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What’s So Great About Social Media?

Rotary District Conference - Social Media & Rotary

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Recently, Abbi Siler, our Marketing & Project Manager, presented at the District Conference for Rotary in Jonesboro, Arkansas. The presentation focuses on social media and it's impact on communications and specifically Rotary International.

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Page 1: Rotary District Conference - Social Media & Rotary

What’s So Great About Social Media?

Page 2: Rotary District Conference - Social Media & Rotary

What is Social Media?

http://youtu.be/lFZ0z5Fm-Ng

Page 3: Rotary District Conference - Social Media & Rotary

How Are Rotarians Using Social Media?

Page 4: Rotary District Conference - Social Media & Rotary

Rotary’s Online Strategy

Listen & Learn Communicate to new audiences Connect better in the 21st

Century

Page 5: Rotary District Conference - Social Media & Rotary

rotary.org/socialnetworking

Page 6: Rotary District Conference - Social Media & Rotary

Let’s talk about security…

• Educating yourself is the most important thing…

• Facebook does collect data – but you choose to be there and what to share – so NEVER share anything you wouldn’t want on a billboard with your name and photo next to it.

• Setup Personal/Professional Lists for Facebook Friends: • Login into Facebook > Account > Edit Friends > Add to

List > Create New List

• Setup Privacy Restrictions:• Log into Facebook > Account > Privacy Settings >

Customize Privacy

Page 7: Rotary District Conference - Social Media & Rotary

• You do have control of what you share and how it will be used.

• Read the fine print of all social networks – don’t just skip past the Terms of Service.

• Be professional – there’s no sense in being online if you aren’t going to represent yourself well. If you wouldn’t say something out loud in a professional setting, then it probably does not belong in a status update.

• Avoid the sweeping generalizations & fear tactics in some headings & titles.

• Social media is a tool – it will be as effective, useful, & successful, or as harmful, or negative as YOU allow it to be.

Security cont…

Page 8: Rotary District Conference - Social Media & Rotary

The most important thing…

Don’t ever be afraid to ask questions…

This is how we all learn & grow!

Abbi [email protected]/abbi.silertwitter.com/abbisiler