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港漂找室友租房平台
Andrea Chris Auir Angeline Carol Saron
2
Introduction
Product exhibition
Cost & Revenue
Q&A
Agenda
Introduction
4
5
6
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16,000 students
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172 Followers20 Replies
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Who are our target users?
来港新生
港漂一族 房东/中介
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Product exhibition
Cost & Revenue
13
Price Apr May Jun July Aug Sep Oct Nov Dec
Labor
Developer 4,000 12,000 0 0 0 0 0 0 0 0
Designer 5,000 5,000 0 0 0 0 0 0 0 0
Maintainer 2,000 0 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000
Marketer 4,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000
Social Media Operator 4,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000
Assistant 8,000 0 8,000 40,000 40,000 40,000 16,000 8,000 8,000 8,000
Event
CUHK students’
union500 0 0 1,000 1,500 0 0 0 0 0
Other school 1,000 0 0 2,000 3,000 0 0 0 0 0
SEM Baidu & Google 2,000 0 2,000 4,000 4,000 2,000 2,000 2,000 2,000 2,000
Monthly Cost 37,000 36,000 73,000 74,500 68,000 44,000 36,000 36,000 36,000
Summary 37,000 73,000 146,000 220,500 288,500 332,500 368,500 404,500 440,500
Fixed Cost 0 0 0 0 0 0 0 0 0
Event
CUHK students’ union 500
Other school 1,000
SEM Baidu & Google 2,000
Cost
Labor
Developer 4,000
Designer 5,000
Maintainer 2,000
Marketer 4,000
Social Media Operator 4,000
Assistant 8,000
Fixed Cost
Server
Domain
Hardware
Rent
14
Statistic
The number of___(every year) Notes
Total Newly come student 16,401 source:HK Immigration Department, 2012
Newly come undergraduate 2,000 source:HK Immigration Department, 2012
Newly come graduates 14,401 including PHD and research student
Mainlander who works in HK 8,000-9,000 Source: 港漂圈
Accumulated Mainlanders 100,000 Source: 港漂圈
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Anticipated Number Price(HK$) Apr May June July Aug Sep Oct Nov Dec
Post 360 100/month 0 0 5,000 25,000 6,000 0 0 0 0
Personal Tailor 58 1,000/
person 0 8,000 10,000 20,000 20,000 0 0 0 0
Stick to the top 30% of 365 days, 5 quota 20/day 0 1,750 3,000 3,100 3,100 0 0 0 0
ADs
homepage banner (980x100) 170 CPM 0 11,730 17,850 17,850 11,730 0 0 0 0
2 homepage sidebar (320x450)
240/bar, 450/2 bars
CPM0 31,050 47,250 47,250 31,050 0 0 0 0
Search Page banner(728x90~550) 300 CPM 0 20,700 31,500 31,500 20,700 0 0 0 0
Search result page banner(480x185), one big banner or 2 small banners
170 CPM 0 11,730 17,850 17,850 11,730 0 0 0 0
Search result page sidebar(320x450~550) 240 CPM 0 16,560 25,200 25,200 16,560 0 0 0 0
Monthly Revenue 0 101,520 157,650 187,750 120,870 0 0 0 0Summary 0 101,520 259,170 446,920 567,790 567,790 567,790 567,790 567,790RMB 0 81,216 207,336 357,536 454,232 454,232 454,232 454,232 454,232
Revenue
16
RMB
0
125,000
250,000
375,000
500,000
Apr May Jun July Aug Sep Oct Nov Dec
Cost Revenue
73,000
81,216
Thank youfor your attention
Q&A