The Royal Opera House Tent Attraction, can be found in major High Streets across London. Furthermore my attraction can be found in theme

parks such as Thorpe park and Chessington World Of Adventure.

The Royal Opera House Tent Attraction is open up to all 20-30 year olds.

I will have a Ballerina and a Orchestra conductor standing outside the Tent . Their aim is to encourage people to participate in the events, that

are happening inside The Royal Opera House Tent.

The main aim of my Attraction is to allow 20-30 year olds to interact with Actor, Director, Technician and Camera Men/women that work at The

Royal Opera House. They get to take on the role of either an Actor, Director, Technician or Camera Man for one day and experience what it

feels like to work in one of these roles.

Furthermore this attraction aims to change 20-30 year olds opinions and views of the Royal Opera. This is because majority of 20-30 year olds

don’t understand how much effort an Actor, Director, Technician or Camera Man put into their roles. However by putting people aged 20-30

year olds into the roles of a Actor, Director, Technician or Camera Man they will realise and appreciate the amount of effort that Actor,

Director, Technician and Camera Men/women put into making a performance/show for The Royal Opera House. This will make my target

audience realize that the best way they can show their appreciation towards the amount of effort Actors, Director, Technician or Camera

Men/Women put into their job is by going to watch a performance/show at the Royal Opera House .

However if my attraction is not appealing to my target audience. They can play around with the Interactive Adshels that are positioned outside

the tent instead. (For more information go to slide 11)

After participating in the events, held inside my Attraction. The target audience will receive a free leaflet and a free ticket to go and watch a

performance/show that is being held at the Royal Opera House (For more information go to slide 7)

ROYAL OPERA HOUSE TENT ATTRACTION

ROYAL OPERA TENT ATTRACTION

FRONT APPEARANCE

INSIDE APPEARANCE

INSIDE APPEARANCE VERSION 2

BLACK LEAFLET FRONT PAGE

My leaflets aims to sum up everything that was presented in the Interactive Adshel . The leaflets are given out to people who have

participated in my Attraction so that it allows them to know more information about the Royal Opera House.

The leaflets are given out to 20-30 year olds as a reward for participating in the event that that will happen inside the Royal Opera House

Tent Attraction. The leaflets can also be printed from the Interactive Adshel, that are located outside the Royal Opera House Tent

Attraction and will acts as a reward for the 20-30 year olds for playing around with the Interactive Adshel.

When purchasing the leaflet the audience have the option to pick what colour leaflet they want

Furthermore for the people that participate in the main event that will be happening inside The Royal Opera House Tent Attraction. They

will Receive one free ticket to watch any performance/show at the Royal Opera House. To receive this free ticket they have to fill in details

such as their name, their address and etc.

WHITE LEAFLET FRONT PAGE

The front part of the leaflet will contain important information such as how my target audience can sign up to the

student deal page. In order to get discounts off any tickets at the Royal Opera House

It

costs on average £240 to sit in the Orchestra Seats as shown in slide 26 (which are the seats found at the front of

the Royal Opera House stage)

Also the front of my leaflet will contain details on social media sites that the viewer can visit to find out more

information about the Royal Opera House .

BLACK LEAFLET BACK PAGE

The second part of my leaflet will contain information on upcoming performances, scheduled to happen in the future

that my target audience might be interested in. This part of the leaflet is meant to show the target audience that

The back of the leaflet will contain information about the Royal Opera House new Snapchat page which my target

audience can follow and add to their Snapchat friend list. My target audience will receive the latest information about

what's happening at the Royal Opera House such as rehearsals and live performances.

WHITE LEAFLET BACK PAGE

The second part of my leaflet will contain information on a couple of upcoming performances that will be happening

in the future that could interest my target audience. This part of the leaflet is meant to show the target audience

that

The back of the leaflet will contain information about the Royal Opera House new Snapchat page that my target

audience can follow and add to their friend list. My target audience will receive the latest information about what's

happening at the Royal Opera House such as rehearsals and live performances.

INTERACTIVE ADHSEL

My interactive Adshel will be located outside the entrance of The Royal Opera House Tent Attraction or inside the tent. The main

reason why I have included the Interactive Adshel, as part of my final idea. It allows people who are not interested in participating in

my main attraction. But are still interested in learning about The Royal Opera House and want to find out more about the Royal Opera

House

To adventure more into the Adshel my target audience have to either scroll the lock button left or right to unlock the Adshel.

The unlock design represents my target audience unlocking a new experience for themselves, because they are trying something new

by learning more about The Royal Opera House. After unlocking the Adshel it will show the page shown in slide 12

ADSHEL APPEARANCE AFTER THE 20/30 YEAR UNLOCKS THE FIRST PART OF THE ADSHEL

The Adshel consists of 5 section, What's on at the Royal Opera House; Want to know more about the Royal Opera House,

student deal page, Royal Opera House Snapchat page, leaflet printout page for the Royal Opera House. Each section of the

Adshel is interactive, meaning the viewer can click on any of the sections shown above in the Adshel. When they click on

one of the sections it will take my target audience to a certain page (depending on what section of the Adshel they click) .

To exit one of the pages the individual has to move the page to the left to return back to the home page shown in the

pictures above. Each section of my Interactive Adshel will answer some of the problems mentioned in the Royal Opera

House Brief or answer some of the reason why 20-30 year old don’t want to go and watch the Royal Opera House

WHAT IS THE ROYAL OPERA HOUSE

When my target audience click this section of the interactive Adshel, a 2 minute video will pop up. In the video

numerous celebs and people aged in the 20-30 year old bracket, will explain information about, what the Royal

opera house is, why they like to go and watch the Opera and the history about the Royal Opera House. This helps

20-30 year olds who have never been to the Royal Opera House before, fully understand what the Royal Opera

House is and learn why it is more exciting to go and watch rather than going to cinemas, gigs and etc. 20-30

year olds will also learn the thrills and excitement they will get from going to watch the Opera.

WHATS ON AT THE ROYAL OPERA HOUSE

When my target audience click on this page, it will display the image shown on the Adshel on the left. This page contains all the performances/shows

scheduled to premier at the Royal Opera House and all the details about each of the performance/shows

My target audience can also click on the video, displayed next to the name of each of the performance/show that will be performed at the Royal Opera

House by doing so the image shown on the right hand side of this slide will pop up and show a short trailer of the show/performance that they have

clicked.

This part of the Adshel is designed to show 20-30 year olds that the Royal Opera House puts on a variety of performances every year. Each show that is

presented in the Adshel consists of Ballet performance, acting/ballet performances, Orchestra performances and comedy performances.

STUDENT DEAL PAGE

this page contains a video that will talk about the Royal Opera House Student Deal and how they can sign up to it. The

video will explain to my target audience if they sign up to the Royal Opera House student deal they will get discounts off

the final cost of their ticket.

High ticket prices are one of three major issue that stops a 20-30 year olds from going to watch something at the Royal

Opera House. Furthermore ticket prices vary, depending on what seat the customer wants to book/purchase. The most

popular seats that 20-30 year olds want to purchase are the Orchestra seats as shown in slide 25 (which are found at

the front of the stage and cost on average 240 pounds as shown in slide 26 .

STUDENT DEAL PAGE PART 2

ROYAL OPERA HOUSE SNAPCHAT PAGE

When my target audience click on this page they will be introduced to the Royal Opera House new Social Media page which is the Snapchat page. I choose a

snapchat page over all the other types of social media pages because as shown in slide 22 Snapchat is the third biggest social media platform. As shown in slide 21

the Royal Opera House currently don’t have a Snapchat page. The Snapchat page will be split into 2 sections first one being the discover and live section. This

section will show the viewers some actors from the Royal Opera House rehearsing for their upcoming performance/show and they will also get to see what the

technicians from the Royal Opera House get up to during rehearsals. This will make the viewer understand the amount of effort that is put into rehearsals/dress

rehearsals from both a technician and a actors point of view.

This illustrates to the viewers, the best way they can support or show their appreciation, towards the amount of effort that actors and technician put into their work is

by going to watch one of the Royal Opera House shows.

Furthermore in the recent update section, my target audience will be introduced to people that are in their age group. Sitting in the crowd during one of the Royal

Opera House performances and snapchatting their experience of watching that show. It

ROYAL OPERA HOUSE SNAPCHAT PAGE

LEAFLET PRINT OUT PAGE

When my target audience click on this page it will allow my target audience to print out a leaflet which contains information about

everything they have viewed on this interactive Adshel.

The leaflet also acts as a souvenir for the target audience to keep so that they can remember their experience of visiting this interactive

Adshel.

once the target audience has selected what colour leaflet they want to purchase. All they have to do is click on a colour leaflet click

continue and the Interactive Adshel will automatically print out the Leaflet.

RESEARCH SECTION

THEY DO NOT HAVE A SNAPCHAT ACCOUNT

Around 32.9% of millennials have a snapchat account and is the third most popular

social media account behind Facebook and instagram

TYPES OF PLAYS AT THE ROYAL OPERA HOUSE

30%

40%

20%

10%

Column1

Ballet Orchestra Production Comic Opera

TICKET PRICES FOR SEATS

£50-£240

£6-£240

£65-£240

£6-£215

£4-£92

Popular seats 20-30 years like to sit

Orchestra

Stall Circle

Donald

Balcony

Amphitheatre

£50 £52 £65 £67

£82 £85 £96

£110 £110 £124

£161 £165 £180

£200 £215

£240

£0

£50

£100

£150

£200

£250

£300

Price

Price

£6 £6 £8 £9 £12 £14 £16 £18

£67 £80

£110

£168

£200 £215

£240

£0

£50

£100

£150

£200

£250

£300

Price

Price

£65 £67 £68 £80 £85 £88 £88

£110

£132

£165 £172 £172

£192 £200

£215

£0

£50

£100

£150

£200

£250

Price

Price

£6 £6 £9 £10 £12 £14 £16 £18

£67 £72 £83

£99

£148

£186 £193

£215

£0

£50

£100

£150

£200

£250

Price

Price

£4 £4 £6 £6 £8 £10 £11 £12

£30 £35

£40

£47 £48

£85

£92

£0

£10

£20

£30

£40

£50

£60

£70

£80

£90

£100

Price

Price

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