cleaning category from Mr. Clean® to

Diversey’s Stride®.– Some use dispensing platforms, some are diluted in a bucket right out of a gallon bottle.– It is impossible to benchmark against every competitor and every SKU.– Let’s look at Diversey’s Stride® dispensed by their portable Ready-To-Dispense package:

• Floors2Go™ is competitive in the hard floor cleaning category and delivers the cleaning ability of EnvirOx stabilized hydrogen peroxide.

Case Price to End User*

In Use Gallons per Case

In Use Cost per Gallon

EnvirOx® Floors2Go™ MSRP $113.00 640 $0.18

Diversey® Stride™ RTD 5 Liter List Price $98.58 339 $0.29Internet Price $83.78 339 $0.25

18 Cents / Gallon Price $61.02 339 $0.18* Distributors establish the selling prices to end using customers. These are examples.

End Using Customer

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EnvirOx® Distributor Pricing

We believe there is both significant margin opportunity combined with the flexibility for the distributor to

get cost competitive with Floors2Go™ should they desire.

In the example on the left, a distributor could add 10% for “in

bound” freight, use the ISSA average margin for the chemical

category and sell Floors2Go™ at 13 cents per gallon.

The EnvirOx technology and go-to-market strategy provide distributors the opportunity to make higher than industry average margins. The decision on end user selling price is made by the distributor.

Case Price

MSRPGross

Margin $/Cs

Gross Margin %

EnvirOx® Distributor Bronze $62.17 $113.00 $50.83 45.0%Silver $56.48 $113.00 $56.52 50.0%Gold $50.76 $113.00 $62.24 55.1%

* Plus appropriate freight cost per current program.

EnvirOx® Distributor Pricing*

(A) (B) (C) (D) (E) (F)

(A) X 10% (A) + (B) (C) / .65 (D) / (E)

Case Price10%

Inbound Freight

In-To-Stock Price

Sel l Price @ 35%

In Use Gal lons per Case

In Use Cost per Gal lon

Gold $50.76 $5.08 $55.84 $85.90 640 $0.13

Distributor Pricing Example

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Super Concentrate Floors™ Options to Help Grow Your Business

Super Concentrate Floors™ is Green Seal certified. Also available in 30 gallonand 55 gallon drums and 275 gallon totes for large end users. A Floors2Go™hand held dispenser retrofit kit is available for drums. Other dispensing options are available for totes.

Product Code Product Description MSRP In-Use Gallons per Case

MSRP Cost per Gallon

114-04B-GS-RD-H2Go Floors2Go™ $113.00 640 $0.184 - pre plugged Super Concentrate

Floors™ with Floors2Go™ hand held dispenser - - ALL IN 1 BOX!

114-04B-GS-RD Super Concentrate Floors™ $108.97 640 $0.174 - pre plugged gallons of Floors™

Distributor Price

6-252-2L Floors2Go™ Hand Held Dispenser $9.95Single Flow Rate - 4 Gallons / Minute

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Launch Template

Floors2Go LaunchREGION NAME Business Partner Name:

Distributor Sales Contact

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Activity - - list dates accomplished

The distributors in your territory listed here in

descending order.

This template outlines suggested steps to launch Floors2Go™ with the end in mind getting on sales meetings to teach Distributor Sales Professionals how to position and sell Floors2Go™.

We want to focus on your distributors in descending order.

Are there other steps you believe we should add to make this successful for you?

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Sales Tool Box Summary

1) The EnvirOx Sales Launch Presentation (this document) is designed to provide an overview of the launch to the EnvirOx sales team.

2) The EnvirOx Floors2Go™ DISTRIBUTOR PRESENTATION is designed to be used with distributor principals and sales managers to gain agreement to stock Floors2Go™ and get a sales meeting to teach the distributor sales team how to use the end user tools.

3) The EnvirOx Floors2Go™ DSR MEETING PRESENTATION is designed to help you position Floors2Go™ and teach the end user presentation at a sales meeting.

4) The EnvirOx Floors2Go™ END USER PRESENTATION is designed to tell the story.• You can provide this to DSR’s in power point format so they can customize it, or in PDF

format for use on an iPad. (this will be available via web link to your DSR’s).5) The Floors2Go™ sales literature is designed to help sell the benefits of Floors2Go™.

• This is available as a standard literature piece from EnvirOx or as a PDF for use on an iPad or to e-mail end using customers. (this will be available via web link to your DSR’s).

6) The EnvirOx Launch template is designed to help you prioritize and track your selling efforts with each distributor in your territory.

Like the tool box in your garage, these tools are designed to meet specific needs. Use the right tool for the job. The tools are designed to be modified to meet the needs of

your customer situation. Let EnvirOx know if you need additional tools.

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Key Benefits

Floors2Go™ is simple and easy to sell. Floors2Go™ is focused on large usage areas. Floors2Go™ can open doors for DSR’s for

H2Orange2® and other items. Floors2Go™ is a high performance product at a

competitive in use cost per gallon. EnvirOx has provided a “sales tool box” to help

make this launch easy for you. This is a significant opportunity to help grow

your business resulting in increased commission earnings.

Next Steps1. Carefully review the sales tools. The tools are designed

to help make this easier for you to launch with your customers.

2. Should you have any questions, please contact your Regional Sales Manager.

3. Develop your launch plans focusing on your largest EnvirOx distributors first.

4. Remember, this is a “show and sell” with the end user presentation and sell sheet designed to help you “tell the story”.

5. EnvirOx is committed to continuous improvement. If you have ideas to make this launch better, please contact the appropriate Regional Sales Manager , Jeff Sorensen or Diana Stewart.

On behalf of the employees of EnvirOx®, a family-owned U.S. business, we appreciate your support of our business.

EnvirOx Sales Launch