Rotary District 6780

RY 2010-11 Goals

To grow Rotary membership by 2.5% within District 6780

To charter two new Rotary Clubs

Noteworthy Membership NewsFrom The Council On Legislation

• E-Clubs become a permanent part of Rotary International.

• A current or former Rotarian being proposed for membership in another Rotary club needs a letter from their previous club stating they left with their membership in good standing.

Rotary District 6780

Where We Were 5 Years Ago

• 65 Clubs• 3573 Members• 3 “Super” Clubs with 150+ Members• 34% of Rotarians in 7 Clubs• 2/3 of the Rotarians in Clubs under 100

Members

Where We Are

• 65 Clubs• 3421 Members• 2 “Super” Clubs with 150+ Members• 34% of Rotarians in 7 Clubs• 2/3 of the Rotarians in Clubs under 100

Members

Positive Changes

• 2 New Clubs– Oak Ridge Sunset +37– Smith County +20

• Chattanooga is +58 over 5 Years• Hartsville has 58% Growth with 14 New

Members• 16 Clubs have 10% Growth or Better

Negative Changes

• Lost 2 Clubs– Athens– Shelbyville merged with Shelbyville Breakfast

• Loss of 152 Members over 5 Years– Lost 30 members in July 2010

• 25 Clubs have lost 10% or more of their members

• Jefferson City is down 44% (-16)

Rotary Year 2009-2010 Stats

• -47 Members from July 1, 2009 to June 30, 2010

• Biggest Loser: Oak Ridge -15• Chattanooga is +8• Mount Juliet Noon is -32% (-13)• Rogersville is +25% (+4)• Smith County is a New Club (20 Members)

Active Member Metric

• Designed to help Club leadership identify which members are or are not actively supporting the Club with service, participation in projects, attending meetings, and giving to The Rotary Foundation.

• Engage those members not participating• Spread the burden of carrying the Club

(80/20)

Active Member Metric

• Pilot Project with 17 Clubs participating in the initial pilot RY2010-2011

• 50% Clubs participating RY2011-2012• 100% Club use in RY2012-2013• Report Metric Quarterly to District

Membership Committee• Committee will support Clubs with

implementation

Active Member Metric Results• 28 Members in the Rotary Club of Wildwest– Smaller Club so most all members are involved in Club

Service through leadership roles– 7 Members with Perfect Attendance– 4 Service Projects

• Community Service – Park Ramp• International Service – Water Well• Vocational Service – Dictionaries & Career Day

• Strong Supporter of The Rotary Foundation– 25 Foundation Sustaining Members– 4 Paul Harris Society Members

Active Member Metric Results• 2 At-Risk Members– Mia Hamm (could be a new member…..)

• Low Attendance• No Club Service• No Foundation Support

– Nancy Pelosi – 1 point for a program• Need to get Nancy involved before the Club loses her due to lack

of involvement• AG Robert “Bob” Davis might be over committed• Target Tom Jones & Barry Nelson for Club Service• Does not appear to be a Gates Challenge End Polio

Now project ongoing

Rotary District 6780

Membership Recruitment• Membership Committee

– Develop and implement a comprehensive plan for recruitment and retention of members

• Membership Development– Recruitment of new members– Retention of new members– Organization of new clubs

• RI Web Site– Information for prospective and new members– Resources for membership development, recruitment and retention

Membership RecruitmentComposition of club membership• composed of active members each of whom shall be an adult

person of good character and good business, professional and/or community reputation

• engaged as a proprietor, partner, corporate officer, or manager of any worthy and recognized business or profession

• holding any important position in any worthy and recognized business or profession or any branch or agency thereof and have executive capacity with discretionary authority

• having retired from any position described above

• being a community leader who has demonstrated through personal involvement in community affairs a commitment to service and the Object of Rotary

• having the status of Rotary Foundation alumnus

New Member Recruitment

Important RemindersBefore you submit your proposal, have you:• Given copies of Rotary Basics, This is Rotary, and What’s Rotary? To the

prospective member.

• Provided the prospective member with information about membership benefits and responsibilities.

• Encourage the prospective member to tour the RI Web site, www.rotary.org.

• Presented your club’s projects and programs to the prospective member.

• Completed and signed Part A of the Membership Proposal Form?

Proposing A New Member

Once a prospective member demonstrates an interest in membership:– Complete Part A of the Membership Proposal Form, and

return the form to your club secretary for submission to the club’s board of directors.• Remember: Do not inform the prospective member of

the proposal until after the board approves it.

– Wait for the club secretary to notify you of theboard’s decision, which should come within 30days of the submission.

Proposing A New MemberAfter your club board approves the candidate:– Arrange an information session for the proposed member,

or have the club arrange one.– Ask the proposed member to complete and sign Part B of

the proposal form. Return the form to the club secretary.– Publish the proposed member’s name and classification to

the club. The Recommended Rotary Club Bylaws allow seven days for club members to consider and file objections, if any.

– If no objections are received, the proposed member pays the admission fee and becomes a Rotarian.

– The club secretary or president immediately reports the new member to Rotary International via Member Access at www.rotary.org.

ENGAGE WITH YOUR COMMUNITY

• Wear your Rotary pin to initiate conversations about your involvement with Rotary

• Share stories of exciting club projects with colleagues, friends, and acquaintances

• Distribute Rotary Basics (595-EN), This Is Rotary (001-EN), and What’s Rotary? (419-EN)

• Invite friends, co-workers, and colleagues to join you at your weekly Rotary meeting

ENGAGE WITH YOUR COMMUNITY

• Offer an information brochure that outlines the club’s history and highlights recent service projects and social events

• Ask potential members to become involved with a club activity or service project

• Encourage prospective members to tour the RI Web site, view membership videos, and complete a Prospective Member Form

Rotary Classifications

• Lawyer, Coal Miner, Mining Engineer and Merchant Taylor

• Diverse occupations: Rotary’s most distinctive feature – the classification principle

• Today it remains the cornerstone of Rotary• Board of Directors lends a classification based

on your occupation, or primary source of income

Rotary Classifications

• By limiting active membership by classifications, each club becomes a cross-section of the businesses and professional life of the community

• It also ensures that no one profession becomes the dominant force within the club

Rotary Classifications

• System ensures representatives of many fields are brought together

• Provides opportunity for Rotarians to broaden their knowledge of the contemporary workplace

• Enables Rotarians to recognize the worthiness of all useful occupations

Rotary Classifications

• Enables Rotarians to share information about their vocation

• Give a brief (3 minute) talk at a club meeting• Outlines for such a talk are available online

Rotary Classification Principle

• Provisions are set forth in article 8 of the Standard Rotary Club Constitution

• No more than 5 members of the same classification, unless the club has more than 50 members

• If over 50 members, a club can permit only 10% of its active membership to have the same classification

Rotary Classification Principle

• Classifications shall be made in accordance with the member’s business, profession, or type community service

• Classifications shall NOT be made in accordance with the member’s title, rank or position within their organization

• Clubs may broaden the interpretation of classifications to meet modern business, professional and community service environment

Classification Survey

• Logical basis for club growth• Use survey to develop and strengthen club

membership• Membership assessment resources available

at www.rotary.org

Rotary District 6780

NEW ROTARIAN MEMBERSHIP PACKET

• ROTARY MEMBER CERTIFICATE• ABC’S OF ROTARY• ROUND ROTARY EMBLEM MAGNET• LIST OF REQUIREMENTS TO GO FROM RED TO

BLUE BADGE• CLUB DIRECTORY• CLUB BROCHURE

PERIODIC ORIENTATION

• AN ONGOING EDUCATION OF THE NEW ROTARIAN

• INVOLVE NEW AND CURRENT ROTARIANS IN THE PRESENTATION

• DISTRICT HAS GENERIC PRESENTATION THAT CAN BE PERSONALIZED FOR YOU CLUB

EDUCATION

• SOME MEMBERS LEAVE OUR CLUBS BECAUSE THE WERE NEVER REALLY ROTARIANS IN THE FIRST PLACE

• IF YOU CAN ENCOURAGE THE NEW MEMBER TO GET INVOLVED, THE EDUCATION BEGINS

• INVOLVEMENT LEADS TO SOLID MEMBERSHIP

RED TO BLUE BADGE

• GIVE A 2-3 MINUTE BIO TO THE MEMBERSHIP DURING A REGULAR MEETING

• BE A GREETER FOR 3 WEEKS• ATTEND A BOARD MEETING• MAKE UP ONE MEETING AT ANOTHER CLUB• BECOME AN ACTIVE VOLUNTEER OF ONE

COMMITTEE• PROPOSE A NEW MEMBER

RED TO BLUE BADGE

• ATTEND NEW MEMBER ORIENTATION MEETING

• READ TWO OR MORE OF THE FOLLOWING BOOKLETSo GETTING STARTED IN ROTARYo THE ABC’S OF ROTARYo THE ROTARY FOUNDATION FACT BOOKo HISTORICAL REVIEW OF ROTARY

RED TO BLUE BADGE

• DISPLAY THE OBJECT OF ROTARY OR THE 4-WAY TEST AT YOUR PLACE OF BUSINESS

• ATTEND ONE OR MORE OF THE FOLLOWING CLUB FUNCTIONSo FELLOWSHIP ACTIVITYo BOARD MEETINGo COMMITTEE MEETINGo PROJECT ACTIVITY

CALCULATE YOUR RETENTIONRATE

• DETERMINE YOUR CLUB’S RETENTION RATEo HELPS ESTABLISH YOUR CLUB’S RETENTION

STRENGTHS AND WEAKNESSESo ESTABLISHES HOW LONG THE ROTARIAN WAS IN

YOUR CLUB AT RESIGNATION

MEMBER ACTIVITY METRIC

• WILL BE DISCUSSED LATER TODAY• ESTABLISHES HOW ACTIVE EACH MEMBER

IS IN SEVERAL AREAS• CAN PROVIDE AN ACTION PLAN FOR YOUR

RETENTION/DEVELOPMENT PLAN

ROTARY CLUB BASICS

FOR RETENTION

• PLEASANT MEETING PLACE• GOOD PROGRAMS• GOOD FOOD• OPEN, FRIENDLY, CARING EXCITED MEMBERS

ADDITIONAL EDUCATIONOPPORTUNITIES

• REGULAR CLUB ASSEMBLIES TO DISCUSS CLUB ACTIVITIES

• ANNUAL GOALS, PLANS AND STRATEGIES• IMPORTANCE OF NEW MEMBERS AND

RECRUITMENT STRATEGIES• SEVERAL CLUB PROGRAMS A YEAR FOCUSED ON

ROTARY, ITS HISTORY, OBJECT, SCOPE AND ACTIVITIES

SUMMARY

• USE ROTARY RESOURCES• INVOLVE YOUR MEMBERSHIP IN RETENTION• USE ROTARY DISTRICT 6780 MEMBERSHIP

COMMITTEE MEMBERS• MEASURE YOUR CLUB RETENTION RATE• MEASURE YOUR CLUB MEMBER ACTIVITY MATRIX• HAVE ALL YOUR CLUB MEMBERS INVOLVED

Rotary District 6780

Questions

Who thinks there are no more potentially good Rotarians in our District?

Who feels our District has “no room” for additional clubs?

Questions

How many of you belong to clubs whose membership has been “flat” or decreasing for the past 5 years?

How many of you belong to clubs whose membership has grown by ten or more in the past 5 years?

Questions

Can you think of 5 good, former Rotarians who had to drop from your club because their schedules conflicted with your club’s meeting time?

Can you think of 5 potentially good Rotarians in your community?

Can you think of 2 sons or daughters of Rotarians who would be good Rotarians?

Today, in District 6780

There are:E-clubs ~0Evening clubs ~3Sunset clubs ~2Breakfast clubs ~20Lunch clubs ~40

So, where is there “room” for new clubs?

Hopefully, You Have Agreed

• All the good Rotarians in our District are not yet members of a club.

• You have a good start identifying the charter members of a new club.

• There is “room” for an e-club, breakfast, or evening club near you.

There is a Reward for Those Who Start a New Club

• Your biggest contribution to Rotary• The most important project • Last beyond your Rotary “career”• Charter member, perhaps even a charter

President or officer• Opportunity for change

The How to Form a New Club

Is easy:• Patty and I will work with you• RI publication, Organizing New Clubs, is a

great recipe

Final Question

Who is ready to try to get your club to sponsor a new Rotary club?

Rotary District 6780

What Can We Do?

• Attend a District Membership Seminar– Thank you for being here today!

• Have a program on Membership• Perform a Classification Review• Secretaries - update member information on

Rotary International website.

What Else Can We Do?• Assign a Membership Committee Chair• Presidents – Report to District Membership

Committee the Club Membership Chair• Secretaries – Report Monthly Attendance to

attendance6780@yahoo.com• Invite prospective members• Sponsor a new Rotary Club– Different meeting times make Rotary accessible to

other business & community leaders.– New Rotary Clubs create varying service projects

allowing Rotary to impact more people.

Reach for Rotary