S No.S2,5_(, Roll No.

MBA 3rd SEMESTER EXAMINATION; DECEMBER-2016(SUBJECT:-STRATEGIC MANAGEMENT: PAPER CODE-06090301)

Max. Marks: 75Time: 03 HoursInstruction:

I. Write your Roll No. on the Question paper.2. Candidate should ensure that they have been providedwith the correct question paper. Complaints in

this regard, if any, should be made within 15 minutes of the commencement of the exam. nocomplaint(s) will be entertained thereafter;

3. Attempt five (05) questions in all and Q. No.1 is compulsory.4. Students are required to attempt four questions selecting one question from each unit in addition to

Q.No.l, all questions carry equal marks.5. Draw Diagram wherever required.

Q.l

Q.2

Q.3

Answer all the following questions.a) What is environmental scanning?b) Define corporate governance.c) What is SBU?d) What is Balance Score Card.e) Define tactics.f) What do you mean by 'Strategic Implementation' ?g) Define Re-engineering.h) Chart the Porter's five forces model.

(1)(2)(2)(2)(2)(2)(2)(2)

UNIT - IExplain in detail various components of strategic management process. (15)

OR

What are the steps involved in strategic decision making process? Define all steps. (15)

UNIT - IIQA Establish in detail the use of SWOT in the analysis of internal strategic assessment? (15)

OR

Q.5

Q.6

Write a summary on fundamental beliefs on formulating a mission. (15)

UNIT- IIIWrite short notes on McKinsey's 7s frame work and G E 9 cell Model. (15)

ORQ.7 Briefly explain strategy implementation. Defme various issues involved in strategy

implementation. (15)

UNIT-IVQ.8

Q.9

Discuss the various steps of strategic evaluation and control process. .(15)

OR

Explain different sources of innovation according to Peter Drucker. (15)

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Sr. No. 8257 Roll No _

MBA - 3RD SEMESTER EXAMINATION; DECEMBER 2016(SUB.: MANAGEMENT INFORMATION SYSTEM: PAPER CODE: 06(90302)

TIME: 03:00 Hrs. Max. Marks: 75Instructions:-1. Write your Roll no. on the Question paper.2. Candidate should ensure that they have been provided with the correct question paper. Complaints in

this regards, If any, should be made within 15 minutes of the commencement of the exam. Nocomplaint(s) will be entertained thereafter.

3. Attempt FIVE questions in all and Q.l is compulsory. Students are required to attempt FOURquestions selecting one question from each unit in addition to Q.No.-l. Marks are indicated againsteach question.

4. Draw Diagramwherever required.

Q.1. Short answer questions:. a) Differentiate Data and Information.b) Define Customer Relationship Management (CRM).c) What are different types of decisiori?d) Explain in brief Operations Support Systems (OSS).e) Define Management Information System (MIS).f) Define Supply Chain Management with example.g) Explain in brief Executive Information System (EJS).b) Define Artificial Intelligence (AI).

(2)(2)(2)(2)(2)(2)(2)(1)

UNIT-I

Q.2. Describe Decision Making Process and Group Decision Support System (GDSS). (15)

ORQ.3 Explain in detail classification/types of Information System. (15)

UNIT-II

Q.4 Describe Business Process Reengineering (BPR) with example. (15)OR

Q.5 Describe Value Chain and Strategic Information System (SIS) Framework. (15)

UNIT-III

Q.6 Explain in detail any two System Development Methodologies. (15)OR

Q.7 Describe System Analysis and SystemDesign (15)

UNIT-IV

Q.8 Describe Fuzzy Logic and Virtual Reality. (15)OR

Q.9. Describe approaches of Customer Relationship Management (CRM). (15)

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Sr. No. __ ~82~5~8~ _ A..OII1'llU _

MBA - 3RD SEMESTER EXAMINATION; DECEMBER 2016(SUB.: BUSINESS LEGISLATION: PAPER CODE: 06090303)

TIME: 03:00 Hrs. Max. Marks: 75Instructions:-1. Write your Roll no. on the Question paper.2. Candidate should ensure that they have been provided with the correct question paper. Complaints in this

regards, If any, should be made within 15 minutes of the commencement of the exam. No complaint(s) will beentertained thereafter.

3. Attempt FIVE questions in all and Q.I is compulsory. Students are required to attempt FOUR questionsselecting one question from each unit in addition to Q.No.-l. Marks are indicated against each question.

4. Draw Diagram wherever required.

Q.l. Short answerquestions:a) Prospectus.b) Types of sharesc) Arbitrationd) Types of Meetinge) Void agreementt) Rights of unpaid sellerg) Conditions and warrantiesb) Steps in winding up of a company

UNIT-I

Q.2. Define a contract. What do you mean by performance of a contract? Who can demandperformance?

ORQ.3 Write a detailed note on Quasi-contracts.

UNIT-II

(2)(2)(2)(2)(2)(2)(2)(1)

(15)

(15)

Q.4 Explain the nature of contract of sales of goods and bring out clearly the distinctionbetween a sale and an agreement to sell. (15)

OR

Q.S What are the types of Negotiable Instruments? Discuss their distinguishing features.

UNIT-III

(15)

Q.6 Describe the procedure relating to the incorporation of companies under the CompaniesAct, 1956. (15)

ORQ.7 What are Articles of Association? How can they be altered?

UNIT-IV

Q.8 Why was Consumer Protection Act, 1986 introduced? State its salient features.OR

Q.9. State the need and importance of Cyber Law in India.

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(15)

(15)

(15)

Sr. No. 8260 Roll No. _

MBA_3rd SEMESTER EXAMINATION: DECEMBER-2016(SUB.-TRAINING AND DEVELOPMENT; PAPER CODE-06090306)

TIME : 03.00 Hrs. Max. Marks : 75Instructions:

1. Write your Roll No. on the Questionpaper.2. Candidate should ensure that they have been provided with the correct question paper.

Complaints in this regard, if any, should be made within 15minutes.of the commencement of theexam. No complaint(s)will be entertained thereafter.

3. Attempt five (5) questions in all and QuestionNo.1 is compulsory.4. Students are required to attempt four (4) questions selecting one question from each unit in

addition to Q.No.1. All question carry equal marks.5. Draw Diagramwhereverrequired.

Q1. Answer all the followingquestions:(a)(b)(c)(d)(e)(t)(g)(h)

Rationale for trainingCompetencymappingLearning stylesTraining aidsSeminarMind mappingTraining evaluationKnowledgemanagement

(2)(2)(2)(2)(2)(2)(2)(1)

Q2. Who are the stakeholdersin a training programme? What are the roles of stakeholders in training? (15)

UNIT-I

OR

. Q3. What is training need analysis? Is it always necessary? (15)

UNIT-II

Q4. .Designing a trainingprogramme is a systematic process. Discuss. (15)

OR

Q5. Explain learning process.Discuss various factors that influencethe learning process. (15)

UNIT-III

Q6. What are various methods of training? How can role playing be used as an effective method fortraining the futuremanagers? (15)

OR

Q7. Write notes on the following:-

(a) Brainstorming(b) Creative problem solving

(15)

P.T.O.

UNIT-IV

Q8. Discuss the concept of return on investment in training. Explain the process of calculating ROI intraining. (15)

OR

Q9. Give a detailed overview of the emerging trends in training and development in Indian corporatesector. (15)

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Sr. No. _.:::.8:::;..26=10....--_ Roll No _

MBA - 3RD SEMESTER EXAMINATIONS; DECEMBER. 2016(SUB.: ORGANIZATIONAL CHANGE ANDDEVELOPMENT: PAPER CODE: 06090307)

TIME: 03:00 Hrs. Max. Marks: 75Instructions:-1. Write your Roll no. on the Question paper.2. Candidate should ensure that they have been provided with the correct question paper. Complaints in

this regards, If any, should be made within 15 minutes of the commencement of the exam. Nocomplaint(s) will be entertained thereafter.

3. Attempt FIVE questions in all and Q.l is compulsory. Students are required to attempt FOURquestions selecting one question from each unit in addition to Q.No.-I. Marks are indicated againsteach question.

4. Draw Diagram whereverrequired.

Q.1. Answer all the followingquestions:a) What do you mean by planned change?b) What do you mean by unfreezing?c) What is Reengineering?d) Give any four interpersonal skills for OD practioners.e) What do you mean by resistance to change?t) What is Job Enrichment?g) What is work design?h) What is professionalethics?

(2)(2)(2)(2)(2)(2)(2)(1)

UNIT-IQ.2. Discuss the various theories of planned change and which theory do you think is best? Justify. (15)

Q.3OR

Describe the process of organisational development and offer some practical suggestions formanaging ODprogrammes successfully.

Q.4UNIT-II

Write short note on:a) Sensitivity trainingb) Process consultationsc) Grid Training

ORQ.5 Write short note on:

a) Coachingb) Survey Feedbackc) Mentoring

UNIT-IIIQ.6 Discuss the various techno- structural interventions.

ORQ.7 Write short note on:

a) Integrated Strategic Changeb) Merger and Acquisitionsc) Alliances andNetworks

UNIT-IV

Q.8 Discuss the role of organisational development professional in the organisation and its relevancein the growing organisation.

ORQ.9. Write a comprehensive note on the future trends in 00 at workplace and challenges that will be

faced in and effective implementation of 00. (15)

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(15)

(5)(5)(5)

(5)(5)(5)

(15)

(5)(5)(5)

(15)

Sr. No. _::;:;82:,:5::,.::9 _ Roll No. _

MBA - 3RD SEMESTER EXAMINATION; DECEMBER 2016(SUB.: COMPENSATION MANAGEMENT: PAPER CODE: 06090308)

TIME: 03:00 Hrs. Max. Marks: 75Instructions:-1. Write your Roll no. on the Questionpaper.2. Candidate should ensure that they have been provided with the correct question paper. Complaints in this

regards, Ifany, should be made within 15 minutes of the commencement of the exam. No complaint(s) will beentertained thereafter.

3. Attempt FIVE questions in all and Q.I is compulsory. Students are required to attempt FOUR questionsselecting one question from each unit in addition to Q.No.-1. Marks are indicatedagainst each question.

4. Draw Diagram wherever required.

Q.1. Answer all the following questions:a) What is compensation?b) What is social security?c) What is profit sharing scheme?d) What is law of minimum wages?e) Payment of bonus.:t) How the wages fixed in India?g) What is salary Matrix?b) Tax Planning

(2)(2)(2)(2)(2)(2)(2)(1)

UNIT-I

Q.2. What is Compensation? Explain its objective. (15)

Q3OR

Explain the internal and external factor considering while deciding compensation. (15)

UNIT-II

Q.4 Discuss the different types of fringe benefits offered by companies to sales personnel. (15)

OR

Q.S Explain the 3P s compensation approach with recent development. (15)

Q.6 Describe executives' compensation plan and packages in detail. (15)

UNIT-III

ORQ.7 Elaborate the various method of rewarding of sales personne1. (15)

UNIT-IV

Q.8 Discuss the salient feature of law relating to workman compensation. (15)OR

Q.9. Discuss about the two latest pay commissions in India and its impact on employee compensationstructure. (15)

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Sr. No. __ ~82~6~2~ __ Roll No __

MBA - 3RD SEMESTER EXAMINATION; DECEMBER 2016(SUB.: MANAGEMENT OF FINANCIAL SERVICES: PAPER CODE: 06090309)

TIME~03:00Hrs. Max.Marks: 75Instructions:-1. Write your Roll no. on the Question paper.2. Candidate should ensure that they have been provided with the correct question paper. Complaints in this

regards, Ifany, should be made within 15 minutes of the commencement of the exam. No complaint(s) will beentertained thereafter.

3. Attempt FIVE questions in all and Q.1 is compulsory. Students are required to attempt FOUR questionsselecting one question from each unit in addition to Q.No.-1. Marks are indicated against each question.

4. Draw Diagram wherever required.

Q.1. Answer all the following questions:a) Defme the term factoring.b) Who is lessee?c) What is a commercial bill?d) What is listing of securities?e) Explain the term of housing finance.t) Explain the meaning of Amalgamation.g) Define the meaning ofIDBI.b) Define Debt Securitization.

UNIT-I

(2)(2)(2)(2)(2)(2)(2)(1)

Q.2. How the pricing of mutual fund is done? Also discuss the state of mutual fund in India (15)

Q.3OR

What is venture capital? Give its characteristics and how does it helps in promoting thenew ideas?

UNIT-II

(15)

Q.4 What is Credit Rating? Explain the importance and limitations of Credit Rating in India? (15)

OR

Q.5 Give a brief profile of CRlSIL, ICRA and CARE.

UNIT-III

Q.6 Write short notes on:(a) Certificate of Deposit(b) Commercial Paper(c) Treasury Bills

ORQ.7 Write short notes on:

(a) IDBI(b) EXIM Bank(c) ICICI

(15)

(15)

(15)

P.T.O

UNIT-IV

Q.8 Define Over The Counter Exchangeof India. Explain advantages and steps to improveturnover on the OTCEI. (15)

ORQ.9. What is Security Lending and Borrowing (SLB)? State the revised norms for SLB and

also explain the benefits of SLB. (15)

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Sr. No. 8263 Roll No. _

MBA_3rd SEMESTER EXAMINATION: DECEMBER-2016(SUB.-PROJECT MANAGEMENT & INFRASTRUCTURE FINANCE; PAPER CODE-06090310)

TIME : 03.00Hrs. Max.Marks : 75Instructions:

1. Write your Roll No. on the Question paper.2~ Candidate should ensure that they have been provided with the correct question paper.

Complaints in this regard, if any, should be made within 15 minutes of the commencement of theexam. No complaint(s) will be entertained thereafter.

3. Attempt five (5) questions in all and Question No.1 is compulsory.4. Students are required to attempt four (4) questions selecting one question from each unit in

addition to Q. No.1. All question carry equal marks.5. Draw Diagram wherever required.

Q1. Answer all the following questions:

(a)(b)(c)(d)(e)(t)(g)(h)

Meaning of financial analysis.Two reasons for positive NPV (Net Present Value).Two examples of firm risks.Distinguish between firm risk and market risk.Advantages of environmental appraisal of the projects.Features of project appraisal by financial institutions.Two important financial instruments for infrastructure projects.Importance of human aspects in project management.

(2)(2)(2)(2)(2)(2)(2)(1)

UNIT-I

Q2. What do you mean by generation of project ideas? What key issues would you examine inscreening of project ideas? (15)

OR

Q3. How demand and market analysis is carried out in orderly and systematic manner? Explain withrelevant examples. (15)

UNIT-II

Q4. Plastic emulsion painting for a building costs Rs. 3,00,000 and has a life of 7 years. Distemperpainting costs Rs. 1,80,000 and has a life of 3 years. How does the Uniform Equivalent Figure(UAE) of plastic emulsion painting compare with that of distempering paint? Assume a discountrate of 10 percent. (15)

OR

Q5. What is the meaning of market risk? Comment and discuss appraisal criteria for projects risks. (15) .

UNIT-III

Q6. What do you understand by social cost benefit analysis? What are the five stages if appraisals. inthe UNIDO method are described in the guide to practical project appraisal. (15)

P.T.O.

OR

.Q7. (a)

(b)

Need of Social Cost Benefit Analysis (SCBA) by financial institutions .

Principal steps involved in the project financing in India.

(7)

(8)

UNIT-IV

Q8. "Organization, planning and control are the pre-requisites for the efficient and effective projectmanagement" comment and discuss with suitable examples. (15)

OR

Q9. What do you mean by public finance for infrastructure projects? Which system Build OperateTransfer (BOT) of Build-Own-Operate- Transfer (BOOT) for infrastructure projects of developingcounty like India is suitable and why? (15)

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Sr. No. __ ~82=6~4~ __ Roll No _

MBA - 3RD SEMESTER EXAMINATION; DECEMBER 2016(SUB.: MULTINATIONAL FINANCIAL MANAGEMENT: PAPER CODE: 06090312)

TIME: 03:00Hrs. Max. Marks: 75Instructions:-I. Write your Roll no. on the Questionpaper.2. Candidate should ensure that they have been provided with the correct question paper. Complaints in this

regards, If any, should be made within 15 minutes of the commencement of the exam. No complaint(s) will beentertained thereafter.

3. Attempt FIVE questions in all and Q.l is compulsory. Students are required to attempt FOUR questionsselecting one question fromeach unit in addition to Q.No.-l. Marks are indicated against each question.

4. Draw Diagram wherever required.

Q.1. Write short notes on the following:a) Balance of tradeb) Conceptof~Csc) CPd) ECBe) Define concept of Risk1) Give two Role of Currency Exchangeg) International Receivableb) Give one function of Multinational Finance

(2)(2)(2)(2)(2)(2)(2)(1)

UNIT-I

Q.2. What is the difference between IBRD and Development Bank? (15)

ORQ.3 Briefly explain international flow of funds. (15)

UNIT-II

Q.4 What do you mean by international capital money markets? Explain briefly. (15)

OR

Q.5 Write short notes on the following

(a) Euro Dollar(b) Currency market

(15)

UNIT-III

Q.6 Briefly explain the Dividend policy of multinational firm. (15)

ORQ.7 How multinational capital budgeting different from normal budgeting? Explain your

views with examples (15)

UNIT-IV

Q.8 Explain various type of risk factors involve in foreign exchange market. (15)OR

Q.9. "Risk factors involve in foreign exchange market is different from home country capitalmarket" Explain in detail. (15)

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Sr. No. _8:::,:2::..;:60..:::5'--- _ Roll No _

MBA - 3RD SEMESTER EXAMINATION; DECEMBER 2016(SUB.: BRANDMANAGEMENT: PAPER CODE: 06090321)

TIME: 03:00Hrs. Max. Marks: 75Instructions:-1. Write your Roll no. on the Question paper.2. Candidate should ensure that they have been provided with the correct question paper. Complaints in this

regards, If any, should be made within 15minutes of the commencement of the exam. No complaint(s) will beentertained thereafter.

3. Attempt FIVE questions in all and Q.1 is compulsory. Students are required to attempt FOUR questionsselecting one question from each unit in addition to Q.No.-l. Marks are indicatedagainst each question.

4.. Draw Diagram wherever required.

Q.l. Write short notes on the following:a) Enlist various sources of brand equityb) Define market segmentation.c) Enlist the silent features of branding.d) What do you mean by local brands?e) What is brawl perception?1) What do you mean by brand positioning?g) Explain the concept of brand association.h) Define co-branding.

(2)(2)(2)(2)(2)(2)(2)(1)

UNIT-l

Q.2. Explain the concept of branding. Also discuss the strategic brandmanagement process. (15)

ORQ.3 What is brand positioning in the market? How the positioning concept can benefits the

marketer. Also specify the risk involved in poor positioning. (15)

UNIT-II

Q.4 What is brand equity? Which brand elements helps to build brand equity. Also discusshow the marketing programs help to build brand equity . (15)

OR

Q.5 Explain the process of leveraging. Also discuss its role in brandmanagement (15)

UNIT-III

Q.6 Discuss in detail the quantitative techniques of brand equity measurement. (15)

ORQ.7 How the brand equity management system is established and how sources of brand

equity and customer mind set is measured? (15)

UNIT-IV

Q.8 How brands can be managed over time and geographical boundaries. Explain withexamples. (15)

ORQ.9. Write short note on:

a) Brand- product mixb) Brand hierarchy

(8)(7)

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Sr.No. _~82~6~6~ __ RollNo-----MBA - 3RD SEMESTER EXAMINATION; DECEMBER 2016

(SUB.: SERVICE MARKETING: PAPER CODE: 06090323)TIME: 03:00Hrs. Ma:x.Marks: 75.Instructions.-I. Write your Roll no. on the Questionpaper.2. Candidate should ensure that they have been provided with the correct question paper. Complaints in this

regards, If any, should be made within 15 minutes of the commencement of the exam. No complaint(s) will beentertained thereafter.

3. Attempt FIVE questions in all and Q.I is compulsory. Students are required to attempt FOUR questionsselecting one question from each unit in addition to Q.No.-I. Marks are indicated against each question.

4. Draw Diagram wherever required.

Q.1. Define the following:a) Differentiate between Service characteristics ofInseparability and Heterogeneity (2)b) Explain the service marketing mix. (2)c) What are service encounters'! (2)d) Elaborate the five dimensions of service quality (2)e) What is penetration pricing approach? (2)f) Explain the importance of customers in service delivery (2)g) Differentiate between facilitating and supporting services. (2)b) What is online consumer behavior? (1)

UNIT-I

Q.2. Compare and contrast between goods & services. Further discuss about the classificationof services. (7+8=15)

ORQ.3 Write short notes:

(a) Growth of service sector in India(b) 7Ps of services marketing

(7)(8)

UNIT-II

Q.4 Critically evaluate the different approaches to measure the service quality and list outthe causes of service quality GAPs (15)

ORQ.5 Write short notes:

(a) Market segmentation for service(b) Service failure & recovery

(7)(8)

UNIT-IIIQ.6 What decisions are taken In distribution of services? Explain the challenges In

distribution of services? (15)OR

Q.7 How is branding used in service marketing? Identify some real world examples ofbranding from financial services such as a specific type of retail bank accounts orinsurance policies. How meaningful are these brands likely to be to customers? (15)

Q.8 Write short notes:(a) Health care tourism in India. (b) Self service technologies

UNIT-IV(15)

ORQ.9. Elaborate the growing demand for professional services in India. (15)

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Sr.No. __ ~82~6~7~ __Roll No-------

MBA - 3RD SEMESTER EXAMINATION; DECEMBER 2016(SUB.: CONSUMER BEHAVIOUR: PAPER CODE: 06090324)

TIME: 03:00 Hrs. Max. Marks: 75Instructions:-1. Write your Roll no. on the Question paper.2. Candidate should ensure that they have been provided with the correct question paper. Complaints in this

regards, lfany, should be made within 15 minutes of the commencement of the exam. Nocomplainus) will beentertained thereafter.

3. Attempt FIVE questions in all and Q.I is compulsory. Students are required to attempt FOUR questionsselecting one question from each unit in addition to Q.No.-I. Marks are indicated against each question.

4. Draw Diagram wherever required.

Q.l Short answer type question:a) Explain the term market segmentation.b) Discuss the role of women in consumer buying process.c) Define diffusion of innovation.d) What is informational advertising appeal?e) What is location based retailing.f) Explain the situation of need recognition.g) What are the sources of consumer knowledge?h) What is retailing.

(2)(2)(2)(2)(2)(2)(2)(1)

UNIT-I

Q.2 Discuss consumer decision process model and explain the variables affecting .thedecision process of consumer. (15)

ORQ.3 Explain evolution of consumer behavior. Also discuss the underlying principles of

consumer behavior. (15)UNIT-II

Q.4 How important is customer satisfaction in retail business. Discuss the factors thatinfluence the satisfaction level of consumer. (15)

ORQ.S Classify the different types of purchase situations. Also discuss the role of retailing in

purchase process. (15)UNIT-III

Q.6 What is culture? How culture is framed? Discuss its effects on consumer behavior. (15)

OR

Q.7 Explain the role of family in consumer behavior. How the changing roles of familiesinfluences the marketing efforts in India. (15)

UNIT-IVQ.8 Explain the process of opinion formation. Discuss the role of advertising played in

consumer opinion formation. (15)OR

Q.9 What are types of diffusion? Also explain the stages of diffusion process with suitableexamples. (15)

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