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RWC 2011 updateMay 2011
A snapshot• Stadia infrastructure will be ready• 85,000 visitors expected• REAL NZ Festival growing• Ticket targets – achievable
challenge
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A big deal…• Teams are bringing 80 tonnes
equipment• 1,388 balls needed for matches and
training• Teams will eat 103,000 meals at
hotels• Over one million punnets of chips to
be sold in-stadia• 60,000 personnel will be accredited
including players, media, catering staff, security
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Ticket sales & visitor numbers
• Ticket sales were on track pre-Christchurch quake impact, now more challenging but still achievable
• Visitor numbers well ahead of original 2005 Tournament forecast
• Visitor numbers from Australia well ahead of original 2005 forecast & 2010 Tourism Ministry forecast
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Ticket sales v targets
Revenue
Target
Pre-Christchurch
$189m $268m
Post-Christchurch
$169m $268m
Tickets
Pre-Christchurch
919,000 1.35m
Post-Christchurch
789,000 1.35m 5
Official Travel Agency match ticket sales update
TicketsOriginal OTA ticket commitments
70,000
Current OTA commitments
105,000
RWC 2003 total OTA sales 85,000
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International visitors: 85,000 to date
Free & independent travellers (FITs) to date from RNZ 2011 public sales (sources: RNZ 2011 ticket sales & Covec survey)
55,000
Official Travel programme visitor estimate
30,000
Other international visitors (e.g. hospitality, sponsors, teams, media, officials, VIPs etc)
TBA
RWC visitor number comparisons
RWC 2003 Australia 65,000RWC 2011 85,000 (estimate to
date)
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RWC visitor “country of origin”
Country No.
Australia 29,000UK & Ireland 19,500France 8,800USA & Canada 6,900South Africa 5,200Other 15,600TOTAL 85,000
RWC visitors from Australia
Source VisitorsOriginal 2005 forecast 17,000
Tourism Ministry 2010 forecast 21,300RNZ 2011/Covec forecast based on actual FIT sales and OTA orders to date
29,000
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International FIT (55,000) visitor intentions*• Almost 50% arrive before opening
match• Average stay 23 nights• 44% first time visitors to NZ
* Source: Covec survey of public ticket purchasers
Media numbers (to date)
Media No.
Written and photographic press
1,300
Rights holding broadcasters 850
Host broadcaster (Sky) 330
TOTAL 2,480
International (around 30%) : 1,650
Countries 55
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Facebook - One million fans!• Gender: 70% male, 30% female• Top age groups: 18-24 (30%), 13-17 (25%)
and 25-34 (23%)• Top countries: UK (19%), France (11%),
New Zealand (11%), Argentina (8%), Australia (7%)
Younger audience, international reach
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More than 600 festival events confirmed so far
Significant sector showcasing to occur
www.realnzfestival.com www.realnzshowcase.com
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Otago Stadium
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Otago Stadium
