Ella and the team are fantastic to work with. They take time to
understand precisely what you’re looking to achieve and design a
tailored approach to deliver your precise outcomes. They drive you
and are consistent and relentless in execution and delivery. They
continue to be one of our key strategic partners.
CASE STUDY
ROYSTON GUEST
Our CampaignWe’ve had the pleasure of working with Royston Guest
for a number of years. A leading business consultant and author of
Built to Grow (Wiley), his many clients include Barclays, Heinz and
Harrods.
Built to Grow outlines his Business Growth Transformation
Framework, o�ering readers a roadmap for repeatable, predictable
and sustained growth.
What began as an 8-week book launch campaign is now a
partnership – we work year-round to pro�le him, his book and his
business growth consultancy company, PTI Worldwide. We target not
only the business press but the wider press too, to ensure he’s
making a name for himself through national print, online and
broadcast media.
Our Results
In total we’ve achieved 108 pieces of coverage for Built to
Grow. These ranged from print articles in the Daily Telegraph on
how to make the most of trade fairs, to comment in the Daily Mail’s
Femail online on the key to success. He’s been featured in
Economia, Management Today, HR Director, Start Your Business and
in�ight magazines Flight Time and Veloci, to name a few. We’ve also
secured him a fortnightly column in Real Business.
WHAT ROYSTON SAYSBUILT TO GROW
t. 01497 288 018e. [email protected]
w. thebookpublicist.co.uk
