A TOURING SUCCESS STORY

FOR SHAKIRA2017 El Dorado

World Tour

OVERVIEW / STRATEGY

Shakira is a Grammy award-winning, global superstar, creating hits in multiple languages ushering crossover music to the radio. She uniquely connects with her millions of social media followers and devoted fans all over the world.

She recently launched a new album, “El Dorado,” and is following it up with a massive world tour. In preparation, Shakira sought to engage her fans while driving tour buzz and ticket sales.

Leveraging the power of Viber’s engaged users, Shakira and team launched a dedicated Public Account, sticker pack, and chatbot experience to Viber’s active global audience. Shakira has engineered a comprehensive and engaging tour promotion strategy.

“The partnership with Viber was a strategic and fruitful one—engaging existing Shakira fans while unlocking new ones—in anticipation of her world tour” - Jaime Levine, Shak Ent

SOLUTIONSThe partnership and Viber-exclusive ticket pre-sale was announced to 40M Viber users, the target audience for her tour destinations, directing them to the Shakira Public Account with the option to receive a unique promo code.

Once pre-sale day arrived, Viber users received a reminder via the Viber chatbot. A Shakira sticker pack was also released, via a display promotional campaign, engaging users and sending them to the pre-sale chatbot. This not only engaged users to the bot, but also extended reach of the bot from stickers shared with friends.

Shakira amplified the campaign through cross-promotion on her social channels, and also leveraged her Public Account to poll Viber users on songs for her upcoming setlists.

Within a short time-span, Shakira used her account to distribute promo codes - creating hype and driving ticket sales - and gave her fans a voice in the tour, with the potential to re-engage throughout her tour.

RESULTS

15K+TICKETS SOLD

40M+EXPOSED TARGETED

USERS

300KCHATBOT

SUBSCRIBERS

11%PRE-SALE CODE

CONVERSION RATE

103KSTICKER PACKDOWNLOADS

184KPUBLIC ACCOUNT

FOLLOWERS

ASSETS

VIDEOS

Watch Shakira on Facebook for Viber

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