ROYAL STARS ROYAL STARS (BED AND BREAKFAST)(BED AND BREAKFAST)

Business Location And Business Location And Trading hours Trading hours

It is located at 2 Robinsons

Road, Frankston, VIC 3199

Melbourne. In this building

we have 8 rooms with gift

shop and gallery as well.

It will be open 7days per

week, from 9am -10 pm.

Operation:-Operation:-

STAFF

Xiuquin Cai (Sophie)

(Manager) Yingying Weng

(Waiter and cleaner)

Marry

(Receptionist and Waiter) Rossi

(Housekeeper)

Dress Code:-Dress Code:-

Manager Dress Code (Black suit and Black shoes)

Cook Dress Code (Australian Chef Uniform And Chef Shoes)Waiter and Waitress Dress Code (Black Pent , White Shirt and Black Shoes) Receptionist and Waiter (Black Pent , White Shirt and Black Shoes) Housekeeper (Black Pent , White Shirt and Black Shoes)

Hiring StaffHiring Staff

As we have a small business. We will hire our staff by self. We will advertise in news paper and website for staff vacancy to find experience staff for Royal Stars.

Risk management Risk management Skilled staff leavingMarket Competitioninjuries through hazards in the

workplace

S.W.O.T AnalysisS.W.O.T Analysis

StrengthsStrengthsExcellent service and

good quality of product.

Fantastic facilities.

Cheap Accommodation.

WeaknessWeakness

OpportunitiesOpportunities

ThreatsThreats

Royal Stars Expectations:-Royal Stars Expectations:-Vision Statement.Vision Statement.

Royal Stars vision is to provide all travelling customers with comfortable rooms, good service, delicious and high quality food and gifts. We will keep lowest prices around Frankston, improve our reputation and better our customer satisfaction.

Mission StatementMission StatementRoyal Stars vision is to provide all

travelling customers with comfortable rooms, good service, delicious and high quality food and gifts. We will keep lowest prices around Frankston, improve our reputation and better our customer satisfaction.

Goals and Goals and ObjectivesObjectives

Long term:-

To become one of best accommodation in the Frankston in the next 5 years. Extend our accommodation with 20 rooms in the next 3 years.

Short term:-

Attract 20% customer to our accommodation in the next 3 months Increase 20% profit in this year.

Action PlanAction Plan Provide the high quality food for

customer.Improve our personal ability and

knowledge give customer best service.

Improve the accommodation’s environment and facilities.

MarketingMarketing

Target marketYoung people/family vacation/school students

Marketing strategyNews paper/online/brochure/flyer

Pricing strategyValue to customer

Environmental/industry Environmental/industry analysisanalysis

Customer Customer demographicsdemographics

MarketingMarketingKey customersYoung people/family vacation/school students

Customer managementSend e-mail/post card/personal information

BrochureBrochure

Menu for breakfastMenu for breakfast

brochure

Menu for coffeeMenu for coffee

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