VIBERinfo.viber.com/rs/879-RYH-696/images/Viber’s 360... · 2019-10-02 · Viber Media S.a.r.l - Proprietary and confidential AD UNITS POST-CALL ADS Opportunity for advertisers

VIBERPRODUCT SUITE

Viber Media S.a.r.l - Proprietary and confidential

MESSAGING APPS ARE THE NEW BROWSER


MESSAGING APPS ARE NOW OVER 20% BIGGER THAN SOCIAL NETWORKS20%

Viber Media S.a.r.l - Proprietary and confidentialSource: eMarketer, July 2017

MESSAGING APPS HAVE MASSIVE GLOBAL REACH!

WORLDWIDE MOBILE USERS HAVE DOWNLOADED AT LEAST ONE MESSAGING APP

4 OUT OF 5

UNIQUE REGISTERED USERS WORLDWIDE900 MILLION

Wide + Diverse Global Reach

Proprietary and Confidential | Viber Media S. a r.l


VIBER USERS MAKE 7M+ INTERACTIONS EVERY SINGLE MINUTE


USERS INSIGHTS

70%

6%

4%

54%46%9%

26%

49%

16%

13-17

18-24

25-35

35-55

20%

20+ messages sent per day per user

30+ minutes spent on Viber per day

Viber is launched an average of 12 times per day

AN ACTIVE AND ENGAGED AUDIENCE

45% are daily voice and video callers

35% are using daily stickers into their chats

MOBILE 1ST AUDIENCE


USER INSIGHTSViber Feature Usage

Stickers: 48%

VIBER 1ST MESSAGING APP FOR TRAVELLERS

45+% international

messages

60+% of friends/family

contacts living abroad

GIFs, Doodles: 16%

Video Call: 51% Photo, Video sharing: 67%


Active & Engaged Audience

Global and diverse users that are

highly connected and attentive

Consumer-First Platform

Everyday consumer-app and tools that make

marketing easier for brands to attract their audience

Quality

Premium environment for

communication with consumers

Brand & Performance

One platform that both engages and transacts -

achieving awareness, loyalty and conversion

1-to-1 Marketing

Native brand solutions and active audience enable

personal brand-to-consumer connections

Service

Strategic and consultative account management

with recommendations to grow your business

THE VIBER ADVANTAGE


WHAT PEOPLE DO ON VIBER


+ MESSAGES

Send messages in 1-on-1 and group chats.

+ HD-QUALITY VOICE AND VIDEO CALLS

Viber to viber calls are always free. Viber out allows users to make mobile and landline calls worldwide at low rates.

+ CONNECTING FREELY AND SECURELY

Everything sent on Viber is end-to-end encrypted.


+ STICKERS

Express themselves with stickers. Over 40 Billion stickers sent in 2017.

+ CHAT EXTENSIONS

Search & Share from giphy and more with chat extensions.


WHAT BRANDSDO ON VIBER ?


1-TO-1 MARKETING WITH VIBER’S PRODUCT SUITE

Stickers Bots Service MessagesPost-call ad


AD UNITS

● POST-CALL ADS

Opportunity for advertisers to engage their audience at the right time with a mobile native, visually rich and non intrusive format.

● DESKTOP ADS

Engage, connect and transact with a global audience.

● VIDEO ADS

Captivate users with viewable, immersive ads on desktop.

● DOWNLOAD & VISIT

Stickers bring current and new customers together through frequent, custom and high-impact sticker content.

Promote your product suite inside Viber


360 SOLUTION

● STICKERS

Connects brands with an active audience through:+ Interactive and shareable content+ A brand experience + Customer action

● CHATBOTS

Viber bots means business. They personally connect brands to over 900,000 million global users with results.

● BRANDED MESSAGES

Send at least 500,000 unique branded messages per month to your targeted audience.

Ensuring your customers get a personalised & consistent experience


STICKERS SUITE

STATIC Personalized

stickers that

allow you to

differentiate and

provide

consumers

branded content.

FREE &

FOLLOWImmersive and

shareable stickers

that encourage

engagement, user

acquisition and

earned media.

CLICKABLELaunch a

targeted sticker

campaign within

a conversation,

that directs the

user from a

conversation to

your promotion.

AUDIOConnect with

consumers

through sound

for full-funnel

marketing

initiatives.

PROMOOffer exclusive

stickers and prizes

to reward your

targeted audience.

ANIMATEDring your brand

and stickers to life

in a vibrant and

expressive way.


BOTS

INCREASE ENGAGEMENTBring your brand’s bot to an active audience in a native and interactive way

RAISECONSIDERATIONGenerate more interest, leads and new customers through unique news, content and sweepstakes

ENABLETRANSACTIONSTurn your conversations into conversions through simplified product linking and path-to-purchase

PROVIDE SUPPORTTurn your conversations into conversions through simplified product linking and path-to-purchase

*Source: Viber user survey, September 2017

75%+ Already chat with multiple bots on their messaging apps*

3 out of 4

Of users chat with bots from a brand that they know and/or like*

80% Think that bots improve customer service*


1-TO-1 BRANDED MESSAGES

*Source: Viber user survey, September 2017

+ Get your message on top of the main chat screen

+ Send message to all your chatbot subscribers

+ Ideal for direct response offers which will drive direct call to action

+ Target your customers during special discounts, sales and all sorts of offers

+ Captivate your users with tailored messages

+ Brand messages combined with your chatbot are the perfect tools to offer a unique experience to your community

Send personalised 1-to-1 messages to your targeted audience


INSTANTSHOPPING Users can easily share and buy products, without ever leaving their chat.

+ Instant distribution into Viber+ Truly native mobile shopping+ Social sharing built-in


CHAT EXTENSIONS● Users can search and select

content to be shared into the chat

● Users can take actions directly from chat extensions Messages shared in chat can contain images, links, videos and more

+ Raise awareness in new markets

+ Engage current & new customers

+ Generate new commercial opportunities

+ Be innovative with a unique messaging product

+ Connect with your customer on their daily apps

+ Be part of your customers daily conversations

OFFER AN IMMERSIVE EXPERIENCE TO YOUR COMMUNITY

CASE STUDIES

Viber Media S.a.r.l - Proprietary and confidentialViber Media S.a.r.l - Proprietary and confidential

VIBER DRIVES 5.3M STICKERS DOWNLOADS

FC Barcelona sought to enrich their connection with fans while driving sticker downloads and creating a new community of global fans on Viber.

PUBLIC CHAT FOLLOWERS

ACTIVE STICKER PACK CTR

Objectives Solutions ResultsLaunched a dedicated Public Account, exclusive sticker pack and sticker-activated sweepstakes to Viber’s active global audience.

5.3M+ 4.7M+ 9.35%

STICKER DOWNLOADS

4.7M+ Public Chat Followers5.3M+ Stick Pack Downloads50M+ Exposed Users9.35% Active Sticker Pack CTR (>667% above industry average)

July, 2017

Viber Media S.a.r.l - Proprietary and confidentialViber Media S.a.r.l - Proprietary and confidential

COCA-COLA BROKE THROUGH TO VIBER’S ACTIVEAUDIENCE WITH A HIGH-IMPACT STICKER PACK PROGRAM

Boosting its mobile footprint, interacting with current and new consumers while providing an integrated digital experience—in- and out-of-app.

BOT SUBSCRIBERS

CONVERSION RATE

Objectives Solutions ResultsOver a three-month period, Coca-Cola launched a Public Account, Sticker Packs with a promo code mechanism and a Chatbot experience on Viber.

105K+ 98K+ 30%

STICKER PACK DOWNLOADS

● 105K+ Sticker Pack Downloads● 98K Chatbot Subscribers● 680K+ User Chatbot

Interactions● 29K Redeemed under-the-cap

codes● 30% Conversion Rate: 10x

above industry average

July - August, 2017

Proprietary and Confidential | Viber Media S. a r.l

Let's work together.We can customize and

develop even richer experiences together.

Documents

VIBERinfo.viber.com/rs/879-RYH-696/images/Viber’s 360... · 2019-10-02 · Viber Media S.a.r.l - Proprietary and confidential AD UNITS POST-CALL ADS Opportunity for advertisers